Chapter 398: What kind of shit luck did He Chen take
Now that an agreement has been reached, the next step is for He Chen and Lin Bao Studio to carry out relevant cooperation plans.
In fact, He Chen came over today and talked to them about this, which is the path that Lin Bao and Zheng Rong wanted to take when they first talked about online articles.
In Lin Bao's view, first, at present, there is still a time to vigorously develop IP, or rather, it has not found a sufficiently correct development method and path. In fact, just like He Chen himself knows, in the current online articles, the online articles in the direction of male frequency are, to a certain extent, suitable for adapting virtual experiences or maybe anime. However, the development of film and television IP is still something that needs to be explored slowly.
Second, even in the period of IP development, it should not be like the current model in the three major online text companies, let leaders who do not understand content lead, and then let the power of capital and IP development override content creation.
Therefore, originally, Lin Bao and Zheng Rong wanted to find a way to build a literary website while investing in Yinhe.com.
In fact, in recent years, new online text companies have been emerging, although it is far from being able to have any impact on the three major online text companies, but they have still received a lot of attention. In terms of content, some power has also been formed to a certain extent.
If Lin Bao calls for the opening of a new online text company, it will definitely be very advantageous in terms of overall influence and operation speed.
But now, since He Chen has such an idea of cooperation, they can be regarded as saving such a step.
Now, after the preliminary discussion between He Chen, Lin Bao, and Zheng Rong, a consensus has been reached.
That is, let Galaxy adjust the entire strategic direction to content support. Of course, it is not that IP development is not done, but the two are separated, and at the same time, the editorial department in the direction of content is given a high enough right to spare no effort to encourage content creation and accumulation.
And to do this, in the current galaxy network, it is not easy.
Therefore, their goal is to grasp the entire decision-making power in their own hands, and step by step eliminate the control of the capital inside.
"Mr. He, at present, what is the share of the Galaxy Network in your hands?"
After Lin Bao left, Zheng Rong discussed the next plan with He Chen.
"With about 25 percent of the share, I can decide. ”
He Chen said.
"And whose share of the rest is currently in the hands of whom?"
"There is also about 8% of the share, which is in the hands of my wife, and the rest, basically in the hands of several other companies when the financing was raised before. ”
Zheng Rong nodded slightly after hearing this, thinking about it.
Combined with the share of Lin Bao's studio, they now have about 38% in their hands.
If they want to implement the next plan, at the very least, they need to get more than 50% of the voting rights.
It's 12% short.
To get this 12%, it is easy to say, but it is not easy.
If you let the capital forces behind it, the small group formed by them, they will definitely not easily hand over the rights and interests in their hands.
And if you want to get this 12%, you need to rely on the temptation of some real benefits.
"In this way, we will also follow the previous cooperation method, and our studio will invest in your galaxy network again. ”
Zheng Rong said.
"Reinvest?"
He Chen thought about it and felt that it was not feasible.
Although it is said that now that Yinhe.com is starting to decline, it is still one of the three major online literature giants, and those capital forces behind it are still counting on He Chen to make a comeback with the entire group!
"But this time, we're not investing money. ”
Zheng Rong said.
"If you don't invest money, then you want to ......"
He Chen looked at Zheng Rong, suddenly stunned, and said with some surprise, "What Teacher Zheng Rong won't say is the development of the film and television drama of "A Song of Ice and Fire", right?"
"Yes. ”
Zheng Rong said, "On our side, we will take out a part of the investment rights and interests of "A Song of Ice and Fire" in exchange for a share of the galaxy network. ”
"...... like this"
He Chen pondered.
In fact, if it is a capital investment, it is not so easy to get a share from the board members of other companies.
If it's A Song of Ice and Fire, then it's different.
Talking to the board members of those companies often, He Chen naturally knows their desire for the IP development of "A Song of Ice and Fire".
As long as you are not a fool, you can see that the development of "A Song of Ice and Fire" this time, whether it is the script itself or Lin Bao's determination to develop, is doomed, this will be an unprecedented, and even possibly unprecedented big IP in the East.
film and television development, plus various derivatives later.
Everyone also understands that "A Song of Ice and Fire" is completely comparable to "Star Wars" more than ten years ago.
The revenue from "Star Wars" is even comparable to an industry.
Even if it can't catch up with the prosperous dynasty of "Star Wars", this time the investment in "A Song of Ice and Fire" is definitely full of money.
No one doesn't have a hot eye on it.
However, there is gossip that Lin Bao's studio has more than half of the investment ratio in its own hands, and most of the rest is in the hands of the Tang people, and the last small part is given to other video stations, which can be regarded as opening up the broadcast channels in the future.
Others, even if they have money, want to invest, but they don't have the opportunity.
Including several high-level members of the board of directors of the galaxy.
If. Lin Bao's studio can use this as bait to exchange the right share of the galaxy network from other people's hands, and they are most likely very willing.
"...... the specific operation?"
He Chen looked at Zheng Rong.
He was looking forward to how much profit temptation Zheng Rong and Lin Bao would be able to share this time.
"It's very simple, use the investment ratio of "A Song of Ice and Fire" in exchange for the share of the galaxy network, and exchange it in equal proportions. ”
Zheng Rong said.
"Equal proportions?"
He Chen was slightly stunned, "This, maybe they won't agree......"
If you want to talk about the investment in "A Song of Ice and Fire", he himself is very hot. I want to use a part of my equity in exchange for an investment ratio. However, if it is exchanged in equal proportions, it will be 1% of the investment amount of "Ice and Fire", and in exchange for 1% of the Galaxy Network, he will have to think about it.
No matter how bad the reputation of Yinhe is now, it is also a giant online text company.
1% share, and when the entire online industry chain is opened, it will definitely be a giant-like company.
And "Ice and Fire" is just an IP after all.
"Mr. He, I am very confident in the development of Mr. Lin Bao's "A Song of Ice and Fire". Moreover, this cooperation with us is only the beginning, if there is an opportunity in the future, we will naturally give priority to these friends who have cooperated. This time, our side will take out no more than 10% of the investment share in exchange for an equal share of the galaxy network. Of course, the equal proportion of exchange is just one of our proposals, and after that, it can still be discussed, but we will not let too many steps. ”
Zheng Rong looked at He Chen opposite and said, "Moreover, if you can participate in the production of "Ice and Fire", it will be very beneficial to save the current decline of your galaxy network itself and to shape the brand influence of the website. Therefore, it is up to them to decide whether to cooperate or not. Mr. Lin Bao's side is naturally not forced, but he is very optimistic about the current development of online texts, and he has the idea of creating and guiding some online texts. ”
"Teacher Lin Bao is going to create an online article?"
He Chen was a little surprised.
"With this idea, when he talked to me before, he talked a lot about the creation of online articles. I don't know much about online texts myself, but you know the character of Mr. Lin Bao, if he wasn't interested in this aspect and was sure, he would definitely not have come to such a conclusion. ”
Zheng Rong said.
"Well, I see. ”
He Chen said.
If Lin Bao is added, then this plan has a greater chance of success.
"This time, I can get a maximum of 10% of the share, which is still a little short of 50%. ”
He Chen said again.
"Mr. He, this is not something that can be achieved overnight. ”
Zheng Rong said again, "We don't have to master the Galaxy Network thoroughly. At present, there is a problem with the entire development of the galaxy, so no matter how you adjust internally, you will not be hindered too much if you start to pay attention to and support the content. Let's take our time, and this time, the equal proportion of the exchange shares, to the board of directors of the galaxy, I am not interested, I am not interested, however, you also need to participate. We will slowly fill in the missing parts later. ”
"Understood. ”
He Chen nodded.
......
and He Chen's plan is basically confirmed.
The three of them knew about the secret plot. He Chen said to the outside world that after the guidance of Mr. Ke, he found Lin Bao and persuaded the other party to invest in Yinhe.com and guide the platform.
The first step to help Yinhe.com is to take out the investment share of "A Song of Ice and Fire", and at the same time add the name of Yinhe.com at the beginning of the subsequent film and television development. This is definitely a great stimulus for the entire galaxy network.
After the news came out, the entire online literature industry was shaken to a certain extent.
Before, 500 million yuan invested in Yinhe.com, which was enough to surprise everyone.
This time, the sudden in-depth cooperation was naturally beyond everyone's expectations.
started from music, at present, the whole future development, Lin Bao Studio, which must be in the direction of film and television dramas, suddenly turned to invest in the online literature industry, which still made many people extremely concerned.
Although Lin Bao did not show some professional energy in online literature, his huge traffic into such an industry still attracted the attention of many people, even people who did not know about online literature before, to online literature.
The other two major online text companies, including a number of small companies, were also a little caught off guard by such a news. Especially the other two major online text companies, naturally they also very much hope that Lin Bao can join them. Even if you take out a part of the share and tie Lin Bao to your own company, it is definitely worth it.
But he didn't expect that Lin Bao's final choice turned out to be Yinhe.com.
With the tonality of Lin Bao's studio, especially with a great god like Zheng Rong sitting there, this action must have a great signal release.
That is, Lin Bao is not only interested in the online literature industry, but also has a solution to the current predicament of Yinhe.com.
And the film and television development of "A Song of Ice and Fire" is the first step.
"I don't know what luck He Chen of the Galaxy Network has gone, and he can actually say that Lin Bao is moved!"
A senior executive of the other two major online text companies said such things in an informal setting, and it was soon spread out.
Others can also understand his feelings.
In the music industry, a song by Lin Bao is hard to find.
And if you are interested in the online literature industry, the two major online literature companies are naturally vying to grab him, but I didn't expect that in the end, He Chen, who was about to be dragged to death by the entire galaxy network, took the lead.