The channel is a rehash of the same old tune, and the channel is the king, which is an indisputable fact.

But for Qiao Feng, wanting to expand the channel is not something that can be achieved overnight, and he can only expand the channel outside Hong Kong, as for the local channel in Hong Kong, the wireless is the boss, and the wireless boss is Shao Yifu.

Qiao Feng, the second boss, wants to become a big boss for many years.

There is no need to think about Hong Kong's channels, Qiao Feng can now increase his influence in wireless, which can already be regarded as a compromise deal with Shao Yifu, and if he wants more, I am afraid that Shao Yifu will not let it.

Moreover, even if Shao Yifu handed over the wireless to Qiao Feng now, it would be impossible for Qiao Feng to make the benefits bigger under the limited volume.

Hong Kong is a small place, with so many people, even if the whole Hong Kong people look at wireless, how much benefit can it generate?

After all, millions of Hong Kong people do not generate profits for a free-to-air TV station like TVB, which comes from the advertising fees brought by the advertisements broadcast by the TV station.

However, the limited audience in Hong Kong, coupled with the harsh advertising broadcast and implantation conditions, has led to the increase in advertising fees from TV stations, and there will not be much change.

You are like the future generations in the mainland, whether it is a TV series or a movie or a variety show, etc., anyway, in all kinds of programs, those crazy advertising placements and the shocking advertising costs brought by this kind of situation will never appear in Hong Kong, whether it is the late 80s or the early 21st century.

What is the mobile phone that takes pictures more clearly, large and small close-ups or ubiquitous oral broadcasts and the like, or what yogurt this flavor and that taste, how to drink a sip when you are tired and sleepy, it is a grandiose appearance in the mainland, and then other manufacturers, programs all kinds of imitation and even innovation.

No matter how tired the mainland audience is, they can't use it, but in the same situation, even if it is light, I don't know how much, the Hong Kong audience can complain to death.

As soon as the wireless does too much, there will be audience complaints, and then the wireless will be punished.

To give a few examples, in the 21st and 20s, TVB arranged for artists to eat fried chicken on the show, which was complained by the audience and then fined 150,000 yuan by the Communications Bureau.

Later, in the live broadcast program, he repeatedly promoted the subsidiary's OTT paid service (myTV SUPER) and was fined 200,000 yuan, and others, such as using the two-hour program time on Sunday, to sell the same group's mobile app "big big channel", during which a group of hosts, artists and narrators kept mentioning the word "big big channel", as if "brainwashing", resulting in 17 complaints received by the Hong Kong Communications Office in just one day.

In the case of advertisements placed in TV dramas, there are typical hit dramas that have risen to the skies 2, with 5 members of the public filing 9 complaints against individual episodes of the TV series, alleging that the presence of a certain brand of vitamin drink and camera brand in "Soaring into the Skies II" is uninteresting and far-fetched, and there is no need for editing, which is equivalent to indirect promotion of the product concerned.

According to Hong Kong's General Code of Practice for Television – Programme Standards (TV Programme Code), indirect publicity (i.e. mixing or inserting advertising material with advertising material in a television programme) is prohibited in a programme.

In accordance with the above requirements and the Code on Television Advertisements, the Communications Authority of Hong Kong has pointed out after investigation that in different episodes of "Soaring into the Skies II", multiple bottles of vitamin drinks of different colours and drink cabinets with the brand's name printed on them have appeared in a very conspicuous manner on a number of occasions, "disturbing the enjoyment of viewing". In one episode, multiple bottles of vitamin drinks of different colors were depicted piled up on the beach with heart-shaped patterns, and vitamin drinks were used as props, and the brand names on the bottles and cartons were often clearly displayed in medium-range to close-up shots, which made people feel "far-fetched and equivalent to indirect propaganda".

The CA then decided to fine TVB HK$100,000 for breaching the relevant provisions of the Television Programme Code and the TV Advertisements Code in the case of Rush to the Skies 2, taking into account TVB's repeated breaches of the requirements of the same nature and the frequency breaches of different episodes in the case of Rush to the Skies 2"

Admittedly, the HK$100,000 fine is insignificant compared to the profits earned by wireless.

However, the audience has the right to complain about excessive placement of advertisements, and the administration of the complaint acceptance and fair adjudication is indeed a kind of supervision and countermeasure against the TV station and advertisers.

Don't look at the fine is just that, but if you continue to dry it, the ensuing punishment will be even greater, and even whether the TV program can be broadcast will be greatly affected.

Naturally, once the punishment is imposed, the TV station will also stop for a while.

And during this period of time, for the TV station, it is a lot of advertising revenue to lose.

Whether it is the advertising in the middle of the TV series or the advertising that may be implanted in the TV series itself, it is restricted, which leads to the fact that even if wireless is already a monopoly in Hong Kong, there is no way to make a lot of money by advertising costs.

The income of Hong Kong's TV station is such a big plate, no matter how much the volume increases, the increase is limited.

Who makes the market itself small, and the advertising that comes to the money is still subject to various restrictions.

Therefore, this is a dead knot. The advertising cost itself cannot be as high as that of a TV station with tens of millions of viewers.

Hong Kong is not enough soil, and the mainland market has not opened at this time, so it can only rely on the Southeast Asian market.

But Southeast Asia, first of all, is the channel, Shaw Yifu is a cow, but it is also a South Sea, but the neighboring Vietnam, Laos, Myanmar and other Southeast Asia are big countries, but there are no considerable channels.

Again, Vietnam itself is like that in terms of economic strength and audience, so even if you buy it, it's just like that.

As for the most powerful book at this time, first of all, the entertainment itself is quite developed, although the movie was beaten by Hong Kong, but pop music and TV series, etc., then the book is not scared at all.

In addition, the culture of Yuben is a little different from that of other Southeast Asian countries, so the popularity of Hong Kong TV dramas in Yuben is much lower than that of Hong Kong movies in Yuben.

To sum up, it can be seen that it takes a lot of luck to make a TV series with a large investment, and it takes a lot of luck to expect to make back the cost or even profit from Southeast Asian countries, not just saying that the TV is good.

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