7.5 points or more, considering that this is Shen Mengxi's movie, plus 0.5 points...

This is Ji Huifu's opinion.

The whole movie is completely in line with the conventional sense of monsters + disasters from the main line...

What's different is the growth of the characters and the group drama...

The character line witnesses the catastrophe from Henry's perspective, is baptized, and is inspired to complete self-redemption...

There is no abrupt feeling of foreigners participating in the battle and saving the world as before.

——In the face of heavy casualties and helplessness in the monster attack, the foreign hero Yao Shi appeared on the scene, taught the Chinese how to defend and defend, taught the Chinese how to train and kill monsters, and finally defeated the evil beast with a big wave of his hand, and then hugged the beauty by the way!

Several gluttonous group attacks are even more thrilling, especially the zombie arhat in the final stage who climbed into the high wall, both the plot and the sound effects are remarkable.

$120 million was not wasted!

Hiroki Ki Sea Breeze is not particularly satisfied...

"The court scene was a little too abrupt, and it was cut directly?"

“... I'm running out of time..."

1987: "I think I should render it a few more times..."

Ji Huifu helped the idol to defend: "But the time is not enough, it's all 130 minutes, and a few more minutes of court drama..."

Hiroki Mu Haifeng shook his head: "... This is not a reason, since he has filmed, he should think of a solution!"

"Agreed!"

"It's that he can mobilize more resources than all of us..."

Ji Huifu stopped talking...

Indeed, a bit abrupt...

......

"The investment in "The Great Wall" is very large, and there are several companies investing in it, in the United States, Brunwu and Fox Pictures are responsible for global distribution, and in China, it is handed over to Mengxi Media and China Film for distribution..."

"The co-production must be a global mainstream theme, the theme of fighting monsters, there is no requirement of historical background, and there are no cultural differences between China and the West, which is acceptable to the whole world!"

"We are confident!"

At the post-screening exchange meeting, Shen Mengxi chatted briefly, most of them were asking Cheng Long, Henry, Da Tiantian...

Henry: "My first Hollywood movie "Moving Labyrinth", the screenwriter and producer was Director Shen, he invited me to star in "The Great Wall", and my role is a knight with a great sense of honor, of course I am very willing!"

Uncle Long said: "I've always wanted to work with excellent directors, Director Shen found me and said that he wanted to make a blockbuster, and I agreed without thinking about it... I just watched the whole film for the first time, and it's a bit of a pity that my character died too early!"

Da Tiantian is also internationally famous, debuted in "Moving Labyrinth", and participated in "Dragon Ball", "Spy Sea"...

"It's also the first time I've watched the full film, and looking at myself on the screen feels very strange, as if it's not me acting. I can really enjoy watching the movie, of course, after watching it. I'm really proud of the effort you put into this film. ”

You know what to say...

—————

Very good!

......

Cannes has never been a movie to say!

The commercial atmosphere is particularly strong, Disney's "Iron Man 3" and Universal's "Fast and Furious 6" almost wrapped the Carlton Hotel where the guests stayed with posters.

The most exaggerated is Will Smith and his son Jaden Smith's "Return to Earth", which erected a huge poster on the highest point of Cannes and can be seen in almost every corner of the small city of Cannes.

In comparison, "The Great Wall" is low-key!

The poster of "The Great Wall" is very exquisite, the domestic promotion poster is designed by the Yellow Sea designer, black and white ink painting style, gluttonous eyes, and the majestic Great Wall inside...

Cannes or overseas advertising posters, Uncle Long, Henry, and Da Tiantian are staring at the Great Wall at a 45-degree angle...

The meaning of this poster is to tell the audience: the theme of our film is about heroes...

And they're not superheroes, superhero posters are usually standing on a high place, looking down on their city with worry, and of course wearing their leather jackets, leather pants, leather hoods or something.

The more mature the type, the more standardized the poster design, generally speaking, when you see the poster, the big brother will understand what this movie is about!

For example, a big deep eye, that is horror, a thriller, giving people a feeling of 'I am very deep, very artistic'...

Avatar doesn't fall into this category!

For example, if there is a man running blindly on the street, then the street is likely to be blue, and this film is likely to be a thrilling suspense film.

For example, if you have long legs that stand tall in the sky, it means that the movie basically has sex scenes, at least there must be sexy girls.

Why Categorize?

Because the cost of marketing is getting higher, filmmakers tend to use tried-and-true design formulas to get potential audiences to quickly get a sense of what the film is about, rather than trying out a new and vague style that people are not familiar with.

It's not the same in the country...

At present, the design of domestic movie posters is not as important as the director cast and actor cast!

What do you think about the poster design of "Big Fish and Begonia"?

Can each pair be used as a mobile phone wallpaper?

Speaking of the Cannes promotion of "The Great Wall", of course, there are also some poster displays, several hotels, including the most eye-catching display stands in the film market, all have posters of "The Great Wall"...

In addition, there are specially prepared parties.

When movies are promoted and distributed, you can't be stingy with money!

......

In the evening, the rue Menadier.

Not far from the Palais du Cinéma, you'll find the famous Cénéri cheese, Ernest's delicatessen, Jean-Luc Bailey's desserts, Provence, and colourful shop windows.

Anyway, that's what the travel guide says!

It is suitable for a few good girlfriends to sit on the street and chat, drink coffee and eat dessert.

Liu Yifei held Yang Xiaomi and prepared to sweep the goods...

There is also Zhang Yuqi behind him!

"Wow, ice cream!"

Yang Xiaomi ran to a dessert shop, turned her head and said to Liu Yifei and Zhang Yuqi: "Come on, I'm in for a treat!"

Liu Yifei swallowed her saliva, but still waved her hand: "... I can't, I've been paying attention to my diet lately..."

“... It's all here, taste it!"

Zhang Yuqi also added: "Yes, it's very appetizing when you look at it!"

The three of them each took a ball of something, and as they walked, they stuck out their tongues and licked ...

Zhang Yuqi: "Have you watched "The Great Wall"?"

"Look. ”×2

“... I really didn't expect Director Shen to play a big production, so powerful!"

"He really put his heart into it, it took two and a half years... For the sake of the Great Wall, even the desire to create new films has been suppressed..."

"Public opinion is unanimously praised..."

"Of course, I don't want to know who took it!"

Liu Yifei interjected: "It's not unanimous praise, the court drama is a bit of a child's play... But he's already thought about it in advance!"

Zhang Yuqi hurriedly asked: "... How did you think about it in advance?"

"At the end of the month, Tudou Video will broadcast "The Great Wall - The Wind Rises"... It's a complement to your worldview!"