Chapter 159: The first step begins with the acquisition of Philharmonic Cloud Music

"Aunt Rong, is there a problem with that exclusivity agreement?"

Lin Bao asked suspiciously.

"You chose to sign such a contract with Philharmonic Music, and you have your own ideas. ”

Zheng Rong said, "However, since you asked me to come over to help you with business planning and support, I still want to give it to you, from a business point of view, you signed this agreement is a very loss." It can be, a very unsuccessful decision. ”

Now that she has positioned her position, she has no reservations about her words.

Lin Bao is the boss and has his own personal emotions and ideas.

But he is in charge of business planning and cooperation, so some pros and cons must be explained to him clearly.

The content of Lin Bao and Philharmonic Music's exclusive plan can basically be guessed from the outside.

Exclusivity for one year.

As for the exclusive fee, although there is no specific amount, it is possible to roughly guess a range.

But no matter what the exclusive fee is, in this cooperation, Lin Bao is at a loss.

Philharmonic Cloud Music paid millions of exclusive fees, which brought a sudden surge in traffic, as well as traffic revenue in the next year.

Although the investment in such a song alone is not enough to make their music platform, which has a somewhat barren music library, soar. But at least in the short term, it is possible to invest in some business, and even be favored by a few Internet giants that are rising wildly and expanding their sectors.

For a platform like Philharmonic Cloud Music, the opportunity value is definitely incomparable to millions.

With the increasing popularity of the song "Themass", there are no pirated resources in China, and the genuine version is the only one, and the benefits are self-evident.

As for foreign copyrights, although Zheng Rong doesn't know that their exclusive agreement does not include several foreign music platforms, it is not surprising that this song is popular abroad.

Even, it is also Philharmonic Music that has won some awards abroad, and then fed back to the domestic market, and has earned within a year.

Therefore, in Zheng Rong's view, no matter how big the exclusive fee is, it will be a loss for Lin Baolai.

He is not a creator who does not have much influence and will be constrained by the platform.

He has the power to fully choose the platform in order to reap the maximum benefits.

However, for Lin Baolai, he never took this matter to heart. The song "Themass" was originally created for netizens, and they listened to it for free, and then listened to their live classes with more interest.

The platform, for him to come, is just a place to put songs.

What's more, when I decided to do so before, I also gave back my college roommates.

Now that it is proposed now, Lin Bao is also telling the truth: "This exclusive agreement actually has some personal reasons. I don't care about myself, but in the future, I will leave this aspect to you, Aunt Rong, and you will have full discretion. ”

Zheng Rong nodded, thought for a while, and said, "There is not much content that can be operated in the studio now. Your live class is just some normal publicity cooperation for the time being. Yutong's side, optimistically estimated, will also get a month or two before it can come down from the 'Singer's Night'. Then in terms of recruiting new people, there is no hurry, and it is better to lack than to abuse. So, I thought about it for a while, and the one that can work further at the moment is your song "Themass". ”

"That's okay, Aunt Rong, you just follow your own ideas. ”

Lin Bao said with a smile.

"Don't you listen specifically?"

Zheng Rong looked at him.

Lin Bao smiled helplessly: "I'm not interested in these, and I don't understand them." Aunt Rong, I trust you very much, you just follow your plan. If you have some necessary needs, just contact me. ”

"Okay, then I'll do what I planned. ”

Zheng Rong nodded, "However, there are indeed some needs that need to be found for you." ”

"Aunt Rong, you are direct. Except for my previous promotional activities and creative matters, I will try my best to cooperate with you in other things. ”

"I want you to buy Philharmonic Music. ”

Zheng Rong looked at him.

"Huh?"

Lin Bao was stunned for a moment, and some didn't react.

"The acquisition of Philharmonic Music is the first step in my initial plan, and I need your help to finalize it. ”

Zheng Rong said.

"Aunt Rong, this ......"

Lin Bao couldn't laugh or cry.

Just now, isn't it good, is business investment a long time later, why did it just start at the beginning?

Moreover, is it the "first step of the initial plan", the first step to start acquiring music platforms?

Don't be Lin Bao, even Xiao Yutong next to him was a little surprised.

For the development of a studio, or even an entertainment company, she has talked to the girls in the group before.

Don't look at these girls are young fans, but because of family reasons, many of them have a very practical understanding of these business aspects.

Including the "big knife", I have talked with Xiao Yutong about the direction of studio development, among them, there is Aunt Rong's previous model, with Lin Bao as the core, and then cultivating her own artist.

But I never dared to imagine that this was just the beginning, and I was going to acquire a music platform?

"Aunt Rong, this ...... The acquisition of this thing, no, the other no, just the funds, we don't have it......"

Lin Bao was a little helpless.

Philharmonic Cloud Music, although it is not the top music platform, is now valued at hundreds of millions of ...... A platform for US dollars!

How could their own studio be able to buy it?

Regarding his question, Zheng Rong waved her hand calmly and said, "The problem of funds has never been a problem. ”

Lin Bao stared at her.

Worthy of someone who came out of a large company like remote entertainment......

"I know you're not interested in that, so since you trust me, I'm going to use my own experience to help you get the most out of your studio. ”

Zheng Rong said, "So, now all you need to do is decide, approve or veto this acquisition plan." You are the boss and have a veto. ”

Regarding her decision, Lin Bao naturally would not veto it because of his unwillingness to trouble.

It's just that this acquisition of a platform with a valuation of hundreds of millions of dollars is really ...... What he thought in his mind before that, he might never think about in his life.

After such a turn, Lin Bao finally understood, and in the end, he still had to learn more about the specific details of the business investment by himself.

Immediately, he said helplessly: "Aunt Rong, then you should be specific about this plan first." ”

Zheng Rong nodded and began: "First of all, the acquisition of a music platform is a prerequisite for the development direction of the entire studio based on what we talked about earlier. There are a few points......

One is that your music lessons, which will be a very big project. Our goal is certainly not to treat it as just a music lesson, or even just a live stream. We want to make a theme park similar to Disneyland, and make an IP.

And for the incubation and expansion of this IP, we must not rely on live broadcast platforms, Weibo, or other platforms. We need to have our own platform with decision-making power, and at present, a music platform is the most suitable.

If you have such a music platform, including the permanent presence of fans of your music lessons, communication, and even course derivative content, there is a foothold. Moreover, in the end, the fan bonus can also be cherry-won by us

Second, we incubate projects and cultivate artists by ourselves, and we also need a publicity platform. A music platform of our own, both from a convenience and a business point of view, is very useful.

Thirdly, I think this is what you and Mr. Xiao of Shanghai University want to do, which is to popularize music. The popularization of music, including the revival and development of music genres, and the new experience of music as a form of entertainment, are currently being explored by various music platforms

Since we have the same idea, and even have the advantage of resources and cognition, why don't we try it ourselves? Start with a music platform, just like Douyin, to polish the music world in the new era. I think that whether it is for fans, or for you, professionals like Mr. Xiao will be interested.

The fourth point is that since "Themass" has signed an exclusive, this exclusive cannot be signed in vain. We want to reap the greatest benefits, benefit from that platform, and get our hands on Zheng

So to sum up, if we can successfully complete the acquisition of Philharmonic Cloud Music, we can get through all the joints, and complete the development layout of the entire studio. ”

After listening to Zheng Rong's analysis quietly, Lin Bao had to be, although this plan seemed a little whimsical at first glance. A fledgling studio looking to acquire a music platform?

However, Zheng Rong's analysis succeeded in convincing him.

Whether it's from the studio's point of view, or from the perspective of his own desire to try more and contribute more in music, there is no problem.

However, if you have intentions, the key depends on whether others agree with Philharmonic Music.

In addition, I still don't have any money......

Zheng Rong seemed to be able to guess his thoughts, and said, "Over there, you don't need to worry. I think they would have seriously considered our development plans after looking at them. ”

Lin Bao nodded.

"Funding...... How much money can you come up with right now?"