Holidays have always been the peak consumption period, even if many online stores have stopped shipping now, they still can't stop the outbreak of traffic on Chinese New Year's Eve. After the overwhelming rendering of e-commerce in recent years, and the vast majority of people have really been facilitated in it, it is no longer necessary to open the software if there is a specific need. In their free time between busy times, or even boredom before going to bed, many people will choose to open an online store to have a look.

It doesn't necessarily have to be a purchase, it's more of a pastime or a way to learn more.

What is currently in vogue, how to dress better, how to choose something that is more suitable for you, and what supplies are ignored by yourself before but are unexpectedly easy to use...... Finally, you don't need to learn about this kind of news from a limited number of TV or magazines. Here, it is more like a huge shopping mall, without running around and tired, but you can get more information in a very short time.

"It feels like filling in the previous gap," Huang Lu looked at last night's data and analyzed: "Although there is a lot of information on the platform before, it is relatively simple and poor after all, and it makes little sense to come up and shop at other times except for buying things, not to mention that it may not be able to ship if you buy it now." ”

"Well," mentioning this, Lin Xiao also nodded, and said with a smile: "The live broadcast is more intuitive than the text description and static picture display." Moreover, it is not much different from offline shopping, some people interact and some people discuss together. ”

This is often the case in the live broadcast room, and sometimes the problems on the public screen do not wait for the anchor to come out to explain, and some of the enthusiastic people present will also help answer and interact while waiting.

"You say, should I go live too? Although it was an inquiry, Xu Yuanhang's tone was very affirmative.

The homepage and the announcement/notice of the Fantes store have written that the delivery will be suspended, but if you really need to be in a hurry, after contacting customer service, you can also send some SF Express scattered. But at this time, there are usually not too many orders. Lin Xiao's daily live broadcast, Xu Yuanhang only thought that Huang Lu wanted to maintain a fixed traffic, just like he heard about the store upstairs.

Cheng Yan's store in Guangzhou also began to do live broadcasts. However, unlike Fantes, who has been on two hot searches in a row and has external drainage, Cheng Yan can only rely on time in addition to the traffic of the store itself.

Twenty-four hours a day, I found several anchors to take turns to broadcast live. Regardless of whether anyone is watching it or not, you need to maintain a high level of attention at all times.

But I didn't expect that Fantes or Lin Xiao didn't think about lengthening the time at all, but was seriously enriching the content of the live broadcast room, and wanted to push things up in the live broadcast.

"Okay," Huang Lu agreed quite happily, and said, "You haven't had anything to do lately, and then set up a shelf in the studio next door, and the live broadcast together will be lively." ”

"I'm pondering," Xu Yuanhang looked at the pile of clothes on the table outside in the workshop with a mountain of clothes, and his face was full of envy: "Except for the new ones that were first put on the shelves for group buying, it is really difficult for Hanfu to sell dozens of pieces in one night like you." ”

Huang Lu followed the other party's line of sight, although those clothes were found and stacked on the table by himself, no matter when he looked at them, he was full of a sense of accomplishment.

On the first day of announcing that there would be basically no delivery and entering the holiday stage, when the store traffic and transaction rate plummeted, the traffic of Lin Xiao's live broadcast room not only did not plummet, but even went against the current, and dozens of orders were transacted overnight, almost all of which came from the new models that had just been put on the shelves and had not yet been reviewed and buyer shows.

"If there had been this situation last night in the first two years, how could it still be used to burn the through train all the time. Huang Lu was a little stunned.

After finishing the live broadcast last night, after he sent Lin Xiao back, he still went back to the studio and printed out the noodles one by one in front of the data of the backstage orders. Lin Xiao has made it very clear to everyone in the live broadcast room, now that the store is on holiday, the delivery will not be fast, so there is no need to be as nervous and busy as before. But Huang Lu just couldn't help it, and he looked at the noodles alone, found out the sizes one by one, and put them in the packaging carton. I was busy until this morning, and then I went back to sleep.

Traffic, data, is almost something he has been studying every day since he came into contact with e-commerce. As he became more and more in the industry, he thoroughly realized and felt the difficulty of continuing to operate. It was fine in the first few years, but the more you get to it, the harder it gets. Various categories, especially fashionable women's clothing, mature stores abound. While the new store is still cheering for the sale of one or two pieces, the store in the front row has begun to cooperate with celebrities to create brand effect and characteristics.

All industries have always been like this, and those who run at the forefront and run the longest can only have achievements and status that others can't catch up with after the industry matures.

"But now, we've made it. Lin Xiao brought the brewed coffee over and handed it to the two, although his face was full of fatigue, he still couldn't stop the smile that came up.

The success of yesterday's live broadcast was something that no one expected.

During the live broadcast, she probably knew that the sales volume of the day was good, but she didn't know the specific volume and data until she came to the studio today.

With the rise of 4G networks, almost all network platforms have taken advantage of this shareholder wind to ride the wind and usher in a new era. But whether it was Lin Xiao or Huang Lu a few months ago, no one could have imagined that they would be able to ride the east wind and tear apart the already mature e-commerce industry.

It seems that in the long night that is slowly and endlessly, they can also see the light that belongs to them.

"Let's take a look tonight," Lin Xiao paused, looked at the two and said, "But I plan to slow down the pace of the live broadcast in the next few days." ”

"Why?" Xu Yuanhang was a little surprised and asked: "After all, e-commerce is still above the traffic, and after the previous results, it is better to chase after the victory." Let's first pull up the sales and data of your main promotion, I took a look at the horizontal comparison, similar style and fan base of stores, you have already run ahead. This is only the first day, if you work harder in the future, a Spring Festival is over, maybe you can climb up another notch. ”

Following traffic and data is indeed the best solution for using e-commerce.

After Xu Yuanhang finished speaking, he glanced at Huang Lu with a look of seeking approval. Huang Lu frowned, but did not answer immediately, but fell into his own contemplation.

Lin Xiao was not in a hurry, there was still a long time before the start of the broadcast, so she sat next to the two of them like this, looking out the window with coffee.

In the past few days, it has gradually stopped snowing, and the sky is much better than before, and it is getting darker and later, but Lin Xiao feels that his spirit does not seem to be as good as at the beginning.

Except for the live broadcast, as long as I sit down for a while, sleepiness will come up overwhelmingly, and I can't hold back my tiredness. But when the live broadcast ended and I got home, I didn't feel the slightest sleepiness. I often have to toss and turn until the day is bright before I can fall asleep slowly.

The heat of coffee slowly spread to my fingertips through the pen and paper, and I held the cup for a long time, and my fingers were slightly red from the heat. Lin Xiao didn't seem to notice, still staring out the window.

"Lin Xiao's idea is good. ”

When Lin Xiaodu was a little drowsy, she heard Huang Lu say this. Hold on to your spirits, concentrate your attention, and listen carefully to what the other person has to say next.

"There are a lot more live streaming stores now than before, and they are not limited to online shopping platforms. Including several video social platforms, some bloggers who sell goods have also begun to appear. Huang Lu still frowned and said, "I've watched a lot of live broadcasts, but in fact, the patterns are almost the same. The try-on to be able to try on, plus various explanations. Nowadays, many stores are imitating us and have begun to learn to start with the fabric to make themselves look more professional. ”

"But in fact, the pattern hasn't changed much. ”

The offline enthusiastic shopping guide has become the anchor of the online live broadcast. Lin Xiao said bluntly.

Xu Yuanhang was a little dazed, thought about it, and said: "It seems that this is indeed the case, but you can't say it directly, it's still a little different." ”

Compared with traditional shopping guides, anchors need to face more than just more people. In the face of more people, it is necessary to test the individual's on-the-spot response, and the degree of understanding of their own products needs to be actively displayed, rather than using words to persuade and praise after being passive, like a shopping guide.

Relatively speaking, the live broadcast room should be based on the effect of the individual's figure, so that more people can understand and imagine the suitability according to their actual figure, which is far more difficult than the shopping guide.

It's just that Xu Yuanhang has to admit that the nature and significance of the two can indeed be said to be the same.

"It's okay to look at it now, after all, the live broadcast mode is relatively rare. Huang Lu's brows were still furrowed, without the slightest intention of relaxing, and said: "But after a long time, it is easy to make people feel aesthetically fatigued." There are a lot of things in the store, but the main ones that go back and forth, and what everyone likes is nothing more than some fixed styles. ”

Different from the live broadcast rooms of other stores, Lin Xiao has accumulated a certain amount of fixed "audience" by relying on several external traffic, if he just broadcasts similar or even identical content back and forth every day, not only will it not play a role in accumulating fans, but these people will not watch it again if it doesn't last for a quarter.

"Now the platform is still pushing most of the individual anchors," Lin Xiao said what he saw: "The content of these anchors is relatively rich, mainly about some of the things they have bought to grow grass, covering a lot of varieties and categories." ”

Xu Yuanhang asked rhetorically: "But it doesn't look very messy like this?"

"It does look very messy now," Huang Lu took over the topic and said: "In the same live broadcast, talking about snacks, the next thing is going to turn to clothing or cosmetics, it will indeed look messy." But if there are more manufacturers or brand content, it will be easy to control. ”

After saying this, everyone fell into deep thought.

"I probably understand what you are thinking now, but ......" Xu Yuanhang hesitated a little, glanced at the two of them, and then continued: "Those are all personal anchors, if they can get up in the later stage, they will definitely sell goods or other methods to monetize traffic." But our live broadcast, the current task is mainly to drive store sales, is to sell goods to the store, and the content is destined to be single. It's impossible to learn from Lei Feng to do good deeds, and when your own store is entangled between eating and drinking, let others buy things from other stores. ”

Maybe after the traffic goes up, there will indeed be a certain amount of promotion fees and rebates, but this is completely inconsistent with their original intention of wanting to do live broadcasts.

However, the singleness of the content of the live broadcast room is also destined to be an unsolvable fact.

Xu Yuanhang said and said, he also realized the problems that would arise in the future, he was silent for a while, looked at the two of them and asked, "What should I do then?"

He just started to have signs of wanting to follow the trend and do live broadcasts, and he was about to follow them to think about the problems and dilemmas he would face after doing a good job, which was really beyond his knowledge blind spot.

"I don't know. Huang Lu spread his hands and replied quite confidently.

"Didn't think about it. Lin Xiao was also quite honest.

Xu Yuanhang: ............

But having said that, Huang Lu still acquiesced to Lin Xiao's own ideas in the next live broadcast, adjusting the content and adapting to the new rhythm. After all, although the new model is important, it seems that as long as there are no surprises in the middle, the sales figures after the year will look very good, and it is a good thing to plan ahead.

"Eh-" When Lin Xiao continued to go to the live broadcast, Xu Yuanhang leaned back in his chair, let out a long sigh, and winked at Huang Lu: "You two can talk a lot." ”

"Huh?" Huang Lu raised his eyebrows and didn't speak.

"No wonder Xie Yiyi misunderstood that the two of you are a couple, just this tacit understanding, even I am about to become suspicious. Fa Xiao, who has known Lin Xiao for ten years, is it you or me. ”

Huang Lu smiled, didn't answer directly, but changed the topic, and said: "It's much more difficult to reach a tacit understanding at work." ”

"Yes. Xu Yuanhang thought for a while, and then said: "But according to Lin Xiao's strength, it is estimated that there is no tacit understanding that she can't reach in terms of work." I don't usually have any other hobbies.,I just focus on work.。 ”

As he spoke, Xu Yuanhang's tone also lowered, and when he looked in the direction of the live broadcast room, he was a little more relieved: "It's good now." ”

Huang Lu suddenly remembered what Xu Yuanhang didn't finish yesterday.

He knew more or less about what happened at the beginning of the year, but he didn't inquire much about it. After a tragedy, one more inconsequential person knows that it will not bring any relief to the pain of the relative. Sometimes, it just adds to the pressure.

At the beginning, Huang Lu thought that the other party was just an ordinary colleague, and felt the pressure from He Qixin, and chose to give up because of this matter. But now it seems that Lin Xiao is not a person who gives up easily, so he can only play a more important role in it.

Lin Xiao went back after the live broadcast ended, and today Xu Yuanhang rarely insisted on the next broadcast, saying that he wanted to feel the feeling of staying up late in advance, and in the end he sent the other party back.

After the two left, the studio, which was not very lively, was completely quiet.

Huang Lu stood on the windowsill, looked at the pitch black outside, and slowly lit a cigarette.

A few months ago, he was standing here and saw Lin Xiao downstairs dressed extremely delicately and capably, and his painting style was incompatible with here.

If it doesn't fit, it's a matter of course.

Therefore, when I knew the reason why the other party left VISION, I would impatiently ask the other party to reconsider.

Huang Lu exhaled slowly, the smoke and the exhaled heat mixed together, but quickly disappeared and were drowned in the night. The flat knitting machine factory downstairs is still roaring softly, and the bright lights are like two completely different worlds compared to the darkness on this side.

Upstairs, Cheng Yan seems to be preparing to go back to Guangzhou, and in the middle of the night these days, you can still hear the sound of packing and squirming.

Huang Lu had a lot of thoughts in his heart, but he didn't seem to have any thoughts.

The night breeze was indeed a little cold, and when he lowered his head to take the phone from his down jacket, Huang Lu realized that his hand outside had become completely cold, and he almost couldn't even use his fingerprint to unlock it. Huang Lu unconsciously slid on his phone with one hand for a while, then clicked on the WeChat page, and his fingertips stopped when he slid to the dialog box with He Qixin.

When he was about to burn the cigarette butt, Huang Lu slowly spit out the last puff of cigarette, took the cigarette butt down and pressed it into the ashtray, put the mobile phone back in the pocket of his down jacket, turned around and pushed the door and walked in.

He still didn't want to inquire about things that others didn't want to say.