Chapter 908: Investing in the Future of Sony

For the soft rubber monster series, Meng Lang doesn't know much.

All he knew was that Bandai seemed to have made a lot of money through the soft rubber monster series. This series is also one of Bandai's more famous toy series.

Not to mention, the ". MOS" series. It is even more popular than imagined, and is loved and purchased by consumers around the world.

"SHM" is the sibling series of Bandai's well-known action figure series "SHF", and it is also a new series of refined branches of Bandai's products.

The two sequences are prefixed with "SH", which stands for the conceptual abbreviation of "Simple style & Heroi". As for the "F" and "M" at the end, they are abbreviations for Figurts and Monster respectively.

From a naming point of view, SHF and SHM are "complementary". One focuses on "heroes" and the other focuses on "monsters", with the same design concept, but the categories are distinct.

PD already has the SHF series.

Including Kamen Rider, Ultraman, Super Sentai Sentai and Armored Warriors and many other IP works, all of which have been limited to SHF.

In order to supplement the product lineup, give the monster a chance, and give consumers more choice, Meng Lang decided to move out of Bandai's SHM series.

This series focuses on monsters.

Godzilla took the lead, and then launched SHM limited to classic monster images such as Gorzan and Bermuda.

As for whether consumers will buy it?

Do not worry!

Heroes are always more popular than monsters, and that's understandable.

But that doesn't mean that monsters aren't likable and no one buys them.

In fact, monster toys have been selling quite well.

For example, classic monster images such as Baltan, Jeton, Gorzan, and Gatanjee are no less popular than ordinary Ultraman.

What's more, there is Godzilla!

Even if other monsters pull their crotch, SHM can't sell it limitedly, and Godzilla can support the sales of the SHM series with just one IP, so don't worry about it at all.

The movie "Godzilla" was a global hit, and PD reaped not only box office shares, but also enviable peripheral derivatives sales revenue.

It is estimated!

Based on Godzilla's popularity, in the next 5-10 years, this IP can generate at least about $2.5 billion in derivative income for PD Group.

The reason why it is 5-10 years is because the popularity of a movie can only last so long at most.

Ten years from now, I'm afraid no one will remember Godzilla anymore, and no one will buy Godzilla-related toy derivatives!

"10 years, what's the joke?"

Meng Lang scoffed at this report, and casually discarded it: "Godzilla's meal ticket, you can eat it for 50 years, if you don't think it's too troublesome, it won't be a problem to eat it for 100 years!"

$2.5 billion?

Who is this fooling?

Let's shoot Godzilla every two years and keep the series hot. If you don't make tens of billions, is it worthy of Godzilla's hard performance?

Of course, this is a long-term plan!

Although Godzilla is an "evergreen" tree, it is a film work after all. Popularity and popularity have always been an obstacle.

To put it bluntly......

Godzilla belongs to the "trickle of water" type of IP, not the "overnight rich" type!

Getting rich overnight?

It's still up to Nava the Armored Warrior!

......

Li Tianming has been pigeon for half a month.

When approaching the Lantern Festival on the 15th day of the first lunar month? He's finally done Nava's soundtrack.

So far!

The post-production of Nava was completed, and after some warm-up publicity, it was scheduled to be broadcast during the Lantern Festival.

If you want to pursue "maximizing publicity", Nava doesn't have to be in such a hurry to broadcast. Can you wait a little longer? It's not too late to drag it out until February.

But this is Nava!

The "Armored Warriors" series has accumulated a considerable number of loyal fans in China through the first two TV works, as well as the foreshadowing of the theatrical version.

Still need too much publicity?

Just type the words "armored warrior"? Naturally, the audience will come one after another. Instead of wasting time and money and doing some meaningless publicity, it is better to go directly to the horse and see the actual combat effect.

The platform is still Big Bird TV!

Nava's broadcast? Continued the "daily broadcast" mode of the first two works? Two episodes are scheduled to air each night.

What are the titles of episodes 1 and 2? They are "Flame Nava" and "The Truth of the Case".

Nava is a serial!

Therefore, according to common sense, there is no "independent unit" unique to unit dramas in Nava. After all, the main lines of the series are all connected in series? How can there be a stand-alone unit?

But Nava is different!

Before? The protagonist of Nava, Duanmuyan, is set to be a character similar to a "detective". So in the plot branch? There are a lot of "crime-solving" scenes.

Of course!

The original Nava, due to the mishandling of the "detective" side quest? The process is childish and boring? It was complained about by the audience.

So? Meng Lang changed it.

Modified by him? Duanmuyan's "Detective" branch, although it does not reach the level of "Detective Conan". At least it has reached the level of domestic "criminal investigation dramas", barely enough to watch.

Depending on the case, Nava is also divided into different "plot units".

The specific division is roughly "Disappearance" in episodes 1 and 2, "Arson" in episodes 3 and 4, "Divine Stick Case" in episodes 5 and 6, and "Robbery" in episodes 7-10......

Although it is a serial drama, the "plot unit" composed of different cases makes the plot of Nava no longer simple, a bit like a drama like "Six Groups of Serious Cases".

All in all, it's pretty good!

The PD version of Nava, under the leadership of Meng Lang, solved many stubborn problems that existed in the original version.

For example, problems such as "the plastic feeling of the leather case is serious", "the side line is boring" and "the plot is childish" have all been solved.

Meanwhile!

Where the original excelled, it has also been strengthened.

The most typical example: transformation!

Nava's transformation is better than the armor of the two generations of light and shadow and Xingtian, and the use of special effects and fighting design are also more distinctive than before.

Because Gaia encountered a little problem in surveying the scenery, Meng Lang was not at home on the night of the Lantern Festival.

He watched the premiere at the hotel.

The story of the first and second episodes is relatively simple and easy to understand overall.

The funeral virus was leaked, and the Tiantianhao Group tested the super armor - Flame Nava, the protagonist Duanmuyan noticed that the disappearance of actor Xiao Wei was suspicious, and met the heroine Ma Lingling in the process of handling the case.

On the way home, the two stumble upon Oxer. At the last moment, Ma Lingling asked Duanmu Yan to summon the Nava armor and defeated Oxer.

Director Ke is developing sub-nano armor, and with the investigation of Duanmuyan and Ma Lingling, the truth of Xiao Wei's disappearance case has surfaced.

It turned out that Xiao Wei turned out to be the mad claw Oxer who attacked them.

Duanmuyan summoned the Nava Armor again, and using weapons and special moves, defeated and eliminated Oxer. A mysterious figure appears in cold blood, seemingly collecting something about Oxer!

Duanmuyan's father, Oxer, the mysterious Tiantianhao Group, the Flame Nava Armor......

The audience is shrouded in a mystery, and before they can figure out the connection, the plot comes to an abrupt end.

"To be reasonable, Nava is actually a technological armor, which I never expected!

"More than that, I want to know what the hell is Oxer?

"Ma Lingling is so beautiful!"

"Duanmuyan is really criticized, playing a novice tutorial level, and she is still so embarrassed. Nava is not worthy of carrying shoes for the Xingtian Yanlong......

The feedback from the audience was overwhelming.

For the new technological armor Nava, many people felt pleasantly surprised.

Although the Xingtian Flying Eagle King Kong Armor is also a technology armor according to the setting. But this thing is alien technology, and it has nothing to do with earthlings.

Nava is the right earth technology!

Oxer is in the middle of the pack.

The Armored Warrior series, from the earliest Exotic Beasts to the later Nether Demons, including the current "Oxer", has always been a change of soup and not a change of medicine.

Don't look at the name changed three times, and the settings changed back and forth, but the holsters all looked the same.

The audience is also used to it.

It's Uncle Meng after all!

If you ask him to tighten his belt and save money to develop a new holster, isn't that going to kill him?

The old leather case was changed, sewn and mended, and it was used, Uncle Meng said that this is Oxer, that is Oxer!

Looks like a Psychic Beast/Nether Demon?

Hurry up and climb!

If you say that again, Uncle Meng will be really angry!

The slots are still there, but the flaws are not hidden.

Compared with the original version produced by Aofei, the PD version is already very good. At least from the first two episodes, viewers didn't see much of a problem.

Possible......

Is the style skewed towards a younger age?

However, this is not a big problem, and the younger age is the general trend. Even Ultraman and Kamen Rider have gone down this path, and there is no reason why the armored warriors should not go.

Overall, Nava did not disappoint Armor fans. Viewership and network views fully prove this.

Meng Lang finally breathed a sigh of relief.

Nava was the last "highlight" of the "Armored Warriors" series, and he was really worried that he would mess up the work.

Thankfully not!

The broadcast of Nava should be the hottest topic at the end of the first month. Immediately after that, it was the news of the official announcement of "Kamen Rider 555"!

The black god spared Shoichi and the humans!

This is the end of AgitΩ's story about "mortals can also be gods of war". The PD Neon Division has finally released the news about "Kamen Rider Faiz".

555 hasn't started broadcasting yet!

Although AgitΩ ended smoothly, the slot was vacant. But in the design of the Faiz device, there was a little problem.

So, after consulting with Kamen Rider chief producer Shirakura, ANB TV decided to broadcast a two-week trailer first.

What's wrong with the Faiz unit?

The answer is, ad placement!

When designing Faiz's equipment, Minki referred to real-life products.

For example, the Faiz phone looks like a Sony flip phone, and the Faiz camera looks like a Sony digital camera......

Originally, it was nothing.

The sales of these two products in Neon are quite high. Sony is a big brand that is well-known in neon, and it is normal for Min Ghost to borrow from their product design.

But the question is......

Does this count as ad placement?

If not, then Sony will not give money? If not, they will be advertised for free, and the toys may still be infringed, isn't this a disease?

Meng Lang gave two choices.

Or, go to Sony for negotiations. Give a considerable advertising placement fee, or authorize the PD to develop related toys.

Or, scrap the existing Faiz equipment and redesign it.

Shirakura, Omori and Toshiki discussed on the tatami mat for a long time, and finally slapped the table: Let's go and ask Sony for money!

Existing installations are scrapped and redesigned takes a lot of time. And what they lack most now is time.

[Mimi Read] ()

Just talk to the company!

Kamen Rider is quite well-known in Neon, and as long as the offer is not too exaggerated, most companies will agree to product placement.

Sony is no exception!

They are very interested in product placement, and they usually sponsor a lot of film and television dramas. The Kamen Rider series, known as the "National Tokusatsu", is naturally also under consideration.

But the PD offer is too high!

Meng Heizhu, a greedy beast, can't wait to eat it and become a big fat man. For the same product placement, he sells it half as much as his peers!

Who can withstand this?

Fortunately, this time it was PD who took the initiative to deliver advertisements to the door. The offer is a lot discounted, about equal to half buy and half give.

This kind of good thing, why refuse?

Product placement is easy to say, and Sony, which has deep pockets, quickly agreed to this condition.

But PD wanted to develop toy products with "the same look", which made Sony unhappy.

Their mobile phones and cameras all hold "appearance patents". If you want to prostitute design, how can you do it?

"Do you really think there's any value in this design?"

Meng Lang said speechlessly: "My lord! Times have changed! Now it's the era of smart phones, how many copies of your clamshell machine can be sold a year?"

"Let's cooperate, I use toys + TV dramas to drive the sales of mobile phones under your mobile department, this is a win-win situation, you actually asked me for a licensing fee?"

"That's true......"

Sony's mobile phone department thought about it, such a cooperation is indeed a win-win situation, and free licensing is not impossible.

But the camera department doesn't do it!

You said that no one buys a mobile phone, and our cooperation is a win-win situation, which I agree with. But what about the camera? Our camera is selling very well, can it be considered a win-win situation?

"Of course!"

Meng Lang flickered: "Now that we are all playing with mobile phone photography, who still fiddles with the camera? You cooperate with us to cultivate more potential photography enthusiasts and make the camera sell more hot, isn't it a win-win situation?"

"Seems to make sense!"

The camera department hesitated for a moment, and under the stimulation of Meng Lang's crazy boasting of Kamen Rider's influence, his thoughts were also shaken.

Meng Heizhu said that Kamen Rider has a lot of underage viewers.

If the Sony camera becomes Faiz gear, it will definitely come into their sight and slowly develop their hobby of photography.

When they grow up and have money in their pockets, they will definitely buy a Sony camera to realize their dreams when they think of the "Kamen Rider 555" they watched as a child and the Faiz camera they have sought after!

What is it called? Invest in the future!

"PD wins in the present, Sony wins in the future! As an international large enterprise, don't you have a long-term vision?"

"Okay, we agreed!"

Sony was also stimulated, believed Meng Zai's nonsense, and decided to license the appearance patents of these two products to PD for free to cultivate potential consumers.

Meng Lang hung up the video call, a strange smile on his face.

Investing in the future?

Is there really a future?

The pocket money of this group of children was all squeezed out by him.

When they grow up and think about Faiz's mobile phone and Faiz camera, they will definitely be unable to help but complain: "It's these two things that make me hungry every day in elementary school/junior high school!"

Buying a Sony camera to make your dream come true?

Make your sister's dream come true!

When I was a child, I was ignorant and fell for Uncle Meng, do you think I will be fooled by Sony dog thieves when I grow up?