Chapter Seventy-Eight
The previous malicious return incident, although the topic was once on the top of the hot search at that time, and Fantes also ushered in a wave of traffic peaks, but this matter has not really been resolved.
Successive carnival promotions, not to mention malicious refunds, are ordinary consumers, and the normal probability of return and exchange will increase significantly. In this way, whether it is the platform or the store, it will be more difficult to deal with it clearly.
At the same time, it will also affect the judgment of normal consumers on normal return and exchange behavior.
After all, you must know that no matter how clear and clear things are, when the popularity and influence are amplified, there will be all kinds of doubts. The angle is strange and makes people laugh, but I have to admit that no matter how incredible the remarks are, they have a certain amount of support/support.
After thinking and discussing it again, Lin Xiao suggested that Huang Lu go and discuss with other merchants who had suffered a lot of damage, and decided to deal with this matter before New Year's Day.
"First, the two biggest promotional events, Double 11 and Double 12, have passed, whether it is sales or normal data source judgment, you can put aside the malicious attacks and negative news that follow after the matter is dealt with to the greatest extent. ”
"Second, after two consecutive months of preferential bombardment, almost all stores have reached a traffic peak. At the same time, users have also developed the habit of coming up from time to time to hang out and check. When Lin Xiao said this, he paused slightly, and then continued: "As long as we can come up and watch, even if it is just curious to watch the excitement, then we will have a chance to correct our name." ”
In the era of information explosion, the easiest thing is to listen to the wind and rain.
When a person turns on his mobile phone every day, he can receive countless messages from all walks of life. But the time that a person has to be completely his own and have the courage to consume himself is quite limited. Whether you are curious or angry, whether you are interested or not, you can only choose a very small part to study and understand in depth.
As for other things, they may last a long time in memory, but they can only survive for a short moment in life.
It's not easy to make people curious and want to take the initiative to understand.
At least what Vantes has now is the best timing.
A little further, the platform may not necessarily deal with it strictly for the sake of big promotions, and consumers will also lose more accurate judgments about things because of empathy. And in the future, it is very likely that this matter will be forgotten.
"Do you have a response if you don't want to lose weight?" Qin Yue asked curiously.
After Lin Xiao and his party returned to the office, Lin Xiao briefly talked about Huang Lu's interview.
Except for Xu Yuanhang, who was still that graceful look, the expressions of the others were quite shocked, and Lin Xiao had to briefly pick out some of the ideas that she and Huang Lu had discussed and exchanged before.
Fortunately, Qin Yueyue and the others didn't understand it, so they quickly adjusted their mood of wanting to gossip and brought the topic back to the matter.
After the malicious return time rushed to the hot search, someone soon contacted Huang Lu and a number of related stores, all of whom wanted to come to this hot spot, but they were all rejected by Huang Lu euphemistically or directly.
The last media Huang Lu was interviewed with was a local "Internet celebrity" media. The topics and topics that have been selected before are often very down-to-earth. At the same time, because of its down-to-earth style and positioning, this media also has its own stable traffic, which can be regarded as a small positive reputation.
This media is not only blindly picking up topics for the sake of creating topics, but simply listening to the remarks of one side. Instead, it will directly contact both sides of the incident and bring both sides together for a simple "confrontation". The confrontational scenes and dialogues, without any prior discussion and communication, often happen a lot of things that the audience likes to see. In this way, who is lying and who is beautifying what they are doing is instantly clear, and it is more convenient for the audience to stand on a neutral position and make a more fair judgment.
Fantes asked himself if he had handled this matter well enough. According to Huang Lu's own character, he will not be afraid to confront people, maybe he is very happy to hear about it and take the initiative to pry it up.
The only variable thing that should be the other protagonist of the event doesn't want to lose weight.
If she doesn't want to come forward, then this matter will completely lose its focus.
Not only did he come forward, but his tone was quite rushed. Huang Lu sighed and said casually.
"What? It's obvious that it's wrong on her side, it's that she's maliciously returning and exchanging goods, and she's upset first. Zhao Qingran frowned and said, "What kind of truth is this?"
Although she did not participate in the whole thing completely, in the live broadcast room before, she was able to stand on Lin Xiao's side decisively with just a few brief words from Lin Xiao, and spoke out with righteous indignation. Now that I have joined Fantes and learned more about the causes of things, I can't understand what I want to do to lose weight.
"That's right," Qin Yue became more and more angry the more he thought about it, pursed his lips, and said, "Anyway, we haven't deleted all the chat records from beginning to end." If someone is blind to the rhythm at that time, I will throw out all the chat records crackling, and those who have eyes for right and wrong will see for themselves. ”
"The chat history and address information with the guest can be regarded as a kind of privacy, and it is better not to release it if you can. Lin Xiao reminded him kindly, and Qin Yueyue opened his mouth and was immediately silenced.
The other party has skillfully exploited the loopholes of the platform, and has successfully refunded a lot of money, and the study of various relevant rules of the platform may be more thorough than that of Fantes, and it is easy to be caught by the other party if he is not careful.
"Don't overthink it. Huang Lu snapped his fingers and said, "Anyway, the interview video will come out in two days, just go and see it then." ”
Different from the solemn or atmospheric expressions of the crowd, Huang Lu was more relaxed, as if this matter had been perfectly resolved, and Fantes was already in the upper hand.
"Is that really it?" After the meeting was over, Lin Xiao found Huang Lu and still couldn't help but ask again.
"That's it. Huang Lu shrugged his shoulders and smiled as a matter of course: "As for that little sesame matter, the cause and effect of the matter can be completely described in two hundred words, let each of them repeat it, I think it's like a water video." ”
Lin Xiao was speechless: "Of course, it's better to make it clear, after all, if you miss this time, you may not be able to have such a good opportunity in the future." ”
The malicious return incident did bring a lot of losses to Fantes, store ranking, product inventory, click-through rate and conversion rate, etc., but after all, it was still within Huang Lu's tolerance.
"In other words, it is inevitable that you will encounter these things when you open your door to do business," Huang Lu breathed a sigh of relief and said: "Whether it is acceptable or not, these unexpected situations should be included in the loss and loss from the beginning, and then these should be taken into account when setting the price." ”
The original intention of the platform to return and exchange goods without reason within the time limit is nothing more than to want sellers to show confidence in their products, so that buyers have the confidence to place orders and after-sales protection. It's all built on the basis of mutual benefit.
However, when someone maliciously exploits platform loopholes to exploit loopholes, merchants can only increase the price if they want to be able to withstand these risks. In this way, what harms the bad people is, to a certain extent, everyone's interests.
"But you didn't add these to the price, did you?" Lin Xiao glanced at Huang Lu and whispered softly half-teasingly.
is obviously a question sentence, but Lin Xiao has a wonderful confidence and determination.
The malicious return behavior of not wanting to lose weight has been going on intermittently for two or three years. During this time period, Huang Lu could have adjusted the price many times and included these things as part of the cost. Although there are vicious returns, the number will not account for a large proportion after all, and even if you add these to the profit, it is estimated that even the loyal fans of the store may not be able to find out. Lin Xiao didn't ask about the cost, but he just felt inexplicably that Huang Lu didn't and wouldn't raise the price, and he wouldn't let other normal and honest consumers bear a person's immorality and mistakes.
"At this time, I'm not black-hearted Huang Shiren again?" Huang Lu looked at Lin Xiao and replied nonchalantly.
"Still. Lin Xiao nodded, and after thinking about it, he added: "But this has nothing to do with your not raising the price, and there is no conflict." ”
"Hmm. Huang Lu didn't deny it, curled the corners of his mouth, and said, "There's no need, there is no shortage of these two jujubes." ”
Let those who abide by the rules bear the consequences of those who challenge the rules, which is not the style of Huang Lu and Fantes.
Lin Xiao smiled and didn't speak, Huang Lu raised his eyebrows, and his expression was a little proud that he couldn't say.
These things seemed so natural to him that it would seem strange to bring them out and say them, but now that someone has noticed and expressed their affirmation, it's hard not to be happy.
What's more, he is not a person who strictly does not show his emotions.
"What are you talking about, what are you talking about?" Qin Yueyue saw the interaction between the two in his eyes, and couldn't help but interrupt loudly, and stretched out his hand to shake it in front of the two of them in an extremely exaggerated manner, reminding them to come back to their senses.
"It's just a little place where you both have to have a small meeting, and you're invincible. Lin sighed without raising his head, and continued to be busy sorting out the information in his hand.
"Research the business. Huang Lu's face changed instantly, frowned and became serious, and pulled the topic to the hot search again.
Lin Xiao couldn't help but raise the corners of his lips, but his eyes couldn't help but froze when he touched Xie Yiyi's meaningful gaze next to him. The inexplicable weakness and embarrassment suddenly came overwhelmingly.
Regardless of what the people of Fantes thought, the show was broadcast as scheduled.