543 ambition
This advantage is too great, as long as he sacrifices this magic weapon, no one in the industry can compete with him.
Nowadays, the domestic cinema industry is facing many difficulties, and cinema and film and television investment companies need to find new increments. At present, market sinking has become a major trend in the development of the industry, and the market share of third-, fourth- and fifth-tier cities is increasing year by year, while the box office growth rate of new first-tier cities, new second-tier cities and populous provinces in the central and eastern regions has exceeded that of many traditional high-box office areas, and is expected to become the mainstay of China's film box office market in the future.
In addition, the cinema chain can transform extensive operation into refined operation, pay attention to consumers' movie-watching experience and feelings, highlight the cultural taste and fashion characteristics of films, and provide consumers with more services and choices. For example, according to the cinema style or cinema characteristics, we will create a scene-based and immersive theme "movie town", and cooperate with the upstream production and distribution team to produce related film cultural and creative peripheral products.
Timely adjustment of its own development strategy is also the key point of the development of cinemas. Large-scale cinema chains may either properly slow down the expansion of cinemas to avoid high operating costs and capital chain risks, or seek cooperation with other cinema chains to identify opportunities for mergers and acquisitions to increase the market share of films and promote greater economies of scale.
In the face of business difficulties, industry shocks are inevitable.
In the midst of shocks, reshuffle and integration will likely become the main theme of the cinema industry in the next few years.
Whether it is a state-owned giant with a financial advantage, or a new player represented by the real estate department, or a traditional cinema giant, they are all undergoing the test of cinema business model innovation in this competition, and whoever can take the lead in getting out of these difficulties will be more likely to become the leader of the downstream industry in the next stage of competition.
Entering the cinema industry in this period of change, and having a magic weapon to win, it is not difficult for Xiao Yao to create a cinema chain with a monopoly position within a few years.
With the two magic weapons of Feng Shui Fu and Fortune Gathering Fu, he can diversify the profitability of the cinema chain and mature the theater operation in a short period of time.
Compared with the mature European and American film industries, the profit income structure and box office market structure of China's cinema chain are slightly weak.
In terms of revenue sources, box office revenue in North America accounts for only 30% of the overall industry revenue, and non-box office revenue such as derivatives is eye-catching.
With the enhancement of copyright awareness and the diversification of services, China's non-box office revenue has gradually become an important growth pole.
In terms of market structure, at present, the top ten cinema chains in China control a total market share of about 67%, and the share of the top three in business scale is only 37%, of which the first-ranked cinema chain has the first market share of 14.5%. Compared with the North American cinema market, the top three in its business scale account for more than half of the share, and it is still improving.
In this way, in recent years, China's cinema industry has faced both opportunities and challenges.
In other words, there is still a lot of room for integration in China's cinema industry.
Xiao Yao has a huge amount of money to use, and it can be said that it is the right time to enter the cinema industry during the turbulent period of this industry, and with the help of the power of feng shui charms and wealth gathering charms, he has created a cinema chain with a monopoly position.
Since we have the intention to build a domestic or even global cinema chain with a monopoly position, the 30% stake of Qiushui Cinema Line is the best starting point.
He and Yu Tianjie had already negotiated the transaction method of this part of the shares, and Daniel, the president of Swire Investments, was in charge of this acquisition, which was originally a bit overkill, but after Xiao Yao had a new acquisition plan, Daniel's ability could be fully exerted.
After getting another 30% stake in the Autumn Water Cinema Line, Daniel's next step is to buy the entire Autumn Water Theater Line.
The shareholders of Qiushui Cinema Line are relatively scattered, with a total of 12 shareholders, large and small, and it must be a time-consuming task to get all the shares from the hands of the other 11 shareholders.
Xiao Yao is only responsible for specifying the acquisition target, and he does not worry about the specific acquisition process, Daniel is an expert in acquisitions and mergers and acquisitions, which does not require him to spend energy.
Daniel is a person who is resolute and highly executed, and in his opinion, it is not difficult to acquire the shares in the hands of other shareholders of Qiushui Cinema Line. Whether it is a temptation or a threat, as long as Swire Investment becomes the major shareholder of Qiushui Cinema Line, the other small shareholders can only let him rub it flat and pinch, and finally will obediently accept his acquisition conditions.
The real test for him is how to choose the next acquisition target, and how to acquire after choosing the acquisition target?
Xiao Yao gave him the task of building a monopoly cinema line with cinemas throughout all county-level cities in the country, and in the early stage of expansion, the proportion of the number of cinemas and the number of screens can be smaller, and it is the key to quickly spread it across the country.
Considering the characteristics of feng shui charms and fortune gathering charms, in the early stage of cinema acquisition, the number of movie theaters acquired is not the focus, the focus is to quickly roll out across the country.
What is the number and proportion of movie theaters that will eventually be acquired? Xiao Yao is not clear now, and this point must be determined according to the effect of feng shui charms and wealth accumulation charms.
Xiao Yao has great ambitions, and his goal is to create a monopoly cinema chain with cinemas all over the country within 3~5 years.
This task is very difficult, and the decisive role is the capital investment, if the follow-up acquisition funds cannot keep up, the time to complete the acquisition can only continue to be extended.
As for the source of follow-up funds, Xiao Yao is still relatively confident, and he should not delay the acquisition plan due to insufficient funds.
With the expansion of the Xunwei Zhai chain, there will inevitably be more and more cash available in his hand, and it should not be a problem to build a monopoly cinema chain.
After depriving Zheng Tiejun and others of some good fortune again, Xiao Yao realized that he had to speed up his efforts to do charity.
Although he can easily deprive anyone of good luck, it is against heaven to deprive others of good luck, and the corresponding to depriving good fortune must be karma.
The founder who created the Heavenly Fortune Divine Art had already thought of a solution, which was to obtain as much merit as possible, that is, to do more good deeds.
In ancient times, it was not easy to do good deeds, but in modern times, with the development of technology and information, it is easy to obtain merit as long as you have enough money in your hands.
Xiao Yao plans to set up the Xiao Yao Charity Fund as soon as possible, and spread the business as soon as possible, so that he can obtain a lot of merit every day.
When he has more merit and deprives others of their good fortune, he doesn't have to act so cautiously.