Chapter 658: Printers
Qin Changchun's words are very clear, that is, even if Duan Yun's factory can get the approval of the superior leaders for advertising on CCTV, the advertising fee may be astronomical.
In general, in the early 80s, although the township enterprises sprung up, but the overall strength is still very weak, some can even be said to be just a small workshop, whether it is talent, capital technology or scale, can not be compared with state-owned enterprises, this is a common perception of the Chinese people.
Of course, there are also some township enterprises that have advertised on TV, but those township enterprises can only advertise on local TV stations and newspapers, and if they want to advertise on CCTV, even if they can go through layers of scrutiny, the advertising cost is also something they can't afford, in fact, not to mention township enterprises, the advertising cost of 400,000 yuan is not a small amount for many large state-owned enterprises.
To put it bluntly, if it weren't for Ruiyang writing a letter of introduction to find Qin Changchun this time, Qin Changchun wouldn't even waste a little time receiving Duan Yun.
"As long as Director Qin can help me talk to the leaders of the station, advertising fees are not a problem, and we can accept it if it is more expensive. Duan Yun said to Qin Changchun in a sincere tone.
In Duan Yun's opinion, even if CCTV asks him for 1 million, Duan Yun will pay for this money.
Because Duan Yun understands that the current domestic state-owned enterprises do not have a sense of worry about market competition, their products are purchased and sold by the state, and there is no need for advertising, so the CCTV advertising cost in the past two years is actually seriously underestimated, not to mention whether Duan Yun can achieve the glory created by Yanwu Group relying on CCTV advertising, but as long as the advertisement is played, the advertising fee he took out will definitely be profitable.
"Your tone is not small...... Qin Changchun glanced at Duan Yun with a smile, and then said: "Okay, since you are so determined, then I will help you talk to the leaders of the station when I go back, and besides, have you been in Beijing for the past few days?"
"If I need to wait for news, I can stay in Beijing for a few more days. Duan Yun said.
"That's good. Qin Changchun nodded, and said to Duan Yun: "In this way, you will come to Taili again the day after tomorrow, there should be news about whether this matter can be achieved by then, if everything goes well, you will have to come to Beijing again before the end of the year, bring the funds and sign a formal advertising contract with Taili, if the advertising fee is not in place within the specified time, the contract will be automatically canceled, I want to remind you of this......"
"Understood, thank you Director Qin!" Duan Yun said gratefully.
"Then you can go back first, and remember to come back the next morning. ”
"Okay, then I'll go. When Duan Yun heard this, he was about to get up and leave.
"By the way, there's one more thing ......"
"What's the matter?"
"You tell Ruiyang to invite me to dinner next time he returns to Beijing!" Qin Changchun said with a smile, got up and left the reception room......
......
After Duan Yun left CCTV, he immediately took a bus to Zhongguancun in Beijing.
Although it has only been more than two months since the last time I came to Zhongguancun, the changes here have surprised the team members.
Towards 1984, Zhongguancun became more and more prosperous, with a lot of traffic, all kinds of conspicuous signboards hanging on the shops and buildings on both sides, more cars parked in front of the shops than two months ago, and the number of bicycles even blocked the entire sidewalk.
In addition to the locals, Duan Yun also found that there were many blonde and blue-eyed foreigners who would even stop at roadside stalls and try to negotiate with the stall owners using gestures and broken Chinese, a scene that was very rare in other Chinese cities in the 80s.
The opening up in the 80s was an era of China's ideological leap, at that time, everyone was very eager to be in line with the West, and quickly made China enter the four modernizations, and among the various propaganda columns of scientific and technological modernization, computers are always inseparable from a symbol, and rockets, satellites, atomic symbols, etc.
Duan Yun came to Beijing Zhongguancun this time mainly to buy a printer that could print Chinese characters, but after walking around Zhongguancun, Duan Yun felt a little disappointed.
It turns out that the printers imported in China are mainly from the TelevIdeo terminal in the United States and OKI printers in Japan.
The prices of these two printers are 4000 RMB and 2000 RMB respectively.
This price was undoubtedly a sky-high price in China at that time, and the performance could not be satisfied.
Originally, the print head of these two printers is composed of 8 needles, and the action of each needle can be controlled by software instructions, which is now used in China, and the general printer is a character printer, which can only play English letters such as ABCD, and if you want to print Chinese Chinese characters, you need to solve a series of practical problems.
First of all, there must be a Chinese character library in order for the printer to really print Chinese characters, and in addition, it is not enough to have a Chinese character library, and how to input Chinese character articles into the computer is also a problem.
The technical problems in this are very complex, the international level of Chinese characters is in accordance with the order of Chinese pinyin, discharged, from the workload to consider the development of pinyin input method is the easiest to achieve.
Nowadays, there are already people in Zhongguancun who sell some Hanka software, and Pinyin input method software has also appeared, but Duan Yun found that the functions of these Hanka are not perfect enough, and they cannot realize the kind of fast Chinese character printing in later generations.
In fact, the real emergence of mature Chinese character printers in China was only after the establishment of Sitong Company.
When Sitong was first established, its main business was to sell Japan's Brother company's 2024 printers, at that time, the Ministry of Electronics officially imported, the 24-inch printer that can print Chinese characters was Toshiba's 3070, with an import price of nearly 1,000 US dollars and sold for more than 9,000 yuan, while Sitong's Brother's 24-inch printer, equipped with Hanka driver software, only costs 4,000 yuan each, which is very popular in the market due to its cheap price.
So now Duan Yun is actually unable to buy a suitable Chinese character printer in Zhongguancun, and he will have to wait until the end of 1984 to use a really good Chinese character printer, which makes Duan Yun somewhat disappointed.
However, Duan Yun finally spent more than 5,000 yuan to buy a Japanese Epson Mp-80 printer, although this printer can not print Chinese characters, but can print computer circuit software design drawings, Duan Yun is still very useful, so he does not need to spend a lot of time on hand-drawing, through computer design, directly print out drawings, greatly improve the efficiency of his new product design.
The MP-80 printer was not too heavy, and after Duan Yun paid the money, he asked the waiter to thicken the pack of the printer along with a set of ink cartridges and a wad of copy paper, and then left with the newly bought printer......