"Cherry Maruko?"

On Sunday, when Shinichi Iwahashi accompanied Director Kawamura of the Takeda Printing Company to Gifu to play golf, he suddenly heard him mention the manga.

"The animation company is responsible for the animation of this manga. Kawamura told him.

Under normal circumstances, after a manga has accumulated a certain level of popularity, it will put whether it can be animated or not on the agenda. Basically, the process of animating a manga is made by the publisher, and then an animation company with the right style and willing to take on the project is selected to produce it.

Of course, neither the publishing house nor the animation production company has the ability to distribute animation, so in this stage of animation planning, the distributor - that is, the TV station - is indispensable.

As for how to plan in more detail and how to make ...... That's all for the animation practitioners.

"Cherry Maruko" is now a kanban manga for "RIBON", and two years ago, when Shinichi Iwahashi returned home for the New Year, even his mother was a big fan of this manga.

Even if you don't talk about the prophetic foresight of "crackling crackling crack~", just the results on the table, it is obvious that this comic will be animated, and it is nothing more than sooner or later.

According to the market research before the project began, the manga was well received by all ages, and a significant number of respondents thought it was a work that could be watched by the whole family, which was quite a high rating for an anime. ”

Kawamura told Iwahashi everything he knew, "Fuji Television is very interested in this manga, and it has been decided that they will be responsible for the distribution, and it will be given a time slot from six o'clock to half past six on Sunday evening." ”

"This time slot has been broadcasting children's programs, but recently the ratings have not been good, and Fuji TV is preparing to scrap the program and change it to an animation program. ”

"So you chose 'Cherry Maruko'?" said Shinichi Iwahashi at the right time.

Kawamura nodded, "After this time slot is over, the next broadcast will be the anime "Miss Conch". Considering that "Cherry Maruko" is also a daily work set in the context of home and school, Fuji TV thinks that it is more appropriate to put it in this time period in all aspects. ”

Kawamura's "Miss Conch" is a national anime that premiered on Fuji TV in 1969 and has been on the air for 20 years.

The reason why I dare to assert this is because the ratings of this animation are high and stable, and it has been sitting first in the animation ratings all year round, with the highest rating of nearly 40 in the 70s, and the average rating of the whole year is now above 25. (Note)

Put this "Cherry Maruko" in front of "Miss Conch", and have two simulcasts, which shows Fuji TV's attitude towards "Cherry Maruko" and its positioning after animation:

An anime that the whole family watches while sitting together.

And this "Cherry Maruko" does have such potential. It can not only make children watch it with relish, but also make adults who have experienced the time of the 70s smile when they look at the scenes of the animation.

"Fuji Television has a close cooperation with Fuji Television, and Fuji Television has been very active in this project, and in the selection of animation production companies, they tend to find partners they are familiar with. ”

"Cherry Maruko" itself is a daily animation, so the production is very stable, and it is handed over to the animation company Yomoto, which has produced the world's famous theater, and they will make it just right.

The reason why Kawamura is so clear about this matter is because Takeda Printing is also a shareholder of Yumoto Animation.

After a manga is decided to be animated, it will not only attract investors in order to diversify risks, but also take the opportunity to get opportunities that can be used by themselves.

Kawamura and Iwahashi Shinichi are all over the place, and it is nothing more than because GenZo, who also accepted the stake of Takeda Printing Company, as a record company, the opportunity to get the theme song of the anime is logical.

And this is what Iwahashi Shinichi was looking forward to when he decided to run a record label and sought the help of Takeda Printing.

Although the first single collaboration is a daily work like "Cherry Maruko", which has little opportunity to perform.

Daily-oriented works often sign a contract for two or three years in one season, broadcast for half an hour every week, and meet the audience every week, so more than how fresh and exciting, it needs to be stable and easy to understand.

Not only is it necessary to produce the animation itself, but also to be decent in terms of music, as long as it fits the atmosphere, and there are no additional high requirements.

When he returned to his hometown in Shizuoka, when his mother, who was from Shizuoka, recommended "Cherry Maruko" and gave the manga to Miwa-chan as a Shizuoka specialty, Shinichi Iwahashi did not expect that one day, he would take over the production of the soundtrack for "Cherry Maruko".

When he was a brother with Yuben Animation Company, he didn't expect that this company would take over the animation production of "Cherry Maruko".

The dice of life turned around and stopped at the sentence "crackling crackling crackling~".

The song is already on the lips and can be sung at any time - although it is a Chinese version. Shinichi Iwahashi never knew what lyrics were written in the original version.

In the late eighties, there was no guidance on the road ahead, only the sentence "crackling crackling~" was clear.

Iwahashi Shinichi thought that he was going to have a psychological struggle between copying or not copying, but soon found that this psychological struggle was completely unnecessary-

When he tried to look up the melody, he found that the song was already in the library.

Those who stay outside the circle don't know, but those who are in the music industry know how unreliable inspiration is. Occasionally, a smooth melody that suddenly comes to my head like a godsend, and if you look it up, you will find that it is a song that already exists.

Not only that, but a newly released single, the tune may have been made more than ten years ago, and it was put there to press the bottom of the box. Not to mention anything else, Miwa-chan and Brother Nakamura have more than 100 songs at the bottom of the box.

It is risky to copy the public, and if you are not careful, you will lose money and lose people.

After finding out that this song is already famous, Iwahashi Shinichi is a little curious about who the author of this song is. He thought in his heart that if the ownership was not complicated and the price was right, he would buy this song and use it.

If it's too expensive...... Then I had to change the theme song for "Cherry Maruko".

As a result, I checked it and found that the copyright of this piece was in the hands of a production company called BEING, and the composer was named Tetsuro Oda, a composer affiliated with BEING.

Not only does the song have a name, but even the composer has a company. There is an extra company in the middle, and it is much more troublesome to communicate.

Iwahashi Shinichi received a fax from the music association, and he fell into deep thought for a moment at the information on it.