"Pony, are we really going to play chess?"

"It has to be done. ”

"But chess and cards can't make much money for the time being, and if we want to make money, we should engage in online games. ”

"No, it's not that online games can't be done, but now they definitely can't. ”

Ma Huateng shook his head: "Our chess and card games are not to make money, but to occupy the market. ”

In fact, board games can be profitable.

For example, in the current Lianzhong world, they earn 100 million a year by relying on board games.

It's just that Ma Huateng doesn't seem to have thought about making money like chess and cards in QQ games for the time being.

He just wants to use QQ chess to build a more solid QQ platform.

"Pony, we already have more than 70% of the market, and we should have weathered the crisis for the time being. ”

"It's too underestimated to look down on Huanyu Technology. ”

"Pony, we didn't underestimate Universal Technology, I mean we have to make money from online games. Otherwise, we're running out of money and we're going to have to raise money, you know, we don't have a lot of shares. ”

For Ma Huateng has always insisted on building a platform around QQ, although everyone agrees on the whole, but in terms of specific operation, there is a trace of disagreement at this time.

Ma Huateng means that no matter what the outside world does, they will always focus on QQ, unless they monopolize the market.

Zeng Liqing's meaning is that if he wants to defeat his opponent, it is not enough to just do the QQ platform, he must also have his own cash flow. Once the company has no money, it will not be able to move forward in the future.

Just like Huanyu Technology, their YY is not profitable.

But it doesn't matter if they don't make money, they have online games on top.

This also guarantees their long-lasting combat capability.

On the penguin side, on the other hand, if one road goes dark, it will be in danger.

It should be said that both sides make sense.

"Pony, I think we should get involved in online games as well. ”

Zhang Zhidong, who has always been more consistent with Ma Huateng's thoughts, said at this time: "Of course, when I say that entering the field of online games is not to give up QQ, nor to focus on online games. In fact, making online games is to better serve QQ, and the Internet is a capital market. Only with money in hand can this battle last. ”

"I know what you mean, I'm afraid that once we are distracted, we are likely to be robbed of the market by Huanyu Technology. ”

Ma Huateng still said worriedly.

"Pony, don't think so much about Huanyu Technology, and don't underestimate our capabilities. Recently, we have been paying attention to YY, and we have studied YY more thoroughly. YY takes the same path as we look, but it's completely different. They focus more on entertainment and downplay communication. And we value communication and downplay entertainment. From the current point of view, it may only be the difference in base, and after a long time, their YY can only be used as an entertainment tool. And our QQ is the real instant messaging. It's like a phone call, the more time passes, the more they can't live without us. ”

"Everyone understands the truth, and Huanyu Technology is not unaware. They don't necessarily want to do real instant messaging, it's just that because we are one step ahead, they have to make differentiated tools to grab the market. Once we have a slight gap, they can change their strategy at any time. ”

"Pony, if that's the case, maybe we'll have to raise money again in the future. ”

One financing is for survival.

Two financings are for development.

If it has not been listed after three financings, it is not acceptable to the ordinary founding team.

At this time, the penguin has raised funds twice since its birth.

Theoretically, they could go on to refinance one more time, and at the size of the penguins now, their valuation has doubled compared to last year. But in fact, it would be quite embarrassing for them to accept a third round of financing.

Because at the time of the first financing, Penguin had already sold 40% of the shares.

In addition, in the second financing, Penguin gave up another 13.5% stake.

In other words, at this time, 53% of the shares of Penguin are already in the hands of capital.

Although Ma Huateng insisted on not selling his shares at the time of the second fundraising, and his shares remained unchanged, the shares of the other founders have been diluted to a mess. If the third financing is carried out, it is still unknown whether the other founders will be able to maintain how many shares they will be able to hold on to, except for Ma Huateng.

"I know everyone's concerns, this time I insisted on QQ games, and once our QQ games were listed, I agreed to engage in online games. ”

After thinking about it for a while, in the end, Ma Huateng made a concession.

If you don't give in, you can't do it.

There are two ways for Internet companies to survive.

One is financing.

It doesn't matter if you make money or not, if you can get other people's money, it's also an ability.

Second, if you don't raise money, make money.

The first option, Penguin, doesn't think much about financing anymore, giving up too many shares.

And if you don't raise money, you can only make games and make money on your own.

It's impossible that you don't want to raise money and you don't want to make money on your own...... Isn't that death?

......

"Mr. Chen, will our promotional video be too simple?"

"No, I think it's good. ”

"But it's only a few tens of seconds, and the advertising words are not very good. ”

"Who's to say it's not good. ”

Chen Yu asked rhetorically: "May I ask how about the advertising words of Brain Platinum?"

"Uh......"

The crowd vomited blood.

What else can you say?

The advertising slogan of Brain Platinum [No gifts for the New Year this year, only Brain Platinum for gifts] has also been complained by countless people.

However, he is popular all over the country.

Even, until now, it is regarded as a classic textbook advertisement by others.

"Hello everyone, I'm Chen Xiaochun......"

Looking at the advertising video, the more Chen Yu watched it, the more satisfied he became.

In the end, I made it myself, it seems that I have a talent for directing.

When you go to make a movie another day, maybe it can also become popular.

The only fly in the ointment is Chen Xiaochun for the time being, some of them are single, and they will invite the scum Hui over in the future.

When the time comes, brothers play the real legend together.

"Don't worry about the promo video, are you ready for the open beta?"

"Mr. Chen, server, publicity, point card, client, customer service, operation, network...... It's all set, just waiting for the open beta tomorrow night. ”

For this public beta, Huanyu Technology has exhausted all its resources.

Not only has dozens of more servers been added, but in order to give players a better gaming experience, Chen Yu has rented corresponding servers in various regions of China. In other words, the current server is not completely concentrated in Gan City, in order to better respond to the player's instructions, the best way is to set up a server in the shortest distance from the player.

In this way, in addition to retaining servers in the headquarters of Gan City, Huanyu Technology has built five server fleets in North China, East China, South China, Central China and West China to provide users with the best network environment through the decentralized service unit model.

Of course, such decentralization still poses challenges for data security.

Huanyu Technology also specially hired data experts from Kingsoft Company to escort the data of Huanyu Technology.

Everything is ready to go.

So, let's start unleashing the fierce advertising.