Chapter 281: Amazing Overseas Influence
In October 2018, "Seven Swords" became popular in China and attracted the attention of Dongying NKN TV.
NKN TV sent someone to China, contacted Sunward, and won the overseas copyright of "Seven Swords" at a price of 5 million US dollars.
After returning to Dongying dubbing and broadcasting, it immediately swept the entire Dongying area, with an audience rating of nearly 30%, and won a monthly ratings championship.
Dongying's good results have attracted the attention of other overseas regions, and South Korea and Southeast Asia, which are deeply influenced by martial arts culture, have successively sent people to contact and buy the overseas copyright of "Seven Swords".
Afterwards, they also achieved good results, especially in Siam, which is located in Southeast Asia, and the sensation caused by "Seven Swords" is even more than that of Dongying.
The year before last, Gu Xiaoge, one of the leading actors of "Seven Swords", had a drama that needed to be filmed in Siam, and he was recognized by a group of Siamese fans during filming, and he was still very popular in a foreign country.
Later, when this matter spread to China, Gu Xiaoge also got a lot of rainbow farts and won a bunch of titles of Asian superstars and East Asian kings.
It is not said whether Gu Xiaoge can afford it, but it also reflects that "Seven Swords" does have a certain influence in East Asia.
This time Shanhe filmed "Seven Swords 2", South Korean SXS was the first to come to the door and won the South Korean copyright of "Seven Swords 2" for 18 million US dollars.
This price is okay, and SXS TV is willing to buy "Bright Sword" for $1,200 at the same time, which finally impressed Zuo Le.
In contrast, the subsequent overseas copyright competition was more intense.
In particular, for the overseas copyright of "Seven Swords 2", two TV stations and a distribution company, including my old friend NKN, came to bid together.
In the end, another TOX TV station won with $24.5 million.
The overseas copyright in Southeast Asia has also gone through a struggle, and the distribution company that cooperated with Sunward last time packaged the overseas copyright in Southeast Asia except Siam at a price of 20 million US dollars.
The Siam overseas copyright of "Seven Swords 2" was won by Siam National Radio 3 for 12.5 million US dollars.
South Korea, Dongying, Siam, and Southeast Asia have brought a total of 75 million US dollars to Shanhe, and more than 500 million Chinese dollars, if you do not deduct taxes, it is higher than the TV exclusive rights sold to Dongshan TV.
At the same time, "Seven Swords 2" has a total of 75 million overseas copyrights, which also broke the record of the highest price of TV dramas exported from China.
Coupled with the $36 million sold in the first part, the overseas copyright price of the entire "Seven Swords" series exceeded the $100 million mark.
It is no exaggeration to say that when this news came out, the Chinese people were excited, and the "Seven Swords" series was also praised on the altar.
Of course, although the money has been earned, many people are still a little uneasy about the overseas results of "Seven Swords 2".
Can it continue the popularity of the first part?
After all, to put it bluntly, no matter whether "Seven Swords" sells for $100 million or $200 million, it won't fall into their pockets.
Everyone wants to see "Seven Swords 2" popular in Asia, adding glory to Chinese film and television, how much the copyright sells is just the icing on the cake.
And "Seven Swords 2" lived up to everyone's expectations, and as soon as it landed in various overseas regions, it became popular immediately.
South Korea had the worst result and remained in the top five of the evening rankings.
The rest of Southeast Asia is second, and they are also in the first echelon of TV dramas broadcast in various regions of the same period.
In Dongying, which has the deepest fate, "Seven Swords 2" performed very well, swept the major TV dramas in the same period, and firmly occupied the first place in Dongying's TV drama ratings that month, and it is very promising to win another monthly ratings championship.
However, if you want to talk about the best results, it is still Siam, which directly staged a crushing game, not to mention all kinds of hanging beatings in the same period, and also broke many records of Siam's introduction of overseas TV dramas in the past.
In a few days, maybe "Seven Swords 2" will still have the hope of challenging the record of Siam's local TV series.
"Seven Swords 2" is popular overseas, and it even surpasses that of China in the later stage.
Many international students or netizens who understand foreign languages have crossed the wall and translated the comments of audiences in various Asian regions on "Seven Swords 2", which has fiercely satisfied the "Celestial Empire" psychology of domestic netizens.
Everyone was secretly happy in their hearts, saying that a small barbarian country had never seen the world, and an "ordinary" martial arts drama was actually used as a treasure.
But the body is very honest, and as soon as he finished disdainful of it, he turned his head and blew the "Seven Swords" series into the sky on major online platforms.
The "Seven Swords" series has also been able to rank alongside the most classic TV adaptations of famous artists such as Jin Gu.
In the past, it was said that "Seven Swords" was one of the pinnacles of martial arts dramas, and some people were not convinced, but now few people dare to chirp crookedly.
Even those with extreme ideas plan to put the "Seven Swords" series on the first throne of martial arts dramas.
Just like the status of "Wulin Gaiden" in the sitcom, it is proud and self-respecting.
However, the influence of Jingu's classic adaptations is not covered, although "Seven Swords" is good, it has not reached the point where it can stabilize the drama.
However, even so, the "Seven Swords" series is enough to go down in film history, and it has a significant position in countless famous mountain and river dramas.
Perhaps, its ratings are far inferior to "Bright Sword" and "Wulin Gaiden".
But when it comes to overseas influence, so many TV series tied together by mountains and rivers are not enough for the influence of "Seven Swords", and this alone can become one of the faces of mountains and rivers dramas.........
.........
The popularity of "Seven Swords 2" overseas has also successfully fed back to the domestic side.
The light that was not touched in the first part was finally completed in the second part.
When "Seven Swords 2" was broadcast to 24 episodes, the ratings successfully broke 3, and the Douhua score also reached 8.9.
In the 28th episode, it surpassed "The Great Dyeing Workshop" 3.23 and reached 3.27.
In the 34th episode, "Seven Swords 2" had an rating of 3.5 and a Douhua score of 9.0, second only to "The Great Dyeing Workshop" with 9.1 points.
However, this 0.1-point gap was not crossed after all.
In the finale of the 40th episode of "Seven Swords 2", the ratings have reached 3.83, and the Douhua score is still 9.0.
This achievement simply stunned everyone.
Even Zuo Le didn't expect that Lao Gao's "Seven Swords 2" could win Kong Sheng's "Big Dyeing Workshop", and he has always been optimistic about the latter.
Thinking about it later, Lao Gao's victory is also understandable, the "Seven Swords" series already has a deep popularity foundation, the theme is more pleasing than "The Great Dyeing Workshop", and the broadcast cycle is long, so it has an advantage.
In addition, the overseas popularity of "Seven Swords 2" this time has brought extremely high popularity to "Seven Swords 2" and increased a lot of ratings.
Occupying the right time and place, it is normal for "Seven Swords 2" to win.
Of course, "Seven Swords 2" won, it doesn't mean that Kong Sheng lost to Gao Xinjian, "Big Dyeing Workshop" is an original drama after all, but it can add a lot of points.
In the hearts of many people, the success of "Seven Swords 2" is partly due to Zuo Le, and Lao Gao won this time a bit of a trick.
If he and Kong Sheng are allowed to exchange shooting, Kong Sheng will most likely not shoot "Seven Swords 2" worse than him, but Gao Xinjian is enough to shoot "The Great Dyeing Workshop".
Moreover, the win of "Seven Swords 2" only won the ratings and influence.
In terms of artistry alone, "The Great Dyeing Workshop" is known as a serious drama that is not inferior to "Breaking through the East", and is recognized by professionals in the industry.
Don't look at Lao Gao's outstanding results this time, but Kong Sheng is among the top TV drama directors, but he has always owed a little heat and has not been accepted by the top director circle.
In the battle for the second director of Shanhe, in the first game, Lao Gao narrowly won, but Kong Sheng did not suffer, and even prepared a big reception.
Maybe in the second game, it's time to really see the winner.
Boss Zuo continued to watch the play, and Xue Laosi was still paddling......