Chen Qing's projects were on the right track, and he happened to make a lot of money from the IPO of Eagleret, so he began to look for new investments, quickly selected China's fast-growing PC market, and carefully prepared a business plan and handed it to Simon.

In the past 1995, because the manufacturers of core computer components such as processors and memory continued to reduce prices sharply, there was also a memory price crash such as 'magnesium light shock', coupled with the complete maturity of Microsoft's Windows system and the general increase in the support of governments around the world for the information industry, a combination of various factors promoted a global PC sales explosion.

In the past few years, the growth of global PC sales has been maintained at around 30%, and in the past 1995, only the first 10 months, global PC shipments have reached 79.5 million units, and it is expected that in 1995, the total world PC shipments are expected to be between 95 million and 100 million units, compared with 54.05 million units of global shipments in 1994, the market growth rate of more than 75%.

On the other side of the ocean, the Chinese market with a population base of 1 billion, because the Chinese government has launched a series of heavy support policies to promote the development of the information industry, as of the end of October, China's PC shipments reached 2.7 million units, which has been nearly four times that of 700,000 units in 1994, and it is expected that in 1995, China's PC shipments are expected to reach 3.2 million units.

An obvious industrial outlet.

Chen Qing has no ambitions for the PC market in North America and Europe, and knows that she can't get in, but in China, the girl feels that she can give it a try.

Chen Qing, Lin Su, Emmanuel Brant and Charlotte Brenita are going to China together this time, mainly for other affairs such as backgammon, Scottber, Shuanghui, etc., as well as taking Brinita for market investigation. Halfway to San Francisco to pause, on the one hand, to pick up Emmanuel on the way, and Chen Qing wanted to ask Simon what he thought of his business plan.

Hearing Simon say how her plan was, Chen Qing was not disappointed, and waited patiently for the man to continue.

Simon recalled the business plan and related information that Chen Qing handed over to him, and said: "The direction was wrong at the beginning, the result of your research is that at least half of China's PC sales this year are government departments, schools and state-owned enterprises under the policy support to promote the development of information technology, so you want to use this part of the market as a breakthrough, but have you considered the threshold of this part of the business, I mean, the hidden threshold?"

Departmental procurement has always been the best business, and it has never been an easy business.

Chen Qing nodded his head: "Boss, I know." ”

Simon glanced at the smart black eyes of the woman in his arms, thinking about her character, it is indeed not too difficult to do this kind of thing, the girl has already found a team in advance, and they are basically the backbone of the marketing department poached from local Chinese companies. China's computer industry began to develop in the 80s, and these people are all familiar with all the twists and turns of any aspect.

Laughing and smacking somewhere on the girl's body, Simon said, "Okay, I'm sure you can do it well, but if you just want to make a quick buck, that's fine." If you want to be truly long-term, you have to let go of this idea of taking shortcuts. ”

Chen Qing blinked this time, slightly confused.

Simon said: "Test you a small question, just say the names of a few Fortune 500 companies in the United States." ”

Chen Qing didn't want to blurt out: "General Motors, Ford Motors, Walmart, ExxonMobil, AT&T, General Electric, IBM, Freddie Mac, Fannie Mae...... Well, of course, there are Daenerys, Igret, and Cersei Capital can definitely be counted as one. ”

"So, can you find one of them, not all, but certainly a common denominator for most businesses?"

Chen Qing thought for a moment, and began to rub Simon coquettishly: "Boss, what?"

Simon pressed the girl who was making a mistake and turned to Lin Su on the other side: "What about you, Chen Qing always said that you study hard, is there quite?"

In fact, Lin Su, who had been listening silently to the conversation between the two, could only shake his head.

The three of them had been talking in Chinese, and the other girls lying on the bed were even more confused, but they all pretended to listen very carefully.

The two women didn't expect that Simon had no choice but to uncover the mystery and said: "Companies such as General Motors, ExxonMobil, AT&T, etc., one thing they have in common is that they are all aimed at the general public with the largest consumer base, because almost everyone has a demand for their products, and they can't even do without their products, so these companies can become giants." Therefore, in my opinion, the best business is one that can be open to everyone. In fact, the same is true for PCs, in China now, personal computers may still be just luxury goods, but under the consumption base of China's 1 billion people, the economic accumulation over the years, the potential consumer group is actually not small at all, and it will only be larger in the future. So, Chen, do you know what you're doing wrong?"

Chen Qing nodded, and couldn't help but say: "Boss, in fact, striving for government procurement is just an entry point, and I will definitely not let go of the ordinary consumer market in the future." ”

Simon shook his head and said: "According to the materials you provided to me, there are 8 PC manufacturers with a market share of more than 5% in China at this stage, and there are more than 30 PC manufacturers around the world who have begun to pay attention to exploring the middle market. Chen, don't take anyone for a fool, China's PC field seems to be a blue ocean market with huge potential, in fact, with the degree of competition under the current market capacity, this is actually a very tragic red ocean market. In addition, this is also a very money-burning capital-intensive industry, just like AST and Lenovo, which are now the top two in China's market share, because of factors such as the inventory backlog caused by the collapse of memory prices this year, one of the two companies is expected to lose 97 million US dollars, and the other has a loss of 190 million Hong Kong dollars, so, how much money are you going to burn? Or, you can package 100% of the tickets to me can do a good job, if you dare to promise and do it, I will give you as much investment as you want. ”

Chen Qing finally fell silent.

Simon said: "Also, the second question in the plan you gave is that you want to imitate Dell's low-price direct sales strategy, which seems to be a good idea, and it looks like the plan is perfect in line with the market goal you are aiming at." But first of all, do you think government procurement cares about price?"

Chen Qing nodded, and neither did he shake his head.

The girl actually thinks it's right, what she wants to imitate is Dell's direct sales strategy, and low prices are not a problem, but this low price is the low price of manufacturing costs, not when it is sold.

It's just that these twists and turns are not suitable for talking too thoroughly with your own boss.

Simon actually saw through the girl's thoughts, and did not have a deep meaning, and said: "All in all, I will not agree to your plan, if you want to do it, you can use the money you earn, or you can also invest by yourself, and make your own profits and losses." ”

The man said this, Chen Qing was a little anxious this time, she didn't think about getting rid of the man next to her, she took a beating to Simon's side again, and began to be coquettish: "Boss, I know it's wrong, according to your ideas, shall I revise it again?"

Lin Su on the other side listened to Chen Qing's greasy voice, and had the idea of running away from the wilderness.

It's so fleshy.

Simon also gave the girl a slap again, but he said with relief: "The plan is completely redone, two suggestions: first, don't ask for big, start small, invest a small amount of money first, lock the market of a province, lock the consumer group, it is best to only seriously develop a series, according to the specific situation of the Chinese market to copy Dell's low-price strategy, which can save costs and reduce risks to the greatest extent." Second, to be a price butcher, to the lowest price, within the range of consumer groups in a province, so that all other brands, even the lowest cost manufacturers have no profit margin, because you are small, in your cost line, other slightly large-scale competitors must be loss-making, have to take the initiative to withdraw, and then you win, after the success of a province, this model can be quickly replicated, and finally able to do which step, or you have not been able to survive, depending on your ability. ”

Chen Qing imagined a certain scene depicted by the man, his eyes lit up, and he quickly asked again, "But, boss, how can we make money in this way?"

Simon said: "Before the company grows, don't think about making money, even if you keep losing some money. If the company grows to the top few in the industry and you haven't thought about how to make money, that's your problem. ”

Chen Qing nodded approvingly, and suddenly felt that a certain guy was simply a big gold mine, so he continued: "Boss, tell me more?"

Simon said: "In fact, if this plan wants to succeed, the key is whether you can push the cost to the extreme. The other day, when Tinkobar's ICAM was just on sale, because of the lack of capacity, do you know how they did it?"

"Over there at Columbia, Lin and I happened to study this case some time ago, hunger marketing. But does that do anything to keep your PC costs down?"

"Think again. ”

"Well, oh, isn't it...... The price of PC components changes very quickly, maybe a month or a week later, it will be another price?"

"That's right, if you can take advantage of this time gap, such as taking a pre-sale strategy on the grounds of insufficient capacity, you can once again gain some of the cost advantage, and the other benefit of hunger marketing is that it can continue to attract the attention of consumers and stimulate consumer demand, after all, you can't get the best. ”

Chen Qing wrote them down one by one, and discussed with Simon for a while, before gently rubbing the man's chest with his small hand, and said: "Boss, if you start small, because the purchase volume is relatively small, we don't have any bargaining advantage, Intel, or Microsoft, can you help say hello?"

Simon couldn't help but pinch Chen Qing's face again: "Do you think my face is so worthless?"

"Ah...... No, woo, I was wrong. ”

Simon let go of his hand and said, "I won't say hello to you, you can talk to the person in charge of their China region yourself." ”

Chen Qing understood that the boss was acquiescing that she could pretend to be a tiger, so she quickly changed her smile and nodded.

It's just a small thing, and Simon certainly doesn't mind.

He will never be stingy when he can support his subordinates.

After all, there are very few people who are really self-made without support, and even in the early days of Microsoft's development, Bill Gates's first big business was brought from the blue giant by her mother, who was a director of IBM.

They only came to visit Simon temporarily, and the private jets were still waiting at the airport, and the four women only stayed at the mountain villa in Woodside for less than an hour before leaving.

When Gulfstream V took off at San Francisco International Airport, it was just over two o'clock in the afternoon on Saturday, Nov. 25.

It is expected that after about 12 hours of flight, plus the time difference, I will arrive in China, where it will be about 5 o'clock in the afternoon on Sunday, and I will rest for the night, just in time for the start of the new week.

It wasn't until the Gulfstream V flew smoothly in the stratosphere that Emmanuel Brandt had in mind the glamorous scene he had seen at the mountain villa in Woodside.

After grabbing a glass of red wine from the small bar at the back of the airport and coming to the front cabin next to Chen Qing and Charlotte Brinita, who were sitting and talking, and sitting next to Chen Qing, Emmanuel joked in a casual tone: "You say, what is the big boss doing now?"

Some of the topics that women have in private are actually very dirty.

However, Emmanuel stirred up the topic with great interest, and neither Chen Qing nor Brenita seemed to be interested.

Mainly, they have been more or less close to each other, and the two women know that a certain man likes the eye-catching scene surrounded by vases, but for men and women, he is not indulgent at all, but very restrained. Some time ago, Charlotte Brenita was almost sent to the door, but as a result, after staying in Ukraine for a few days, and even later leaving Ukraine with Simon's hitch, the man never had anything to do with her.

It's the same with Woodside.

If the man is really in a hurry, when the four women rush over together, it is estimated that what they see is not the scene of the man watching the solo ballet.

Chen Qing also had a laptop in front of him, and continued to skillfully modify the plan about the computer company directly in English, while saying to Emmanuel with a smile: "Aiman, I advise you not to pay attention to the boss, you have also seen that the boss now has so many women around him that he can't even remember the name, no matter how beautiful you are, perhaps, in the impression of the boss, it is probably the one, oh, the red-haired one." ”

Emmanuel Brandt was broken by Chen Qing, poked Chen Qing a little shyly, and couldn't help but say, "Is that the one you are?"

Chen Qing shrugged: "Yes, I'm the one with the black hair," said Lin Su, who was from the other UC Book League in the aisle, and gestured: "There is another one with black hair over there." ”

Lin Su flipped the page of an MBA case material in his hand, his eyes were not slanted, and he said, "Don't take me." ”

Chen Qing smiled, remembering what she looked like when she was by Simon's side.

If she knew a certain word, she would definitely be able to apply it to Lin Su accurately, and she would be upright.

said don't don't, in fact, among the two, Lin Su is the one who has true feelings for a certain man, but it is obvious that this kind of relationship is destined to have no results.