When making the publication arrangements for "The Self-cultivation of Actors", Hill Publishing Group did a lot of market research.

First, because of the publicity of the two major actors, coupled with the best-selling situation of this book in the East, it must be printed at least according to the standards of bestsellers.

However, there are also super bestsellers and general bestsellers.

Considering that the book was a book of performance theory after all, they finally decided to use the lowest grade bestseller printing standards.

is also in a hurry, not wanting to miss the time when the Western world is setting off the popularity of Lin Bao and Lin Bao's book, and finally, the English version of "Actor's Self-cultivation" has a first printing of 200,000 copies.

This figure, according to the estimation of Hill Publishing Group, can at least meet the market sales demand of the entire United States in the first week.

Therefore, the first printing of 200,000 copies, the first day of distribution, and the total amount sent to bookstores in major cities in the morning was nearly half, more than 90,000 copies.

But what they didn't expect was that the 90,000 copies were sold out in less than eleven o'clock in the morning of the same day, in three hours.

Major cities, especially first-tier cities, even took more than an hour to start calling wholesalers.

The first batch of more than 90,000 copies, by noon, there were only a few volumes and a dozen copies left in some bookstores in slightly remote locations.

Even these remnants were snapped up within an hour or two by some customers who followed the news.

And, in the following period, there were more and more customers looking for books.

Leave a pre-order phone.

At noon, the gap between the second batch and the second batch was three or four hours, and almost all bookstores in the whole country were waiting to be fed.

The bookstore is waiting to be fed.

Readers are also waiting to be fed.

The people at Hill Publishing Group are also a little puzzled.

After all, this is just a book on performance theory, and for ordinary readers, even if they see an advertisement, Amway, who understands film and television performance, will not have much interest in buying it.

The rest, in the real film and television industry, among the people who work in the industry, there are not many people who need to learn acting, or are interested in this book, in fact, there are not many.

So, according to Hill Publishing Group's estimates, 200,000 copies will continue to sell for at least a week.

At least domestically.

Unexpectedly, in half a day, more than half of the sales were sold.

Is there anything else magical about this book?

With this curiosity and incomprehension, Hill Publishing Group hurriedly arranged the second batch of distribution.

110,000 copies were put out, and that night, they were basically sold out.

I felt the state of the whole book market, especially the wholesalers who had already blown up the phone calls, and they worked three shifts overnight, urging all the production capacity to print.

Finally, on the second day, the major bookstores across the country went out before they opened at eight or nine o'clock.

Over the next two days, the sales rate began to slow down.

Hill Publishing Group's own printing plant is barely keeping up.

However, while the next few days weren't as frantic as the first day, the daily sales were still impressive.

According to predictions, in the United States alone, the sales of the English version of "Actor's Self-cultivation" should exceed 500,000 copies in the first week.

This is already a super bestseller.

Getting this prediction figure, even the senior editors-in-chief of Hill Publishing Group sighed straight and couldn't figure it out.

However, the final sales figures, including the readership channels to which all the hundreds of thousands of books eventually flowed, will not be available until a week later.

Taking advantage of this popularity, Hill Publishing Group then began sales plans in other English-speaking countries.

When I talked to Lin Bao and Lin Bao's studio, I gave Lin Bao a condition with a relatively high royalty ratio, that is, Hill Publishing Group is not only responsible for domestic sales in the United States, but also responsible for more than a dozen other English-speaking countries with relatively large markets.

At the same time, Hill Publishing Group has also opened online sales channels in the United States.

In fact, this channel was in the plan of Hill Publishing Group from the very beginning.

However, as a traditional publishing group, Hill actually has some agreements and agreements with major physical bookstores in China.

In this era, the impact of the Internet on physical stores has begun to put pressure on the operators of these physical bookstores

So, they have some agreements with major publishing groups like Hill.

The physical store gave away a part of the benefits, in exchange for the right to sell the first week of the physical store of more than 100,000 middle-class sales books such as "The Self-cultivation of Actors".

So, after the first week, Hill can start arranging pre-sales and sales plans on the network.

And on the last day of the first week, they finally got the sales summary report for the first week.

According to the report, nearly two-thirds of the hundreds of thousands of copies sold in the first week went to places and readers related to the film and television industry.

This was to be expected.

In fact, a big film and television country like the United States, especially a large industrial system like Hollywood, plus dozens of top film and television schools, the demand for such theoretical books is very high.

Moreover, because of the publicity of the two major actors.

Especially Tom Hanks, although he is now rarely on the screen. But his influence in Hollywood is far greater than in the previous actor era.

The actor's workshop, as well as many film and television industries that have been invested, including newspapers, publishing and other cultural industry directions, can see his shadow and influence.

During this time, Tom Hanks also used his personal capacity to constantly promote the book in Hollywood circles.

In Hollywood, the American film and television industry, to a certain extent, he is a key figure in "fashion".

He recommended it so hard, and everyone had high expectations for this book.

In addition, the news on the Internet, this book is also popular in the East, and in terms of quality, it is indeed very valuable.

Therefore, on the first day of sales, the reason why it was able to rush to 200,000 copies was due to the rush of this part of the insiders.

They also ended up supporting two-thirds of the hundreds of thousands of copies sold.

The flow of these 300,000 copies is something that Hill Publishing can understand and predict.

But the other nearly 200,000 copies of the sales crowd made them a little confused.

The 200,000 copies eventually flowed to the crowd, and the identities were very complex.

It can be said that it is all over the world, in all walks of life.

Even, even some music circles that are completely unranked with the film and television industry, some ACG circles that are wandering outside the mainstream culture, and even some people at the level of uncles and aunts are all in this part of the portrait of the buying crowd.

That's a little weird.

As the most professional publishing group, Hill Publishing Group understands very well that in the publishing industry, the target user positioning is no less than the precise delivery strategy of those who are crazy in the development of the Internet.

Physical publishing, for every volume, is a cost.

Therefore, it is the most correct publishing strategy to accurately determine the target group and then reasonably arrange promotion and publicity.

And this time, the target users of the English version of "Actor's Self-cultivation" should be that part of the film and television industry.

Even, it's just the part of the people who are interested in acting.

If you're in a job that isn't related to acting, you shouldn't be considered at all.

However, the actual situation completely exceeded their expectations and was amazing in the past.

This book, on the contrary, is less like a book on performance theory and more like one of those bedtime storybooks for all ages, and the audience is so wide that the Hill Publishing Group is staggering.

In fact, the strangeness of the audience sample of the book was already evident on the third or fourth day.

It has always made the people of the Dehill Publishing Group feel puzzled.

On the last day, the data report was taken out, and after some professional data analysts were found for analysis, they finally caught the eyebrow.

It turns out that the key point is not the book, but the author of the book.

The author, Lin Bao, is not only a master of performance theory.

Even, the main identity is not related to performance theory.

He is actually the most well-known name in the Western world as a musician.

His "The mass", including the recently popular "My Heart is Eternal", and several other Chinese songs, have a very large audience in the West.

And the song "Pure Land of Bliss" he composed before, although it is not in the eyes of the mainstream music industry, but its status in the specific music circle is supreme. And the users of this circle are all over the world, including many young people in the United States.

Then there is the live class on medieval music history taught by Lin Bao.

On YouTube, at the beginning, many YouTube users translated and uploaded it by themselves.

At the beginning, Lin Bao's witty speech and solid and interesting content were welcomed by many people.

A year ago, Lin Bao's studio registered an official account on YouTube.

Start a period of uploading and updating the official version of the live class in Chinese and English, and all of them are free to watch.

This completely detonated the craze for watching music classes on YouTube.

In fact, video stations like YouTube are relatively higher in terms of content seriousness than those in the East. At least, at present, on the top of the tubing, there are still few ghost animals, or things that are Douyin-oriented.

On the contrary, live classes like Lin Bao are more popular with everyone.

In the past year, but the official account of Lin Bao Studio, all the video views have exceeded one billion. Not to mention, there are still a lot of unofficial, but there are no official complaints about the number of clicks and playbacks of netizens' self-made videos.

In the East, the boss of Baoer sat at the door of the barbecue restaurant, and talked about music while barbecing in front of the barbecue grill, which was very interesting, very friendly, familiar, and cheered for him.

On the Western YouTube pipe, the positioning of the Western wall clock for Lin Bao is "God".

The god of music sent down by God.

He sat in front of the barbecue, seriously and reverently grilled, full of ritual.

Although he is not a Westerner, and he rarely appears in the Western world, many users who are all over the world have unknowingly become his fans.

And this part of the user, to some extent, has been converted from fans of his music lessons to his fans.

Therefore, after the news of Lin Bao's new book sales came out, even if he was not interested, a book, dozens of yuan, and many Western fans still chose to buy it directly.

That's fan power.

......

The week ends and a new week begins.

The first-week sales results of the English version of "Actor's Self-cultivation" also came out.

In the first week, in the United States alone, the final number of copies sold reached 480,000 copies.

Although it did not have the 500,000 copies that Hill Press had hoped for in the last two days, it was already an unprecedented first-week sales record.

It is no surprise that it has topped the weekly bestseller lists of The New York Times, Publishers Weekly, Wall Street Magazine, and many others.

Moreover, the horror gap of nearly 100,000 copies in the second place was opened.

As soon as the rankings came out, many relevant people gasped.

The book's first-week sales were a bit scary.

For example, "The Da Vinci Code" a few years ago got a terrifying 163 weeks on the list and a horror record at the top of the list for 66 weeks.

However, it was still in the next few issues that the overall popularity came up, and then the total weekly sales in the entire Western region reached the level of exceeding 500,000 copies.

It is very rare for a translated book from the East to sell 480,000 copies in the first week.

What's more, this is still a book of performance theory.

Although it is said that the data that everyone got was because of Lin Bao's personal fan effect.

As a result, the sales volume in the first week can be so high, and the subsequent sales will definitely not break through such a high, and may even decline.

However, this is only within the country.

Hill Publishing Group has also announced its own distribution plans in several other English-speaking countries with larger markets.

Taken together, this strange oriental translation book has been able to book a bestseller for several years.

Even, it is possible that just by virtue of the next half a year, the sales will rush to the final annual sales list!

For Hill Publishing Group, this publishing plan can be said to be a big profit.

It even far exceeded their initial expectations.

......

Arthur Hopkins, a publishing manager at Hill Publishing Group and the person in charge of the "Actor's Self-Cultivation" project, is naturally very excited these days.

When he received such a foreign plan to publish a book on performance theory, he didn't have much expectation at first. After all, a book on performance theory, written by an Oriental, can sell 100,000 copies, which is a good result for him.

Unexpectedly, in the first week, the book sold five times as much as he expected!

And, in the future, in terms of the sales of the book, there is no need to worry. The key is that he was even more surprised when he saw the comments on the Internet about this book, including the evaluations of some Hollywood professional directors and actors.

Unexpectedly, this turned out to be a book that is likely to allow the author to use this book to seal the existence of a god!

Moreover, he is still a god in the film and television industry!

If this book really becomes popular, it will become a basic textbook for the film and television industry.

That young man who is said to be only 26 years old can even be said to be the father of global performance!

This glory is unparalleled for that young man in the East.

For him, as a manager, it is also an honor.

This honor, for him, is even more exciting than the possibility of getting a very considerable bonus for the Chinese New Year this year.

In the afternoon, get off work.

To the praise of other managers of the same level in the company building, and even to the praise of his superiors, Arthur Hopkins hummed all the way out and drove back to his estate in the suburbs of New York.

Parking the car in his garage, Arthur Hopkins took a bookbag from the passenger seat, then opened the door and walked in: "Old Huo." ”

He is in his fifties, pursues singleness, and now, although he can be said to be a successful person, he has never been married and has no children.

And his mother died early, so now in this home in the suburbs of New York, only he and his seventy-year-old father Anthony Hopkins live.

"Old Huo. ”

Entering the door, he shouted again.

After a while, the door of the small courtyard at the back opened, and the father with white hair, but the whole person with a straight waist and strong spirits, walked in.

Lao Huo was a bread maker when he was young, and his business was not big, but he successfully offered Arthur Hopkins to the top ten business colleges in the United States.

Lao Huo has a good mentality and is very open-minded in his attitude towards his son's singleness. The whole person can also think openly, so even if he is in his seventies, close to eighty, his whole state is very good, from mental to physical.

It is said that it should be the age of a little old man, his waist is still straight, although he is a little thin, but standing there, his height is not much weaker than his son who is nearly 1.85 meters.

"What, looking at the way you are today, what good things are happening?"

Lao Huo held a golf club in his hand and watched his son come in, his face was red, and he said with a smile.

"Of course!"

Arthur Hopkins raised his bag and pulled out a new, delicately bound book.

Over the years, as the manager of a publishing company, I often bring books home and put them on the shelves for collection.

And his old father, when he was young, did not read a book, and now, in addition to playing some golf and baseball, which young people play, reading books is also a hobby of his.

"A new book has been published?"

Lao Huo put the club aside, walked over, took the book in his hand, and looked at it, ""Actor's Self-cultivation"?"

"Yes, Lao Huo, a performance theory book, a new book, and a hardcover edition that will be released soon. ”

Arthur said.

This is the hardcover edition of the book that will be released soon.

He was in charge, so he took a copy home early.

"Performance theory books?"

Lao Huo also looked at the introduction printed on the cover with some surprise.

This type is rare.

"Don't look at it as a theory book, let me tell you, Lao Huo, this week, this book has bought almost 500,000 copies!"

Arthur's eyes lit up, "Moreover, it's only in the country!"

"Oh?"

Lao Huo is not a professional, but he has followed his son over the years, and he has also been familiar with it, and he knows the meaning of this number, "Is there any other mystery in it?"

"I heard that this book is very wonderful, and many Hollywood stars and directors are recommending it. ”

Arthur smiled, "Didn't you say before, Lao Huo, that you want to go to the Hollywood set to mingle? You can take a look to see if there is a chance to go to the Screen Actors Guild and play with a role?"

"Hah!"

Lao Huo was also smiling.

He was joking.

Although he was born as a baker, he has no education. But in the United States, the influence of Hollywood is inside and out, penetrating all walks of life in the United States.

Lao Huo naturally watched Hollywood movies when he was young.

Later, when chatting with his son once, he joked that anyway, now I have a lot of time and a chance to try it in Hollywood, maybe I will mix in a role and be on the screen, and I have no regrets.

That's just a joke, though.

Unexpectedly, his son Arthur still remembered.

Lao Huo looked at the book in his hand and roughly read two pages, but felt that the beginning was not written like other theoretical books, listing knowledge points, but a bit like a story.

Such a book, or a book on performance theory, can still sell 500,000 copies?

Lao Huo was a little surprised in his heart.

After flipping through a few more pages, he put the book aside and got up to have dinner with his son.