Chapter 1040: Marketing Genius

Seeing that many companions around him were submissive and hesitant, and they didn't even dare to take the initiative to say hello to Fang Chen, Jackie Chan had to bite the bullet and said, "Fang is always good." ”

The reason why he came out like this is not because of his character, he really likes to be a big brother, but among so many people, he is probably the only one who has met Fang Chen, and he is still the spokesperson of Xiaobawang game machine and learning machine.

If possible, he can probably become the spokesperson of Xiaobawang VCD, so he has to come forward.

It's just that what makes him a little strange is that it's already this time, and Xiaobawang hasn't talked to him about VCD endorsement yet.

To tell the truth, a few years ago, he first agreed to become the spokesperson of Xiaobawang, and he still felt a little condescending, after all, he was already a big star who was well-known in Xiangjiang and even the whole Southeast Asia, and he was also the highest-paid person in the entire Xiangjiang movie, and at that time, Xiaobawang was still in the mainland of the mainland, an electronics factory that was only well-known in the game console industry.

But who knows, Xiaobawang, or Qingtian's development speed is so fast, in just three years, it has become a multinational large enterprise across China and Russia, and Fang Chen is a pivotal figure in China, the United States and Russia.

And as the advertisements of Xiaobawang's game consoles and learning machines spread all over the streets and alleys, he took advantage of Xiaobawang a lot.

Since he signed an endorsement with Xiaobawang, the mainland knows that there are more and more people who like him, and there are still many manufacturers in the mainland who want to sign advertising contracts with him and let him be an endorsement.

Even this wind blew to Xiangjiang, so that he signed several big advertising contracts in Xiangjiang, and the people who looked for him to cooperate were like carp crossing the river, and there was an endless stream.

The main sales market of these enterprises is the mainland China.

It's like cooperating with an internationally renowned brand, or even a luxury brand, to endorse their products.

For celebrities like them, making endorsements and shooting advertisements, since they are to bring sales to the product, endorse the product, and make everyone believe in the quality of the product, it is natural to consume their popularity.

But there is one exception, and that is the endorsement of internationally renowned brands, especially luxury goods.

These internationally renowned brands and luxury goods, after decades or even hundreds of years of hard work, have reached the point where everyone in the world knows and knows about them, and the spokesperson does not add much to the brand.

In contrast, what these brands value is not the celebrity's fame, but whether the celebrity's characteristics can be consistent with the characteristics of their own brands, the culture they want to express, and the heritage.

And it is precisely because of these particularities that it makes it possible to endorse these internationally renowned brands and luxury goods to add glory to the faces of celebrities.

It seems that as soon as these internationally renowned brands and luxury brands are endorsed, the whole figure and style of the stars will rise to a higher level.

And the more internationally renowned brands endorsed, the more luxury brands, the higher the figure, the higher the style, and the more likely it is to become a starring actor in the future, and the more likely it is to get a high salary.

This is also the reason why celebrities are willing to cooperate with these internationally renowned brands as long as they have a small amount of endorsement fees, or even no money.

And since becoming the spokesperson of Xiaobawang game consoles and learning machines, the endorsement of internationally renowned brands, luxury goods only have these benefits, one does not pull in him, and its effect is strong, basically with the endorsement of five internationally renowned brands, luxury goods are almost the same.

It's just a little strange that all the products he endorses, except for Xiaobawang, don't seem to sell very well, and it can be said that instead of becoming more, the sales have declined a lot, and even two have gone out of business.

That's weird.

Isn't there some bad luck in yourself?

But it shouldn't be, his career is developing well, he is already the highest-paid person in Xiangjiang, and Xiaobawang is not also thriving, and is now the largest private enterprise and high-tech enterprise in the mainland?

Could it be that Fang Chen's life is a little harder?

Thinking of this, Jackie Chan looked Fang Chen up and down seriously, to be honest, when he saw Fang Chen this time, he felt that the power on Fang Chen's body was stronger than when he first met him a few years ago.

Otherwise, how could they let these people show that Fang Chen didn't speak, they wouldn't know how to speak.

At this time, he probably understood what it meant to be "If I don't speak first in spring, which insect dares to make a sound".

Seeing that Jackie Chan spoke, the others also greeted Fang Chen as if they had just woken up from a dream, and then they still looked at Fang Chen with awe.

Before they came, they had been instructed by their own boss to educate them in every way, and when they met Fang Chen, a mysterious rich man, they must be respectful and respectful, even if Fang Chen has any unreasonable requirements, they must agree immediately, don't make trouble for them.

Otherwise, let them know how the word trouble is written.

Fang Chen looked around at everyone, and then said with a smile: "First of all, on behalf of Qingtian and myself, I would like to express my gratitude to all of you for coming, as well as for your support......

After staying for a few minutes, Fang Chen withdrew directly, quite a bit like pretending to be forced to run.

But it's also said that come and meet with these stars, let them know that Qingtian still values them, and ensure that they can work hard with Qingtian for a period of time in the future, so that the VCD will be a hit, don't make any trouble, let alone put on any stinky shelves of stars, in addition, Fang Chen really doesn't want to talk to these Xiangjiang stars.

With this time, wouldn't it be fragrant for him to make a few more phone calls to Su Yan?

After returning to the office, Fang Chen said to Jin Zhijiang: "Do you have any ideas for the spokesperson of VCD this time?"

Jin Zhijiang resisted the urge to roll his eyes, and said honestly: "No, it depends on your opinion." ”

Can he have an opinion?

Does he dare to have an opinion?

Previously, he reported to the head office that he planned to let Jackie Chan be the spokesperson of VCD.

As the executive deputy general manager of Xiaobawang, he has always been responsible for advertising, endorsements, and other things.

And I have cooperated with Jackie Chan for several years, and I have a good relationship with each other, Jackie Chan is also more sensible, and when Jackie Chan needs to cooperate, basically a phone call, Jackie Chan came by plane, and he never mentioned any remuneration or anything like that.

In addition, the sales of game consoles and learning machines have always been good, and Jackie Chan is also one of the most famous movie stars in Xiangjiang, and it is actually quite appropriate for Jackie Chan to endorse VCD.

Or, among the company's products, except for the repeater machine, which is mainly for the mainland market, did not let Jackie Chan endorse, but chose a junior high school student as the spokesperson, aren't the others endorsed by Jackie Chan.

But who knows, when the report was typed, the head office never approved it, and there was not even a follow-up.

He called Duan Yongping directly, but Duan Yongping said that he had agreed, but he was stuck on Mr. Fang's side.

Hearing this, he instantly wilted, and never mentioned the spokesperson again, and now Fang Chen asked him what he thought of the spokesperson.

Seriously, he doesn't have an opinion and doesn't intend to have one.

Seeing through what Jin Zhijiang was thinking at a glance, Fang Chen was also a little helpless, he knew why Jin Zhijiang wanted to continue to use Jackie Chan, and the reason was also very good.

But the point is, as a person who has seen Jackie Chan's strong record in endorsements, he really doesn't dare to continue to let Jackie Chan endorse VCD.

Endorsement of Overlord shampoo, as a result, Overlord shampoo was revealed to contain carcinogens, although all aspects were clarified at the time, and Jackie Chan himself stood up and did not say that it did not exist, but Overlord shampoo still disappeared.

Endorsement of Mitsubishi, as a result, Mitsubishi's car was exposed to quality problems, although the manufacturer even recalled, but the quality problem has long been deeply rooted in the hearts of the people, so Mitsubishi in China has basically disappeared, the most common Mitsubishi products, I am afraid is to supply the engine of the major domestic car manufacturers.

Endorsement of Aiduo VCD, Aiduo collapsed, and Aiduo's boss Hu Zhibiao even suffered a prison sentence.

As for the endorsement of Fenhuang Cola, if Fang Chen didn't say it, probably no one would remember this brand.

Of course, Jackie Chan said Xiaobawang in his previous generation, and Xiaobawang finally became cold.

But the main responsibility is not Jackie Chan, it is Chen Jianren's reluctance to give Duan Yongping and other senior management team shares, which led to Duan Yongping and others leaving and founding BBK, which is the decline of Xiaobawang.

It is precisely because of this, coupled with the fact that there was indeed no spokesperson available at that time, that Fang Chen felt that his life was still quite hard, so he used Jackie Chan.

Besides, if you really look into it, Jackie Chan endorses those brands that are cold, and which one is cool because of Jackie Chan.

I don't know if it's because of Jackie Chan's dark aura, the halo of bankruptcy is indeed ineffective on game consoles and learning machines, or because Fang Chen's life is really hard enough, Jackie Chan has endorsed Xiaobawang game consoles and learning machines in the past few years, Xiaobawang has indeed not had any accidents, and he doesn't see any signs of going out of business.

But in any case, Fang Chen refused to use Jackie Chan as an endorsement on the VCD, in case Jackie Chan's halo of bankruptcy took effect, he didn't want to fall into the same fate as the chairman of Aiduo VCD, Hu Zhibiao.

You must know that this Hu Zhibiao was known as the "father of VCD" back then, and he also photographed the king of CCTV standards.

Thinking of this, Fang Chen's thought moved, this Hu Zhibiao is in Xiangshan, maybe he is not far from Xiaobawang now, wandering around at will, and even becoming an employee of Xiaobawang, he is not surprised.

After all, Hu Zhibiao is a native of Xiangshan, and in his previous life, he met Duan Yongping because of the fake game machine.

When Duan Yongping was looking for the manufacturer of the copycat Xiaobawang game console, he accidentally found Hu Zhibiao.

Well, that's right, Aiduo also started as a game console, but the game console produced by Aiduo can't be regarded as a fake bully, it can only be said to be a counterfeit.

After all, there is no sign of the little overlord.

Looking at Jin Zhijiang's depressed face, Fang Chen said, "What do you think, how is Stephen Chow?"

Since he suppressed Jin Zhijiang's report, he has been thinking about who to be the spokesperson, and even thought about directly asking Jet Li to come over to endorse it, just like Duan Yongping's backgammon learning machine.

But in the end, he still decided to ask Stephen Chow to be the spokesperson of VCD, after all, at this moment, it is the time when Stephen Chow is popular, last year was called the year of Stephen Chow, and the top five movies on the box office list are all played by Stephen Chow, and this year, with "Tang Bohu Dots Autumn Fragrance", Stephen Chow will prove to the world that at his peak, only he can defeat him.

After hearing Fang Chen's words, although Jin Zhijiang was still unwilling, he still nodded, and was inexplicably relieved in his heart.

Although the best candidate in his mind has always been Jackie Chan, Stephen Chow is not bad, no matter what, it is better than Fang Chen ordering a cat or dog to be an endorsement.

After all, Fang Chen just found a small supporting role to endorse the VCD at random, and he didn't have to pinch his nose to admit it.

In comparison, being able to find Stephen Chow is already the best result.

Jin Zhijiang comforted himself.

After finalizing the matter of the spokesperson in a few words, Jin Zhijiang said that he would talk to Stephen Chow later, Fang Chen asked Jin Zhijiang directly: "How do you plan to arrange these stars, what do they do, do you have a plan?"

Jin Zhijiang nodded, then took out a document from his briefcase, and asked Fang Chen with some uncertainty: "Do you know, Dongwei's idol?"

Fang Chen frowned slightly, and said with some surprise: "Isn't it just some young children, idol groups?

Dongwei's idol group, how could he not know, but anyone who has seen these idol group support clubs will be deeply impressed by those crazy crazy crazy shaking light sticks, cheering cards, and crazy uncles with uniform movements.

In fact, in the seventies and eighties of the East Wo, there were idol groups popular, but now, the idol group model that the public is familiar with is still formed after the economic recession of the East Wo in the nineties.

But what Fang Chen didn't understand was what these Xiangjiang stars had to do with these Dongwei idol groups?

After all, these Xiangjiang stars are still serious actors and stars, and they have a great reputation in the whole of East Asia, with many fans, and those Dongwei idol groups are the ones with the lowest status in the entertainment industry, and they are at the bottom of the discrimination chain.

Seeing that Fang Chen really knew about the Dongwei idol team, Jin Zhijiang's expression changed slightly, and he couldn't help but complain in his heart: "You are not a few years old from these young children. ”

However, apparently Jin Zhijiang forgot that as the youngest vice president of Qingtian and the general manager of the branch, he is about the same age as those Dongwei idol groups.

"Since you know about those Dongwa idol groups, then I won't introduce them much, this is my plan, you can take a look. ”

As he spoke, Jin Zhijiang handed the plan in his hand to Fang Chen.

Looking down at the documents for a while, Fang Chen raised his head and looked at Jin Zhijiang with some surprise, he found out for the first time that Jin Zhijiang was actually a marketing genius.