408. Minimum guarantee agreement

"When are you going to release this movie?"

Qiao Ming officially entered the topic, and only when he knew what Li Zixuan thought, could he talk about the next cooperation.

"Of course, it's the Spring Festival release. ”

Li Zixuan said without hesitation.

"Spring Festival stalls?"

Qiao Ming originally thought that he just wanted to fight for a New Year's stall, but he didn't expect him to be so ambitious and go straight to the Spring Festival stall.

Generally, from November to March of the following year, it is called the Lunar New Year stall, which is the best schedule of the year, the hottest box office, and the largest number of moviegoers.

Of course, it is also the most tragic fight in major films, and I don't have any self-confidence, so I don't dare to get involved at all.

The New Year's file and the Spring Festival file are undoubtedly the focus of the two focuses, and they have become the object of competition for countless people.

Qiao Ming didn't expect that Li Zixuan was also about to insert a foot in the stall, and he still pointed at the Spring Festival stalls.

Is he really so confident in his movie?

He didn't have faith anyway.

Steady and steady operation in the New Year's file, maybe it can become popular.

In the case of the Spring Festival, those of them who watch the drama outside the venue every year are terrified.

What's more, the movie "Heavenly Love" ended in tragedy, which is not suitable for the lively atmosphere of the Chinese New Year stalls at all.

I don't know where Li Zixuan got the courage, or can't tell what his situation is?

"Of course, that's what I set in the beginning. ”

Li Zixuan said.

I'm going! It's fighting with people, who are you kidding?

So what are you thinking about?

Qiao Ming felt a little headache, originally he was quite optimistic about this movie.

No matter how badly he was scolded before, as long as there is a surprise that exceeds expectations, it is a breakthrough point.

The contrast of word-of-mouth fermentation will bring better results.

In his eyes, the quality of the film also has such potential.

The premise is to run well.

Now he suddenly didn't want to play.

"I'll give you a proposal, how about putting this movie in the New Year? If you put it in the Spring Festival, to be honest, I'm a little bit not optimistic. ”

Qiao Ming said, looking at Zheng Lan's side.

In his mind, as a mature broker, this judgment is due.

"If you don't change it, you will put the Spring Festival stalls, Lei Jing dares me, why don't I dare?"

Before Zheng Lan could speak, Li Zixuan showed his posture.

Do you want to compare with Lei Jing too?

Although he is a literary film director, where is the level of fame?

What about you? You also have a name, the worst name in history!

"Manager Qiao, let's talk about the rest, all my preparations are going to the Spring Festival, and this is impossible to change. ”

Li Zixuan snuffed out Qiao Ming's last thought.

"What do you think about publicity?"

He has a firm stance, and Qiao Ming can't help it, either don't take orders, or play together.

"I'll give you a 10% share, and you will help me get at least 10% of the film schedule, that's my initial idea. ”

Li Zixuan offered the "Double Ten" condition, but he knew that this was all to be discussed, and it could not be a foregone conclusion.

Qiao Ming smiled bitterly and shook his head:

"Brother, it's not that I don't help you, 10% of the Spring Festival stalls are scheduled, it's almost impossible, and you also know your previous reputation ......"

"That's why I found the three of you to release it together, if that can't be done, then why am I working so hard with you?

There is also publicity, my plan is to split the publicity cost in half, I will pay 30 million, and each of you will pay 10 million, what do you think, Manager Qiao?"

Li Zixuan threw out all the conditions in one go, which was conducive to negotiations.

"Not well, I think not only us, but other people will not agree to your plan, and no one will think that they can recover the cost of publicity. ”

Even if it is released, they have to invest so much publicity money to play together, which has greatly exceeded their expectations for Li Zixuan.

But this guy is really willing to spend his blood!

opened his mouth for 30 million, saying that he was playing, but it didn't seem to be.

Who threw so much money in vain just to take a breath?

Yes, I have already calmed down in the face of money.

Legend has it that this guy spent hundreds of millions of dollars to buy a villa on the Xiangjiang side, which is really arrogant!

"In terms of dividing, we have to make some adjustments. ”

Li Zixuan said.

"Your share is very unreasonable, okay? The box office is not good, and we even lose the cost. ”

"Aren't you me, I'm having fun? Then you are in charge of the most basic publicity work, and I'll do the rest myself.

You can't just stand by and eat meat, don't take risks, do nothing?"

"Even then, a 10% issuance fee is not possible. ”

Qiao Ming shook his head again.

Generally, the normal issuance fee is 5%~15%, but Li Zixuan is too special, and taking a middle number is not attractive to them.

"Why don't we make a gambling deal too?" I know you're not optimistic about me. ”

VAM is also a very normal business operation.

This is the big move that Li Zixuan is preparing, and the front is just casually talking, and the conditions are not expected to be agreed to by the other party.

Since the outside world is not optimistic about him, of course he has to operate a wave!

In the future, if you become famous, there will be fewer such opportunities.

Cherish!

"What do you want to do?"

Qiao Ming's proposal to Li Zixuan is no exception, and many business cooperation that cannot be negotiated will choose such a form.

There are also some confident and ambitious newcomers who also like to use this trick to steal chickens, and dream of becoming popular overnight.

It's a pity that there is only a piece of chicken feathers in the end.

He's seen a lot of this kind of thing.

However, it has a name on the scene, the guarantee agreement.

"I am responsible for the publicity and distribution costs, a total of 50 million, the box office is less than 500 million, I will give you 15% of the distribution share, more than 500 million, according to the original said, I will give you 10% of the share, provided that you can help me get 10% of the film schedule.

I'm kind enough, right? If none of this can be done, then I don't have much more to say. ”

Li Zixuan threw out the conditions he had thought of early in the morning.

Film distribution is not just as simple as passing the film to the theater chain to fight for the film schedule, there is no shortage of things to do.

Copying, applying for keys, scheduling, sending copies to theaters, doing publicity, buying advertisements, negotiating the proportion of account sharing, and signing contracts with theaters.

In terms of event promotion, advertising space, staring at the number of shows, scrutiny, etc., all aspects of the cinema require their cooperation and arrangement.

There are also star roadshows, promotional activities, local film viewing parties, campus activities, and shopping mall activities organized across the country......

Not to mention being featured in movie magazines, movie channels and programs, and press conferences.

The publisher relies on a wide range of contacts and circles, and not everyone can do it.

If these are left to the producers themselves, their heads will explode.

People take this share and do this work.

There are also some large companies that integrate production, publicity and distribution, such as Tiandi Pictures.

Li Zixuan has no foundation, and he doesn't even want to trouble himself with this kind of thing at all, so he packages the business and gives them no opinion on this point.

Of course, many of these are also the obligations of the theater and the producer, and everyone works together to get the project off the ground.