Chapter 152: Little Sister (Second Update)
How did Lao Mei establish a global distribution mechanism back then?
Not all countries welcome Lao Mei's movies!
People come in stages, little by little.
The first stage of the market is closed;
In the second stage, the market is open under the operation of Hollywood;
The third stage is that the market has been opened up by Hollywood or has been occupied and has entered the consolidation stage.
In the closed market, Hollywood giants have a "trump card", and this trick is to "acquiesce in piracy", which will secretly flow into unopened areas and semi-open areas along underground channels to slowly cultivate the consumption habits of local people.
After completing the familiarization phase, it will move on to the next stage of "pressuring".
At this stage, the American Film Export Association plays a major role, and the association exerts constant pressure on unopened markets.
For example, in the WTO-related agreement, the phrase "the film industry is a cultural issue" has been changed to "entertainment goods"...
In the name of the Freedom Agreement, the forced opening of the markets of other countries...
The problem is that this agreement was made by himself, and he has the right to change the rules ...
When the U.S. industry is dominant, they emphasize the free market.
When the American industry was at a disadvantage, they immediately began to emphasize national security...
Well, entering the second stage, in this stage, Hollywood tries to avoid releasing typical American culture films, and prefers to release action movies, adventure films, and even thrillers and horror films: "Die Hard", "Alien", "Terror Corner", "Predator", etc.;
When the market opened up and entered the third stage, Hollywood films began to diversify and even include many political propaganda films that praise American ideals: "Ambition of the Earth", "Hunting Red October" and so on.
Finally, Hollywood will also produce a number of films with a small circulation but high artistic value: "Death Hunt", "Mystic River", "Escape from the Rising Sun", "Lost in Translation", "Groundhog Day" and so on.
These high-quality films are specially submitted to international film festivals in order to further increase the popularity of Hollywood films in the world and increase the international reputation of Hollywood films.
Mengxi Media wants to establish an overseas distribution mechanism, but the first step cannot be done - acquiescing to piracy?
It's like losing money for years!
Forget it, wait for the Belt and Road Initiative to be implemented, cooperate with the Belt and Road Initiative, and distribute Chinese films locally...
It's still too difficult for something like a movie to be separated from the protection of politics!
......
At five o'clock in the afternoon, the plane landed at Cannes' Mandelie Airport...
Cannes is a small city with only one Mandelie Airport, which is not open to the public, and customers are generally private jets.
The first few times, Liu Yifei and her sisters came to Cannes, and they had to land at Paris Airport first, then transfer to Nice, and then charter a bus to Cannes at Nice Airport...
This time, the company chartered a flight directly.
A lot of people came, in addition to the main actors of "The Great Wall", such as Da Tiantian, Uncle Long, Hu Ge, Guo Jingfei...
and Liu Yifei, Yang Xiaomi...
The two of them are brand ambassadors and were invited to help stand on the platform.
There are also more than a dozen accompanying business people - come to sell films, buy films...
In the past few years, Mengxi's films, except for some big productions, have rarely considered export, and even if they are exported, they will negotiate with local blockbusters in advance.
Therefore, when business people come this time, they are basically buying films - buy some batches of films, which can be released best, and if they can't be released, they should be used as supplements to Tudou Video!
Shen Mengxi specially rushed to Mandelie Airport, originally planning to pick up the young lady and arrange accommodation for Yang Xiaomi and them by the way.
Then, I was a little surprised to see a plump woman following behind the young lady...
Zhang Yuqi?
Why did she come to Cannes?
It must be said that Zhang Yuqi in this period has not been crazy about fitness, and the two pieces of meat on his chest can kill people!
It is said that she made her debut because she hit Song Hye Kyo in the face...
Can you believe it?
Quickly emptied his thoughts, Shen Mengxi hugged the young lady who rushed over...
"Why are you so happy?"
“... I'm glad to see you!"
"Do you think I don't know?
"Hey, hey..."
The young lady smiled proudly...
It's really worth being proud of.
The cost of "Left Ear" is 28 million, plus publicity, 35 million.
Liu Yifei and Su Lun invested 10 million, accounting for one-third of the cost!
The box office broke 500 million - it hasn't been released yet, according to Maoyan's estimates, the final box office will be more than 600 million!
Young sisters, they made a profit of at least 70 million!
An investment caught up with Huayi's annual profit last year...
Genius Producer!
Nodding her nose, Shen Mengxi let go of her hand and greeted the people behind her, focusing on Uncle Long...
Tomorrow's premiere of "The Great Wall" depends on Uncle Long to support the scene!
......
After settling down, Shen Mengxi sat down, and the young lady pushed him down...
"What do you want to do?"
He exclaimed, his expression like a lamb to the slaughter!
The young lady took off her coat, then unbuttoned her shirt again, and asked, "What do you say I want to do?"
Shen Mengxi also returned to seriousness: "... You don't have jet lag?"
"It's okay, it doesn't matter!"
Having said that, Shen Mengxi immediately turned against the guest and lifted her up...
Two months of exercise does have an effect, and a hundred pounds can be lifted...
As the saying goes, the wind sweeps away the leaves, and the rain breaks the plantains!
After finishing the matter, after cleaning the battlefield, the young lady snorted: "Open the window!"
“... OK!"
Shen Mengxi opened the window and was greeted by the sea breeze in Cannes...
It's a little salty, but it's not that salty!
Pretty good.
“... Tomorrow's opening, don't you have to worry about it?"
"It's been arranged a long time ago, and everyone on the jury will go to watch the movie. ”
By the way, adding: "Carol is a bit of a pity!"
"Huh?"
“... You'll know when you see "Adele's Life" in two days!"
"Adele's Life?"
"A same-sex movie, the things made are not at all as good as "Carol", but it is in line with the trend of LGBT..."
The young lady instantly understood: "This is the general trend you are talking about?"
Shen Mengxi nodded: "That's right..."
"Carol" is really a pity, in terms of quality, it completely beats "Adele"...
But "Adele" is determined to win the Palme d'Or!
"Adele's Life", which is extremely close to the realism of the performance, even the bed scene did not cut the camera much... Completely documentary!
So, Shen Mengxi doesn't like it!
If you don't even switch shots, why don't you just make a documentary?
In contrast, "Carol" is more artistic, the shooting is very beautiful, and it comes from life but the form of expression is higher than life.
Since last year, the LGBT movement has become a trend, and a large number of such works have appeared...
"The Life of Adele" comes at a timely time – France has just legalized homosexuality...
"Carol" was not so lucky.
"By the way, why did you come with Zhang Yuqi?"
“... She knows Lu Xiaoran, please let him get on the plane together!"
"Who?"
“... Lu Xiaoran, what's wrong?"