The next day was Saturday, and Pei Youqing, who had nothing to do, followed Zhao Punctual to Imperial Satellite TV.

Today is the second recording of the blind audition of "The Voice", and they want to go to the scene to experience it.

Of course, the salted fish Chu Xiaojin is indispensable, she has always remembered to meet her idol Wang Qing.

Anxi didn't come together, she was a contestant, and Zhao Punctual was the host. It is still very important to avoid suspicion.

55 still parked in the community to eat ashes, and the skilled old driver Zhao Shoushi wanted to take a test drive, but after careful consideration, he still didn't dare.

Also, he is a host with a monthly salary of 5,000 and a big job of 4 million.

If you don't get it, you go to work in the morning and drink tea in the afternoon.

It's better to fight (d), 20 yuan for three people, and some brothers will talk to you all the way. Just knowing the national events from the mouth of my brother, international public opinion is worth the money.

······

As soon as I entered the TV center, I could hear all kinds of noisy sounds, and there were so many sound sources that I couldn't hear them clearly.

But the voice of the voice was on the high side, with unconcealed joy. It's different from the apprehension and nervousness I had before today.

It seems that the results of "The Voice" are a good reassurance.

Walking through the long corridor and coming to an office at the very end, Zhao Punctuality, who took out the key, easily opened the door and welcomed the two people behind him into the room.

The office is small, even shabby, with only the most basic furnishings, such as desks, water dispensers, and filing cabinets.

I didn't even get a pot of greenery.

Oh, and the camp bed is green. Luckily, the pillow is white, so you don't have to worry about fading and dyeing your hair.

This is Zhao Punctuality's office.

"It's a bit too simple. ”

Pei Youqing, who had walked around the office, pondered for a moment before speaking.

"There are too many students in "The Voice", we must first meet their needs, and let's be a little more difficult in logistics. ”

'Ding', the water dispenser lit up green, Zhao Punctual took out two paper cups from under the water dispenser, took the water and put it on the table, "Drink more hot water." ”

Straight male attribute ax···

“”

Chu Xiaojin also turned around, looked at the two computer desks in the room, and teased, "Tut-tut, our Teacher Zhao is so big a host, and he shares an office with others." ”

"Drink some hot water and burn your mouth, you talk a lot. ”

The thorn head was leveled, and the young and promising teacher Zhao poured his thermos cup full of water and threw a few wolfberries into it.

Tightening the lid, he said, "It's ten o'clock in the program, and it's still two hours away." Don't go out and wander around, just wait with me.

I'll have a meeting later, and I can't accompany you. If you're really impatient, play with the computer. When the time is almost up, I'll have someone take you there. ”

Knock knock~~

As he spoke, there was a knock on the door.

The person outside the door should be an acquaintance, and before Zhao Punctual could speak, the door had already been pushed open.

The figure was not seen, and the voice had arrived, "Mr. Zhao, you came early today." ”

The voice is very young, a little waxy and a little charming, if it is not for the characteristics of the voice, it is to hold back the mind to hook people.

Sure enough, a young girl enters the house, and the height of 160 is wild. With a ponytail and professional attire, he has a bit of an elitist feel.

The face shape is round, and at first glance it looks a little baby fat, but if you look closely, it is fat.

Wang Qi, 26 years old, is an ordinary clerk at Imperial Satellite TV. The owner of another desk in this shabby office is a colleague of Zhao Punctuality.

Actually, it's the secretary. Responsible for helping to organize documents, record work information, etc.

Imperial Satellite TV is a public institution, different from ordinary private enterprises, and those who are less than the level are not qualified to be equipped with secretaries and assistants.

So there is such a position as an office clerk, who does the work of a secretary and an assistant.

Wang Qi, who entered the house, was also stunned, she didn't expect that there were outsiders in the house, and when she saw Pei Youqing's face clearly, her eyes were shining. In an instant, the light dissipated, and there was a little meaning in his eyes.

Knowing that she was being pressed by others, she inadvertently tidied up her sideburns, straightened her back, took out the most elegant posture, and said, "Teacher Zhao, Director Zeng asked you to come to his office." ”

Seeming to be nervous, as if he hadn't noticed it, Wang Qi's tone was a little different from before.

This was enough for Pei Youqing to notice something, and with a raised frown, she suppressed the idea of looking at Zhao Punctuality.

"Okay, I'll go in a minute. ”

Zhao Punctual responded, but he was very happy in his heart, Wang Qi was the assistant assigned to him by the station, but this person hinted at his favor several times.

To put it mildly, as long as Zhao Punctual has an idea, he will say a few sweet words. It's over, but the clearance copy has something to do with the secretary.,It's okay to a secretary.。

Not to be proud. But the vanity that a man should have, Zhao Punctuality, is not pulled at all.

I can't do it.

It's like someone in your family is preparing a Manhan feast, and with a little patience, you can feast on it. Then someone next to you handed you a handful of, do you eat it?

It is a good thing, green, healthy and pollution-free, but Zhao Punctual is not a rabbit.

It is on the grounds that Zhao Punctuality uses straight men as a shield and hot water to block all bullets.

Mr. Zhao, a straight man of steel, introduced: "This is my girlfriend, Pei Youqing. This is Youqing's classmate. ”

"Okay. Wang Qi, who answered crisply, was not very happy. She could hear the meaning of Zhao Punctuality's words.

Also, people's real girlfriends look like big stars on TV. The appearance pulled her eighteen roads. Even the appearance of another person who didn't introduce his name surpassed her, and he was a ball of yarn.

Wang Qi, who had straightened his position, took a few steps forward and introduced himself, "My name is Wang Qi, and I am Mr. Zhao's assistant. ”

Pei Youqing naturally got up and said with a smile, "Hello." Punctuality and temper are sometimes urgent, and you take care of it. ”

The two plain hands parted slightly, but the smile on their faces was sincere and not fake.

Ho, woman, born acting school.

Looking at the 'harmonious' atmosphere in front of him, Zhao Punche nodded, turned around and left, and went straight to Zeng Chen's office.

Zeng Chen is the general coordinator of "The Voice", and it goes without saying that he is looking for him now.

Between three turns and two turns, he arrived in front of Zeng Chen's office door, and through the half-covered door, he could see Zeng Chen crouching on the desk looking at the documents.

"Knock knock". Zhao Punctual knocked on the door a few times.

"Come in. ”

"Director, you're looking for me. Zhao Punctual took the initiative to speak, the mixed unit is like this, it is useless to be old, and the level is better than age.

Of course, Zhao Punctuality is not a person in terms of age, he is still honest.

Seeing that the person was Zhao Punctuality, Zeng Chen put down the newspaper in his hand, got up with a smile and greeted, "Punctuality, come on." ”

As soon as Zhao Shoushi approached, he saw that a piece of paper was already in front of his eyes, and he took it with both hands with some speculation in his heart.

He glanced at it with a frown, and in an instant, he smiled. Sure enough, here's the ratings chart for The Voice.

CS44 City Ratings. The lowest is 1013, the highest is 1576, the average rating is 1425, and the viewership share is 405.

Judging from the curve chart, the low point of the ratings is at the beginning of the program, and as the program is broadcast, the curve chart is like climbing the peak, and the trend is excellent.

If the text is removed, leaving only this graph, the tormented Chinese stockholders can get down on their knees and ask for the license plate number, ahh

Of course, it wasn't an indomitable climb, there were two places where there was a slight dip, but it was advertising time.

This is not only a good answer sheet, it is simply very good.

The algorithm for TV ratings is much simpler than radio listening.

For example, if 100 people turn on the TV and watch TV, but only one person is watching "The Voice", then the rating of The Voice is 1 (1/100100=1).

In the same way, the viewership share is 1/15, which is 67 (1/15100=67).

At present, the population of China is 1.2 billion, and the rating of 1425 is about 10 million people watching in front of TV.

ranked second in the same period in the country, second only to the hit drama of Satellite TV's first brother Mango Channel.

This is a Qing palace drama, which has been popular all summer and has always occupied the leading position, especially when the two days are about to end, and the ratings have been stable at around 2.

Shaking the paper in his hand, Zhao Punche smiled and said, "Congratulations to Director Zeng." ”

"Eh, I'm a big housekeeper in charge of logistics, how dare I take credit. Zeng Chen waved his hand and said a few words, but the smile on his face never faded.

How can you not be happy, after all, it is half a public family, and the dream of being worth hundreds of millions of dollars cannot be realized, and the only pursuit is the improvement of social status.

If the opportunity is right, it is impossible to say that you can eat a real public meal.

"You're humble, aren't you. From ancient times to the present, it has been said that the soldiers and horses go first before the grain and grass are moved, why is this? ”

Without waiting for Zeng Chen to answer, Zhao Punctual said directly, "Because it's important." It's yours, and no one can take it away. ”

"Alright, don't hold it. It's not good for others to hear. ”

After a few words, Zeng Chen asked, "Actually, I was quite surprised. The premiere was 14 ratings, which was beyond my imagination. You're not an outsider, and I'm not going to hide it from you. We haven't had a show that broke 2 in the whole year.

I, the deputy director, am really under a lot of pressure. Now, I finally see the light of day. ”

"Don't be too happy. ”

Zeng Chen's face was straight, but when Zhao Shoushi felt that there was no hope of breaking 2 in the ratings.

Zhao Punctuality, who was smiling mysteriously, knew that something would happen if he held back these words, so he said, "I mean, when the ratings of "The Voice" break 3, 4, or even 56 in a single issue in the future, you don't know how to be happy." ”

Zeng Chen hurriedly waved his hand and shook his head, "Don't dare to think, don't dare to think." ”

"You can think about it. ”

Zhao Punche said seriously, "The premiere is 14, plus the media fuels the flames, plus some of our plans. There is no big problem with breaking 2 in the next issue.

Let's this is the 14th issue, one step at a time, and when it comes to the peak night, I am not sure to break 6, and it is absolutely possible to break 5. The average rating broke 3 steadily. ”

The highest rating of a single issue of "The Voice" in the original time and space really broke 6, becoming the second largest single issue record in the history of variety shows second only to "Super Girl".

firmly on the throne of the second brother, the third is "Got Talent", and the fourth is "If You Are Honest, Do Not Disturb".

The average rating of "The Voice" also broke 4, ranking second.

This is also where Zhao Punctuality's confidence lies.

Zhao Punctuality's face was serious, not like a joke. Zeng Chen was excited, and asked tentatively, "Think about it?"

"There is no threshold for dreaming. ”

"You kid. Angry. ”

The original serious Zhao Punctual made Zeng Chen laugh angrily with an abrupt joke, grabbed a stack of newspapers on the table and threw it out.

"Annoyed. ”

Zhao Punchu was just about to say a few more words, but he was attracted by the cover of the newspaper in his hand, "The Voice" ——— an outlier in the talent show

A unique title that seems to be positive but not derogatory, seems to be deprecating but not derogatory attracts people to look down. If you look closely, it is full of praise for "The Voice", as well as spurs and even whips for other similar programs.

[Auditions, music shows are the most common, and have almost become the standard for gorgeous costumes.] Dazzling shapes, passionate dances, all are abandoned, the camera is only focused on the expressions of the students, the instructor's intoxicated, shocked, curious or tangled expressions, and the ears are echoed with good voices. ———— Imperial Capital Express.

Zhao Shoushi glanced at Zeng Chen, and then continued to flip through the newspaper in his hand, and the next one was the Modern Morning Post.

"The Voice" is an almost predictable success of the variety show - not only because it found one or several 'good voices' who can sing, but also because of its innovation in the organization of the program and the production of the program process.

The judges are not judges, but mentors, and the contestants are not contestants, but students. A simple change of title shortens the distance between the two hearts, and the distance between the audience and "The Voice". ]

Because of The Voice, the end of summer 2012 will be hotter than the middle of summer

No wonder Zeng Chen looked at it so seriously just now, this is a rainbow fart.

It is also not known if this is a paid service or tap water.

However, now that the offline publicity campaign has been rolled out, the online publicity will definitely not be too bad, and the next episode of the listening audience will soar is almost predictable.

Say something heartbreaking. Even if it doesn't soar, it can 'help' it soar.

Just like a movie on the big screen, there are two major parts in the cost, one is the production cost, and the other is the publicity and distribution cost. Sometimes, the cost of publicity is higher than the cost of production.

TV and variety shows on the small screen also have publicity costs, such as various newspapers, Weibo headlines, celebrity retweets and ratings.

Propaganda is divided into real and false. The real thing is the real work of the guns above. What is false is to buy the box office and buy ratings.

Zhou Lu Shuren Xun said that a good start is half the battle.

Huh?

Sorry, I'm not a local.

~~~~~~~~~~~

Raising the newspaper in his hand, Zhao Punche complimented, "A leader is a leader, and he is far-sighted." ”

"Stop slapping, it's boring. ”

Zeng Chen, who shook his head, changed the topic and said, "Let's talk about some serious things, isn't the more than an hour of "The Voice" a bit short? ”

"It's not good, it's too long, and the pace is hard to control. However, we can make a spin-off of "The Voice". ”

Zhao Punctual pondered for a while, and only spoke after a while, "With the broadcast of "The Voice", there must be viewers who are curious about the students. Let's introduce the production process of "The Voice", the behind-the-scenes anecdotes of the popular contestants, and if the show is controversial, there is also a channel for external publicity. ”

"Well, kind of interesting. By the way, you are still hosting this show, how about it?"

"Don't. The frightened Zhao Punctual took a step back and hurriedly refused, "This kind of program is still more suitable for women to host." I remember that there is a person named Zhu Dan in our station, and her temperament is quite consistent. ”

"Okay, I'll think about it. ”

Zeng Chen, who didn't promise or deny, glanced at the time and said, "I'll have a meeting later, so I won't keep you." You go to the site and take a look. When it comes to the quality of the program, you can't let your guard down at any time. ”

Zhao Punctuality, who nodded, turned around and was about to leave.

As soon as he walked to the door, he heard Zeng Chen's words, "Wait." ”

"Director, what other instructions do you have?"

"That" Zeng Chen stopped talking, and only spoke after a long time, "The 14th issue of "The Voice" is three and a half months. Do you have any ideas for the next show?"

Zhao Punctual replied directly without thinking, "Yes, yes, it's not mature." ”

An expression that doesn't see a rabbit or an eagle.

Zeng Chen, who naturally understood the key to this, directly waved his hand to drive people away, "Let's go, hurry up." ”

Zhao Punctual smiled and didn't say much. But I knew a lot in my heart.