Chapter 771: The Advertising Army is about to be overwhelmed

"Damn, Feixin actually launched a one-click group sending first. ”

"Mr. Li, we made this feature a long time ago, why didn't we launch it?"

Huanyu Technology's instant messaging department, seeing that Feixin came out, instantly attracted a large number of users who just needed it, and the staff of YY instant messaging were burning in their hearts.

Although Feixin has just been launched, this momentum is incomparably stronger.

And Huanyu Technology still has no solution.

Because you can't launch a free SMS service like mobile.

As for the one-click mass sending, which is a very practical function, it was banned by Li Nan.

Of course, in fact, it was not banned by Li Nan.

One-click mass sending was banned by Chen Yu.

At that time, when YY developed this function, Chen Yu forbade the launch of this function.

As for the reason, it's actually simple.

The one-click mass sending feature is good, but it can become a centralized place for ads.

You may not be able to see it now, but after a period of time in the future, you will find that the one-click group is not only not the killer feature of Feixin, but may even become their fatal shortcoming.

It's just that the time hasn't come yet.

"What's the hurry, Feixin has just been launched. ”

Although Li Nan is also a little anxious in his heart, as the person in charge of instant messaging, Li Nan must maintain his calmness.

"Although Feixin has robbed some of our users, these users have not disappeared, in addition to using Feixin, they will still use our YY. Overall, our users are not lost. ”

Li Nan analyzed the situation of Feixin to his subordinates with great rationality: "In addition, although Feixin can send text messages to his mobile phone, he must register on his mobile phone. But in China, a significant number of us do not have mobile phones. ”

For example, the student body.

This is an important group in the instant messaging market.

Although mobile phones are becoming more and more common, the majority of the student population does not have mobile phones.

It's not that you can't afford a cell phone at all.

Mainly, parents of the general student group do not buy for students.

"We immediately rolled out our tier system. ”

Li Nan said to his subordinates.

"Head, isn't the hierarchy too monolithic?"

"Let's push it out first. ”

"Yes. ”

There were some apprehensions in their hearts, but since it was commanded by the above, they could only do it.

Immediately, on the day of the launch of Feixin, YY carried out a version upgrade.

There is only one part of the upgrade, which is the introduction of an instant messaging rating system.

However, this level system is not a level 0 as soon as it comes out.

This system also counts the time of all previous YY logins.

So as soon as users log in to the new Yy, they will be able to see their level.

Some have used YY more before, and they may have two moon levels.

Some use relatively little, only a few stars.

And how to upgrade the YY level is also very simple, the longer the login time, the level will continue to increase.

How to say it.

This feature is of little use to many Internet elites.

After all, they have played too many things, and a small level is nothing in their eyes.

However, for the general public, the YY rating is clearly a lot of fun.

"Hey, YY has launched the level, I'll see what level mine is, I have three stars. ”

"Hahaha, you're too little, mine is a moon. ”

"It's so out, I'm two moons. ”

"Holy shit, how did you get two moons, how did you get here?"

"I don't know. Look at the rule above is that the longer you log in to YY, the higher your level. I used to surf the Internet a lot, and as soon as I went online, I boarded Yy, and I may have accumulated a lot of levels before. ”

"Oh, that's it, I'll get more YY from then on. ”

Since the outbreak of the Internet in China in 2000, many interesting things have appeared in the Internet field.

For example, online games, circles, various forums, mini-games, playing cards, etc. 33

But if you want to say that everyone in the country is playing, it is YY.

Almost every netizen, they have a YY, or even several YY.

So, as long as we talk about Yy, there are many, many topics.

Although the function of YY level is very simple, it can be said that it affects almost all netizens in China.

Accidentally, about the YY level, how can I make YY upgrade and hang YY...... And so on has become a hot word for everyone to discuss.

Of course, while discussing the YY grade, a group of YY users are also comparing the grades from time to time.

What are you at how many levels?

How many levels am I.

The higher the level, a sense of superiority rises invisibly.

And the lower the level, the more envious it is.

At the same time, I secretly decided that I must go to the Internet more when I go back, if not for anything else, just upgrade a few levels for YY.

"Brothers, come and go to the Internet café tonight. ”

"What are you doing in an Internet café, playing games?"

"No, my YY needs one more star to rise to the moon, and I'm going to hang for hours. ”

"Hey, mine is about to be upgraded, I'll go too. ”

"Hey, can you go online and help me hang Yy. ”

This was said by a female classmate in the front row.

These female classmates will naturally go online, and they will naturally talk about YY.

However, compared to male students, female students definitely spend less time online.

But just because they have less doesn't mean they don't want to move up the Yy rank.

Since they don't have time to surf the Internet, it becomes natural to ask their classmates to help them hang up YY upgrades.

"No problem, wrap it up on me. ”

"Thank you. ”

"By the way, I'll go all night tonight and hang for more than ten hours to see if I can help you get a few more levels. ”

"Great, this is my account number and password, you can't tell anyone. ”

"Definitely, I can't believe it?"

Just in order to hang YY, many male and female classmates have invisibly shortened the distance.

......

"Li Nan, let's go, let's go to the Internet café to have a look. ”

"Good. ”

In 2005, it was still the world of Internet cafes.

Although personal PCs are slowly beginning to enter thousands of households, the most important place in all Internet markets is still Internet cafes.

Therefore, Chen Yu's favorite thing to inspect the market, the first front is also the Internet café he goes to.

"Mr. Chen, should we consider launching a one-click mass sending function?"

On the way, Li Nan expressed his worries: "Feixin's one-click mass sending function has been well received by many users, and with this function, they have attracted a lot of enterprise users at once." ”

"I know. ”

Chen Yu nodded: "It's good to send a group with one click, but didn't you say it before, and his disadvantages are also obvious." ”

"Mr. Chen, are you talking about advertising?"

"Yes. ”

"Although there may be some ads, our YY also receives a lot of ads from time to time. ”

"But what if you open Fetion in the future and see that it is all advertising? Or, in the future, all the text messages you receive on your mobile phone will also become advertisements, will you still use Fetion?"

Just like the Hereafter.

When you get a text message on your phone, you probably don't want to read it.

Because you know whether you watch it or not, the text messages you receive are all spam ads.

Although many enterprise users are now very interested in this one-click group sending, they also think it is particularly practical.

Yes, that's right.

But that's just the beginning.

As long as it takes a while, interested merchants will definitely make good use of this one-click mass sending.