Chapter 111: A Watershed
In Simon's view, the summer of 1987 had some hints of a 'watershed' in Hollywood's film production and distribution model.
From mid-May, films such as "Easter" starring Dustin Hoffman, "Beverly Detective 2" starring Eddie Murphy, "Predator" starring Arnold Schwarzenegger and "The Witch of East Town" starring Jack Nicholson have been released one after another.
Among them, "Easta" and "Beverly Police Detective 2" are the most typical representatives of this watershed.
"Istar" has a budget of $55 million, and the box office of $5.7 million in the first week is doomed to the producer Columbia Pictures. However, this film heralds the official arrival of the era of Hollywood's big budget.
As a sequel to the 1984 North American box office hit, Beverly Detective 2 also cost a whopping $28 million to make. However, one of the more representative points of this film is that it has a scale of 2,326 screens.
2,326 open screens is not much for later blockbusters with three or four thousand open screens, but in this era when most films can only get about 1,000 open screens, the opening scale of "Beverly Police Detective 2" is absolutely unprecedented.
Paramount Pictures did not choose the traditional Friday release date, but set it for Wednesday, May 20.
Through the intensive publicity offensive in the early stage, only on Wednesday and Thursday, "Beverly Detective 2" got $7.61 million at the box office, and directly kicked "Easta", which only earned $5.7 million for the whole week, to the second place in the single-week box office list.
In the following week, "Beverly Police Detective 2" collected another $40.03 million at the box office, bringing the total box office to $47.64 million in nine days.
Before 1987, such a fierce box office momentum was completely unmatched by the previous national-level "Star Wars" series.
In comparison, the box office champion "Top Gun" in 1986 only had a box office of $12.21 million in the first week, and the box office champion "Back to the Future" in 1985 had a cumulative box office of only $22.02 million in 9 days on the same Wednesday schedule.
At the same time, after grossing $47.64 million at the box office, "Beverly Detective 2" fell sharply by 40% at the box office in the following week, far outpacing the long-term trend of 10% to 20% for popular films.
Even so, "Beverly Detective 2" is also destined to be another super blockbuster.
While many studios are looking at Paramount Pictures' distribution strategy, Simon understands that outside of the era of big budgets, the era of full-scale distribution of Hollywood films through large-scale publicity and then thousands of screens at once has also arrived.
Simon's side has completed the layout of stock index futures, and "The Grim Reaper", which Daenerys Pictures is responsible for, also officially started on May 18.
The main filming location of "Death is Coming" was in Queens, New York, and Simon flew to New York after the film started filming and stayed on the set for three days before returning to Los Angeles.
In the time that followed, Simon was basically busy with the casting, framing, and rehearsals of "Vulgar".
The filming period of "The Grim Reaper" is 8 weeks, and if all goes well, the film will be completed around July 10. The start of filming of "Vulgar" was scheduled for July 13, and the filming period in the initial plan was 10 weeks.
Meanwhile.
Due to a series of new films released in the summer, the box office trends of "Lola Run" and "Butterfly Effect" have been significantly impacted.
However, on June 15, the 18th week of its release, "Lola Run" earned $1.36 million at the box office over the weekend, and the cumulative box office officially broke through the $200 million mark, reaching $200.1 million.
Then, from June 19 to June 25, in the 12th week of the release of "Butterfly Effect", the box office collected another $1.82 million, and the cumulative box office also exceeded the $100 million mark, reaching $100.87 million.
While everyone knows the box office potential of "Lola Run" and "The Butterfly Effect," when the two films did break through the expected box office figures, the media throughout North America was still boiling again.
For a time, countless news about Simon were once again spread in various newspaper media.
Catherine's "Night of the Bloody Corpse" happened to be released on June 19.
Due to Simon's previous involvement, under the influence of this media heat, "Blood Corpse Night" has become the most direct beneficiary.
The film opened with 513 screens in the first week, and under a heated discussion in the media, "Night of the Blood Corpse" received $7.86 million at the box office in just three days of the first weekend, with an average of more than $15,000 in a single museum, fully reaching the level of a blockbuster.
Simon and Janet had been planning some parties in March and April to thank the people who had helped Simon over the year.
Taking advantage of this opportunity, the two also brought up the matter again.
Saturday, June 27.
Inside the mansion in Palisad, a grand party officially took place on this day.