"54 million on the first day, not bad. ”

In the company's conference room, Li Qian looked at the data of the Distribution and Projection Association and nodded with satisfaction.

40% of the films scheduled, the directors and actors are not very famous, and this box office is good enough.

also lost the premiere and zero point screening, the audience evaluation was very good, and word-of-mouth also drove some box office.

The first day of "Painted Skin 2" was 70 million, which could be said to dominate the mainland market at that time, without any rivals, with a higher film schedule and the advantage of 3D ticket prices.

"Jaws 3" won this box office with 40% of the film schedule, which can be said to be not much worse than "Painted Skin 2".

Moreover, the box office of "Painted Skin 2" yesterday was only 25 million, and the follow-up box office trend is average, so there is every chance to catch up.

Du Yang said with a smile, "If we can maintain a normal trend for three days over the weekend and keep the decline within 50% next Monday, we will have no chance to overtake!"

Normally, if it is 54 million on the first day, there is hope for 250 million in the first four days of the first weekend.

The box office in the first weekend was five times that of the first day, which is a normal proportion of blockbusters of acceptable quality, and last year's Chinese New Year files "Thirteen Hairpins" and "Dragon Gate Flying Armor" are all about the same proportion.

"Thirty-three Days of Broken Love" is an exception, because the first day is Double 11.

"God of Medicine" is also at this rate, but this is because the first day was high enough, and the number of screens at that time was almost to the limit.

"Painted Skin 2" was 70 million on the first day and 280 million in four days, which is relatively low, more because of the average word-of-mouth and saturated box office.

If the trend of "Jaws 3" can be worthy of today's reputation, there is still a lot to be done.

Everyone is also full of confidence, and the goal set at the beginning of the year is to crush Huayang Media's film business, step on the other party's body to rise, and make a good start for the next financing, expansion, and listing.

"Why don't we go to the beach with a group of people to build momentum?" Huang Yan, who is in charge of publicity and marketing, put forward an idea.

The meaning is obvious, find some people to go to the beach to pretend to be sharks, to scare people.

"I think it's okay, as long as you don't go too far, it's not a big problem. Zhang Jun nodded in agreement.

"But it can't be too much, otherwise the masses can easily see that we are deliberate, and if there are only one or two places, it will not mean much. Zhang Hao said.

The audience is not stupid, this is not the first part, such a blunt way of publicity, it will be disgusting if it is not good.

Li Qian said, "Don't make it so difficult, maybe a boring audience will do it for us." ”

"This is the third part, no one will be so boring, right?" Zhong Lifang said.

The first one was just broadcast on the Internet, which attracted a lot of people to prank, and the second time had a criminal record, although there were still people who played pranks, but it was on the news in one place, and after it was exposed, it was beaten up by angry tourists.

"Never underestimate the funny heart of the audience. Li Qian smiled, "Even such a bizarre thing as the end of the world in 2012, there are a bunch of people on the Internet who follow the trend and say that it is very serious, although this is the third part, it is not guaranteed that there are really people who are bored and looking for trouble, not to mention that it has been four years since the second part." ”

"What Director Li said makes sense, there will always be some funny viewers who like to spoof. Zhang Jun immediately agreed.

"Publicity and distribution as usual, this time 40 million yuan was invested in publicity, Wanda Cinema will also give full support there, "Painted Skin 2" has a mediocre reputation, and there are no other opponents, basically there is no big problem. ”

For specific publicity, Li Qian didn't just ask, there were so many ways, whether conventional or unconventional.

After sitting in the company for eight or eight hours, Li Qian clocked out on time.

......

"Jaws 3" and "Painted Skin 2" are basically the most heavyweight Chinese movies in this year's Chinese New Year file, the two movies have been released one after another, plus Cheng Kaige's "Search", Yang Mi and Zhao Wenzhuo starring "Dawudang World Code" was also released one day later, and this year's summer file immediately came to the most popular time.

The next day, "Jaws 3" still got 60 million box office with 40% of the scheduled films!

On Saturday of the third day, the box office has improved a lot, and it has reached 67 million, which has basically reached the limit.

On the fourth day, although tomorrow is Monday, the box office has declined uncontrollably, but thanks to the good reputation of the movie, the Douban score is also 7.4 points, and it still gets 62 million.

In the four days of the first weekend, the total box office reached 245 million!

is a normal trend, and the box office is almost at the limit, and 40% of the film schedules are also the limit of major theaters.

"Painted Skin 2", which got 190 million in the second week, accounted for 30% of the film schedule, and although the theme of Cheng Kaige's "Search" was not popular, it still got 15% of the film schedule by virtue of the name of a big director.

This time, Cheng Kaige stopped playing blockbusters, and "Search" tells a story about being driven to a desperate situation because the bus did not give up his seat, which triggered a butterfly effect-like online violence.

With the development of the Internet, online violence and doxing are also two controversial topics.

This time Cheng Kaige told a good story, this type is what he is good at, as long as he doesn't touch big productions, he can tell a good story, no matter how complicated.

Because, this kind of movie is mainly about storytelling.

Big-scale productions are different, fifth-generation directors like them pay more attention to connotation, humanity, humanistic consciousness, aesthetic pursuit, and so on.

Big-scale productions mean that there are more places to play, unlike "Search", which is essentially a story, and will be more difficult to control, because other aspects, even the pursuit of the picture, ignore the story itself.

To put it bluntly, the fifth-generation director tells the story not to tell a good story, but the various connotations and humanity behind the story.

Even they feel that the latter is more important than the story itself, and when there is a conflict, they would rather sacrifice the watchability of the story to achieve their own artistic pursuits.

The movie "Search" talks a lot, not only about online violence, but the most brilliant is Gao Yuanyuan, Cheng Kaige filmed Gao Yuanyuan so beautiful, so good, so desperate, so gorgeous, and so enthusiastic.

The audience's evaluation and box office are also worthy of Cheng Kaige's work this time, 43 million in 3 days, which is much more than the previous blockbuster "Zhao's Orphan".

As for another movie "Dawudang Heaven and Earth Code", the box office and word-of-mouth are very average, and they only got 20 million in 3 days.

Basically, you can compete for the top ten bad movies of the year, and it's another messy film.

It's a modern martial arts movie, but it's acting in a magic and fairy tale drama.

If you want to talk about comedy, when Yang Mi died in the end, when Zhao Wenzhuo's father and daughter cried, they couldn't see how sad they were, but they seemed to cry with joy.

This is not much bad, the most disgusting thing is that Fan Shaohuang, who is forty or fifty years old, actually has a relationship with Xu Jiao, who is fourteen or fifteen years old.

Vomit!

In the new week, "Jaws 3" maintained a 50% decline, getting 31 million on Monday and breaking 200 million in five days.

"Search" got 7.5 million, and according to this trend, breaking 100 million is stable.

However, "Painted Skin 2" continued its mediocre trend, and on the Monday of the third week, it only got 12 million box office, with a total box office of 481 million in 12 days of release.

The situation is very bad for "Painted Skin 2", and according to the current trend, it is almost a matter of time before it is overtaken.

And the global box office of "Jaws 3" in the first week is also freshly released, thanks to the relatively high DVD and online playback of the first two overseas, Warner is a buyout, and a lot of resources have been invested in publicity, and North America got $17 million in three days over the weekend.

Although it doesn't seem like much, it also entered the top five at the North American box office, second only to "The Amazing Spider-Man", "Teddy Bear", and "Brave Legend", and dozens of other countries and regions combined to get $11 million.

With an overseas box office of $28 million in the first weekend, Warner made a lot of money, but Li Qian didn't blush or regret anything.

This is because people have bought out, so they have spared no effort to promote, otherwise, God knows if they will work so hard.

Moreover, if it is shared, the other party's publicity and distribution costs and distribution shares can be divided in half.

Overall, it's a win-win business.

The overseas box office is far more than 100 million, and it must be vigorously promoted.

On Tuesday's half-price day, the box office of "Jaws 3" increased, getting 36 million, while "Painted Skin 2" only got 1300.

The situation is already very unfavorable for "Painted Skin 2", and Huang Zhongjun is also in a hurry in the past few days.

However, everything has been used, everything that should be promoted has been promoted, and since the box office of "Jaws 3" came out on the first day, the publicity and distribution cost of 30 million has increased to 50 million in one go.

But now, the movie's reputation is average, and the publicity of 50 million can't be saved.

There's nothing to attack, and the only thing that can make a fuss about it is that the movie is a little scary.

However, some of the overly bloody scenes in the domestic version have been cut, and more of the terrifying atmosphere is set off.

Besides, it is not a bad thing that horror movies are too scary, and the audience of the movie is not seven or eight years old.

There was no way, Huang Zhongjun could only arrange to continue to stir up the scandal, and everything that should have been fried before was fried, and he was eyeing Zhou Xun again.

A photo of Zhou Xun and Feng Shaofeng going on a date alone and going to dinner suddenly appeared on the Internet, and from the perspective of the photo, both hands were next to each other.

Immediately after that, the news of the love between the two sisters and brothers was everywhere.

Netizens were shocked, but not long after the melon was eaten, Zhou Xun's agent clarified and threw out a photo of the four leading actors going out to eat together, saying that it was in the middle of the roadshow, and the four leading actors went out for supper together, which was taken out of context.

There was no way, Feng Shaofeng also quickly clarified and accused the unscrupulous paparazzi of secretly taking pictures.

A good topic was ruined by Zhou Xun, Huang Zhongjun was angry!

"This Zhou Xun, the whole white-eyed wolf, shouldn't have praised her in the first place!" Huang Zhonglei said hatefully.

This scandal was arranged by him, and the paparazzi who arranged it also deliberately omitted Chen Kun and Zhao Wei, and only photographed Zhou Xun and Feng Shaofeng, after all, Zhao Wei had a child, and it was not appropriate to fire her.

However, I didn't expect Zhou Xun to clarify it immediately, and threw out a photo of four people in parallel, God knows which paparazzi bought it from.

However, there is no way, Zhou Xun left Huayang, and she is not short of drama appointments now.

Unable to do anything, Huang Zhongjun once again felt this taste, obviously Huayang Media is the largest private film company in China, the movie has the reputation of the previous work, and the three leading actors are one of the strongest box office appeals in the Mesozoic Era.

However, there is no way to take the other party, but to watch as "Jaws 3" rages in the summer file, approaching "Painted Skin 2" step by step.

"Jaws 3" continues to soar, and it has been a week since it was released, and it is really like Li Qianchai, there are sand sculpture viewers who pretend to be sharks on the beach, which adds to the popularity of the movie.