"When I first found out I was going to shoot a shampoo commercial, I actually refused......

...... Promote Chinese culture, both culture and sports. ”

After watching Li Zixuan's video, Zheng Lan and Zhao Fangyi's expressions were a little exciting, and they didn't understand what he was doing.

Self-justification, self-blackening, and advertising, there seem to be some, mixed together, but a magical chemical effect occurs, like an oil drum on fire, exploding directly.

But no matter how you look at it, this will not be negative news, and now it is widely spread on the whole network, which is a great thing, in addition to Li Zixuan himself, silky shampoo is also really popular on the Internet!

Zhao Fangyi likes to see this result very much, she didn't expect Zheng Lan to play this hand behind her back!

I'll talk about it later, what I have to deal with now is this result, the opportunity is fleeting, we must not miss it, the time has come to turn over!

Facing Zhao Fangyi's inquiring gaze, Zheng Lan quickly reacted, sat upright, calm, pretending that she already knew, but secretly began to contact Qi Yimo.

She just wanted to know, come to a meeting by herself, what happened to the company, why didn't she know?

The two looked at each other, and Zhao Fangyi projected the video on the big screen for everyone in the conference room to watch together, while she herself quickly understood all the information provided to her by the assistant.

"Now that the situation is like this, I would like to ask you what you think?"

Zhao Fangyi looked down, except for some backbones of the advertising department, many of them were people from the management department.

"Of course, it's to take advantage of the situation to add another fire!

"I think we should immediately reach out to friends in the media to help us build momentum. ”

"Miss Zheng, I want to ask, why did you conduct public relations without saying hello to us?"

"There's no discussion at all, do you know how passive we are now?"

Everyone's mood was high, but the two people in the administrative office pointed the finger at Zheng Lan.

Zhao Fangyi just wants to scold her mother, she and Zheng Lan already have a little tacit understanding and consensus, but these guys who eat dry rice just come out and have nothing to do to play prestige, who do they think is the other side?

"I'm sorry for that, we just tried to save our reputation, and we didn't know what the effect would be, so I didn't bring you with me. ”

Zheng Lan also knew that she was not reasonable on her side, so she didn't defend anything, and directly admitted it.

"I didn't expect this to happen, I'm sorry, I have to go back to the company and make some arrangements. ”

Immediately, Zheng Lan stood up and said, in this case, of course, she has to take the initiative in her own hands.

"Miss Zheng, what's the matter with you now?Who are we going to talk to if you have something? I think the most important thing now is to buy a hot search as quickly as possible, bind the silk shampoo and Li Zixuan together, and clarify the negative impact before. ”

Director Han of the Administration Department also stood up and said with a straight face.

"Yes, with this video, the negative impact has long been eliminated, right? It has even helped you raise a lot of awareness. I don't have the right to ask what kind of public relations you are doing, but Li Zixuan is a member of my company, and you also have no right to infringe on his right to reputation. ”

Zheng Lan is now very straight, and she will never give up her interests easily.

Originally, she didn't want to worry about anything, and Zhao Fangyi's idea was the same, which was to buy a hot search of "Li Zixuan Silk Soft Shampoo Advertisement", and everyone would win and benefit together.

Now, the saying is different, let you understand, I don't let you rub it flat, you like to toss, just toss enough.

"What do you mean by that? Do you want to add money?"

Director Han's face was even more unsightly, and even the others had different expressions.

"You are crossing the river and demolishing the bridge, I will tell you ......"

"Director Han, you don't have to worry about public relations, Miss Zheng and I will arrange it, if you have anything to do, go and get busy first!"

Seeing that the two sides were about to have a stalemate, Zhao Fangyi stopped Director Han, at this time, no matter what kind of people from the administration department he had, staying here would only be a bad thing.

Disturbed by him, they were exchanged for attack, and they became passive.

Besides, she is in charge of the advertising department, and her position is much higher than him, so she doesn't need to give him face when she is serious.

Director Han's face froze, but seeing that everyone present was expressionless, looking forward to him leaving, he suddenly knew how unpopular he was, shook his hand fiercely, and left the conference room with his subordinates.

"Shall we talk somewhere else? I still have a lot of things to discuss with you. ”

Zhao Fangyi looked at Zheng Lan.

Zheng Lan hesitated, but nodded, in fact, she wanted to go back to the company, and many things were also waiting for her to do.

At the very least, we have to say hello to the media, keep up with the heat, and make remedial measures to shut up some clamoring people, and we can't let them continue to smear Li Zixuan, otherwise it will form a weather vane and public opinion will collapse, which will be even worse.

Fortunately, it seems that the public opinion orientation is still very good, some people are trying to be black, but netizens don't buy it, they just happily brush the stalks, which makes Zheng Lan feel a lot more relieved.

"Sister Lan, I have a better idea, I am going to officially hold a product launch conference, and when the time comes, I will invite Li Zixuan to cut the ribbon for our performance, what do you think?"

When she came to Zhao Fangyi's private office, she avoided talking about the question just now, but said in a changed voice.

"That's fine, I can cooperate here. ”

Zheng Lan nodded directly.

"How about two million at the exit price?"

Zhao Fangyi's face suddenly turned happy, this money must include the cost of buying the hot search to use Li Zixuan's reputation rights and tying up with silky shampoo, but everyone did not mention it again.

If calculated according to normal times, of course Li Zixuan is not worth two million, but now in a special period, it is a bit low, Zheng Lan simply thinks about it, and knows what kind of effect Li Zixuan can play at such a product launch, and Zhao Fangyi is also very good at seizing the opportunity.

However, Zhao Fangyi's bid was not outrageous, and besides, her side had a loss before, so she didn't want to make a fuss, so she nodded again:

"Next, I hope that everyone will play this card well, and after I go back, in addition to sending a press release, I will also ask some artists to help endorse it, and forward and interact on Weibo and other platforms. ”

"This aspect really depends on you, I will prepare for the product launch conference as soon as possible, and strive to get it done within three days, and then it will almost reach the public opinion outlet. Everyone is busy, so I won't keep you, and I have to ask some media people to help me keep in touch if I have something. ”

Reaching a consensus, Zhao Fangyi said crisply.

Buying hot searches is not just about paying money, but also asking some media people to help write and operate, all of which are operated by a team.

I didn't have any preparation before, but now the time is very urgent, and there are many things waiting to be done, not the time to be polite.