There was not much hot news on the Internet in late April, and although the box office of "Titanic 3D" was going to be one billion, the biggest topic was nothing more than the deletion of the domestic version of Ruth Quanguo painting Xiao Lizi.

When it was released in 97, this scene was kept, and the boys and girls who watched this movie at that time are now young women and uncles, but they have to watch the deleted version.

The 3D stereoscopic version of Ruth is a shot that many viewers were looking forward to before the release, and many people were disappointed when it was deleted.

But it's okay, if you delete it, you delete it.

In addition, "Truman's World" is becoming more and more evil on the Internet, and it is about to inherit science fiction films.

The point is that many people believe it!

It's also strange that Li Qian's content of every movie is unexpected by the audience, and the audience is not surprised by what kind of film it is, this time it is ostensibly a comedy, who knows if it is a sci-fi comedy.

However, the next day, on the news about Li Qian's interview on Xinlang News, Li Qian refuted the matter, saying that the speculations of netizens were all wrong.

"Isn't it, we guessed wrong?"

"Hahaha, I said a long time ago that Li Qian's movie is not so easy to guess, and I was slapped in the face after only a day later. ”

"It's working normally, but it's strange if I guess correctly. ”

"Bai is happy, guess a lonely!"

Yesterday's discussion was full of interest, and in the blink of an eye, Li Qian told them, you are happy in vain, and you have guessed wrong.

It's a little boring and boring.

There are also voices questioning the authenticity of the news.

"It's fake, Xinlang and Teng Xun don't deal with each other in the first place. ”

"It must be fake, Li Qian is still filming, how can he have time to be interviewed. ”

"Probably not, this is not speculative news, it was written by Li Qian in an interview, how can a big media like Xinlang do such an obvious loophole. ”

"Although the media has no discipline, and reversing black and white is commonplace, it shouldn't be able to do this kind of thing out of nothing, and it won't make up news without an interview, it should be Li Qian who really accepted the interview. ”

......

However, more voices are another sentence Li Qian said, product placement is a key point in the movie.

"I don't think it's so easy to guess, now Li Qian has said that advertising placement is the key, what is the reason for two different advertising placements in the same place?"

"If you don't have a little bit of sci-fi elements, it doesn't make sense at all, otherwise why come to two identical shots, and those two actors are exactly the same. ”

"It's mainly advertising, is there anything special about these two advertisements?"

"What's special is that it's just a Western-style fast food and a Chinese-style fast food. ”

"It's nothing special, it's not all fast food. ”

"Could there be other implications, that Western-style fast food is a metaphor for capitalism, and Chinese-style fast food refers to socialism?"

"Uh... What's the matter, Wallace is also a domestic brand, according to what you say, it should be replaced by KFC. ”

"Ahhh.....hh It's nerve-wracking, Li Qian hasn't released it yet, it's comparable to a brain-burning movie, I can't stand it!"

"I think we have been led astray, back to the beginning, the location, the characters have not changed, the behavior has not changed, but the time has changed, could it be a dream or something, different advertisements also represent reality and dreams?"

......

"Truman's World" is hotly discussed on the Internet, and those who don't know think that the film industry is hot now.

Imported films are rampant in the film market, "Titanic 3D" swept the mainland market, and the major companies were silent.

However, when major companies saw that product placement was critical, they were happy.

Product placement is no stranger to domestic film companies, especially Huayang Media, which is very familiar.

Ten years ago, in Ma Xiaogang's movie "Mobile Phone", in order to give back to the sponsor BMW, Ma Xiaogang specially designed a plot in which students from Guangyuan secretly went out to play, and 12 girls were arrested and criticized by Xu Wan when they squeezed a BMW car back to school.

The 12 girls sit in a car, or a sedan, which vividly expresses the spaciousness of the BMW's interior space.

In "See You or Leave", a scene where Ge Wei goes to find Xu Wan is specially arranged in BMW's 4S store, a 5-minute scene, in the process of dialogue between Xu Man and Ge Wei, the camera is constantly changing, and all angles of the BMW car are filmed enough.

In "No Thieves in the World", at the beginning, when the protagonist stole the mobile phones of pilgrims in Western Xinjiang, he gave Nokia a close-up.

No one said anything about these few advertising placements in the early years, but since Ma Xiaogang carried forward in the "Do Not Disturb" series, the two films earned 80 million yuan by implantation, and advertising placement has become a very annoying thing for the audience.

As an expert in product placement in the mainland, Huang Zhongjun despised Li Qian's approach, "This Li Qian not only makes comedies, but also learns from Ma Xiaogang to engage in advertising placement." ”

"I guess it's because of the loss of money, "I Am Not the God of Medicine" earned 500 million, where can I agree so much with that kind of phenomenal movie, I estimate that Li Qian is not sure to get another 1.6 billion box office, so I want to make more money by advertising placement. Huang Zhonglei analyzed with confidence.

"A movie earns 500 million, that's a special situation, this movie will definitely not make so much, unless it can trigger social discussions and national attention, but maybe!"

"It's not impossible, maybe the protagonist of this movie also has a terminal illness or something?" Huang Zhongjun laughed.

"Haha..."Huang Zhonglei also laughed.

After laughing for a while, Huang Zhongjun said again, "Two identical shots sold two advertisements, it seems that he will not have less advertising placement in this movie, maybe there are more than 20 in "Non 2", which is also good news." ”

"Big brother is right, we are getting more and more sure of the Chinese New Year stalls. Huang Zhonglei agreed.

How can a movie have so many opportunities to fit the advertisement perfectly, and if there are too many advertisements, it will inevitably appear deliberate, even sacrificing the smoothness of the overall narrative, which makes people look awkward.

Even Ma Xiaogang, a domestic advertising expert, can't avoid it, even if Li Qian is a movie genius, is it still an advertising genius?

You can do that, what kind of movie can you make, and you can do business.

Huang Zhongjun thought for a while and said, "Zhonglei, call the big guy, and open your 90-year-old bottle of Romanée Conti tomorrow." ”

"Big brother, this is reserved for the celebration of the Chinese New Year. Huang Zhonglei looked pained.

"It's just a bottle of wine, and when the time comes, I'll ask someone to make a bottle of 92-year-old Howling Eagle to celebrate!" Huang Zhongjun waved his hand and said quite proudly.

Li Qian's behavior of sacrificing the quality of the movie in order to make money made Huang Zhongjun more and more confident in the Chinese New Year file at the end of the year.

If the Lunar New Year stalls can achieve their wishes, trample Li Qian under their feet, and wash away the depression of the past two years, what is a mere bottle of seven-figure red wine.

Not to mention a bottle, he can open a box, drink a bottle and pour a bottle!

.......

Chongqing, on the set of Liangjiang Film and Television Base, the famous advertising film director Ma Xiaogang learned that Li Qian's new film will have a large number of advertising placements.

"Trick up!"

Ma Xiaogang smiled disdainfully, making money when he made money, and also said that advertising placement was the key to the movie.

Who believes?

When you become a watch, do you still want to set up a memorial arch?

However, looking at the voices on the Internet, it seems that many viewers believe it and are still discussing it in a serious way.

Ma Xiaogang's face was ugly again, Li Qian did a lot of implantation, no one scolded him, and he was scolded as an advertising director.

Not only did the media treat them differently, but even the audience began to rebel and became more and more biased towards Li Qian.

This is discrimination!

Chill the breath!

"I'd like to see what kind of clever ad placement you can come up with!" Ma Xiaogang snorted lightly.

Sell advertising, he is the professional!

......

"Ad placement?"

On the direct plane from Xiangjiang to Beijing, Zhou Xingchi carefully recalled the news he watched on the plane.

A director who specializes in science fiction, reality, and drama movies suddenly touched a comedy, which made him very curious as a comedy director.

Advertising placement is also very novel for director Xiangjiang, after all, only movies with modern backgrounds can implant advertisements.

And because of the different cultures, Hong Kong directors basically rarely make movies with modern backgrounds.

I can't figure out what Li Qian, a 1.6 billion director who has never met, is filming, and Zhou Xingchi doesn't think about it anymore.

After getting off the plane, Song Ge was already waiting at the airport.

This trip to Zhou Xingchi came to the capital for the distribution rights of the new film "Journey to the West", to be precise, guaranteed distribution.

More than 100 million production costs, Zhou Xingchi's Bigao and Weixiu accounted for 90%, nearly 100 million cash smashed in.

Zhou Xingchi has other businesses, he has bought a lot of houses in Xiangjiang in the past ten years, and the income from buying a house is more than making movies.

Cash flow is tight, there are still ten months left before the scheduled release date, and three months to wait for the box office to settle, a year is too long.

Zhou Xingchi came up with a way to guarantee the issuance, and first recovered some of the cash, so he contacted Song Ge for an interview first, after all, Wanda Cinema Line is already the largest cinema chain in China.

Regarding Zhou Xingchi's proposal, Song Ge agreed without too much bargaining, after all, although it was not starring Zhou Xingchi himself, the lineup of Wen Zhang and Huang Bo was not bad at all.

And all major companies are aiming at the Chinese New Year stalls, and there will be no opponents for next year's Spring Festival stalls.

Wanda Pictures has been established for more than a year, and the big project has not been launched so quickly, and the film directed by Zhou Xingchi is exactly what Song Ge needs.

"Director Zhou, then let's say it, "Journey to the West" will be handed over to us Wanda for distribution, and I will immediately report the situation to the head office, and when it is approved, we will immediately sign a contract and pay for it!" Song Ge said with a smile on his face.

Zhou Xingchi nodded, "Mr. Song, I hope there will be a reply in half a month." ”

"Half a month..."Song Ge hesitated for a second, then smiled, "No problem!"

At present, Wanda Pictures' large projects still have to be reported to Wanda headquarters for review, and large companies have many audit departments in all aspects, and the process is troublesome.

However, Song Ge is still confident, it's a big deal to go directly to Wang Jianlin, for Zhou Xingchi's sake, it should be no problem to skip those cumbersome procedures.

Song Ge smiled and stretched out his hand, "Then I wish us a happy cooperation." ”

"It was a pleasure to work with. ”

Zhou Xingchi shook hands with Song Ge, then thought about it and said, "Mr. Song, what kind of person do you think Li Qian is?"

"Li Qian?"

Song Ge was slightly stunned, why is this question so familiar.

By the way, the last time I talked to Tsui Hark about "Lin Hai Snow Plain", Xu Ke stabilized his understanding of Li Qian.

As a result, within a few months, Li Qian hooked up with Tsui Hark and went to shoot "Ghost Blowing the Lamp".

Fortunately, "Lin Hai Xueyuan" was originally going to wait for Xu Ke to finish filming "Di Renjie's Prequel", which had no impact on Song Ge, anyway, he had to wait for a movie.

Now Zhou Xingchi also asked about Li Qian, won't he .....

Song Ge thought about it faintly worried, but secretly shook his head in his heart.

Although Zhou Xingchi has a straight temper and is a little weird, and he is not as easy to talk as fans in their impressions, as a partner, he can be trusted, and it is precisely because of his straight temperament that people can rest assured.

Speaking of which, Li Qian's personality is also straightforward, and he is also a good partner.

"What does Li Qian say, he is very similar to Zhou Dao you in some places, if you want to say that you have the greatest thing in common, that is, you are both geniuses. Song Ge laughed and said.

Zhou Xingchi was not very happy because of a genius, but said, "It just so happens that I also came to the mainland, I wonder if Mr. Song can take me to meet Li Qian?"

"Director Zhou wants to see Li Qian?"

"I'm very curious about the comedy he is filming, and I went to Jiangning halfway to change planes without delaying time. ”

"Okay, I'll give him a call and see if it's convenient. ”

Song Ge did not refuse, there is nothing strange about the sympathy between the great director and the genius.

called Li Qian and told him about the situation, and Song Ge and Zhou Xingchi flew to Jiangning early the next morning.

After getting off the airport, the person who picked up the crew came directly to the Central China Film and Television Base.

Li Qian, who was filming, motioned for them to wait, and after a while, waited until the scene was filmed and let the crew rest in place for a while, then got up to say hello with a smile.

"Mr. Song, Director Zhou, what is this that brought you here, please take a seat. ”

Looking at Zhou Xingchi, whose hair was half white, Li Qian sighed with emotion, this was the first time he had seen a real person.

If it weren't for the crew, I would have shouted "Master Xing", after all, I grew up watching movies of Zhou Xingchi, Cheng Long, Li Lianjie, and Zhou Yanfa throughout my teenage years.