The new year is here again, and as is customary, it is time for major companies to announce their earnings reports.

Among them, the revenue announced by Jiagu Group exceeded 500 billion yuan for the first time. This data is enough to make Jiagu rank tenth in China's top 500 list, before Jiagu, there are only nine "national prefix" large enterprises, and after Jiagu ten, it is still a "national prefix" state-owned enterprises, which well reflects the strength and status of Jiagu.

But the people who eat melons obviously don't think so.

At the beginning of 2015, an article went viral on the Internet:

——Everyone should be familiar with the brand "Jiagu".

In my home, the staple food in the kitchen is Jiagu rice and Jiagu flour, the cooking oil is Jiagu cooking oil, the drinks in the refrigerator are Jiagu beer that my husband drinks and the Jiagu milk that my children drink, and the meat I buy in the fresh supermarket at night is Jiagu pork...... Inadvertently, our family's dining table was almost surrounded by Kagaku.

Oh, you said that you don't have the above Jiagu products in your home, so your home is a barren land for the Jiagu brand?

At first, I only thought that Jiagu products were limited to the above products, but after digging deeper, I realized that I was wrong.

For example, many people don't know that a quarter of the vegetable seeds in China are provided by Jiagu and Jiagu cooperative seed companies, and even the fresh supermarkets where you buy vegetables, such as Yonghui, also have Jiagu's investment; Oh, you say you only go to the vegetable market? Let me tell you one more point, the country's top fruit and vegetable wholesale markets have cooperative relations with Jiagu at the source, and Jiagu has even set up three professional fruit and vegetable testing laboratories with them that have passed the national metrology certification.

If you look closely, you will find that in recent years, the variety of fine vegetables has become more and more abundant, this is because some vegetable products have extrusion and other phenomena in the transportation process, resulting in a bad appearance of vegetables, and the use of standardized packaging of clean vegetables, not only reduces municipal solid waste, but also facilitates consumers - standardized packaging is largely derived from Jiagu standards.

Another example is fruits, in Gui Province, the second largest fruit province in China, Jiagu cooperatives are almost everywhere. You say you only eat apples from Qin Province? Don't worry, Jiagu is also the owner of the most complete cold chain of agricultural and sideline products in China, and apples are a large category of fruits that realize the whole cold chain, that is to say, you don't know how many of the apples you eat come out of the cold chain warehouse of Jiagu.

Not to mention that the soybean milk powder and soy protein of the Jiagu system are also the raw materials produced by many food and beverage companies and catering companies such as KFC and McDonald's......

To put it simply, Jiagu has created an airtight grain and oil industry network, crisscrossing the industrial chain, from grain, fruits, vegetables, fresh meat, even poultry eggs and many agricultural and sideline products. Even if you don't buy Jiagu brand products directly, as long as you want to eat and drink, you will inevitably be affected by Jiagu.

If you don't have a clear positioning for Jiagu, let's put it this way, the industrial chain extends to planting and breeding, logistics and storage, food raw material processing, biomass energy and brand food production and sales, and its business covers more than 100 countries and regions around the world.

So here's the problem, the Jiagu rice and cooking oil that my relatives and friends around me eat, the Jiagu milk that my relatives and friends around me drink, and the Jiagu pork that my relatives and friends around me eat...... Eat it every day, buy it repeatedly, and calculate the revenue that my relatives and friends around me contribute to Jiagu every year, and in terms of magnification, Jiagu will not "only" 500 billion in revenue.

Believe it or not, but I think the company that surrounded my dining table is "pretending to be poor" again......

......

As soon as this article came out on the Internet, it became popular all over the Internet because of its "rigorous" analysis and strange conclusions.

Netizens were half shocked, half sighed and half ridiculed:

"I don't know, I'm shocked when I say it. It turns out that my dining table is also surrounded by Kaya!"

"I think Jiagu may be afraid that he will be out of place because he is too rich, so he chose to pretend to be poor. ”

"I only have 500 yuan in my pocket, and I am trembling in front of the 500 billion yuan that pretends to be poor......"

The heated discussion on the Internet has also attracted a lot of discussion from people in the financial circles, among them, the interpretation of a well-known financial scientist has received the most likes-

"First of all, it is estimated that many companies are going to cry and faint in the toilet. Because even the two Internet giants that are often hotly discussed by all walks of life, the penguin and Ali, last year's revenue was only 78.9 billion and 70.8 billion, and Jiagu's 500 billion is equivalent to six or seven Internet giants. ”

Let's take a look at the views of netizens first. I have seen a lot of people mention that last year was the beer shortage and the same period as the World Cup, and the global beer price rose sharply. ”

In fact, these people ignore one point, Qingyuan Beer's largest revenue market - the domestic market, last year's beer only slightly increased in price, one more thing, if the domestic price increase is compared with overseas, it is estimated that many people will now scold their mother. Overseas, Qingyuan Beer completed the general layout around the World Cup, that is to say, Jiagu has only sold wine overseas for half a year, and it is normal for the revenue to not exceed 100 billion. ”

"The same goes for the livestock sector in Jiagu. Many people only see that Jiagu is one of the top pig breeding enterprises in China, and the number of pigs slaughtered every year is soaring, but they do not notice that the past two years are the low point of the pig cycle, that is to say, all the pig days are not good, and Jiagu's pig business is at least profitable. ”

"So I predict that Jiagu's revenue numbers will definitely soar in the future, because of the global hop shortage, the beer shortage will continue for at least a year, and according to the law of the pig cycle, the high point is only in these two years......"

"Tell me what I understand. Although Benjamin Disraeli, who served twice as British Prime Minister, famously said that there are three kinds of lies in the world - lies, damn lies, and statistics. But to say that Jiagu's financial report is fraudulent, it is not enough. ”

"It's very simple. Jiagu is not a listed company and has strict requirements for financial disclosure. Jiagu does not disclose information, and no one can help it, and its voluntary disclosure of financial information is a part of public and transparent, and it is not interesting to falsify again. ”

"The only explanation is that Jiagu's statistical caliber is different. The consensus view in the industry is that only the core business data is counted in the financial information disclosed by Jiagu, that is, Jiagu's financial data is in fact non-consolidated. ”

This is one of the reasons why Fortune magazine released China's top 500 list, why not include non-listed companies. But interestingly, among the top 500 companies in the world, Jiagu cannot be ignored. Last year, according to the statistics of Fortune magazine, Jiagu's annual revenue was close to 500 billion, which was tens of billions of yuan higher than the data disclosed by Jiagu itself...... This is probably the main reason why Jiagu is said on the Internet to 'pretend to be poor'. I estimate that this year's statistics from Fortune magazine to Jiagu will not reach 600 billion. ”

"But is this the exact data? I don't see it. But after studying Jiagu's financial reports, one thing is absolutely certain - Jiagu's finances are very healthy, and the profits earned are real money, and it is in an absolutely strong position in the industrial chain. If this is a public company, I have only one recommendation, buy and hold for the long term. ”

"Because, no matter how much you pretend to be dead, the big guy is still the big guy. ”

......