Seeing that Chen Hao was going to set the release time of "Chainsaw" on Halloween, Davis and the two nodded approvingly, this was in their plan.

"The second point is that Halloween is on October 31st, and now it's only August 25th, and you see if there is a film festival to participate in between these two months, which can be used as a preliminary promotion, and if you can win an award, it will be better. Chen Hao said.

Davis nodded, obviously he had seen the distribution strategy of Chen Hao's "Comet" and "Moon" in mainland China, "We will arrange this." ”

"That's good, the rest of you are more professional, you decide. Chen Hao stopped when he clicked.

In fact, the current American film promotion method is the same as that of later generations of China, but the current mainland economy, Internet and entertainment industry have not yet exploded, and they cannot meet the conditions.

After the distribution plan was decided, Chen Hao privately asked Davis about the specific income of the American film producer.

In the market defined by Hollywood, there are only two, domestic and foreign!

Domestically, it is not only the United States, but also Canada, the so-called North American market.

Abroad, naturally, it is a market other than North America.

In the North American market, Hollywood has three account-sharing models.

The first is the same fixed proportion of account sharing as Huaxia.

The second is that the theater will pay a fee to the producer to buy out the film, and then the entire box office of the film will go to the theater.

The third is the most popular account sharing model in Hollywood, that is, the stepped account sharing.

Unlike Huaxia, in North America, film companies are very strong!

90% of a movie's opening week goes to studios, and the theater chain generates most of its revenue from the sale of popcorn and drinks.

But in the weeks following the film's release, the theater's revenue share increases.

Generally speaking, in the fourth week of a movie's release, the producer's revenue will gradually drop to about 50%, and the theater's revenue share will rise to 48%.

The weekly split ratio is different, which is a tiered split rule in North America.

As a result, studios want their films to win the top spot in their premiere week to maximize profits.

They have greatly increased the number of films scheduled, so that more audiences can enter the theater, and a typical big production will have 4,000 screenings in its opening week.

On the contrary, theaters want movies to be shown for a long time, so that they can split more accounts and earn more in the coming weeks, which is why North American films have been in theaters for so long.

However, later, with the economic crisis and other reasons, a large number of theaters closed down, resulting in theaters no longer blindly compromised, and the proportion of account sharing began to increase.

But generally speaking, if a movie has a high box office, the proportion of profits shared by the film company is often higher than that of the theater chain. For example, a film that grosses $300 million can get a whopping 60% of the revenue from the studio.

But for some films that do not perform well at the box office, theaters also have to protect their own revenues. For example, a film that grosses only $10 million can only take 45% of the revenue from the studio.

Of course, the most important thing is to see if the film is a hit, for example, before the release of "Star Wars 8", Disney agreed with the theater that 65% of the box office revenue would go to itself.

There is also the violent Marvel Universe superhero series of movies, and Disney's share of the account must also be very high.

And that's just the first step in Hollywood's distribution pipeline.

The second step is the home theater market, i.e., DVD sales, which tend to outweigh the box office.

The distributor will share 20% of the revenue with the filmmaker, but the distributor will also deduct the distribution fee from the 20%, which is usually 30% for domestic distribution in the United States and 40% for foreign distribution. So in the end, only 12%-14% can be divided.

The third step is to pay for channels, such as HBO, Showtime, Cinemax and other movie channels. These premium channels charge a royalty based on box office revenue, such as 50% of the box office.

And now most of the owners of these paid channels are the Big Six, and the Big Six have these paid channels, which is equivalent to having a new "theater line" outside the theater chain.

The fourth step is the ordinary TV channel, and the biggest difference with the former is that the profit model of the paid channel is paid, without advertising, while the ordinary TV channel has ads.

The distributor also charges them a licensing fee, and then shares it with the filmmaker.

In addition, airplanes, hotels, hospitals, schools, universities, prisons, libraries, etc., are generally charged a fixed fee or per view.

Finally, the authorized development of derivatives will also be shared with the filmmaker in proportion.

This is the strong root of Hollywood, covering the world, multi-level and all-round distribution channels, which can bring a steady stream of dividends to the filmmaker.

The strength of this dividend system is intimidating to other countries.

I remember that Zou Zhaolong said in an interview that he participated in "The Matrix", and then there was a dividend, and until 2020, this dividend is still available every year.

Even after his death, the dividends can be inherited by his children.

This extremely powerful profit guarantee mechanism benefits everyone in Hollywood, and it is no wonder that Hollywood can sweep the world.

As for the foreign market, Huaxia is more special, and now Hollywood films can only get 13% of the box office share in the mainland.

In other countries or regions, the box office is generally divided according to 35% of the producer, 17% of the distributor, and 48% of the projection!

After listening to the account-sharing model of Hollywood films, Chen Hao had to sigh that it is indeed too difficult for Huaxia to catch up with Hollywood.

However, Hollywood has also developed for more than 100 years to be like this, and the young Chinese film industry may not be bad in the future.

......

After finalizing the distribution plan of "Chainsaw", Chen Hao chose to return to China.

Anyway, the distribution is handed over to Davis and Columbia, Chen Hao doesn't have to worry, now he wants to hurry up and return to China.

Because the time will soon be on September 1st, the major colleges and universities in China will start school, and Da Mei Sugar is about to come to the imperial capital.

Chen Hao, as an enthusiastic citizen of the imperial capital, has made an appointment with Da Meitang to take her around the imperial capital and send her to school!

So, Chen Hao returned to the imperial capital of China in a hurry.

However, Da Mei Sugar will come over on August 28, and Chen Hao still has two days to free for the time being.

After returning home and talking to his parents, Chen Hao came to the company.

The company is also busy, because the company's advertising copywriting business has been retained, and it will also take some advertisements to do.

However, the recent highlight is Haotian Film and Television's pioneering work "Golden Branch Desire".

In order to be able to shoot this TV series as well as possible, the company has done a lot of work, and this TV series has only just started shooting now.

Chen Hao called Xing Aina, and Xing Aina said that everything was running well in the crew, and the three girls not only did not fight, but worked very hard, as if they wanted to decide the best.

In addition, Xing Aina told Chen Hao that she had made an appointment with Qidian Chinese and would negotiate a stake on September 1.

When Chen Hao heard this, he directly asked her to move the date back, he had something to do on September 1st!

Time flies, and soon it's August 28th.

Chen Hao came to the airport at the agreed time, and after waiting for a while, he couldn't help laughing.

I saw a tall and tall woman with a sweet smile and long legs against the sky in front of me!