Chapter 220: What Other Families Have, Our Family Can't Less
In the past few days, the topic of Lin Bao Studio and Penguin Music competing for an album on the Internet has been very hot.
For Lin Bao Studio's new album of flower particles, originally, netizens had a lot of negative emotions. Because of the timing of its release, as well as the question of "whether Xu Fan was hidden".
And Penguin Music suddenly announced that it would release an album on the same day, and even the number of title songs and the release time of the title song were exactly the same.
It is obvious that there is a fight in the ring, even with hostility.
In the Internet era, the mainstream market for music has shifted from records to music platforms.
Originally, several major music platforms relied on the Internet giants behind them to compete with each other and seize the market. In the past year or two, the Penguin music platform has faintly gained momentum from how strong it is.
But to everyone's surprise, in the past half a year, Lin Bao suddenly appeared and rose rapidly.
Moreover, in the past month or two, he has teamed up with Philharmonic Cloud Music and Zheng Rong to start building momentum with meager and backward resources, and his influence has continued to expand.
On the Internet, Lin Bao's influence on a single person has reached the level of a super-first-line singer, and, according to the statistics of relevant data agencies, because of his songs, that music class, and his personal title of genius musician and first creator, his fan audience is very wide and profound. It can already be said that it is a music world of its own.
And Philharmonic, which was originally a dozen or less popular music platforms that were not very niche, launched an original music platform with the addition of Lin Bao and Zheng Rong.
These two aspects are enough to make Penguin Music, which is the strongest platform, a little unable to sit still.
They tried to recruit Lin Bao, and even gave him a sky-high signing fee, but they didn't take him down.
Then I want to start from other aspects, but Lin Bao, in terms of public opinion, seems to be wearing a golden bell jar.
This kind of golden bell jar, firstly, is himself, and there is almost no slot, and secondly, it is the support of the audience and netizens on the Internet for him.
Moreover, there is also a Zheng Rong sitting there, and it is said that even the fan group behind the remote Lu Yuan, and now the largest public opinion guide on the Internet, all support him.
It's too hard to find out what "ruined" him from him.
During this time, Penguin Music also had some headaches.
In particular, the direction of Lin Bao's studio was exposed, and he actually wanted to build his own brokerage company, and the champion and runner-up of "Song Night" were easily signed, and the recent waves of domestic music trends, even Vienna could be won by him, this strength and influence are absolutely terrifying.
Not only the Penguin Music platform, but other brokerage companies, including some entertainment groups, have also begun to be vigilant.
Therefore, this time Lin Bao Studio didn't know why, but gave up the two trump cards of Xu Fan and Xiao Yutong, and the first album was actually for a female singer who was not very famous, which caused some discussion on the Internet.
I saw some opportunities for the Penguin Music platform and other agencies.
Therefore, they almost did not hesitate to advance the new album of trainee Xiao Xianrou Li Yunrun, which was originally planned to be released a few months later.
Li Yunrun, before participating in "Song Night", participated in a talent show, although he did not debut in the C position, but his popularity was very high. In itself, the appearance conditions are very harvesting, the key is that the singing skills are still very good.
As a trainee, he participated in the "Song Night", at the beginning, everyone was not very optimistic about the strength of this little fresh meat who walked the idol faction. But with the blind audition and PK, he gradually showed his powerful side, and in the end, he won the fourth place in "Song Night".
In terms of penguin music, he is also ready to play him as a small trump card.
Therefore, after the end of "Song Night", I seized the time to prepare a new album for him, and the team of creators in finding land is also very powerful, the purpose is to even impact the album sales of the platform.
And now, in order to snipe Lin Bao's studio, this little trump card has been played out in advance.
However, Penguin Music is also very confident.
After announcing the release time of the album, Li Yunrun continued to appear on variety shows and shows to promote his album under the operation of Penguin Music.
On the network, advertisements have also begun to appear at various traffic entrances.
The effect is also very obvious.
Compared with Flower Particles' "The Ballad of Snow Flowers", Li Yunrun's "Cloud" album has received unanimous praise on the Internet. After all, for this kind of singer who has an idol temperament and strength, even some music critics who are more mouthy can't say anything.
On the other hand, Lin Bao Studio's advertising for "The Ballad of Snow Flowers" ...... Hardly.
Even, even its own Philharmonic Cloud Music Platform didn't bother to advertise on the homepage of the platform, but just pulled a small banner in the original community.
For this kind of contrasting Buddhist propaganda here, netizens who were originally in a mood on the Internet were also very confused.
You say yes, forget about the ace singer, since you want to make a new album for a newcomer, you have to at least work hard!
Is it that unprofessional?
Or was Lin Bao scolded and scared, so he was ready to deal with this matter in a low-key manner?
On the web, all sorts of speculations.
"Maybe, Lin Bao's studio is really cowardly, after all, public opinion on the Internet is so serious, if it is high-profile, I am afraid it will fall even worse. ”
"If there is no publicity, then this album is wasted. ”
After all, it is still a small studio, and although Lin Bao's own influence is strong, it is impossible to come up with so many resources like Penguin Music. ”
"But why didn't he even give him a recommendation?"
"It's right not to give it, if it's recommended on the Philharmonic homepage, you have to be scolded! ”
"I don't know where Xu Fan is now, it's been almost a week, it's been so fierce on the Internet, I haven't seen him come out to speak. ”
"I think there may be other arrangements on Lin Bao's side, but if Lin Bao didn't write the lyrics and music, I still don't like this album. ”
......
On the Internet, the discussion about the two albums is basically as Penguin Music envisioned.
Although even the title song has not been released, this preconceived notion can also foresee the fate and height of the two albums after that.
However, what made them feel a little uneasy in their hearts was that Zheng Rong never made a move.
In terms of public opinion, it must be controlled by Zheng Rong and Lin Bao's studio.
Lin Bao is an idle cloud and wild crane, although he is the owner of the studio, he has never participated in this kind of public opinion discussion.
On the Internet, the two sides for and against the two sides exchanged fierce fire, and those who supported Lin Bao's side, and even Xiao Yutong's fan group, began to help Hua Particles speak out on the Internet.
But Zheng Rong's methods have never been revealed.
That's weird.
It's not like Zheng Rong's style.
After all, her influence in the entertainment industry is too great.
Or...... She's already shot?
In fact, with Zheng Rong's personal influence, including Lin Bao, it is definitely possible to help Hua Particle's new album get more resources right, including the promotion and recommendation of several major traffic platforms.
However, I didn't see an ad for it.
Lin Bao Studio, after releasing the album and the date of the title song, seemed to have converged, and no news was revealed at all.
Even, even the singer Hua Particle himself has not been photographed in the past few days.
Everything is weird.
Soon, however, some professionals found out.
Although Lin Bao didn't have any publicity here, you can see that on the Internet, any news about Penguin Music's new album Li Yunrun will be followed by the words "album with flower particles".
Nowhere is this more evident than on Weibo.
And not only on Weibo, but even when on the show, the host, including the guests, will inadvertently mention the benchmark "Snow Flower Ballad" when helping Li Yunrun promote the name of the new album.
On Weibo and on the show, these "inadvertent" mentions seem to be praising one by one, but they are also disguised to help promote Flower Particles' "Snowflake Ballad".
As long as netizens have heard Li Yunrun's new album, they can definitely see that on July 25th, there will be another album "The Ballad of Snow Flowers" released.
Because both albums were released for free, there will not be a box office like a competition for movie schedules, with one party swallowing the other.
The cost of listening to music is simply too low.
Here, I listened to Li Yunrun's "Cloud", eh, it's not bad! I heard that there is another album, go listen to it too!
If the quality over there is good, or even better, then the previous publicity effect is really to use it as a wedding dress for others.
Penguin music is also quick to realize this problem.
On the Internet, any size V forwards the information of your own album, below, whether it is a comparison of comments, or directly scolding the opposite "Snowflake Ballad", anyway, it is to tie the two albums together for consumption.
At this time, everyone understood.
Perhaps, this is Zheng Rong's means.
With the help of public opinion, to help promote your family's album.
This trick is wonderful!
Such a means of manipulating public opinion, only she can use it so perfectly!
Sure enough, he is the first broker!
It's too late to understand this.
The momentum on the Internet has begun to be created.
It's almost time for the first title track of both albums to be released.
Penguin Music didn't dwell on this issue anymore, but concentrated on arranging the release of the new song the next day.
They are also full of confidence in Li Yunrun's album and these two title songs.
After all, it was written by a well-known creator, and needless to say, the quality is definitely much better than the original song of Flower Particles.
Even if the difference is not big, in terms of operation, it is definitely not something that can be fought on the other side.
As for the possibility that the quality of "The Ballad of Snow Flowers" is much higher than that of "Clouds", they did not consider it at all.
Joke!
As long as Lin Bao doesn't make a move, his own creator will definitely fight horizontally in the domestic music scene!
......
Weekends are coming soon.
According to the previously arranged process, at nine o'clock in the morning, including the most powerful picture recommendation on the homepage of the Penguin Music platform, all traffic entrances appeared in the recommendation of the first title song of Li Yunrun's "Cloud" album "Flowers Blooming Cloud Exhibition". Click to enter, you can directly hear this brand-new pop music produced by the country's top music producers.
The publicity that lasted for nearly a week before also played a role.
Almost within minutes of its release, clicks and views on various platforms skyrocketed.
And the audience who clicked on it was also more satisfied after listening.
The lyrics and songs are very smooth, and the whole song is listened to almost without any slots.
Li Yunrun himself has a distinctive voice and very strong singing skills, which can be said to perfectly interpret the artistic conception and charm of the whole song.
Basically, it is in line with the previous expectations, and even, because of the label of "little fresh meat", there is a little bit of underestimation, which leads to this expectation, and even some exceedance.
On the Internet, the comments on the song "Blossoming Cloud Exhibition" began to increase, and the overall reviews were basically good.
At the same time, it was on the hot search without any suspense.
"Highly recommended, this song "Blossom Cloud Exhibition" is a boutique in the old popular style in recent times. ”
"Yes, during this time, listening to Xu Fan's new folk songs every day, as well as Xiao Yutong's "Youth", I almost couldn't listen to the old pop style before. However, this song "Blossoming Cloud Exhibition", although it is not as fresh as a new folk song, is indeed good!
"Li Yunrun's singing skills are also good, his voice is distinctive, he is handsome, and talented, is there a national brother?"
"Mmmm, forward and recommend!But,Didn't you say,There's still a benchmark song to come out today.,Why haven't you seen any news yet?"
"Is that the song of the flower particles? can't it be really cowardly, not out?"
"Isn't it?
"I don't think Boss Bao'er would have retreated so temporarily. If the title song is not unexpected, it should be the complete music of Flower Particles in the original music community. Actually, that new folk style is very good! It should be no worse than the quality of "Blossoming Cloud Exhibition", ......"
......
On the Internet, on Weibo, the recommendations and comments about "Blossoming Cloud Exhibition" have once again been rubbed hot.
But just rubbing, rubbing, Lin Bao's studio has not moved.
Netizens are a little strange.
Some netizens who boycotted Lin Bao's studio didn't understand, and the fans who supported them, including fans in the live broadcast room like Xiaoli, were also a little confused.
Even the opponent, Penguin Music, after celebrating the victory in the first battle, was a little surprised to pay attention to the news of Lin Bao's studio.
Ten o'clock.
Eleven.
Twelve.
Until two o'clock in the afternoon, there was still no news.
It wasn't until half past two that finally, there was movement on the Philharmonic Cloud Music Platform.
"it!Go to the Philharmonic Music Platform, APP, Home Page Recommendation Page!"
At half past two, the fan base in Lin Bao's live broadcast room suddenly sent a message.
Xiaoli saw the news for the first time, and was busy opening the Philharmonic Cloud Music APP.
The homepage refreshes and a new image of the new song recommendation appears.
"Is it finally coming out?"
Xiaoli was a little surprised.
But a closer look reveals that something is wrong.
This turned out to be the promotion of the song "Blossoming Cloud Exhibition"!
, what is this operation?
At this time, promote the opponent's song?
On the promotional map of the homepage, next to the font of "Blossoming Cloud Exhibition", there is also a line of words: "What others have, our family cannot be missing." ”
What the heck?
Xiaoli didn't react a little.
But looking at the comments of netizens in the group, I realized that it turned out that this line of words meant that Philharmonic Cloud Music had won the release copyright of the song "Blossoming Cloud Exhibition" through hard work, and helped platform users to obtain the copyright of the song.
Actually, it's not easy.
After all, Penguin Music is now competing with them, and no matter what the reason, there is a high probability that they will not let their own music appear on the Philharmonic's platform.
However, in the end, Philharmonic still worked hard and got the platform release copyright of this song.
It's really not easy, and it's very moving.
But, is that the point?
Now the point is, don't be cowardly, release a new song!
Why, there is no shadow of my own songs, but I recommend it to my opponent as an effort!
I've never seen anything like this!
And just when everyone couldn't understand this wave of operations of Lin Bao's studio and Philharmonic, the time came to half past four.
International.
Lin Bao's music live broadcast room has started.