"Grass, can you really do this?"

"Why are you still suspicious?"

"But, that kind of thing, I mean, Chinese comics, really has such a big effect?"

"My Ron, what do you doubt with your previous success?"

"This ...... Grass, believe me, I trust you absolutely, but this plan is really too unbelievable. ”

"Sometimes that's how it is, it's unbelievable, but maybe it's going to be good. ”

"Okay, it won't cost much anyway, I'll agree to your request, but you also have to understand......"

"Don't worry, I know very well that if you lose at the box office, not only will you be finished, but I will also be finished. ”

"It's good that you know, haha...... Do you have any arrangements for the evening, do you want to go again......"

"No, no, I can't bear the taste of you Americans, besides, I have to go and see how the special effects are, the Industrial Light and Magic guys are not necessarily very reliable. ”

"Haha...... I don't believe you Orientals don't like big ones. ”

"We do like big, but you Americans like too big!"

"Hahaha......"

As for the villain book, in Ron's eyes, this thing is a 'comic', a mysterious oriental comic.

Well, don't expect this guy to have any advanced understanding of this kind of thing, but really, it's also very much like a comic.

Why use such a villain book?

Obviously, this is the propaganda method that the Kusano Superintendent wants to do, and it still uses what is left over from the previous viral marketing.

But does it really work?

In fact, Yuki Kusano himself is not too sure whether it is useful or not, yes, he did issue all kinds of assurances to Ron, and even patted his chest, but he actually had no bottom in his heart.

But he still has to do it!

The reason why it has to be done is that this thing itself has nothing to do with Yuki Kusano.

The reason is very simple, the current "Red Cliff" movie, filmed by Yuki Kusano, will be divided into three epic masterpieces, for now, how much do American fans know about this history of our China

That's right, that's why!

The United States is not Japan, and there are too many people in Japan who are fanatical about the history of the three countries, but the United States is completely different.

The United States is a country that is very frustrating in some ways, such as how much people in this country know about our planet

Many people may not believe it, most Americans actually don't know some of the situation in other countries on this planet, and they say that Cao County they are scolding every day.

The vast majority of Americans don't even know where that country is, and if you pull someone down the street, you give him a map of Europe, and maybe he'll point it out to you, oh, here's it.

It's really like this, and even America's own TV stations sometimes do such programs.

Americans, although they have the best resources and the highest technology on the planet, their understanding of the world is very limited.

There are many reasons for this, first of all, it should have something to do with the anti-intellectualism that is prevalent in the country.

Anyway, in American schools, those who learn the best are ridiculed.

There's another word to describe them, it's called egg head, the word for egg.

Secondly, there are some yishi morphological aspects.

What do American history textbooks have when they come to this part of Chinese history?

There's going to be that picture, a tank or two and a person.

That's right, if there's this, all of them will have, and they won't talk about what happened next, just put it in the book anyway.

Therefore, it is entirely conceivable that the attitude of most Americans towards China is fully conceivable.

Under such influence, how many people are interested in the history of the Three Kingdoms, or even want to study it

Very little.

This is almost certain.

In other words, Yuki Kusano knows very well that in Chinese terms, there is not much mass base in the history of the Three Kingdoms in the United States, that is to say, the movie "Red Cliff" does not have much mass base.

So, what to do

That's what Yuki Kusano can think of, and he can only do it from the beginning, that is, the most basic science popularization work.

It should be said that this kind of introduction to our country's history can be regarded as a kind of cultural export, but this kind of export work is very inadequate for us in China at present.

Well, it's just too badly done.

Especially in relation to Japan.

Japan has only a lot of history, but look at what Japan has done in the international community, and it has made everything that doesn't have much historical content very high.

For example, Kabuki, the Japanese national treasure master Bando Yuzaburo, also came to us Chinese opera masters for advice when he was young.

But now, how is our Chinese classical drama internationally

Even in China, when you look at Japanese Kabuki, young people don't like it, but if you can support it, many foreigners are watching it.

To put it bluntly, I have to make up for it.

Yuki Kusano is now doing this job of making up classes, and he has to give lessons to American fans first, so that they can learn a little about the history of the Three Kingdoms.

Choosing and choosing, Yuki Kusano chose the villain book.

Why this

It's easy to understand, and this kind of text with pictures is much easier than direct text, and it will be easier to be accepted by the low-educated, anti-intellectual guys in the United States.

In addition, the comic industry in the United States is still good.

Yes, in fact, this is the key, there are DC and Marvel in the United States, and there are many comic book fans.

Comics from the East, with very distinctive artistic characteristics and rich Chinese characteristics, don't they want to try it?

Although this is a villain book, in the eyes of Americans, it is not a comic.

Finally, there is the cost.

A movie needs to be promoted before it is released, some are directly advertised, and some are talk shows by the main creators.

In the United States, talk shows are a very effective tactic.

To put it simply, most viewers know what this talk show is doing with inviting a big star over, that is, to promote their own movies, but it's funny, everyone laughs and laughs, isn't it very good.

But, all of this costs money, and it costs a lot of money.

At present, the investment in film is 20% in terms of publicity and distribution, of course, this is not a fixed amount, and sometimes it even accounts for 50%.

So, according to this "Red Cliff", how much does it cost?

At least $10 million in the U.S.

In this way, how much does it cost to send villain books for free

Probably 100,000 sets can be sent out, this is all too much, according to this ratio, 100,000 sets can produce 10,000 audiences who can finally beg for money to watch the movie, it is a success.

And how much can these villain books, plus shipping cost?

It's probably just $2 million.

You must know that the villain book is printed in our China, and the cost itself is very low.

Therefore, no matter how you calculate it, this means of publicity and distribution is very appropriate.

The only thing to worry about now is the outcome.

That's right, will such a publicity method have the same effect as Yuki Kusano said?

Will at least 10,000 people be able to enter the cinema?

Yuki Kusano really didn't know the bottom of his heart, but he knew very well that this time was not a must-lose.

Where's the chance?

The director remembers very well that if it is not a Chinese movie, it must not be popular in the United States.

There are examples, "Crouching Tiger, Hidden Dragon" and "Hero".

Why can these two be popular?

To put it simply, Americans do not know much about our Chinese culture and history, but this lack of understanding can also produce something.

Curious!

Can you make good use of this?

Yuki Kusano knows that he will have a boost, and that help is "Crouching Tiger, Hidden Dragon".

Many people don't know that the film was actually released in Chinese mainland before it was released in the United States.

So, when is the release time in the United States?

November!

That's right, Yuki Kusano has made a very complete plan from the beginning, and the release time he proposed before, that is, the New Year file at the end of this year, in fact, it takes into account the release time of "Crouching Tiger, Hidden Dragon"!

This movie will bring a whirlwind of Chinese culture to the United States, and whether "Red Cliff" will be able to take off against the wind

The layout is complete, just waiting for the movie to be released!