Chapter 280: Endorsement

"Miss, here's their flyer. ”

At the front of the Dennis Avenue store, Oliver handed a promotional leaflet to Jennifer Wiltenstein: "Although I don't know much about business and sales, I can probably feel that this should be a very good sales strategy." To be honest, even I'm tempted now. I've always wanted to buy a bigger TV for my family, and I heard that the air conditioner is very useful. But I really can't find time to go to every store. Well, now that six or seven manufacturers have come together, there are a lot of options for each product, and it seems clear at a glance. And the variety is very complete, and it is cheaper than other electrical stores, and the discount is very strong, and they actually give away things. I'm a little worried, Master Andre, will he be able to make any money?

"You can't afford it, you're worried about Oliver. ”

Jennifer looked at the flyer carefully, and then said with a complicated expression: "I guess even during the opening event, the net profit of his store can reach 200,000 gold dong." Although the profit margin is very small, he sells a lot of sales, at least 1,000 customers a day. ”

"Two hundred thousand?" Oliver was taken aback: "Two hundred thousand, so that's six million gold a month?" he has nine stores, wow, he will pay for it in just a few days, right?"

"Most of the cost can be recovered on the first day, but after the so-called opening event is over, there will not be such a high profit. ”

Jennifer shook her head slightly: "At present, they are all customers like Oliver who have pent-up demand, and when all the backlog demand is released after half a month, their revenue should plummet by six to seventy." ”

"The profit at the end of that day was 60,000 or 70,000, and 2 or 3 million a month, which was still terrible. ”

Oliver couldn't help but admire: "Young Master Andre is really a genius. ”

Jennifer thought to herself that at that time, the Rising Sun's income might be more than that. Li Mochen can use the sales of up to more than one billion gold to get more preferential rebates from the manufacturer. At that time, it was not a problem for the net profit of the rising sun to reach 112% of sales.

But at this time, she was no longer in the mood to explain for Oliver: "Go back, Oliver, our guests are probably impatient to wait." ”

But Oliver's footsteps stopped in place. With a strange look in his eyes, he looked at a figure across the street.

Jennifer followed his gaze sideways and saw that it was a tall, thin, well-dressed man, standing there, looking at the shop with a look of indignation.

"Oliver, do you know him?"

"No!"

Oliver shook his head: "But just now, I saw him coming out of the appliance retail store opposite, I guess he should be the owner of this store." ”

"Really?"

Uninterested, Jennifer continued to walk over to the car she had parked on the side of the road: "We're worried if this turn doesn't fall, Oliver. The power of the Electrical Retail Guild is very strong, but if Andre can't even suppress this bit of turmoil, it will not be possible to defeat Antonio. Don't forget that behind him, there is also the Nathan Athletic Group. ”

"That's right!"

Oliver shrugged, looked at the man again with some sympathy, and then walked away in Jennifer's footsteps.

Located in the conference room on the fourth floor of the East Gerald Hotel in Atlanta, Li Mochen was sitting opposite the vice president of Cartiro Clothing, accompanied by Edward Jeffries, exclusive agent Bog Ferguson, personal lawyer Mike Ross and others.

"Sign here, and here, here"

Under the guidance of Bog Ferguson, Li Mochen wrote flower-like characters in various places on the contract that needed to be signed.

As for the details of the contract, Li Mochen had read it in detail before. The Navigator Elite Brokerage Company has won quite favorable conditions for him, which makes him very satisfied.

Next, he endorsed Katilo clothing for two years, and the endorsement fee for one year was 12 million gold dong, and Li Mochen could choose to fulfill the contract or terminate it in the second year.

This endorsement fee is a little lower, but it is also on par with those monster geniuses on the east and west coasts, and at the cost of this, the contract is extremely short. This is because the brokerage company considers that his popularity and influence will increase day by day in the future, especially after the national individual competition in a few months, his exposure across the country will definitely climb one or two grades, so signing a long-term contract at this time is a great loss.

This is also because Edward Jeffries is very optimistic about Li Mochen's future, thinking that his future achievements will definitely be a grade higher than those so-called monsters.

After the contracts between the two parties were signed and the photos were taken under the light of more than a dozen magnesium lights, the next thing was the celebration reception, but Edward pulled Li Mochen aside.

"Amo, I have to congratulate you, I've heard that your stores are doing very well, right?"

"Of course, it's booming, we're doing an opening event now, and the discount is huge. Whether you can make money recently depends on the daily sales after the event. ”

However, although Li Mochen said this, there was a bit of joy in his eyes. After all, this is the first business he planned and ran after coming to this world. In the end, he was able to succeed, which still made him very happy and fulfilled.

The key is that the market for electrical retail is very large, and the future of Glorious Sun is promising.

"I know, Amo, this is the so-called wealth of the East, which is hidden in the depths, right? Amo, I found that some of your personality and behavior are very similar to those of the Orientals, probably influenced by your father. However, although humility is a virtue in the Eastern world, it can also attract favor in daily life. But in the business world, you can't. This would be seen as hypocritical and unconfident. You have to show a strong sense of confidence in front of anyone in order to gain an edge in all kinds of business negotiations, whether it's with the bank or the people you work with. Especially if your company is ready to go public in the future, you need to draw a big pie for those future investors, and start building momentum for your company from now on. You also have to convince all your customers that your Rising Sun Appliance Retail is the best and best in Atlanta, and even in America, and that buying appliances in your store is the best choice. And as a star, you need to show yourself to the fullest and increase your exposure. ”

Edward pointed out a few words to Li Mochen, and then got to the point: "So now, you must show your strength from all levels. However, this kind of power should not be too much, which will cause the public to rebel and be detrimental to your business value. When people see you as a god rather than someone like them, it will psychologically separate you from them. ”

Li Mochen couldn't help frowning: "You still want me to delay a little longer in the afternoon game?"

"It's not a conflict. ”

Edward smiled: "So yesterday I discussed with Mr. Peyton, hoping to make a little change to your persona, would you like to hear it?"