662. to the first place

What's really close at hand, of course, is-

Actively expand the music library at hand and expand the talent pool of the record company.

Shinichi Iwahashi's main business is to run a record company, and when he is a producer, he has a lot of power as a producer, and although he does not compose, he has all the songs of his composers in his hands, and he decides which songs should be released and how they should be arranged.

However, in the hands of power, first of all, there must be power.

For him, the "right" in his hand is not only the singer signed under him, but also the tune that can be freely used by him. A song whose copyright is in the hands of another company and I don't know if it can be used by him, but also urges Iwahashi Shinichi to bring up his strength and hold more cards in his hand.

The new round of sales data came back, and ZARD's debut album directly reached No. 4 on the charts in the first week after its release, selling about 45,000 copies.

The album chart hit the top five on its debut, and as a newcomer, it is the most eye-catching one among the top 10 on this chart. As is customary, the magazines that carry the sales volume deliberately introduce the sacredness of "ZARD" on the inside page.

Compared to the situation of grinding up a little bit when the debut single was released, the performance of the debut album was enough to make people shine. However, at the end of the day, the fact that the public, who were conservative when it came to buying albums, was able to send the first album of this newcomer band to the top five on the charts also had something to do with the high and consistent quality shown by the previous two singles.

In addition, the debut single, which was miserable when it was first released and began to rise all the way with the hit of the Yuejiu TV series, also injected strength into the good start of the debut album.

This April, DREAMS COME TRUE and PRINCESS PRINCESS teamed up to demonstrate how to beat up a popular male idol and a big female idol.

The two-game sales battle not only made the idol lose a lot on the bright side, but also announced the arrival of the band's era. Both bands are female-centered, so the band wave set off in April has a bit of a "girl band trend" flavor.

Two female-centric bands dominate the whole month of April, planting a seed in the minds of the public that a "female lead-centric band" seems to be good.

This seed will subtly influence the public to pay attention to bands of similar compositions.

When Seiko Matsuda dominated the idol world, he threw stones backstage in "STAR! Birth", and eight of the ten girls he hit had "Seiko heads" with hairstyles. When the public saw the girl with the head of the Son, they knew that it was an idol.

To put it bluntly, the public's thoughts are similar over and over again.

When something becomes popular, it is chased by a swarm. As long as the public's ideas remain the same, no matter how the popularity changes, they can continue to use the same set of propaganda techniques, and only need to change the outer packaging.

ZARD, which stars Sachiko Kamaike as the lead singer, is undoubtedly a female-centric band, and it is also a band that has passed the debut test and the quality of the songs is guaranteed.

DREAMS COME TRUE AND PRINCESS PRINCESS ARE OFF TO A GREAT START THIS APRIL, AND SHINICHI IWAHASHI WON'T MISS THE CHANCE TO LET ZARD BORROW THEIR LIGHT.

Iwahashi Shinichi told the Xingchen Office that during the publicity period, he would try his best to push Sachiko Kamaike to the stage. To be precise, it is to convey the fact that "ZARD is a band centered on the female lead" to more people.

However, Sachiko Kamaike herself is not good at dealing with variety shows, and overexposure is not good for the band, and the so-called "pushing to the front of the stage" is by no means to make the band crazy on TV.

On the one hand, the band should be interviewed by music magazines to talk about their creative ideas, so that fans who will buy music magazines know that this band is not an embroidered pillow packaged by a record company.

On the other hand, it is to broaden the band's popularity and audience as much as possible.

Previously, Shinichi Iwahashi had proposed that Sachiko Kamaike shoot a fashion magazine, and this suggestion was adopted by the Star Office and Sachiko Kabaike herself, which came in handy at this juncture.

When shooting a photo magazine, Sachiko Kamaike looked stiff and unattractive. But in the lens of a fashion magazine photographer, she is no longer the photo model who is out of place, but a fresh and natural urban woman.

A fresh, well-framed urban woman, but she's not a professional model, but the lead singer of a new band. In the eyes of the public, this is undoubtedly a contrast.

And this contrast, at the same time, will attract the curious public to get to know her and her band.

......

The debut album got off to a good start, and ZARD's debut is currently on the right track. After ZARD, it was BOLAN's debut.

When BOLAN also debuted in the mainstream, the record company's rookie reserves that met the debut standards were temporarily exhausted. After that, it is necessary to adjust the newcomers at hand and discover better talents at the same time.

Although these two bands can do their own creations and do not need foreign aid to join for the time being, they are in the stage of accumulating fame and popularity, and the songs created by the bands are only enough for the bands to use themselves.

The future of BOLAN is unknown, and ZARD is next a stage to accumulate popularity, stabilize and improve the reputation of the songs, so after the band creates good songs, they can either use them directly or press the bottom of the box.

Among the songs at the bottom of the box, there are some that are not suitable for the style and can only be temporarily sealed, and there are a few songs that everyone unanimously believes will be a big hit. By the time the band's popularity and reputation reached a certain stage, they needed a famous song that would push the band to the top, but inspiration was erratic, so they had to leave a few songs in advance for use.

Eggs can't be put in one basket, and there's no way a record label can revolve around just these two bands. The top priority is to expand the talent pool and prepare to continuously introduce new talents.

Since the establishment of the record company, it has never stopped discovering new talents, not only from talent scouts to the underground music scene, but also to accept song samples and performance videos sent by ordinary people.

It's just that although discovering new people is a top priority, it is also a matter of "urgency".

Newcomers who are ambitious and extremely confident in their talents will send audition tapes to large companies such as Sony and Toshiba EMI, and will look down if they fail to vote for first-class companies.

After watching the lap, Ken sent the audition tape to GenZo, and there were almost no pictures to listen to.

In contrast, after the scouts reported the name of Shinichi Iwahashi in the underground music circle, the response was even greater, and the quality of the newcomers was higher. Because of this, Iwahashi Shinichi only listens to the audition tape sent once a month, but he is more motivated to interview newcomers.

If you can't rush something, you have to take it slowly.

After receiving the sales information from ZARD and rearranging for the band, the next day, Shinichi Iwahashi went to a party prepared by Kenne to discuss the collaboration plan.