Fantes is not the first store Huang Lu opened after coming out of VISION, before that, there was also a store "NEW/S/TEP".

"NEW/S/TEP, a few years ago, can also be regarded as a smash hit store in the circle. Lu Ning smiled, and his tone was full of emotion: "I didn't expect that later, a good hand of cards was played poorly, and now it has been mixed to such a point." ”

"His store shouldn't have sold it in the end, right?" Cheng Yan poured a glass of water, handed it to Lu Ning, and sat down on the sofa next to him.

"Probably not, and I don't look like someone who can sell a store. ”

Cheng Yan sneered disdainfully and said: "There is almost no rice to cook, what are you doing with the store?" The online store is no better than others, there is no façade and no consumer accumulation, even if there is a collection of attention, it will die after a long time, and it has no meaning." ”

"It's different, a store that is built by one-handedness is just a string of codes and names that can be imitated by others. But for myself, it means a lot. ”

That's what the internet world is, turning everything into a string of cold numbers. So much so that after the collapse of the building, there was nowhere to go if you wanted to miss it, only the few black and white letters in the attention bar.

"That's right," Lu Ning seemed to remember something, turned his head and looked at Cheng Yan suspiciously, and said, "I heard you say before, you and Huang Lu have a good relationship, why did you meet at the airport last time, and you don't feel that the relationship is good, do you have any opinions about us?"

Cheng Yan paused slightly as he poured water for himself, and then smiled indifferently: "What conflict can I have with him, but if I have an opinion about me, that's a matter of course." ”

"What do you say?" Lu Ning got up, hugged Cheng Yan's waist, leaned on his broad back, and said teasingly, "Can there be anyone who doesn't like you?"

"Eh, uh-"

"Pay attention to the influence, why are we all here?"

"Where is it? We should walk away. ”

"Okay, we shouldn't be here, we should be under the car. ”

......

Lu Ning was a little embarrassed by the teasing laughter of everyone in the studio, Cheng Yan turned around, patted her shoulder soothingly, and patiently explained: "Huang Lu used to be an original flagship store, and now when he looks at us as imitations, isn't that like having a feud?"

Lu Ning let go of him and frowned: "Then this person's heart and pattern are inevitably a little too small." ”

"Yes," Chen Yiming, the operator, complained mercilessly: "It's not a store that imitates his family, and I don't know what I'm minding." ”

"That's not it, you still pay attention to the high level of doing business," another customer service in the store, Ah Ke, also followed: "It's no wonder that he will go bankrupt if he can't do it before, and he is a white lotus who is out of the mud and not stained." ”

Lu Ning didn't have much interest in the words of a few people, turned his head and asked Cheng Yan, and said, "He knows that our platform here in Pinduoduo is an imitation?"

"No," Cheng Yan looked indifferent, shook his head, and said, "I just know how to make imitations, but I don't know what we do specifically." Of course, I don't know the name and brand of your store in Guangzhou. ”

"That's fine. Lu Ning breathed a sigh of relief, looked at Cheng Yan and the others seriously, and advised: "You have to be strict about this matter, and you can't make any mistakes." Even if others ask, they can't reveal more. If it is known, then Guangzhou will inevitably be greatly affected. ”

"Oh, just take your heart. Cheng Yan suppressed the impatience in his heart, and said with a smile: "This year is the third year, do you still need to tell you back and forth?"

Lu Ning wanted to continue to say something, but Cheng Yan had already waved her hand to let the few people who were still in the studio get off work first, she opened her mouth, and could only press back what she had just said.

"Nowadays, we are familiar with many good manufacturers, even if they are put in Guangzhou, it should not be a big problem. Lu Ning thought for a while and said, looked at Cheng Yan and said: "Otherwise, you look at it now, you have been in Zhejiang for almost half a year, and it is inconvenient for us to separate the two places......

After the others left, Cheng Yan's mood also relaxed a lot, and he interrupted Lu Ning bluntly: "It's your family who is urging again." ”

The interrogative sentence is in a rather affirmative tone, and it is obvious that these things are clear.

"Well, they're rushing. Sensing the impatience hidden in the other party's words, Lu Ning's tone also softened, and said: "Although they are urging, the main thing is that I think that everything is stable and mature now, and there is no need to run outside all the time." In comparison, it must be better at home. ”

"If it was really stable, you wouldn't have been so nervous about telling me not to leak the fact that we were copying ourselves. ”

Lu Ning was dumbfounded for a moment, so he could only put this topic aside for the time being.

Lu Ning has more than one store in Guangzhou, and the quality control is strict enough with a sense of design, and although the price is quite high over the years, it is also quite famous in the fashion women's clothing circle. But no one can make too much money.

Their flagship store and Taobao store already have a considerable group of genuine customers who can afford to spend at a high price. But at the same time, Cheng Yan's ambition is to cover all customers, including those who like the design products in their store and even fame, but can't afford them.

coincided with the rise of the new platform, Cheng Yan chose this time and brought the team over, saying that he was mainly making woolen sweaters for autumn and winter, but in fact, he was also selling products in the Guangzhou store together. It's just that the platform has been changed and sold at an extremely low price.

Defective products, bad fits, and even ordinary formal wear.

The same product, for different groups, but at different prices. It's not so much to copy yourself, but to "expand the consumer group".

Cheng Yan's original words at the time were: Since there are always people who make imitations, why not control this line in their own hands. Genuine and imitation money, they can also earn together.

Lu Ning thought about it, Cheng Yan would make this decision, in fact, to a large extent, it was also affected by Huang Lu's incident back then.

It was also at that time that they really realized that those imitation stores that they usually didn't care about and were helpless really had the ability to destroy a store.

In 2010, smartphones had not yet been fully popularized and spread to ordinary cities, but the wind of Taobao online stores had been blowing extremely quickly, and even young people in small cities in 18th tier cities gradually had the concept of online shopping. Even if you don't have a smartphone of your own, shopping Taobao in an internet café doesn't seem like a particularly new thing.

At that time, Taobao, like Pinduoduo today, was so low that it seemed that it didn't need money. The vast majority of people want to shop online for the purpose of saving money.

The price was low and shoddy, and for a time it became synonymous with online shopping at that time.

In the era of big waves and sands, there are many people who want to take advantage of the network cable and don't know it, and those who take the opportunity to "cheat money" are shoddy. Maybe you make a lot of money, or maybe you run away in embarrassment. But in the same way, there is also a group of people who smell different business opportunities and insist on taking online stores seriously from the beginning.

Original design, low-priced mid-to-high-end goods, gradually out of the encirclement, won one after another sincere praise and recommendation.

Huang Lu's NEW/S/TEP also stood up against the wind and waves at that time.

All the styles in the store are their own original designs, and they stand out among the same products that fool consumers as nothing. At the same time, every piece of clothing, from the fabric to the ready-to-wear packaging, is all watched by Huang Lu from factory to factory. His previous experience in fabrics has made him a good candidate for ready-to-wear. The detail page is not just empty numbers and photos, but a lot of tips about the characteristics and fit of the fabric.

At that time, many people praised in the comments, coming here to buy a piece of clothing, just like studying. I know a lot about the composition and characteristics of fabrics, and I know the meaning behind the strange symbols on the washing labels. Many young girls who are buying clothes by themselves for the first time gradually understand what is called version and what is called tailoring.

There is no doubt that since the official operation, NEW/S/TEP has won numerous praises by relying on its serious intentions from top to bottom. In the new era, where countless brand stores are popping up every day, it has its own place.

At that time, Huang Lu was full of spirit. He is extremely firm in his belief that as long as he works hard enough to do a good job in every product and treats every customer with care, he can get the same returns and success.

The same is true for NEW/S/TEP, every time a new model is launched, it will usher in countless praises.

Stores of all sizes, when pushing new and old models, will more or less find someone to brush a few orders, resulting in the popularity of real and fake part-time jobs on the Internet. But from beginning to end, every review in the NEWSTEP store is completely true.

It's confidence, and it's well deserved.

If the online store can be promoted, it will be seen by more consumers, and it will naturally face the risk of being plagiarized by more people.

Huang Lu couldn't remember all of a sudden, which year's new model it was. I only remember that at that time, the Double 11 event had just emerged, and when there was no particularly grand warm-up event in the official, he had already warmed up the store to a good result. You only need to push the new model up, and the sales volume will be followed by the Double 11 promotion, which can make the store go directly to the next level.

At that time, Huang Lu was very ambitious, and when he was taking the details page of the main picture, he had already asked the factory to increase mass production.

The unit price of a single item in autumn and winter is relatively high. In order to improve the quality and grade, the cost of the new model is almost much more expensive than the previous one. Huang Lu did not choose to raise the price, but planned to lower the price for the sake of activities.

As long as the event can be sold.

But before the event officially started, there was a problem.

The new autumn and winter models of NEW/S/TEP have all been leaked in advance. When the NEW/S/TEP links have not yet started, there are already a lot of buyer shows from other homes.

The exact same color, the exact same pattern, is not only found in those small shops that specialize in imitations, but also in another store that is slightly more famous than Fantes.

The new autumn and winter models have been overshadowed before they are on the shelves.

"I probably know the rest of the story. Xu Yuanhang sighed, walked over and patted Huang Lu on the shoulder. =

At times like these, talking too much is more of a burden.

Huang Lu looked indifferent, smiled, and said, "Actually, it's okay, a few years have passed, and I want to open it myself." ”

"Do you really want to open it?" Xu Yuanhang glanced at him and said teasingly: "If you do it again, you won't destroy all the clothes?"

Huang Lu was stunned for a moment, and then he also started to laugh, and said softly: "Yes." ”

NEW/S/TEP, which has always focused on originality and is famous for its originality, turned out to be an imitation of the new model, and this news spread at an extremely exaggerated speed in the circle of e-commerce circles and fixed consumers.

It's not so much that good things don't go out and bad things spread thousands of miles, but that negative news can stir the nerves of ordinary people more. At that time, the Internet was indeed developed enough, but it had not yet been developed to the point where anyone could seriously look at the long clarifying evidence of NEW/S/TEP. There is also no money and channels to carry out the so-called news bombardment promotion.

"NEW/S/TEP is not plagiarism, but it is not innocent. ”

"There's a lot going on in and out, I just want to buy a dress, I don't want to know about it, it's too much trouble. ”

"There is no wind and no waves, it's been to this point, if you want to say that you are still innocent, in fact, I don't believe it. ”

......

For a time, such remarks were rampant. At that time, the platform was actively preparing for a new round of large-scale activities to warm up, and there would have been a recommendation position for NEW/S/TEP, because these negative news were brushed down, and at the same time, other styles in the store were not only canceled from the event recommendation, but even "refrigerated". Unless you search for the store name and enter the store directly, any product in the store will not be searched by keywords on the homepage and major categories.

This became the last straw that crushed NEW/S/TEP, and finally Huang Lu decided that all these new models would be removed from the shelves and no longer online, and he would completely give up any warm-up and recommendation for that round of large-scale activities.

"There are many ways to solve it, but I didn't expect him to choose the weirdest trick in the end. Lu Ning was still a little incomprehensible, and said: "The matter itself is not clear, whether it is a low-price sale or anything else, it is always better than him." ”

At the mention of Huang Lu, Cheng Yan's face suddenly had a lot of disdain, and his tone mocked: "Qinggao." ”

After all the new models in the NEW/S/TEP store were taken off the shelves, the factory's large goods also came out one after another, and Huang Lu announced that he would donate all these products to the mountainous areas.

The rhetoric on the Internet exploded again.

"I thought NEW/S/TEP was okay before, but now I'm completely disappointed, is this admitting that I plagiarized?"

"Not only plagiarism, but also to give myself an extremely high-sounding reason to admit it, I am happy. ”

At this time, there is no need to add glory to yourself under the banner of poverty alleviation and warmth, a little disgusting. ”

"In a poor place in the mountainous area, you deserve to wear plagiarized things?"

"Don't be, it's even more disgusting to think about it. Even if you are poor, everyone wants to be clean. ”

......

"In the end, it cost a lot of money to destroy, which is a pity. Lu Ning couldn't help but sigh a little.

Before NEW/S/TEP was put on the shelves, she also got some products, and the quality of the version was really good. Huang Lu was really serious about preparing for the event and running the brand NEW/S/TEP. It's just that in the end, this batch of products that may surprise people was finally destroyed completely.

"Qinggao can only be exchanged for millions of debts, but not for money. Cheng Yan untied his tie in front of the mirror and said casually: "Business, that's not how it works." ”

"Is he starting to do originals again now? Don't you continue to go to the store stalls to get the goods?"

"It won't last long. ”

Lu Ning still wanted to say something, looking at Cheng Yan's back, he sighed almost inaudibly, but he still didn't say it after all.