Chapter 1045: The Rules of the Game
Xu Fuguo had also heard some things about Tianyin Electronics Factory before, but what he didn't expect was that at this gathering, several electronics factory directors present had such a great response to this Tianyin Electronics Factory.
"This factory used to rely on CCTV advertising to start, in fact, when it comes to product quality, that's the case. A touch of disdain flashed on the tall supervisor's face, and then said: "It's too unfair to say, originally our factory's tape recorder products are much stronger than their Tianyin Electronics Factory, but because there is no money to advertise, the sales can't go up, what do you say can be done?"
The tall supervisor is named Tian Feng, the director of Shenzhen Chunmei Electronics Factory, who has become the number one leader in the factory in his early 40s, and can be regarded as young and strong and has a bright future.
In fact, everyone knows that advertising on CCTV TV will definitely bring good sales to the product, but it is not an easy thing for them to do it for state-owned enterprises.
Because first of all, the quality of the efficiency of state-owned enterprises is not in the initiative in the enterprise itself, in the era of planned economy, all products are purchased and sold, if you are a key enterprise at the provincial and ministerial level, or a designated manufacturer of a certain product of the state, then there will be good benefits, but because there is an upper limit on the production quota, so the benefits can not be too high.
In addition, state-owned enterprises are burdened with too many taxes, and most of the profits will be siphoned off by the state, resulting in enterprises not having enough funds to upgrade equipment and advertise, at most, they can give workers more benefits, so to a certain extent, it also restricts the development of state-owned enterprises.
In addition, many state-owned enterprises themselves do not have the pressure to survive, and spending huge sums of money on radio and television advertising in the eyes of many state-owned enterprise leaders feel that there is no urgency, and the other is that the approval of the leaders of the higher-level competent departments is required, the procedure is more complicated, the delay time is relatively long, and whether it can be approved is still unknown.
Therefore, state-owned enterprises in the formulation and implementation of business plans, is always not as flexible as private enterprises, if in the 80s before the era of the national planned economy, there is no problem with this rule, but in the mid-to-late 80s, with the mushrooming development of private enterprises and private enterprises, the country has entered the era of market economy, state-owned enterprises have become a lame giant, large volume, but difficult steps.
"I also think that Director Tian is right, if we have that overwhelming advertising model, now the product will definitely be able to sell well, Tianyin Electronics Factory now has so many orders, in fact, it is because of an advertising effect, bad money drives good money, now domestic consumers are not mature, only know to choose goods and choose famous brands, in fact, some manufacturers' products are just advertising, quality and our state-owned enterprises can not be compared. Zhou Huaizhong, director of Xinlei Radio Factory, also said.
"Then what is going on with the tape recorder quality competition this time?Why can Tianyin Electronics Factory win the championship?" asked Xu Fuguo suspiciously.
"Who knows? Maybe it's because Duan Yun, the manager of this Tianyin Electronics Factory, has a relationship with our mayor, right?"
"That is, at the annual meeting of entrepreneurs during the Chinese New Year this year, I saw that our Mayor Liang also praised Duan Yun in front of Director Ma, and it seemed that he was quite serious, this is the city's tape recorder quality evaluation competition, Mayor Liang also praised Duan Yun in person, I think there must be a ......cat in it," several other people also echoed.
"This is a very serious question, don't talk nonsense!" Xu Fuguo's face sank, and then said: "The quality evaluation experts of the tape recorder this time are all from our Ministry of Electronics Industry, according to what you say, doesn't that mean that the experts of our Ministry of Electronics Industry are favoritism?"
"We didn't say that......"
Hearing Xu Fu's stern Chinese tone, several people present shook their heads one after another.
"In any case, to win the first place in this tape recorder competition, it shows that people do have some strength, we sometimes need to recognize the reality, can not blindly smear. Xu Fuguo paused, and then said: "I know that your company is facing a lot of difficulties, but we need to come step by step, after our group company is formally established, Director Ma and I will find a way to help you promote your company's products on radio and television and other media, in addition, iron striking also needs its own hard, technical equipment is not good, it can only be eliminated by the market, so a part of the funds will be allocated to you to introduce foreign advanced production lines and equipment technology, you don't have to worry about ......"
"But the problem is that our factory is not in a good situation now, and we are all state-owned enterprises, and now we are being pressed and beaten by a private enterprise, what is this, if I want to say that the municipal government should come forward to suppress these false propaganda bad enterprises, only in this way can the market move towards a virtuous circle, so that those illegal self-employed enterprises and traders who engage in speculation will never have a chance to turn over." ”
"That's right, we are a socialist country, how can we let private enterprises have the upper hand?"
"If we don't suppress Duanyun's electronics factory, our orders will be less and less, which is a matter of urgency, and we can't delay it any longer......"
Several people at the same table said one after another.
"I understand what you mean, but our country is now taking the route of market economy, and people are not breaking the law, how can you force intervention? Besides, you all know that this Duan Yun has a good relationship with our Mayor Liang, even this time it is all tape recorders, and the first place in the competition was given to him, how can the city government go to suppress Tianyin Electronics Factory, isn't that equivalent to slapping their own face?"
Xu Fuguo is still very sober-minded, he knows that in the current situation, it is impossible for the Shenzhen Municipal Government to carry out administrative intervention in Tianyin Electronics Factory, after all, Shenzhen is a special zone, leading the market-oriented economy, and it is very easy to intervene in politics to crack down on a private enterprise, but it is easy to affect the whole body, and the negative effect is very serious, and it will be much more difficult for the Shenzhen Municipal Government to create a shadow in the future, so it is almost impossible.
"But ......"
"You must first understand that our group company is now just an enterprise, and it cannot rely on government intervention to seize the market. Xu Fuguo interrupted everyone's words, and then said: "But since it is a market economy, we can play according to the rules of marketization, although Tianyin Electronics Factory seems to be very profitable now, but after all, this is a small factory, if you can unite, this factory will not last long......"