357. Appropriate Stage

(Supplement)

This is Chisato Moritaka's sales feedback last week. ”

At the firm's regular meeting on Monday, after the things were reported, it finally came to the part of Senri Moritaka. Kenichi Yamauchi pricked up his ears and waited to hear how it turned out.

The sales are counted by the record company and then transmitted to the office at the same time. At the same time, the same thing was probably being said at the Warner Vanguard meeting.

Since Kenichi Yamauchi completed the task of persuading Kichiichiro Kawabata with great effort, he has been particularly concerned about the development of Chisato Moritaka and is curious about the effectiveness of this propaganda strategy given by Shinichi Iwahashi.

Last week's sales of CDs, LPs, cassettes and more totaled 19,000 copies, the best weekly result since its release, and it reached No. 14 on the ORICON list. On top of that, there are record stores that are out of stock, otherwise the results should be better. ”

In addition, according to feedback from the Cable Broadcasting Association, Mori Taka-san's single has seen a surge in on-demand broadcasts, especially in school broadcasts and shopping street stores, and the number of on-demand broadcasts on radio programs is also quite impressive. ”

Now, according to the feedback received from record sellers from Warner Pioneer, the sales of Chisato Moritaka's new single are very good, and many record stores have submitted requests for restocking. ”

The direct agent in charge of Senta Mori said one after another exciting good news. Kenichi Yamauchi listened to him, and his mood became more and more comfortable.

Fortunately, the previous efforts were not in vain...... There's no need to really swing your fist at that Iwahashi.

At this time, Chisato Moritaka's direct agent mentioned one more thing, "Regarding the request for the replenishment of the record store, Warner Pioneer has an idea. ”

......

The first batch of 50,000 records was about to be sold out, and Warner Pioneer received a large number of additional orders from record sellers, and naturally arranged for the printing house to press the records as soon as possible.

In this situation, Sentaka Chisato is about to be on fire, Warner Pioneer feels that this momentum is about to rise, rather than replenishing immediately, but plans to control shipments first, replenish a small amount of additional stocks, and then appropriately hang the public's appetite.

In the afternoon, a meeting about Sentaka Sentachi was also being held within Warner Pioneer, attended by the company's directors and the team responsible for Sentaka Chisa.

Now that anyone can see the good momentum in front of them, the atmosphere of the whole conference room is different from the past, although it is still tense and serious, but there is a little excitement.

"If you're curious but can't buy a record, people will consider radio on demand. In this way, in fact, he spontaneously joined the lineup to help Sengao publicize. The dance music style has an inherent characteristic, that is, the melody and rhythm are very easy to remember, and the song will be remembered just in the process of passively listening. ”

"Of course, we can't let the public wait too long, and when we reach the right stage, we should put out the suppressed records in one go, and push Sengao's record sales to a new height. If you can get a place on the leaderboard, then it's a different story. The executive producer has his say.

"The right stage. The director repeated the word and said, "Then it's time to focus on the on-demand rate of the broadcast, and then seize the moment—" he gestured, "Good shot!"

A new step in the promotional strategy was finalized, and a number of records to be shipped to the record store was determined, and the meeting was almost over.

After finishing the matter, the director sighed with emotion, "GENZO's Iwahashi-san can't be underestimated." ”

This somewhat strange publicity strategy has received such a strong effect, even better than the kind of publicity that the record company and the studio have carefully prepared for her, with Chisato Moritaka himself as the absolute protagonist.

"Definitely. The executive producer nodded, "When I first heard Iwahashi-san say this, I was a little embarrassed, but now I think it's amazing." Iwahashi-san seems to be very good at seizing opportunities that seem to be a bit out of the way. ”

If you think about it carefully, when Shinichi Iwahashi was making the festival, when it was clear that the situation was not good, he thought of expanding the lineup with great fanfare, and you know that this person acted boldly and unexpectedly, and he was not the traditional person behind the scenes.

Warner Pioneer has assisted NAONのYAON in the past, and is probably more aware of this than others.

"It's best to have a long-term relationship with him, even if you don't cooperate, to maintain a good relationship. ”

"This Iwahashi-san is the kind of person who is expected to be disappointed, but not disappointed, and he is worthy of our friendship. Iwahashi Shinichi was not here, and the directors were even more unsparing in compliments.

"Speaking of which, I originally wanted to invite Iwahashi-san to attend today's meeting. "After all, it was his idea, and I wanted to ask him to hear about his work, and maybe hear any interesting ideas from him." ”

"However, I called GENZO and said that Iwahashi-san had a work affair and went abroad, and it seemed that it would take about a week. The executive producer casually talked about the information.

Originally, it was gossip about Iwahashi Shinichi, but now, the people here just listened to it and didn't go any further. After the meeting ended, everyone continued to do their jobs.

......

Help!

I need somebody,

Help!

If this time the rotten country trip is filmed and cut into a documentary, Shinichi Iwahashi hopes that the opening statement will be the Beatles' "Help!", there is no special reason, I simply feel that it has momentum.

Although they went to London instead of Liverpool, and it was still far from someone to make a documentary, it was still quite refreshing to be able to travel at public expense.

Leaving behind the idea that surprised Warner Vanguard, gave Ken Yamauchi a headache, and led countless people to turn their attention to Chisato Moritaka and her new single, Shinichi Iwahashi embarked on a week-long tour accompanied by Miwa-chan, Brother Nakamura, and the staff of CBS Sony and U-MIZ.

It is said that U-MIZ can send people or not, and if you don't transition to Bian Wanyumi, you still let the Kurishima Gyoji, who had participated in the signing and negotiation before, accompany her to help with the dots, according to her words, when you go out on location, the office doesn't have an agent to follow.

In this case, another member has been added to the entourage this time.

Before leaving, Shinichi Iwahashi had dinner with Watanabe Manyumi, and when he finished talking about business, he joked with her, "I said that I should bring you a gift for a trip abroad, but if it were you, I wouldn't be able to buy anything that would make you feel good, right?"

"Am I that unkind?" said Watanabe Manyumi with a subtle expression as she heard his words.