After the promotion of "The Martian" ended, Chen Hao returned to the imperial capital!

Chen Hao has to deal with the company's recent affairs first, and then prepare to go to North America after explaining.

Colombia has almost done all the preparatory work for The Da Vinci Code.

However, these still need to be checked by Chen Hao himself after he passes, if there is no problem, then "The Da Vinci Code" can be officially launched!

After a busy morning, when Chen Hao was about to take a break, he saw a report on "2005 Fierce Cow Yogurt Happy Girl".

It's already August, and the 2005 Happy Girl officially came to an end at the end of July!

The 2005 Happy Girl, which has attracted much attention since the beginning, has attracted national attention because of its super high ratings and "skipping class registration", "signing singers", "insider" and other reasons in the sub-division stage.

It was also directly out of the circle because of "destroying the self-esteem of teenagers" and "establishing incorrect values for teenagers", which triggered a big discussion in the society and became a talent show that attracted national attention.

And when the 2005 Happy Girl ended, everyone's impression of it was incredible, and it was a phenomenon!

First, super high ratings!

Since the finals of the sub-divisions, the ratings of Happy Girl have successfully broken 1, firmly occupying the first place in the ratings of local satellite TV!

And starting with the national competition, the ratings have soared.

There were a total of 7 national races, and the ratings of the first breakout match reached 2.96%, the second breakout match rose to 3.84%, and the third 10-out 8 game was 4.52%!

In the fourth game, 8 into 6 has been as high as 5.83%, in the fifth game 6 into 5 has reached 6.8%, and in the sixth game 5 into 3 has risen to a terrifying 8.31%.

And the final champion, runner-up and third-place finals reached 11.65% of the unprecedented!

In 2005, Happy Girl has been occupying the first place in the ratings of local satellite TV in the same period since the divisional competition, and the ratings are getting higher and higher, so high that Haotian Production and Shonan Satellite TV almost scared out of heart disease!

The 11.65% of the final finals has even exceeded the ratings of CCAV1's Spring Festival Gala!

But that's the way it is!

And Chen Hao knows that this 11.65% rating has created the highest ratings of mainland variety shows, and in the years to come, the closest to this record is 6.812% in 2015 "The Voice of China 4", the gap is very obvious.

Years later, with the continuous popularization of the Internet and smart phones, everyone's entertainment methods have become more and more abundant, and at the same time, the rise of local stations, the ratings have been very thin!

Therefore, the 11.65% rating of the finals of 2005 Happy Girl can definitely be said to be unprecedented!

Second, the participation of the whole people!

Unlike other current and even future programs that have a fixed viewing group, 2005 Happy Girl can be said to be a national participation!

According to statistics, in 2005, a total of 150,000 people signed up for the competition, with 400 million viewers across the country, and the average ratings exceeded the CCAV "Spring Festival Gala".

For a program, the revenue of a single mobile phone SMS exceeded 15 million yuan, and more than one million people sent SMS votes for the program;

One show, which had 320,000 records on Google's search engine in early July, was easily refreshed to 1.65 million 15 days later.

Qiandu Tieba has established more than 10,000 posts about 2005 happy girls, large and small, and all the fast female fans combined, the number of people exceeds 6 million!

Even with the Qiandu post bar, it became popular and attracted countless traffic!

Tianya has set up a special "2005 Happy Girl" area for this purpose!

More than 100 well-known bloggers on the New Wolf Blog have updated content related to 2005 Happy Girl!

The notebooks printed with the 2005 Happy Girl are basically sold out!

Buy a cup of milk tea in the bubble tea shop and get the 2005 Happy Girl poster, resulting in a long queue at the door every day!

All small supermarkets must play 2005 Happy Girl every Friday night!

When the students came home from self-study on Friday night, they found that the whole building was filled with the singing of the Happy Girl Voice Competition!

A family of three likes three different fast girls, and they often quarrel about it!

Pirated songbook videos of 2005 Happy Girls have appeared all over the country, and they are in short supply!

......

Third, crazy fans!

In 2005, Happy Girl gave birth to the first generation of crazy fans in the mainland, and fans such as corn and pen relatives are famous all over the country!

Every weekend, major fan groups will gather in the commercial street to canvass for their idols, and let them vote for their idols when they meet, and they will send gifts to each other for this!

Rich fans have even done chartered buses to patrol the city to canvass for tickets, and there are also those who chartered theaters!

Countless students secretly used their parents, grandparents' mobile phones to vote for their idols, and then suffered a beating from their families!

Countless students and parents voted for the only TV variety show in their lives!

Countless students imitated the black-rimmed glasses sung by Zhou Bi, and the black-rimmed glasses were very popular.

Countless students imitated Li Yuchun, blowing a neutral wind!

Countless fans burst into tears because their idols left the stage!

2005 Happy Girl brought a different but unforgettable summer vacation to countless boys and girls in the mainland!

Fourth, terror income!

In 2004, Happy Girl experienced the embarrassment of no merchant willing to be named, and in the end, Haotian Production spent 1 million yuan to win the title, and 2005 Happy Girl was won by 14 million yuan of fierce cow yogurt.

In addition, in order to put the bus body, outdoor light box, and print media advertising of the "Happy Girl" logo, Fierce Bull has added nearly 80 million yuan of investment.

In exchange, the sales volume of yogurt has increased by 2.7 times, and the turnover has reached 2 billion yuan!

Speaking of the income of the show itself, in addition to the 14 million naming fee, there are also SMS and advertising revenue!

In terms of SMS, mobile users send 1 yuan for each SMS, China Unicom users and PHS users send 0.5 yuan for each SMS, and Nanfang landlines (a unified IP number) send 3 yuan for each SMS.

Among them, 15% of China Mobile, 30% of China Unicom, and 20% of China Telecom and Netcom will be deducted from the channel.

From the division to the end of the finals, the total SMS revenue is about 17 million yuan, and after deducting the channel fee, the producer can get 14.6 million yuan!

Then there is advertising revenue, because the ratings are too high, so the price is also rising, whether it is 5 seconds, 10 seconds, or 15 seconds of advertising.

And this is still priceless, and there is no longer a little hesitation.

However, the program has been affected by this, and the number of advertisements has increased significantly, and many people are complaining, but this has undoubtedly brought about a skyrocketing income.

In 2005, Happy Girl went from the regional competition to the final finals, and Shonan Satellite TV got a total of 28 million yuan in advertising fees!

In other words, in 2005, Happy Girl earned a total of 59 million from the three aspects of title, advertising and text messages!