Chapter 407: Coke, Communication

"Not for sale?"

Ge Xiaotian got up and poured the Coke into the bathroom, and then threw the bottle into the bin marked with the 'recyclable resource' mark, "Who gave the response?

"It is a joint venture French Danone, due to contract reasons, the ownership of the trademark and brand is not in the hands of the local and the directors, and our investment is equivalent to sending money to Danone. According to the output value of the other party, 10 billion is enough to buy hahawa, but if the other party takes the opportunity to raise the price or even go public, I am afraid that we will have a bamboo basket to draw water. ”

"It looks like it's too late. ”

"Well, four years late. ”

“......”

Ge Xiaotian does not want to enter the beverage industry, just like supporting the furniture city, not asking for any shares, giving away design plans for free, in order to build a Chinese brand, and so on to take the high-speed train of Tiancheng Chamber of Commerce to rush out of the Asian region, go international, go overseas to make money, attract investment, and then turn back to develop Huaxia.

He originally planned to send the other party a very good marketing plan to squeeze out overseas drinks, but now it seems that they have surrendered to the enemy.

As for investment holding, this is for insurance, the two parties are not familiar with each other, and the other party is not a VIP, in case the brand is on fire, the company is packaged and sold to foreign companies, wouldn't it be a loss for themselves?

"What about Shudi Fenhuang Coke, have you contacted it?"

"Xiangjiang Holdings, Wangzai Company, it is okay to take shares, however, although they played 150 million TV advertisements last year, but this year's market efficiency has declined significantly, and the other party belongs to the small food industry, running the beverage industry to open up the market, which is a bit inconsistent with our investment philosophy, it is better to develop a new brand alone. ”

"Are there anything else?"

"Yes, for example, Laoshan Cola, Happy Coke, the former has been out of business for four years, the latter has been out of business for six years, the former has a general taste, the formula and brand are packaged and sold for 200,000 yuan, and the latter taste is second only to Coke, higher than Pepsi, it is said that traditional Chinese medicine ingredients are added, but the age is old, and the formula and brand are packaged and sold for 100,000 yuan. ”

"The formula is not important, the important thing is the brand, and having a well-known brand can save at least tens of thousands of times the value of the formula...... Wait, I'm so rich, I still care about what brand is not a brand, empty all the beverage cabinets in the Tiancheng industry chain, and only put our own drinks, this is simply ......"

Ge Xiaotian patted his head, "I'm stupid!"

"Somebody has to be willing to drink it, right?"

"Why is no one willing to drink? Bus stops, Tiancheng shopping malls, community stores, tourism development zones, member company stores, the entire Ji City, half of Dongshan, are our products, customers are thirsty and can't find other brands at all, do you say anyone is willing to drink? ”

There was a little silence over there, "Boss, you're going to be scolded." ”

"It's not me who did it, just say that xx company handled the gold VIP, and gave Tiancheng 100 million for nothing, it's impossible for Boss Ge not to accept it, right? ”

“......”

"The trouble is, who to find to do it. ”

"Nice farmer. ”

"They make mineral water, and by the way, the farmer and hahawa seem to come from the same place?"

"Yes!"

"Then you give it 200 million yuan in the name of Tianrong for development, squeeze the market of the hadoll, and say that Boss Ge is thirsty on the construction site and drinks his family's mineral water, which feels very good and votes!"

"Uh...... Okay, give it the 'Siberian Water' marketing plan you mentioned earlier?"

"Well, all-natural, pollution-free, nature's porter, I'll send you an email when I get back, and we also have a place for it in our own beverage cabinet. ”

"Yes!"

"You find another cola brand as soon as possible, Maozi has money in his pocket, and it is a little difficult to squeeze them dry by relying only on the Internet, instant noodles, and ham sausages. ”

"Boss, at present, in addition to these four, there is no Huaxia brand cola on the market. ”

"Jianlibao?"

"The government enterprise has not yet been converted into a joint-stock enterprise. ”

"Then you find an entrepreneur, you must be young and motivated, it doesn't matter if you have a degree, but you must have taken the Yuhong class. ”

"Let's invest?"

Ge Xiaotian thought about it carefully, "Well, integrate Nanwa juice and dairy products into this holding company." ”

"I see. ”

"Got it? Do you know how we're going to sell Coke?"

"Like the juice and dairy products produced in our Nanwa, bottles, cans, and packages of soda are spread all over the city?"

"No, it's too unchallenging, it's not my style!"

“......”

Ge Xiaotian lit a cigarette, if he wanted to play at home, he had to play differently.

"What do you mean?"

"What's our advantage?"

"The countryside surrounds the city...... However, hahawa is also doing it. ”

"Aren't we going to be able to make liquid oxygen storage equipment, pure ethanol storage equipment? Research a super-large refrigeration container that can hold Coke like a tanker. ”

"I see! People sell by the bottle, so we sell by poke, and then produce a portable container that can be reused, just like the kettle equipped by our employees on the construction site, which can be used to hold water or coke. Every morning, or noon, or evening, the chilled Coke tanker drives by, and the villagers, residents, and passers-by who don't have refrigerators line up one after another......

"Yes, that's probably what the early practice means, and what kind of big barrels and gift box versions, but to ensure the taste. ”

"We'll have to wait for the recipe to come up with. ”

"Well, but this kind of routine is a bit inappropriate for the city. ”

"Why?"

"Coke is a culture, and people in the city are in a hurry to commute to work, so they don't carry containers all day, and they even look down on this kind of earthy coke, which needs to be packaged separately. ”

"Tin can?"

"No, make a 350ml plastic bottle that feels comfortable to hold and has a slightly frosted texture, with a thin waist, a slightly wider bottom and upper part, and a thin waist in dark black packaging, written with a scientific and technological fan and a continuous writing: code!"

"What do you mean?"

"Codes, Passwords, Specifications...... It doesn't make much sense, it's just an English name that is different from Coke, which is translated into Chinese as: Cool! Create our own beverage culture, exciting, exciting, fashionable, trendy, energetic, and positive. ”

"This ......"

"For example, if you are unemployed, in frustration, you swipe your card to buy a bottle code, unscrew the lid for a moment, use the strange symbol designed by Daoyi for the computer, flash in your mind, and then see the inside of the bottle cap: Congratulations, you have the opportunity to meet Ge 10 billion and tell your dreams!"

“???”

"For example, if you fall out of love, in despair, swipe your card to buy a bottle code, strange symbols flicker, and when you turn around, you meet her again with a change of heart!"

“......”

"For example, if you are tired of going to work, come to the bottle code, strange symbols flash, you are full of energy again, good luck, promotion and salary increase, become CEO, win Bai Fumei, and walk on the pinnacle of life from then on!"

“......”

"Remember, this is not a show, I can really let the students who drink code, do this. ”

"I get it, create a couple of 'real' examples. ”

"Well, by the way, let the boss of everything take the opportunity to declare to the outside world: the mysterious symbol is a machine language invented by Lao Wang, similar to the ice bear ternary, but it is under development, and now it is ...... Blur it a little, and when Crazy Graphene is off the shelves, Lao Wang will make a comeback!"

"No problem, boss!"

Putting down the phone, Ge Xiaotian sat in the front desk rest area, thinking carefully again and tinkering with the details.

Drinks are not so easy to sell, if you want to make code, it still depends on real estate.

In the early stage, through the Limin Activity Center, all the colas were expelled from the countryside to the city by tankers, and then the bus system and the Xingyue Bay system were used to squeeze each other......

You don't need to have too much appetite, just stand firm.

Then we will make every effort to expand the Ice Bear Internet café market, take the foreign trade route, and get more support......

After thinking about it for a long time, Ge Xiaotian turned on a computer and sent detailed 'farmer marketing plan' and 'code marketing plan' to the planning department.

By the time the busy work was over, it was already noon.

Look at the TV in the lobby where the midday news is playing.

'French Flight 4590 crashed, resulting in ......'

'Ice Bear submarine sinks in the Arctic Ocean,...... Killed. ’

'Five cities including Huaxia Jingcheng have ......qualified for the 08 Olympic Games'

'The Asia-Europe submarine cable is officially opened!'

This should be a project contracted by Weihua, another high-level component manufacturing company, and no one knows about it at this stage.

After all, in Huaxia, electronic businesses such as signals belong to it.

"Boss?" Ma Xiaoli, the front desk next to him, saw him standing in the middle of the hall in a daze with a thermos cup, and called softly.

"Oh! what's wrong?"

"Didn't the signal be received by satellite?

"No, what you are talking about is that the satellite signal comes from the communication satellite, and the mobile communication we use needs optical fiber and signal transceivers, such as the GSM of the all-in-one card and the CDMA of Telecom, which needs optical fiber to connect to the European region, otherwise it is impossible to achieve mobile phone calls. The same is true for the optical fiber network cable we use. ”

GSM belongs to Mobile, but now Mobile has just separated from Telecom and has not yet incorporated Dongshan Mobile, Tiancheng can only find Telecom to carry out this business, as for the other two major operators, Netcom and Tietong.

"Does our universal traffic also need optical fiber?"

"Yes, it's the same as your computer, but the computer needs a network cable connection, and the mobile phone belongs to a wireless signal. ”

"Then why is traffic so expensive?"

"Base stations and patents, if you think about it, a wireless signal transceiver covers several kilometers, and if you want to spread it all over China, how much does it cost? Where does the money come from?"

"Does that mean that when the shop is finished, it will be cheaper?"

"Suffice it to say, there will definitely be unlimited traffic in the future, so you can play as you like. However, technology is advancing, and signal transceivers also need to be replaced, now it is 2G, and maybe there will be 3G, 4G, 5G, optical information ...... If you want to browse the web and download things faster, you still have to spend money to change your mobile phone, expand bandwidth, change network cable to optical fiber, 3G traffic package, 4G traffic package, 5G traffic package...... Let's work hard to make money!"

Ma Xiaoli and others were in disbelief, "Aren't you going to launch a satellite, why don't we use satellite signals on our card?"

"That's a navigation satellite, the function is a bit like a radio, it can only receive signals, and then locate according to the built-in map package, in addition to the main control station, data station, detection station, personal terminal can not feedback information, nor can data exchange. ”

"Then why are there satellite phones?"

"Another type of communication satellite, there are advantages and disadvantages, such as you can use GSM to make a phone indoors, but you can't use a satellite phone, the former is close to the base station and the signal is strong, and the latter is tens of thousands of miles away from the satellite, and the signal is weak. However, because the base station needs to be laid, and the satellite is in outer space, you can use a satellite phone at sea, but you can't use GSM...... It's complicated to say too much, so you might as well buy a related book and read it. ”

"Boss, you're so good, you know everything. ”

"Actually, I know more about architecture, so let's go to the small room inside to discuss ......."

"The hostess is here!"

"Farewell!"

Ge Xiaotian turned around and left, and several front desks leaned forward and closed with laughter......