There was a sense of frustration in everyone...

It's normal, the company is very optimistic about "The Heartbreaker", Song Hang even gave a box office estimate of 700 million, his reason "I didn't cry when I watched "Tangshan Earthquake", I cried so much that I couldn't help myself when I watched "Heartbreaker"... I was touched by this movie!"

Zhao Jinsong was very supportive of his point of view, and he was also moved...

A very important factor in the success of the movie can make the audience empathize.

Song Hang and Zhao Jinsong are both veteran fans, and it is rare for them to praise both of them at the same time in a movie!

You must know "The Guy in My Body", their evaluation is average...

The market feedback of "Heartbreaker" also proves that their vision is okay.

The single-day results are close to 60 million...

It is close to 60 million in a single day, and judging by the current market volume, the final result should be more than or close to 700 million.

Then, "Titanic 3D" was released, which directly cut the good situation across the board...

Why don't you say Golden Harvest Cinema Line arranges films?

People want to watch "Titanic 3D", they want to watch "Super Battleship"...

What can you do?

In the past, although it was also difficult, but generally speaking, there were only one or two Hollywood blockbusters a month at most, good guys, "Heartbreaker" was directly beaten by "Titanic" and "Super Battleship", not only that, but there was also "Fury of the Gods" in the early release, in addition, batches of films like "The Battle of New York" and "The Battle of Miami" were also released as blockbusters...

If you talk about a blockbuster like "Avatar", it is estimated that Song Hang and them have nothing to say...

However, "Titanic 3D", "Super Battleship"?

Sister-in-law, Wu Song has something to say!

Just wronged...

"There is a saying on the Internet that there is no example of a second round of releases in our country, so when "Titanic 3D" is released, many viewers will go to brush it..."

", some time ago, the 4K restored version of "New Dragon Gate Inn" was released, and I didn't see a few people contributing to the box office!"

"That's feelings..."

"Then why do Hong Kong films have no feelings?"

“...”

"And what's the point of a film like "Super Battleship"? Why is it a big hit?"

I'm a little irritable...

The key is that I have done it in place, and "Heartbreaker" is in place from production to marketing - then it can only be a problem with the market!

That is, the legendary audience has no taste!

This is also something that everyone has been reluctant to say - letting the audience take the blame, this matter is called making excuses within Mengxi Company.

"Ahem..."Shen Mengxi coughed: "I'll say two words!"

"First of all... Whether you admit it or not, the attraction of American blockbusters to the audience is high, and there is a view on the Internet that even if it is a bad Hollywood movie, people are also bad movies that everyone spends money on, and they are more attractive than ordinary domestic films!"

"Secondly, watching the 3D version of "Titanic", the pursuit may be a visual shock, or it may be a revisit of love classics, a kind of commemoration of watching the movie together - this is a blockbuster that has set a box office record for thirteen years, to put it mildly, "Heartbreaker", "Titanic 3D", let me choose, I also choose "Titanic 3D"..."

"As for Super Battleship... Don't underestimate this movie, it cost 200 million dollars to build, and it belongs to the Hasbro Cinematic Universe, which is similar to "Special Forces" and "Transformers"... It's just that Paramount messed up, but the film sold for nearly $70 million in North America and more than $300 million worldwide..."

"And I checked it, and the box office of this movie in Russia is 20 million dollars... The population of Russia is about 110 of ours, and if we count according to this, our box office is relatively low!"

"Finally... In fact, I made a mistake in judgment this time, no one expected that the box office of "Titanic 3D" would be so high!"

"Okay, the cost of "Heartbreaker" is 39.8 million, and the marketing promotion is 38 million, we make money, but those of you who have signed a sharing contract get less money... It's okay, we'll go to Cannes in a few days to sell films, and the overseas copyright income will also be counted as yours!"

......

Unlike other commodities, the terminal pricing of products in the cultural field often has nothing to do with product quality.

To put it bluntly, a good movie also sells for 40 yuan a ticket, and a bad movie also sells for 40 yuan a ticket.

From the perspective of rational capital decision-making, if a film wants to make money, it only needs to accomplish one thing - as many viewers as possible.

In other words, if the film wants to make money, it becomes how to get as many viewers as possible.

As for the quality of the audience, it really doesn't matter.

Theoretically, there are many ways to do this, such as the whole group working together to study the performance, such as carefully polishing the script and repeatedly revising it, such as exploring the boundaries of art to win by surprise......

Unfortunately, the above is all about "making a good movie". But if you do a good job, you won't necessarily make money in the market.

Last year, "The Tree of Life", which won the Cannes Palme d'Or, cost $38 million, and the global box office did not reach 50 million - still because of Brad Pitt's starring role!

In fact, the Chinese market is really good, and basically the commercial films shot with heart are making money!

As for the art films...

They are actually not responsible for the audience, who likes to watch whom, in fact, in the final analysis, they are all filmed for themselves, which is contrary to the commoditization logic of the movie, so it has not been widely promoted, so it often loses money...

Brainless fire: The social and economic benefits of movies like "Where Are You Going, Dad" are higher than those of "Intruder"!

As for the audience at this stage, they love to watch Hollywood...

In fact, it's just a fresh picture, wait another year or two, and have a certain amount of experience in watching movies, if you spend money to invite him to watch "Super Battleship", he may not be willing - isn't Lao Tzu's two hours worth it?

Filmmakers who complain about the audience can't go far.

Just like Deng Chao, after the release of "Villain Angel", in the face of the tide of bad reviews, the first reaction was still not to think about whether there was a problem with the creation, but to think about "whether there was a problem with the moviegoers", said in the interview, young people like to "laugh", middle-aged and elderly audiences like to "smile", what to say that the audience of "Villain Angel" actually has a strong age limit, mainly for audiences aged 27 and below...

What is the difference between Feng Xiaogang scolding the audience for rubbish and Chen Kaige being complacent and intoxicated with his own works?

......

Guo Fan is still a little upset...

It's also normal, for "The Sadder", he really worked hard, how to build the future world in 150 years, he discussed with many famous architectural designers, and then agreed with the special effects and finalized it...

The futuristic world of Hollywood films cannot be copied, the aesthetic system is different, and our film aesthetics continue to be Soviet aesthetics.

It's hard to summarize the important features of Soviet aesthetics in one fell swoop, but when you see a building, you know that it is Soviet—neat, efficient, progressive, breaking the old order.

This process lasted half a year before filming was officially made.

It's a lot of work...

If the audience didn't buy it at the beginning, he might reflect on whether he had made a mistake, but now, the audience was quite satisfied at first, because the sniping of Hollywood blockbusters caused the box office to not meet expectations...

It's very aggrieved.

Shen Mengxi smiled and comforted him: "Don't be angry, the market is about balance, so to tell you, if your next movie can have the level of "The Sadder", the box office will start at least 1 billion!"

“... Why do you say that?"

"Compensating for the psychology... It's like a star who always makes bad movies and suddenly acts in a good movie, and the audience doesn't buy it..."