Late May.

The sensation caused by the Vienna delegation, both abroad and at home, gradually subsided.

At the same time as Lin Bao returns to normal life, the new plan of Lin Bao Studio and Philharmonic Cloud Music Platform will also be officially launched.

Propaganda was also spread out in advance.

During this time, with the addition of Zheng Rong, all aspects of the studio are on the right track.

The number of staff in the studio has more than doubled compared to when she joined. The studio began to officially operate its own accounts in various channels, and the number of fans basically increased by a step, basically including Weibo, Douyin, WeChat public accounts, etc., all of which have the level of first-line traffic.

Coupled with the fact that Lin Bao can now be comparable to the fame of top fresh meat, and far beyond their sphere of influence, the news of the press conference has been released, which has caused a sensation and discussion on the whole network.

"Is the 'Original Music' Daystar Program a plan to support and create more original singers?"

"Why would Lin Bao cooperate with the Philharmonic Cloud Music Platform? With his fame, wouldn't it be better to cooperate with Penguin Music?"

"Finally, Mr. Lin Bao is going to stand up and rely on his influence to support original musicians?

"To be honest, in the past few years, the same plans of major music platforms have not been absent, but the effect has not been satisfactory, and in the end, the response has been mediocre. ”

"Indeed, such a musician plan, if there is no sufficient plan guarantee, on the contrary, it is not as good as a music talent show. ”

"Have you ever thought about where the key point of support for original musicians is? Whether it is a draft or a support plan, after all, it is still in a continuous hematopoietic ability. Both the continuity and the hematopoietic ability itself are important. ”

"I agree with some netizens. I think that Lin Bao's purpose is very good, and he wants to rely on himself and the power of the platform to support more good musicians. However, there is one point, the mature system of original music support, to a certain extent, is like a distribution system like Hollywood, whether it is music exploration, the creation of good works, and the distribution and publicity, it all requires a high-level, or systematic planning and knowing. In short, I still look forward to the plan that Lin Bao Dashen and Philharmonic Cloud Music can come up with this time, I hope you won't be disappointed!"

......

With the release of the news of the press conference, a big discussion was also launched on the whole network.

In fact, with the development of the Internet in recent years, the rise and competition of major music platforms, there have been a lot of slogans and plans put forward.

However, whether it is the whole planning, or the later guidance and maintenance, it is not very ideal.

On the contrary, it is far less than the draft competition.

Don't be a top-notch music talent show like "Singer Night", even some auditions that are not as influential as "Singer Night" are more effective than these support programs.

There are many reasons for this.

First, the original support, the works are too miscellaneous, the quality is judged, and the popular potential are all unknown and exploratory. On the plane, whether it is the judges or the audience, they can't be concentrated, and they can't attract enough audiences and music experts to participate, and the effect is naturally not ideal.

In addition, original singers, a lot of creativity is unstable, whether it is support in the later stage, as well as training and publicity, it will cause a lot of trouble. The platform does not subsidize money, does not get a stable income, and there are still too few original singers who stick to their dreams.

The most important thing is the reason for the entire market environment. In the past few years, various platforms have been eager to grab territory, make performance, and compete for exclusive copyrights, so it is naturally impossible to really put all their experience and resources on this.

As for the original music plan proposed by Lin Bao and Philharmonic Cloud Music this time, although all netizens, including fans, have some expectations, but in fact, according to the information disclosed by the studio and platform, the confidence is not very strong.

For Lin Bao's creative and guiding ability, everyone naturally trusts him very much.

However, it is unrealistic for him to do all the original music directing work alone.

Invite more experts, and then maybe many original musicians and listeners, will see Lin Bao's influence and participate in it, but publicity, operating expenses, is the biggest problem.

In fact, if it is really rolled out, it is equivalent to a platform startup. Even the music platforms supported by major Internet companies behind them have lost their capital needs, how can Lin Bao Studio and Philharmonic Cloud Music invest and landfill?

Therefore, for this press conference, everyone still has a wait-and-see attitude.

The practical implementation of the original music project is difficult.

But the person who does it is Lin Bao.

How many miracles and new ideas he can create can still be expected.

......

The press conference, scheduled for the last week of late May, avoided the quarterfinals of last weekend's "Singer's Night" and was held on Monday.

According to Lin Bao and Philharmonic's plan, the entire press conference was held in his live broadcast room

This decision alone has earned 70 million for Lin Bao's studio.

Originally, according to Zheng Rong's idea, under the premise of expanding influence, live broadcast was synchronized with various platforms, including Douyin, Station B, and even other live broadcast platforms.

However, after getting the relevant news, the cat's paw platform contacted Lin Bao Studio as soon as possible, wanting to obtain the exclusive right to this live broadcast.

Considering that, first, Lin Bao's music live broadcast originally started from the cat's paw platform.

Second, for Lin Bao's current fame, this single live broadcast room is exclusive and focused, and it will not have much impact on the spread of the press conference, and it can further increase the traffic and popularity of the live broadcast room.

Again, this time the exclusivity is not like the exclusivity of the content copyright, and it has received a large amount of money for nothing.

Why not?

Therefore, in the end, after the negotiation between Zheng Rong and the cat's paw, the 70 million exclusive copyright fee was sold to the cat's paw in disguise.

Monday.

Although plans have been announced for online live broadcasts, even indoor live broadcasts, Lin Bao Studio and Philharmonic Cloud Music have naturally not announced the location of the live broadcast room to the outside world.

But early in the morning, the whole university town eats the streets, and thousands of people still flock to it.

The media with long guns and short guns, and the anchors in various live broadcast rooms, were mixed in, and the voices were boiling, and the scene was out of control for a while.

In the end, it was the dispatch of a whole brigade of traffic police that maintained the scene.

Barbecue restaurant entrance.

Yang Xing and the girls in the store looked at the scene outside and sighed.

"Fortunately, the boss of Bao'er didn't decide to put the live broadcast location here at the barbecue restaurant. Otherwise, I'm afraid it will be ...... It's all a disaster......"

"To tell the truth, even if there is no live broadcast, there is still traffic paralysis around the street now, and it is not a long-term solution!"

"Sister Yu Qin, it's time for Boss Bao'er to upgrade the store again!"

"Don't think about it, with the character of Boss Bao'er, I will never change!"

"However, it's not a way to go on like this? Now the popularity of this university town, I'm afraid that I won't even check the Bund of the Demon Capital, how can I bear this bit of ground?"

"I heard from Aunt Zhen before, maybe this year's film will have a new plan, and when the time comes, see how it will be arranged. ”

"Really, then I must let Boss Bao'er build a bigger place!"

......

The media and the audience, who had a hint of fantasy, did not see Lin Bao in the barbecue restaurant in the end.

At four o'clock in the afternoon, on the cat's paw platform, Lin Bao's live broadcast room officially started.

In an instant, countless viewers frantically poured into the live broadcast room, and the dense barrage even made the website page freeze for a few seconds.

Cat's Paw backstage.

Wang Heng, the director of the platform, sat at the desk in a large office, and the moment the broadcast started, he also sweated.

Since signing the S-level contract with Lin Bao's live broadcast room, with the huge drainage effect of the live broadcast room during this time, the entire platform of Cat's Paw, even because of his live broadcast room, has attracted countless traffic, and the performance is eye-catching in the comparison of quarterly reports of several major platforms.

For this reason, he, the platform director, is now in the company, and his power is already very great.

In addition to the exclusive copyright money, before and after, publicity and other subsidies, Cat's Paw invested nearly 100 million funds for this live broadcast, and naturally wanted more.

In terms of internal terminology, in a way, this is a "sniper war".

A sniper battle against other live streaming platforms.

Whether or not with this exclusive live broadcast drainage can further increase the number and influence of Cat's Paw users, and even stand out from several major live broadcast platforms, and be completely in a leading position, is what Wang Heng, the platform director, and the senior management of the entire platform are looking forward to.

If, in the past, a live broadcast room, or even just a live broadcast estimated to be no more than four or five hours, wanted to have an impact on the strategic plan of a platform, it was absolutely impossible.

But this live broadcast is not ordinary, not only because of Lin Bao's current peak popularity, but also because this is his first public appearance since his last trip to Vienna, so his influence is naturally not necessary.

For the cat's paw platform, although it is not a life-and-death battle, it can be regarded as a treasure, after all, nearly 100 million expenditures!

It was cast on a live broadcast.

"What's going on?"

Seeing the jam on the screen showing the live broadcast room, Wang Heng's face changed.

Fortunately, soon, the live broadcast was restored.

"Just now, there were too many people in the live broadcast room at once, and the number of barrages also skyrocketed, causing a temporary lag. However, we have now allocated all of our server resources and this will not happen again. ”

The people in charge of the technical department are also sweaty.

During this time, with the promotion of live news, the number of registrations on the website has increased significantly in steps.

also knew that this live broadcast might explode traffic, so they had already allocated one-third of the server resources in advance. With a cat's paw server, one-third of the resources, it is definitely massive.

But unexpectedly, it was almost collapsed.

Wang Heng nodded slightly, the server is overloaded, which should be regarded as a good thing: "How is the popularity of the live broadcast room now?"

"It has exceeded 100 million, and it is still improving. ”

"Good. ”

Wang Heng was excited in his heart, but his face was still calm, "Always pay attention to the data situation, this live broadcast, there must not be any mistakes!

"Understood!"

......

"Hello everyone, audience. ”

Seeing that the live broadcast was connected, Lin Bao sat on a chair and said.

The location of the live broadcast is actually in a large conference room of the Modu Conservatory of Music, and behind it, there is a designed poster. Big Print: "Original Music" Daystar Program. Around, there is a sea of music stars composed of countless song titles.

"First of all, thank you very much for your continued support for me, for my live broadcast room, and for original music and original music......"

Earlier, although he didn't want to say too many polite words, Lin Bao still prepared an opening remark.

This live broadcast is very important for him, for Xiao Yuanshan and others who follow him, and for domestic original musicians, so he still attaches great importance to the whole process of the press conference.

A brief introduction to the background of this cooperation plan with Philharmonic Cloud Music, and then, the official introduction of the content of the press conference began.

"The content of our 'Original Music' Daystar Program will be roughly divided into three parts.

The first part is the construction of the music platform itself, including the enhancement of the comment function and the playlist function, the purpose of which is to increase the audience's discussion of the song...... Of course, we also hope to cooperate with more other platforms and music content companies, including foreign companies, for the content copyright of music platforms......

The second part is the original musician training program. The Philharmonic Music Platform will develop new sections such as original artist identification and personal pages, with the aim of creating a personal music information platform for each original artist, including publishing information, interacting with fans, etc......

The above are the functions of the platform, the purpose is to discover and cultivate original musicians......

We will develop an original recommendation area on the platform, a series of support and recommendation methods, so that professional musicians and audiences have a full way to recommend their favorite original music, including a method called 'investment'......

The most important thing is that I, as well as some teachers from conservatories, and some first- and second-tier musicians, will be invited to evaluate and guide the works that perform well in the recommendation area. It will also make a release and publicity plan for some music with more potential.

Basically, every year, we will select the 100 original musicians with the most potential and excavation value in the original music area, and get the personal guidance and personal development plan of the platform mentor group including me!"