When he came to Taoyuan Building, Xia Ruofei took a special elevator directly from the underground parking lot to the top floor.

As soon as the elevator door opened, Qin Yanan, who was facing the elevator entrance, looked up, immediately stood up, bowed slightly to Xia Ruofei and said, "Hello chairman!"

Xia Ruofei smiled and nodded at Qin Yanan.

Without waiting for Xia Ruofei to ask, Qin Yanan took the initiative to report: "Chairman, Director Gao of Xiangnan Satellite TV arrived at Taoyuan Building almost ten minutes ago, and this time should be a visit to the e-commerce division, accompanied by Mr. Feng and Mr. Dong." ”

Then Qin Yanan quickly looked at his watch again and said, "Your meeting with him is scheduled for about twenty minutes, and the reception room is ready!"

Xia Ruofei nodded and said, "Okay, hard work!"

After speaking, Xia Ruofei pushed open the door and walked in. Qin Yanan also quickly followed, made tea for Xia Ruofei with his hands and feet, and then handed Xia Ruofei a few documents that had been reported from yesterday to now.

Xia Ruofei glanced at it, these documents were arranged according to time and urgency, he nodded and said, "Okay, let's put it here first! I'll look at it later." That one...... When Director Gao came up, you reminded me in advance. ”

"Okay!" Qin Yanan said, "Chairman, then I'll go out first!"

Xia Ruofei smiled and nodded.

Looking at Qin Yanan's back as he left, and then at the steaming teacup and orderly desk in front of him, Xia Ruofei felt that it was actually quite good to have a competent assistant.

Xia Ruofei looked at the documents for a while, Qin Yanan knocked on the door, and then stood at the door and said, "Chairman, the administration department said that Director Gao and his party are already waiting for the elevator and are ready to come up." ”

"Good. Xia Ruofei said, and then stood up.

He walked through the spacious office and went straight to the elevator entrance, which had just reached this floor.

There was a soft clang, and the elevator doors opened.

Dong Yun, who was dressed in capable professional clothes, took the lead in getting out of the elevator, and reached out to block the elevator door, and then Gao Jun, deputy director of Xiangnan Satellite TV, who had a few encounters with Xia Ruofei, walked out.

Gao Jun saw Xia Ruofei standing not far from the elevator, and hurriedly walked a few steps, with a very enthusiastic smile on his face, he stretched out his hands after a few steps, and said in his mouth: "Mr. Xia!

Xia Ruofei stretched out his hand and shook hands with Gao Jun, then said with a smile: "Director Gao, welcome, welcome!"

The two exchanged a few words, and Qin Yanan appropriately guided the group to the small reception room on the side, and everyone sat down as guests.

Xia Ruofei said with a smile: "Director Gao, it's just a show to record, it's not a big deal, why do you still go to Sanshan in person?"

Gao Jun said humbly: "Mr. Xia is our important guest, I am afraid that the people below will neglect you, and it is better to communicate with you in person about some things." ”

Xia Ruofei laughed and said: "Director Gao is polite! Everything is based on the arrangement of the program team, and I will fully cooperate." ”

"Thank you! thank you!" Gao Jun said quickly.

Even the son of Director Hou of the General Bureau followed Xia Ruofei, and Gao Jun naturally didn't dare to slack off on him.

Gao Jun then asked, "Mr. Xia, do you have a certain understanding of our show?"

Xia Ruofei smiled: "I've really watched a few episodes, so I still know the basic form of the show, of course, provided that you don't change much this season." ”

Gao Jun said: "That's easy to say! There must be adjustments in the details, but the overall shape has not changed much." Mr. Xia, then I'll go through the process with you first?"

"Okay!" Xia Ruofei said briskly.

"First of all, our photographer followed the whole process, and I heard from Hou Gongzi that you have a very good courtyard house in the capital, and it is very distinctive. Gao Jun said, "If you don't mind, we want to start shooting from the courtyard." ”

Xia Ruofei thought for a while and said, "No problem, but try not to involve too much privacy." ”

"Of course!!" Gao Jun hurriedly said, "After the final program is edited, we will let you review it first, and if you feel that something is not suitable, we can delete it at any time, and this is no problem." ”

"That's OK. Xia Ruofei said with a smile.

Gao Jun said: "Mr. Xia, in this way, according to the usual practice, our guests will call to order food before going to the shooting site, and we will complete this ordering link in the courtyard!"

"Yes!" Xia Ruofei said.

"Then it's time to head to the mushroom house of the Taoyuan Society. Gao Jun said, "Coming out of the courtyard, we arranged a car provided by the sponsor, and there will be a photographer with the car to take a little ......tidbits properly."

Gao Jun then explained the general process of the whole filming to Xia Ruofei, in fact, this season's program is similar to the framework of the previous two seasons, there are four resident guests, and then each episode has flying guests to be guests, and before the guests of the previous issue end their journeys, the guests of the next issue have arrived, so it seems that each episode is a seamless link.

The theme of the show is naturally a leisurely rural slow life.

Gao Jun introduced that the lineup of permanent guests this season is basically the same, or two old with two new, "two old" is the leading male host of Xiangnan Satellite TV He Jiong and the famous actor Huang Lei; "Two new" are the more popular students Peng Chang and Zhang Xing in the past two years.

This lineup, compared with the previous season, the only difference is that the cute Chinese music teenager Liu Xianhua was unable to participate in the recording due to schedule reasons, and was replaced by Zhang Xing.

This kind of slow variety show that focuses on a leisurely atmosphere, the whole recording process is not very compact, that is, to experience a leisurely rural life with the guests, out of the needs of the program effect, a certain amount of work will be arranged, and there is cooking food together, drinking tea and chatting, etc.

Arrive at the mushroom house on the morning of the first day, stay there for one night, and leave after lunch on the second day, and the task of the first guest is completed.

And the next morning, the second episode of the guest will arrive, and the show will continue to be recorded.

Shonan Satellite TV takes into account that Xia Ruofei is different from ordinary stars, in order to reflect the importance attached to him, in the first episode of the program, he is the only flying guest, and in the past, there are often several guests in each episode.

Xia Ruofei doesn't have the stinky problems of some big stars, after Gao Jun gave a detailed introduction to the program process, he also took the initiative to ask Xia Ruofei what requirements he had, or any taboos in life and diet, but Xia Ruofei smiled and waved his hand and said: "Director Gao, I don't pay so much attention to it! I came from a poor life, and I didn't suffer any hardships when I was a soldier? You just tell the program team, just do what you want, you don't need to be special for me at all!"

Gao Jun said very happily when he heard this: "Thank you! Thank you! Mr. Xia, thank you so much!"

The reason why Gao Jun ran in person was that he was worried that Xia Ruofei would be difficult to contact, and he was worried that the program team would accidentally snub others. In his opinion, a young and wealthy man like Xia Ruofei, and with such a strong network in the capital, must not be very easy to contact, and it is normal for him to have a flamboyant and domineering personality.

In fact, at the groundbreaking ceremony of the Beijing Taoyuan Club, Gao Jun also felt that Xia Ruofei was a little unkind through his brief contact with Xia Ruofei.

At that time, Gao Jun offered to use the venue of Taoyuan Club to cooperate in the filming of the third season of "Longing for Life", which was originally a very good publicity for Taoyuan Club, but Xia Ruofei categorically refused at that time, and his attitude was very resolute.

If it weren't for the support of Zhao Yongjun and others, this matter would definitely be no fun.

Gao Jun didn't expect that this time when he came into contact, Xia Ruofei was completely different from what he imagined, he didn't have any arrogance at all, and his attitude was very easy-going, he was so easy to talk to.

Gao Jun then said: "Mr. Xia, there are still some things, we hope to get your company's full support......

Xia Ruofei smiled and said, "Chief Gao is polite! If there is anything we can help, you can just say it directly." ”

"Thank you!" Gao Jun said, "Mr. Xia, that's the case, when we planned the program, we designed a vegetable patch, and the quality of your company's vegetables is well-known, so ...... We have a reluctant request, can you provide some high-quality vegetables to help us transplant into the vegetable patch next to the mushroom house?"

"Longing for Life" is a variety show, naturally it is impossible to plant from small vegetable seedlings like a real rural vegetable garden, after all, the recording cycle of the show is so long, if you start planting from scratch, I am afraid that the vegetables will not be ripe after the end of the show.

In fact, in the first season of the show, there was ripe corn directly in the vegetable field, and the guests picked corn in exchange for ingredients, which even became a major selling point of that episode.

Xia Ruofei fell into a deep groan when he heard this.

Seeing this, Gao Jun hurriedly said: "Mr. Xia, if it's because of the need for confidentiality or other reasons, forget it, you don't have to be embarrassed......

Xia Ruofei smiled slightly, and said: "Director Gao misunderstood, there is nothing difficult about trivial matters, I am thinking about which vegetables are more suitable to provide, after all, the water and soil in the north and the south are different; ”

Gao Jun hurriedly said: "Mr. Xia, we have already built a vegetable greenhouse in advance, and it must be no problem to plant normally!"

Xia Ruofei smiled and nodded when he heard this, and said: "Okay! I agreed to this matter! Mr. Feng, you say hello to Chief Cao, and let him be responsible for coordinating specific matters, and he must fully cooperate to select the best vegetables, and in addition, considering the survival rate, he must prepare more in quantity." ”

Feng Jing also accompanied the reception in the reception room, and immediately said, "Okay, chairman!"

Gao Jun was overjoyed and said: "Thank you, Mr. Xia! You have helped me a lot! With this batch of vegetables, the whole show will be on a higher level! Your company only needs to provide vegetables that are about to ripen, and we will do other things, including transportation!"

"Okay, this matter should be sooner rather than later, today you will send someone to the farm and communicate with Director Cao for details!" Xia Ruofei smiled.

The show is still more than a week before the recording starts, and this vegetable garden must be prepared in advance.

"Yes, yes, yes!" Gao Jun said, then he turned to one of his subordinates and said, "Xiao Liu, you follow up on this matter specifically, and make sure that the vegetable garden is built before shooting!"

"Yes, Director!" Xiao Liu hurriedly got up and replied.

Then Gao Jun put forward some specific needs, including using Taoyuan Dahong robe to entertain guests in the show, and putting jade muscle cream in the bathroom for guests to use, and preparing a small amount of Taoyuan brand iron maple bucket and cordyceps.

These needs are not so much asking for support from Taoyuan as advertising for Taoyuan.

When the show is broadcast, the Taoyuan brand products that can be seen everywhere will appear in the camera from time to time, and the host will randomly implant advertisements, such as when making tea with the guests, it must be said that this is the Taoyuan big red robe;

In addition, there is a vegetable greenhouse named after Taoyuan Company, when the guests go to the greenhouse to plant and pick, they naturally have to thank Taoyuan Company for their friendly sponsorship, and Taoyuan vegetables are now popular all over the country, and they can circle countless fans just by selling their appearance.

It's all excellent publicity.

In fact, this treatment is second only to the title sponsor in the show, and the main sponsor of the title not only has a variety of fixed ads, but also a large number of product placement ads.

In addition, it is estimated that Taoyuan Company's product exposure rate is the highest.

The point is, it's all free.

Feng Jing listened to it on the side, and couldn't help but feel a little excited, and almost cheered.

Regardless of the reputation of Shonan Satellite TV, there is no doubt about the influence of people in the entertainment industry, and the program "Longing for Life" has been tested by the market, and there are a large number of fixed viewers, and there is no need to doubt the advertising effect.

What's more, Xia Ruofei also personally participated in the recording of the first episode, and it will suddenly have a hot topic, as long as the show itself does not die, this third season will definitely be the rhythm of the fire.

For these "helps" of Shonan Satellite TV, Xia Ruofei naturally agreed without hesitation, and instructed Feng Jing on the spot to provide sufficient products in accordance with the needs of Shonan Satellite TV.

Of course, for Shonan Satellite TV, it is not a rewarding effort.

The topicality brought by Xia Ruofei is enough to increase the popularity of the program a lot, although a lot of product placement advertising positions are sacrificed, but at the same time, the hard advertising revenue during the broadcast time of the program can increase a lot.

And aside from the benefits, it can expand the influence of the TV station in the entertainment industry, and more importantly, it can harvest Xia Ruofei's friendship, which is a super value return for Shonan Satellite TV and Gao Jun himself.

So, it's definitely a win-win partnership.