"Audience friends, after the inspection of the staff of the Yanjing Notary Office, the online votes of both sides are real and valid, so the national champion of the Voice of China has been born, please tell me his name loudly!"

"Ye Tilt!"

"Ye Tilt!"

"Ye Tilt!"

Wang Ling, who aroused the emotions of the audience, waved his hand, and then said: "Yes, that's right, let us once again congratulate Ye Tian with the warmest applause for winning the crown." ”

"Bang Bang Bang ~ "

The beautiful host Sun Caiying also smiled and said: "Everyone's enthusiasm is really very high, let's send Ye Tian back to the backstage for a little preparation, and now we have to invite the four star mentors to make a champion message." ”

The camera was given to the four mentors again, and the first to speak was Guan Xinfeng, who raised the microphone and said with feeling: "First of all, I want to congratulate Ye Tian, he deserves to win this national championship, and I still remember his performance in the first national competition vividly......

The four star mentors are expressing their praise and wishes to Ye Tian in turn, and Ye Tian, who returned to the backstage, nervously re-set his makeup under the arrangement of the program team, because no one knew who would win the championship before the total score was announced, so there was no process after Ye Tian and Yan Chengfeng rehearsed the championship in advance.

Yan Chengfeng and his team have left angrily after stepping down, since ancient times, they have become kings and defeated criminals, especially cheating and failed, so naturally they have no face to continue to stay at the Bird's Nest site.

In the backstage dressing room, Ye Tingan sat on the chair, Lu Rongchu was racing against time to design the champion shape for him, and the chair was surrounded by the staff of the Voice of China program team, the chief director, the on-site director, the executive director, the stage director and other people were eagerly telling him about the process later:

"Ye Tian, after you come on stage, we will first play all the highlights of the competition since you participated in the competition, and after the highlights are played, the four mentors will come on stage to shake hands and hug you in turn......

"Yes, yes, yes, and this is the championship speech prepared by the organizer for you, you memorize it first, and then use this as the main content of the speech"

Took a piece of paper handed over by the director of the scene, looked at the content on it, Ye Tian smiled slightly, is this just after the end of the game to squeeze the championship income? But Ye Tian also has no disgust, isn't the game of capital like this, use each other, take what you need, there is no eternal enemy, only eternal interests. And my career has just started, so why should I offend these investors for the sake of playing personality? Just giving a championship speech is the best opportunity to take advantage of the opportunity to advertise, and I have to make good use of it myself.

"Rong Chu, where's my phone?"

Lu Rongchu was just about to stop to get his mobile phone, but several staff members of the program team had already handed the mobile phone to Ye Tian with a smile on their faces, Ye Tian nodded and said thank you, and everyone was polite.

Feeling the enthusiasm and respect of everyone, Ye Tian finally realized the words of a famous actor in his previous life: "When you are strong, the whole world will be kind to you, and all the good people around you will be, and when you are the weakest, you will be the easiest to run into walls everywhere, and you will encounter the most bad people."

It's simple but so utilitarian.

Ye Qian first gave Sun Hai a call, because Rong Shusheng was brought to the Bird's Nest scene by him, so the music intelligence service department was temporarily in charge of him, just pressed the call button for less than 2 seconds, Sun Hai's voice came from the phone, it seems that he also knew that he won the championship, so he has been waiting for my phone call.

"Mr. Ye, congratulations, the popularity of more than 30 million is really unmatched"

"Haha, okay, let's not mention this between us, your mind is not on me winning the championship, right?

Hearing Ye Tian's words, Sun Hai's heart was excited, "Don't worry, Mr. Ye, we have been ready for a long time, and we can go online at any time"

"Very good, it's up to you whether we can enter the music software market in one fell swoop, so in this way, after 15 minutes, you let the software go online on PC and mobile at the same time, and I will let all departments of the company cooperate with you"

Sun Hai, who finally received the online order, perked up and said in a condensed voice: "No problem, Mr. Ye, we will successfully complete the task"

"It's just that, Mr. Ye, there is still a problem that has not been solved, and you have not replied to the opinions we reported."

"I know,You want to say the name of the software.,I didn't reply to you because the name you took was really too bloody.,What giant dog music.,Good music.,Don't talk about users.,I'm not in the mood to download it.,Sure enough, I can't let the program ape take the product name"

Sun Hai laughed twice when he heard the boss's vomiting, which he admitted that they didn't have that literary talent in any department on the issue of choosing names, they were all a group of straight-brained science programmers, where would they choose a name with connotation and depth?

I think that the name of Little Bird Music was the first time to hold a staff meeting in the square, Mr. Rong was making a speech, and suddenly a bird pulled a bubble of from the sky and fell, and it coincidentally fell on Mr. Rong's bright leather boots, the scene was suddenly embarrassed, although they all wanted to laugh but no one dared to laugh out loud, and finally Mr. Rong laughed, saying that God sent the name to the company, so the company name and music app were called Little Bird, Sun Hai wondered more than once, obviously it was bird poop that fell, why call bird music instead of bird poop musicThis was obviously contrary to Noether's theorem, and he later learned that he was not the only one who had such doubts, and the entire technology research and development department had discussed this matter.

"I also thought of it during the rehearsal this afternoon, so I want the aftersound app."

"Aftermath... Aftermath... "Sun Hai kept muttering these two words in his mouth

"Oh, Mr. Ye, the name Yuyin is good, you see the lingering Yuyin, the lingering sound, the lingering sound are all idioms that say that the song is good, let's take this name not only has cultural connotation, but also allows users to remember it at a glance."

Listening to Sun Hai's self-conscious exclamation over there, Ye Tian couldn't help but feel a little proud of his literary talent, after being disabled in his previous life, he was bored and specialized in studying the product names of various companies, and finally he found that famous companies, selling good products without exception, have a good-sounding, simple, and easy-to-remember name.

Why are excellent product managers becoming more and more popular? It is because the managers of all companies have gradually realized the importance of the name, which is the channel for the product to connect with the world, the first symbol of the product, the first impression of consumers on you, and the first carrier for spreading the brand spirit.

Among all the companies in China, Ye Tian's most admired is the name of Baidu, and Li Yanhong, who is a science and engineering man, still has such a deep foundation in traditional ancient poetry, which is really admirable.

In an interview, Robin Li personally explained the origin of the word Baidu, which was taken from Xin Qiji's classic work "Qingyu Case-Yuan Xi", "The crowd is looking for him thousands of degrees." Looking back, the person is there, the lights are shining", not only has literary and connotative connotations, but also clearly points out Baidu's core business - Chinese search engine, which makes all users refreshing and impressive.

In addition, such as the shopping website Taobao, the ordering platform Ele.me, the insurance company Ping An, and the team game League of Legends, are very classic naming cases, not only local companies are paying more and more attention to company and product names, but foreign companies are also very early aware that if they want to integrate into the Chinese market, they must first think of a good and catchy Chinese name.

The original Chinese translation of coca-cola was tadpole chewing wax, and if it had not been changed to Coca-Cola, it would certainly not be in China today;

Goldman Sachs, the world's top investment bank, in order to smoothly enter the Chinese market, also collected the company's Chinese name with a lot of money, and the plans received were also varied, simple and crude suggestions called rich, domineering side leakage type of suggestions called Dishang, and finally the president of the group Greater China adopted the name Goldman Sachs, tall, prosperous not only shows the group's status in the investment banking circle, but also highly in line with the traditional beautiful concept of China.

Sheraton, an internationally renowned resort hotel chain, in order to give a pleasing name in Chinese culture when entering the Chinese market, finally set the Chinese name as Sheraton, although listening to the soil, but people really have a firm foothold in China, but every time Ye Qing sees the name of this hotel, he will always unconsciously think of the name of a divine doctor in his mind.

"Mr. Ye, I'll design the name now"

Sun Hai's voice woke Ye Tian up from his reverie, "Uh-huh, okay, remember, you must be online on time in 10 minutes"

Hung up Sun Hai's phone Ye Tian immediately called Gao Tianle, the director of the advertising department, and the phone was also connected in less than two seconds, Ye Tian explained the publicity matters again, Gao Tianle also patted his chest and promised that he would definitely promote the aftersound to the whole network without dead ends, and with a huge publicity cost of 8.5 million in his hand, Gao Tianle had long wanted to do a big job.

"Mr. Ye, it's done"

Seeing Ye Qian put away his mobile phone, Lu Rongchu said softly in a timely manner, Ye Tian nodded, stood up, looked at himself in the mirror who had been dressed up by Lu Rongchu and added a kingly temperament, smiled with satisfaction, and threw an appreciative look at the pretty Lu Rongchu.

"Ye Tian, have you remembered the award acceptance process and the champion's speech?"

"Don't worry, Director Lu, you can't go wrong"

"Haha, okay, okay, then why don't we go to the waiting room now? Because according to the process, you will go on stage when the mentor's message is over."

Ye Tian came to the waiting room only five steps away from the stage surrounded by a group of people, and on the live broadcast screen at this time, the camera also showed Sun Yaqin, the last person who had not yet delivered a message from his mentor.

Anyone with a discerning eye can see how biased Sun Yaqin's scoring is, so the audience at the scene and online wants to see how she will justify herself.