There are two ways to drain traffic, one is to advertise on various channels to attract users.

The other is to pull some well-known anchors, these people basically have some fixed fans, if you can pull them over, you can also drive a lot of users.

Lin Mu also took this into account, wouldn't it be too embarrassing to be able to watch without any fans after the live broadcast platform opened.

"Dapeng, how much do these well-known fans cost?" Lin Mu asked.

"I asked them what they meant, and many platforms have the idea of wooing them, including a game team, they are very popular, and there is a live broadcast platform with a guaranteed annual salary of 10 million, and they don't agree. ”

"There are also a few little girls who can sing and dance, they are also very good, but they are not the top beauty anchors, as long as they can guarantee an annual salary of one million, they will definitely be invited over. ”

"However, if we can invite a top beautiful anchor, it will definitely cause huge public opinion, and the popularity of our live broadcast platform will skyrocket rapidly, but I'm afraid we can't afford it. ”

Dapeng smacked his lips, it doesn't cost much money to open a live broadcast company, but if you really want to run it in the later stage, it is called real money burning.

Today's fans all recognize people, and an anchor who has never seen before, even if he has a figure and a talent, may not be recognized by them.

But a streamer who is really famous, their every move will cause a huge response, even if they don't advertise, there will be many forums that will advertise for free.

This is the so-called celebrity self-generated traffic, and it is the same for anchors.

"An annual salary of tens of millions?

Lin Mu was a little surprised, playing games is not a serious job for ordinary people, but he didn't expect to be able to achieve this result.

"Brother-in-law, the so-called champion in the industry, but if you want to be a well-known game streamer, you must have your own reputation in the game industry, such as winning the first place in some large-scale competitions, such people also bring their own traffic. ”

"Nowadays, the traffic of game live streaming is very terrifying, and it must be done. ”

Dapeng hurriedly explained, it's a pity that he can't play games, as a male anchor, he can sing and dance, and it's better to be famous by playing games.

This seems to have become a norm, a well-known female anchor is able to sing and dance, and a well-known male anchor is a game anchor, which makes him very helpless.

"Dapeng, how many fans do you have now, and if you start a live broadcast, how many fans will come with you?"

Lin Mu looked at Dapeng, he frowned, he originally wanted to open a live broadcast company in a few days, but now he was afraid that it was unlikely.

One reason is that he has no money, he is still poor, and he can't afford a well-known anchor.

Dapeng scratched his head and said a little embarrassed: "Brother-in-law, I have millions of fans now, but the real fans are only about 100,000, and the loyal fans are only 1."

Less than 10,000. ”

"Less than 10,000, which is indeed a bit less. ”

Lin Mu was a little disappointed, although he didn't do this business, he also knew some well-known anchors with tens of millions of fans.

It seems that Dapeng is still in its infancy, or it is a natural factor, and there is no way to become a popular anchor.

Lin Mu was silent for a moment, he was thinking about the business plan, he didn't have the money to invite well-known anchors, and it was better to train some anchors by himself if he had this money.

The key is not to invite well-known anchors, you have to go to various online platforms to advertise and attract traffic, otherwise no one cares, and the live broadcast platform is a complete joke.

"Even if you advertise to attract traffic, if there is no anchor, people still don't buy it. ”

Lin Mu felt a little sore in the brain, and it was not easy to do any line of work, and he didn't know how difficult it would be if he didn't do it.

He has now come to a conclusion that the most important point is the anchor, which is the root of the live broadcast platform, without the anchor, everything is a joke.

"Dapeng, if we don't invite well-known anchors, how much money do we need to invest if we train anchors ourselves?"

Lin Mu asked again, he didn't know much about this line, so he could only learn and use it now.

"Brother-in-law, it's useless for a small anchor who is not famous, but you have to sign hundreds of contracts, and you have to have enough anchors to retain users. ”

"For small anchors, the basic salary is very low, generally around 1,000 yuan, and as long as you can live broadcast for 100 hours a month, you can get this money. ”

"Like some well-known live broadcast platforms, there are still many anchors who have not signed a contract, and they only rely on gift sharing, but there are still countless people who go forward and follow suit, just hoping to stand out and become well-known anchors. ”

"But our platform has just started, if we don't sign a contract to give a basic salary, they will definitely not be stupid to come over to be an anchor. ”

Dapeng said it clearly, it seems that there are really two extremes in this industry, well-known anchors earn more than 10 million yuan a year, and unknown anchors can only eat soil.

"That's it, let's give a higher base salary, others give 1000, we will give 1500, sign 500 anchors first, if you don't have a face, then you have talent. ”

"As for the well-known anchors, I'll talk about this at that time, if I really can't do it, I'll invite a well-known anchor. ”

"I plan to go to some channels to advertise, just use Qiuhua agricultural products to advertise, as long as we watch it effectively on our live broadcast platform for half an hour, you can participate in the lottery of Qiuhua agricultural products, and you can get the rewards of Qiuhua agricultural products at that time. ”

Lin Mu said his plan, and now Qiuhua agricultural products have been famous all over the eastern soil, but only a small number of people can really eat them.

Nowadays, people from all over the world have poured into Guangxin County, just for Qiuhua agricultural products, if this is used as a drain, it may be more popular than a well-known anchor.

Dapeng nodded with fiery eyes, he recognized very much:

"Brother-in-law, your idea is very good, and now Qiuhua agricultural products are still priceless, and they basically can't buy them if they want to. ”

"If our platform can conduct a lottery and give away Qiuhua agricultural products, it will definitely attract the popularity of big tickets, which is simply a drainage method that other platforms cannot imitate. ”

Dapeng thinks that Lin Mu still has brains and Qiuhua agricultural products to rely on, maybe they don't need to invite well-known anchors at all, and they can still cultivate their own well-known anchors when the time comes.

"Then it's decided, you are still responsible for recruiting anchors, although the basic salary of 1500 is small, but you only need to take three hours a day, for some college students or people who work 8 hours a day, they can still work part-time. ”

"By the way, you can exaggerate a little, just say that the basic salary of 1500 is just the starting point, and when our platform grows bigger, we can give them a basic salary increase, even if they are not popular, they can still rise. ”

Lin Mu is not joking, if he really works hard, it is only a dozen yuan an hour, this salary is indeed too low.

"Brother-in-law, don't worry, with a basic salary of 1500, only three hours a day, it is still very attractive, especially for college students. ”

"And everyone probably dreams of becoming a well-known anchor, with money to take and dreams to chase, and there are definitely countless people who will go forward and succeed. ”

"But this can't be fast at all, 500 anchors, each of them has to sign a contract, and if I want to print the contract, I have to recruit a few finances quickly. ”

Dapeng felt that he wanted to split himself into several people to use, and the main forest was too anxious, and it was not generally difficult to open the live broadcast platform within a few days.

——The content comes from [Migu Reading]

(End of chapter)