This kind of propaganda is a decent proposal, and there is really nothing new about it.

If you want to talk about the main point, it is actually the sentence emphasized later that is advertised during the broadcast time of the band's heavenly kingdom.

The band that came out of the band Heaven advertised the debut song during the broadcast of the band Heaven, and the audience who watched the band win the championship was bombarded with single advertisements while watching the show.

There is no more suitable relationship between the band that comes out of the show and the audience who watches the band win the championship.

When Shinichi Iwahashi mentioned this, the people on the CBS Sony side looked left and right, exchanged opinions, and recorded this article.

After that, Kazuo Hirai, as the representative, said: "This way of playing songs is very safe, you can give it a try." ”

"I might be boasting about that, but," Shinichi Iwahashi said humbly, adding, "The reason why this kind of publicity is specifically mentioned is because this song is perfect for broadcasting as an advertising song, don't you think?"

Shinichi Iwahashi emphasized that "it is suitable as an advertising song".

"This one does. When he said this, Kazuo Hirai didn't communicate with the people on the side of CBS Sony, and replied without thinking.

"If I were to use this song as the theme song for a TV series or movie, I might feel hesitant and think that it lacks a sense of narrative. However, as an advertising song, this bright and straightforward way of expression is indeed an impeccable song. ”

After Kazuo Hirai expressed his thoughts, he exchanged glances with his colleagues at CBS Sony, and responded: "Regarding Iwahashi-san's proposal, this side will take it seriously and seek a suitable partner - to be honest, DREAMS COME TRUE is a strong player that I haven't seen for a long time, and I will definitely do my best to choose large advertisers to cooperate." ”

Maybe the person he was facing was because of Shinichi Iwahashi, who knew that the subtle words that went around in circles didn't make much sense, but Kazuo Hirai was extraordinarily straightforward and said it very thoroughly.

This kind of straightforwardness adds a little sincerity.

Receiving such an answer, Iwahashi Shinichi was quite satisfied. CBS Sony has a lot of money, and this little thing is easy to do, just sprinkle water.

Now is the so-called golden age, from the consortium to the big enterprises to the ordinary people, they are keen to buy, buy, buy.

Ordinary people say that they buy some luxury goods overseas, and they are ridiculed as nouveau riche by the Omi people. Large conglomerates have bought overseas land properties, which has made Omi's popularity ruined and scolded the nouveau riche.

Twenty years ago, Sony and Columbia Records entered a joint venture with CBS Sony, and now, twenty years later, Sony has in turn launched an acquisition plan for Columbia Records.

was signed by CBS Sony as a powerful newcomer, at least in terms of funding.

According to the current progress, the signing will be completed by mid-April, and the official debut time will be around May. However, to promote this thing, you don't have to wait for the single to be released, you can start preparing. Before the release of the debut single, it can already be broadcast with TV commercials in advance.

Don't underestimate the power of advertising songs, the power of brainwashing is endless.

Advertising is part of the debut plan, but media promotion alone is not enough. For example, a TV commercial is like a strawberry on top of a cake, and a strawberry cake must have strawberries, but strawberries alone cannot make a strawberry cake.

"Large-scale publicity will undoubtedly bring topicality, and perhaps it will become popular by taking advantage of the topic. However, this alone is not enough, this kind of topic comes and goes quickly, it is too unsafe. ”

The current era is still an era in which it is necessary to lay a good foundation before making a debut and move forward in a solid manner. Although there are many people who make a lot of money by shortcuts in today's society, no one sees this band as a commodity for opportunistic shortcuts, whether it is CBS Sony, U-MIZ, or Shinichi Iwahashi.

"DREAMS COME TRUE is a band that has the potential to be active in the music industry for a long time and even become an 'artist'. Even if you visit the relationship between the TV station and the advertiser, you will not change your mind. CBS Sony's producer whose name is Ashida said.

Ashida is the executive producer of CBS Sony, and this time he was entrusted with the important task of participating in the production of the debut plan of DREAMS COME TRUE.

"That's why we want to make a band that lasts as long as possible. ”

In this case, the basic part cannot be ignored. Only by laying a good foundation can we add bricks and tiles to it in a down-to-earth manner.

"Yoshida-san was very capable of performing on the spot. Kazuo Hirai praised, "As a representative, I had the privilege of watching all five matches in the whole field, and I was very impressed by Yoshida-san's stage performance. ”

When he said this, Watanabe remembered that on the night the band won the championship, it was Kazuo Hirai who took the lead and applauded DREAMS COME TRUE, knowing that what he said was true.

Of course, Watanabe Manyumi herself also praised the band's live performance. And Kazuo Hirai mentioned the on-site performance, which made her immediately guess the debut plan of CBS Sony's side.

She quietly glanced at Shinichi Iwahashi and withdrew her gaze as she listened to the CBS Sony guys.

“...... Of course, not only Yoshida-san, but also this whole of DERAMS COME TRUE has an extraordinary charm. In particular, the configuration of the two male musicians and the female lead singer highlights Yoshida-san's presence even more. ”

"This kind of expressive ability, I think, anyone who has seen the band's performance will never forget it. ”

Therefore, the debut strategy of CBS Sony Project is to amplify this on-site charm. That is, "performance". Although it will not be like a singer going to the countryside all over the country, he will also travel to major cities, visit local TV stations, and prepare for live performances.

"Starting from Sapporo in Hokkaido and then to Fukuoka in Kyushu, let's go to the cities we can go to. "The person in charge of explaining the debut plan was Ashida, and this plan was his idea.

Hearing "Sapporo", Miwa Yoshida's expressionless face fluctuated a little. Sapporo, my hometown, is also one of the stops on my debut tour, so my family and friends will definitely go to see it when the time comes, right?

Mingren was still sitting in the CBS Sony conference room, discussing her debut, and in her mind, she had already imagined that her family and friends had bought a row of seats in one go and watched her perform in a venue like a school auditorium.

Debut tour, traveling all over the country, Miwa Yoshida felt that this proposal was not bad. But then, she thought of something else, turned her head, glanced at Shinichi Iwahashi, and pursed her mouth.