What the competitors think, for the time being, it will not have much impact on Jiagu.

On the other side, following the trip to Yunnan Province, Qi Zheng went south to Gui Province.

Gui Province has a very important position in the supply chain of Jiagu's agricultural products. This is Jiagu's largest fruit production base, Jiagu's largest soybean production base in the south, and Jiagu's largest sugarcane raw material production base in China......

It can be said that Jiagu is one of the "big rear" of Gui Province for the production of agricultural products. But it is such an important stronghold that has become the hardest hit area of the "default turmoil" of the Jiagu cooperatives.

In Gui Province alone, six large cooperatives were sued by Jiagu, accounting for one-fifth of the defendant cooperatives, and all of them were concentrated in the fruit industry, which also made the president of the Gui Provincial Fruit Industry Association, who came to visit Qi Zheng, look ashamed: "...... It's really ashamed that it has caused such a big impact on Jiagu. ”

Qi Zheng shook his head and said, "This has nothing to do with President Lu. In the final analysis, it is the lack of people's hearts, and it is also caused by our own mistakes. ”

The relationship between industry associations and industry entities is like the relationship between the United Nations and the five rogues. Although the former is nominally a joint organization, it is impossible to say that it is impossible to control the latter. When there is no entanglement of interests, the latter is naturally obedient, but it is difficult to say when there is a problem of interests.

Moreover, like all organizations, there is not only one faction within the industry association.

Qi Zheng could understand that Chairman Lu was relieved at this moment. In the past month, I have been really irritable and disturbed, and if I continue like this, my hair will fall out.

——Five years ago, with the assistance of industry associations, Jiagu carried out a whole industry chain reform for the fruit industry in Guizhou Province from the supply side to the consumption terminal.

Nowadays, Jiagu has accumulated hundreds of fruit professional cooperatives in the province, from the scientific planting and research and development of fruits, the improvement of fruit nutrition and taste quality, the innovative research and development of fresh storage and transportation, and the new online and offline direct chain sales methods, it can be said that where the professional cooperatives are built, they will improve the quality of a fruit, drive a fruit farmer to get rich, and provide a number of jobs.

As a result, many remote areas in Guizhou Province have become labor shortage areas from the past labor surplus areas. In the past, laborers who went out to work everywhere are now returning to their villages to plant fruit trees, and they are also absorbing surplus labor from provincial capitals and other areas, as well as from neighboring provinces.

In the past two years, the industry association has been named and praised by the leaders of the provincial party committee for cooperating with the work of Jiagu. At the beginning of the year, he assured the provincial party committee bosses that this is not the end, but a starting point...... Then, he was slapped in the face by the cooperatives that defaulted one after another.

Coming to this point, it has also come to the most difficult part of China's agriculture to be changed. Whether to take a step further or take two steps back may be a matter of thought.

Of course, it is definitely not in his "one thought", but in the real industry boss - Chairman Qi's "one thought".

However, there is always a place where you can help. President Lu smiled again and said, "I have good news for you today. ”

"Oh?"

"The industry association unanimously opposes the malicious breach of contract by the cooperative and supports Jiagu to defend its rights. ”

"That's a good thing. Qi Zheng also smiled.

However, some orchard owners still want to have a good talk with Jiagu. ”

"No problem, I'm here to communicate. Qi Zheng agreed very happily.

President Lu finally felt a little smoother, and said with a smile: "Then I'll arrange a banquet, what does Dong Qi want?"

Hearing the word "banquet", Qi Zheng couldn't help frowning.

He understood President Lu's thoughts, and in the wine field, it was easy to communicate many things between the staggered and the staggered.

The so-called long-sleeved good dance, half of the time, is danced in the wine field.

And the criterion for whether or not to dance is actually whether you can get things done after drinking.

Some people can get things done after drinking, and some people can't get things done after drinking.

Qi Zheng has never been a long-sleeved dancer, so he doesn't like drinking either.

What's more, what is the criterion of success? It is to let others adapt to his preferences, not to cater to the masses.

"There's no need to drink, so let's lay out the carriage and talk openly and honestly. Qi Zheng's tone was very light, but there was no doubt.

Chairman Lu suddenly felt that his thoughts might still be too optimistic.

The wine shop is not open, where is it smooth?

President Lu looked up at the sky for three seconds, and could only follow Qi Zheng's words: "Also, it's important to get down to business." It just so happens that Vice President Lu is in the association, so I invite him over?"

Just as Qi Zheng thought, with his current status, he doesn't want to socialize, so no one can force him to socialize.

It was even said that Qi Zhengneng personally communicated with Vice President Lu and others, which was already giving him face.

Vice President Lu really has no opinion, or rather, it is useless for him to have an opinion.

Vice President Lu is a big orchard owner himself, and unlike President Lu, he is a representative of the big investors in the fruit industry in Guizhou Province.

Unlike other agricultural products, fruit can be regarded as the "most profitable" area of agricultural products, and capital is also more inclined to invest in the fruit industry.

There are a considerable number of Jiagu fruit professional cooperatives in Gui Province, and the main investors are these people.

The feedback from the Information Bureau also shows that it is also this group of people who are the most greedy and insufficient. Although the most noisy ones have been sued by Jiagu, the rest are not good.

For Jiagu, who resorts to law if he disagrees, Vice President Lu still has reason to be unhappy.

"Qi Dong, the Ming people don't say secret words, someone wants to poach our orchard at a high price, who wouldn't be tempted to make more money? If you want to talk openly and honestly, then you're welcome. Vice President Lu said in a deep voice.

"Yes, today is to solve the problem. President Lu said with a smile.

"None of us have any intention of quitting the Jiagu cooperative. ”

"Great. "President Lu has directly become a complimentary.

Vice President Lu smiled, glanced at Qi Zheng, and continued, "However, we also have some small requirements. ”

Qi Zheng remained silent: "You say." ”

"We feel that the cooperatives can relax a little bit in some areas. ”

"What do you mean?" Qi Zheng asked calmly.

Vice President Lu smiled and said, "For example, the standardized production of fruits. I know that Jiagu wants to control the quality, but the fruit standards set by Jiagu are too high......"

For example, Jiagu mainly promotes the cultivation of mandarin oranges, and Jiagu technicians have been stationed at the base for a long time, and have been conducting a variety of different experiments and explorations non-stop for five years, and customized planting plans for it according to local conditions to improve the flesh quality and flavor of mandarin oranges. In order to make the quality more stable and uniform, about 1/10 of the fruit trees that are too dense are cut down, and the tree shape is carefully managed.

When to pick is also one of the core regulations of the Jiagu fruit standard. The same is fruit picking, and the general fruit farmer picks all the fruits at one time when the fruit is seven ripe, good or bad, raw or ripe. The Jiagu standard requires that maturity be emphasized, and non-nine maturity will not fall into the tree.

The picking order is also particular - first pick the ripe fruits on the periphery and with sufficient sugar and nutrition, and after a while, rely on the sugar content of the fruits inside, and then pick the next batch, which is time-consuming and labor-intensive. Even if the tree ripening has to face more unknown risks, and natural disasters such as typhoons and rains during the picking period are equivalent to a year's hard work, but for better quality, there are risks and we must forge ahead.

For consumers, this is certainly a good thing, but for investors or producers, it means trouble.

Qi Zheng seemed to smile and said: "The more standardized the production, the more stable the quality, and the better the price." It's not like you're unaware of this, so what's your reason for objecting?"

Vice President Lu said with a smile: "The problem is that the cost is too high." Even if the standard is lowered, it is still higher than the general market standard. The Jiagu family has a big business, and there is no need to make money, but those of us who are petty and make trouble, it is good to save a little. ”

Qi Zheng was noncommittal, and said calmly: "Is there anything else?"

"Then there's pricing. We can not accept the higher purchase price of the poaching company, but through some means, push up the market price, which is understandable. Vice President Lu said in a relaxed tone.

Qi Zheng couldn't help laughing.

He knew that the other party's so-called "some means" were actually "hype".

There's a reason why the other person has a grudge.

Let's take mandarin orange as an example.

Wo mandarin was originally a hybrid variety cultivated abroad, and after being popularized in Guizhou Province by the Jiagu cooperative, it quickly became popular and became a "dark horse" in the fruit industry.

After the popularity of mandarin oranges, the price naturally went up. According to Vice President Lu's idea, because the mandarin orange has a longer storage period than ordinary citrus, it can be hoarded to further raise the market price and obtain more lucrative income.

It's a pity that under the leadership of Jiagu, the normal price increase is acceptable, and hoarding Juqi is not to think about it. Jiagu has always controlled the timing of its launch on the market, making the cheap but by no means unaffordable mandarin oranges popular with consumers.

This is in the long run, and a surge means a crash, whether it is a boom or a crash, is not the work of a healthy market.

After Qi Zheng chuckled, he tilted his head and said, "What else do you want?"

Vice President Lu glanced at Qi Zheng's expression, and couldn't tell whether he was happy or angry for a while, but since everything was said about this, he didn't hide it: "And the shares of the cooperative are too scattered, we hope that Jiagu will support the acquisition of the orchard shares in the hands of farmers, of course, we can share the ...... with Jiagu equally."

Qi Zheng glanced at Vice President Lu and said, "Why does Jiagu support farmers to participate in cooperatives, don't you understand?"

Jiagu supports farmers' participation in cooperatives, not just to make society fairer.

Looking at the rising prices of agricultural products in the market, there is basically a law: Whatever can be industrialized and mechanized will rise slowly or even cheaper; whatever cannot be industrialized and mechanized will certainly be more expensive, and it will be as expensive as a year.

Fruit is a typical example of this. Thinning flowers, thinning fruits, bagging, bag removal, picking, and other links, which one does not rely on labor? Labor costs of hundreds of yuan a day may not be able to recruit enough labor.

However, if the peasants have shares, they will have their own share of the more and less earned, and they will not be disgusted by the low wages, and they will be more attentive to their work - there is little difference between working and not paying attention to it, but for agricultural production, which is extremely difficult to quantify, it is the essential difference.

But it is obvious that Vice President Lu and his ilk only look at the results, not the process: "It would be nice to raise the salary a little, counting the dividends given to them, the cost savings are not enough to see ......"

Qi Zheng tapped his fingers on his thighs and sighed secretly: This is the most disgusting thing about short-sighted capital. It was originally a win-win situation, but in order to earn an extra 1 point of profit in front of them, they had to force others to ignore the next 10 points of profit.

It is said that the fruit industry is the most urgent industry for quick success and quick profit, and it is the most short-sighted industry for practitioners.

Vice President Lu's requirements can be summed up as much as possible to reduce costs, and to speculate on prices as much as possible, and take advantage of the good opportunity of the market to make a big profit.

From their point of view, there is nothing wrong with making fruit, and you have to be a little "gambling" in the fruit industry. Because no one can understand God's temper because of the sky, and because of today's global layout, the relationship between supply and demand is becoming more and more complex: not only local fruits are complementing and competing, but foreign fruits are also joining the overall PK situation with an increasingly strong attitude - the world is not so big, and the world's farthest shipping distance, such as transporting Chilean cherries to China, is only 35 days.

However, Jiagu, or Qi Zheng, is not thinking about simply "earning a vote".

Not to mention, there is also the establishment of production standards.

Qi Zheng even felt that it was useless to come to the supply chain that could not be held hostage by suppliers, but had to be held hostage by suppliers.

He does his own business and wants to put his ideas and ideas into practice.

If it is just for the purpose of making money, what is the meaning of Jiagu's hard work to do the whole industry chain?

"I'm sorry, I don't agree to any of your three requests. Qi Zheng waved his hand.

Vice President Lu's face turned cold, and he said, "It's not interesting for Dong Qi to say this, you must know that Yiyantang's business has never been able to do it for a long time." ”

He didn't expect Qi Zheng to agree to all the conditions in one go.

However, I don't even have the meaning of bargaining, and it's too insincere.

"I'm not going to mention Yiyantang's business for the time being, but if it wasn't beneficial, I guess you wouldn't have signed a contract with Jiagu in the first place. Since the contract has been signed, it can be executed, and if it can't be executed, we can also help Jiagu. Qi Zheng shrugged.

That is to say, Jiagu aims to improve the soil and enhance the taste of fruit cultivation, and has not cultivated any revolutionary varieties, so that many orchard owners have a false impression -- isn't it just scientific planting? I can do it! No matter how bad it is, it is not difficult to find a technical expert to guide it.

In other words, it is a domestic soybean professional cooperative, and you let it try to talk to Jiagu about the conditions? Because only Jiagu can provide "Jiadou 13", which doubles production, other companies don't even have the idea of poaching - how high is the purchase price to offset the doubling of production brought by Jiagu?

Vice President Lu was a person with some kind of delusion, he breathed a sigh of relief, and then Qi Zheng's words asked, "How can Jia Gu help?"

Qi Zheng smiled faintly: "If you are really unwilling, you can sell the shares of the cooperative in your hands to Jiagu, take the money and leave, and play as you want, wouldn't it be happy?"

Vice President Lu's momentum couldn't help but stagnate.

Chairman Lu on the side of "poof...... couldn't help but laugh.

Let's take mandarin orange as an example.

Last year, the purchase price of mandarin orange in Jiagu's agricultural product supply chain was generally 9 yuan / catty, and in the case of proper management of Jiagu, the yield per mu of mandarin orange during the harvest period can exceed 10,000 catties, so that the income is as high as it can be imagined.

It can be said that before the market followed the trend and made the mandarin business a bad business, it was not an orchard, but a gold mine.

Vice President Lu, how can they be willing to let go? Detached from Jiagu's production management technology, storage and transportation system, and even sales channels, even if they choose the same project, it may not be profitable.

In the final analysis, they just want to take the opportunity to fight for more voice.

China's affairs are like this, if you don't make trouble, you won't be able to do it, and if you make trouble, you will be your own.

It's a pity that Qi Zheng's confidence is more than they imagined.

Some partners need to be appeased, while others can't get used to it.

Qi Zheng didn't even think that Vice President Lu and his ilk were troublesome, and there were too many solutions to their bargaining. The most direct solution is-

"Speaking of which, the first batch of cooperatives that we sued in court should also be decided. Qi Zheng said with a seemingly casual sigh.

As soon as these words came out, let alone Vice President Lu, even when I watched the lively President Lu, my heart was "pounding".

Don't look at Jiagu, who usually walks in the style of a good man and a woman, and looks like a rich man.

But when it's time to bar, Jiagu is also really able to bar.

Dozens of defaulting cooperatives involving thousands of farmers were brought to court, and the whole country knew that Jiagu did it without a little hesitation.

No one thought Kaya would lose the case.

Many domestic laws and regulations have always been like this, drawing a line, although it is not strictly supervised or enforced, so that the following gradually crosses the line, but when it comes to the need to enforce, there are very few innocent people.

Vice President Lu regretted a little that he had come out of the house.

......