Chapter 605: Rational Marketing

Chen Ran was a little surprised.

On Earth the Voice is on fire around the globe, which he knows.

But the cultural export ability of China in this world is average, and the voice is only in the first season, why are foreign companies coming to the door?

"Which country?"

"Yu Guo's. ”

Chen Ran suddenly realized.

Yu Guo is more peculiar, not to mention variety shows, or even TV series, they are all the same, popular in China, and they will be loved over there.

"They're pretty fast. Chen Ran smiled, this first season hasn't finished yet.

Li Jingxian said: "Their opponents are faster, I heard that they have already imitated our program and started to prepare, and their TV station wants to grab the market with the other party, so they plan to come over first and buy the copyright, and when the other party is ready, they will directly sue in the name of the copyright owner." ”

Chen Ran was slightly stunned, people's speed is really okay, the show is famous in China, but it has only been a long time, and everyone is ready to plagiarize.

Probably knowing Chen Ran's thoughts, Li Jingxian explained the news she heard.

It turns out that there have always been people on Yu Guo's side carrying Huaxia TV's variety shows, and compared with other continents, this side belongs to the same cultural circle, which is easier to accept, and there is not much estrangement.

The voice is popular in China, and it is not weak as Yu Guo's side, so the TV station saw the opportunity and immediately started to do it.

And the stall is small, and what you want is a gimmick, so the preparation speed is not slow.

Many people in Yu Guo are looking forward to the launch of their local voice, and the popularity on the Internet has been high, so the TV station can't sit still, so it asked its companies to quickly contact and buy the copyright first.

As for why "I Am a Singer" was not done......

It's really that the entertainment environment over there is average, and singers don't change from generation to generation like Huaxia, so I can't find so many.

"Boss, do you want to meet anyone?" asked Li Jingxian.

The copyright fee is definitely not much, and now Chen Ran is busy, and he is worried about disturbing him.

Chen Ran pondered for a moment and said: "See, why don't you see? People come from afar, and our Chinese people are hospitable by nature." ”

Li Jingxian didn't make a sound, and she felt that the latter words were a bit fake.

Chen Ran said: "Although the show is broadcast on Rainbow Satellite TV, but the copyright is ours, someone has plagiarized it? You have to go and see it, right, if this doesn't matter? Then other countries really want to keep up? and think we are easy to bully." ”

The licensing fee on Yu Guo's side is definitely not much, the key is not the licensing fee, but someone plagiarism.

If you come over in advance to talk about copyright, you don't care if you have more money or less money? But you do it secretly without saying hello? What is the difference between it and Zhaonan Satellite TV.

And maybe I can take this opportunity to stir it up.

The hype that Chen Ran rejected is the kind of hype that deliberately sets up conflicts in the show to attract attention, like this kind of thing really needs to be dealt with, that's a good thing, and it's not a bad thing to publicize it.

If they can take the opportunity to make some international noise, it will be good for them.

......

Zhang Fanzhi saw Chen Ran explain to himself the reason why he couldn't eat together, and his nose wrinkled.

Originally, the two of them were active, but they had to delay.

She said expressionlessly, "Do you think I seem unreasonable?"

Chen Ran hurriedly shook his head, "That's impossible? Sister Zhizhi has always been generous, and the prime minister can hold the boat in her belly!"

Zhang Fanzhi raised his eyebrows? What kind of strange metaphor is this?

He looked Chen Ran up and down, looked at himself again, and was a little suspicious that Chen Ran was implying that he was fat.

Recently, because I've been busy recording albums, I don't have much time to exercise, and it seems that I've grown a pound or two.

As soon as Chen Ran saw her expression, he immediately knew that she was thinking too much, the old husband and wife, who didn't know who, and hurriedly explained: "I don't mean anything else by saying this, don't look at it, it's all thin like this." ”

Zhang Fanzhi furrowed his brows, "I haven't said anything yet." ”

This is not a self-defeating act, is it?

Chen Ran's face was stunned, and he seemed to react a little too quickly.

"I'm telling you the truth, my parents also said that I should take you to eat more delicious food, and it hurts to look so thin. ”

Hearing Chen Ran's parents, Zhang Fanzhi suddenly said: "It's not thin, it's the standard weight." ”

Chen Ran looked at it, his figure was quite standard, the kind that grew in aesthetics, he was clear about how convex and warped it was, but he was still a little thin.

"I'll go first, and I'll come back tomorrow to bring you something delicious. As he spoke, he squeezed Zhang Fanzhi's little hand.

Ren Xiaoxuan, who has been following her, always feels that Sister Xiyun is different from the company in front of Teacher Chen.

But think about it when she is usually in the company, she is the boss, who dares to talk to her like this.

Even Sister Lin is not so intimate.

Zhang Fanzhi hummed and said: "I'm too busy, don't come back tomorrow, I also want to record a new song." ”

Speaking of this, Chen Ran was curious, "How many songs have you recorded?"

"There are still two songs left. ”

"That's soon, I just happened to have time to come back, and we recorded that song together, and you can teach me when the time comes. Chen Ran said with a smile.

"I'll talk about it when you have time. Zhang Fanzhi nodded.

She is not in a hurry for her new album, and she doesn't have to sell it in its entirety, and it is okay to release it one by one, as long as the company can stand it.

"Then I'll go first. ”

After Chen Ran finished speaking, he pecked Zhang Fanzhi on his mouth.

Seeing this scene, Ren Xiaoxuan hurriedly turned her head, thinking that she was a little blind, she should have gone out a long time ago, why did she eat so much now.

I don't know if Yu Qin was also panicked at the beginning.

But think about it carefully, Yu Qin has a boyfriend for a long time, and now she is ready to get married, what is she supporting!

Zhang Fanzhi is now much thicker-skinned, and he was kissed by Chen Ran, not caring if there was someone next to him, and squeezed out a sound from his nose, "Be careful on the road." ”

After Chen Ran left, Ren Xiaoxuan turned around, but happened to see Zhang Fanzhi pursing his lips.

She thought to herself, is kissing sweet, otherwise it would be so aftertasted?

......

Chen Ran met with the people from Yu Guolai.

Four or five people came, and they had been waiting for a long time.

"I'm sorry to keep you waiting. ”

Chen Ran was full of smiles.

After all, it is an international friend, and you have to pay attention to etiquette.

Chen Ran had actually arrived a long time ago, but he had to know the information.

Li Jingxian gave him the sorted out information and pondered for a while before coming up.

It's not that I deliberately hang people, but I can't talk nonsense.

People are indeed quite sincere, and although they were shocked by the boss's youth and appearance and lost their minds for a moment when they saw Chen, they shook hands with Chen Ran after reacting.

Praise again and again.

From age, talent to appearance, he praised it indiscriminately.

During the conversation, they did not hide too much about the current situation, and made it clear in 1510.

Their opponents are infringing, and because of Yu Guo's own structure, it is very difficult for Chen Ran to defend his rights, and it may even happen that the show is finished and the lawsuit has not yet moved.

Chen Ran read a lot of information just now and knew about Yu Guo's situation, this is a conspiracy, that is, the facts.

And to be honest, even if you win the lawsuit, you can only lose money, and that money is really not enough for the energy spent during this time.

It would be different if Chen Ran gave them the authorization, and when the time came, they would go to the lawsuit to ensure that the other party was properly cleaned up and that Chen Ran and his company would not suffer any losses.

People opened the skylight to say something, and Chen Ran didn't say much.

He really didn't understand these things, so he brought someone with him when he came, and after discussing it for a while, he promised to give the other party a license, but the copyright needs to be renewed every year.

That is, once a year.

The other party's already dark brows, twisted are called ugly, Chen Ran looked at Sister Zhizhi's fair face and frowned slightly, even if he was obviously unhappy, he also felt that the anger of people was pleasing to the eye, but the rough man in front of him was not good, his skin was dark, his eyebrows were thick, and he was uncomfortable to see.

It's no wonder that there are always people on the Internet who have a good appearance, and the three views follow the facial features, who is not a face control these days.

In fact, the people of Yu Guo did not hesitate much.

Time is of the essence.

Yu Guo has three TV stations, one of them, the one that is ready for the voice, and the other is the official TV station, and the biggest competitor is the one who is ready to copy the voice.

If they can't get the authorization for a while here, they will start broadcasting, and it will be a trouble for them.

Just like what they said, it is very troublesome for outsiders to defend their rights, and it is impossible to count on Chen Ran to rectify the other party, the national situation is like this, if they can win the authorization, they can not only destroy the other party's morale, but also increase their own prestige, and so many preparations made in the early stage are to make wedding dresses for them.

The authorization fee is actually quite a lot, and it is converted into Huaxia coins and there are more than one million, which is considered sky-high in Yuguo, but although they feel that the money is painful, they feel that it is worth spending.

After they left, someone asked Chen Ran: "Boss, isn't it more cost-effective to sign for three years at a time?"

Although it is two million in three years, this is the money in hand.

"It's called casting a long line to catch a big fish. Chen Ran smiled.

The Voice must be very popular in Yu Guo, the ratings of the show must not be bad, and the other party has competitors, so it doesn't matter if the price is lower this year, when the other party wants to renew the contract next year, the price will naturally rise.

If the other party has no opponent, it will naturally be cost-effective for two or three years at a time, after all, as they said, Chen Ran can't fight a lawsuit if he goes to Yuguo, and he can't do anything if people really want to infringe.

But it's different if there are competitors, if they come to Chen Ran to buy a license, they won't allow competitors to come?

The others also wanted to understand this, thinking that this boss seemed to be a good person, but in fact, his heart seemed to be quite dark.

In fact, Chen Ran's consideration is not limited to this, if someone from Yu Guo comes over, maybe there will be people from other countries.

If the IP of The Voice has a voice in the world, it will be a lot of money, although he is not a capitalist, he doesn't want to be treated as a stupid.

......

"I didn't expect it, I didn't expect that the show we did would also have someone to introduce it one day. ”

Ye Yuanhua sighed.

China's cultural output has always been inferior to others, most of the time only they go to introduce programs from other countries, and other countries introduce relatively few.

This point may not be obvious to people from other TV stations, but Ye Yuanhua has been working on Zhaonan Satellite TV for so many years before, and his understanding is a little profound.

Zhaonan Satellite TV used to be scolded for 'introducing' foreign programs, sometimes Ye Yuanhua felt a little aggrieved, really, who doesn't want the program they came up with to become popular, and who would want to make a program specifically for infringement?

Now there are also people who come to bring in the shows they do.

Although it was just a Yu Guo, he had a feeling of standing up with his eyebrows raised.

It's kind of comfortable.

Chen Ran was a little embarrassed on the side, to be honest, this show is the same foreign as on the earth.

But he didn't say it, this place is not the earth anymore, the show was taken out by him, and it is normal to be labeled.

He added: "Santo, they mean that they want us to have a press conference, which can be regarded as a fair dose of justice to the media." ”

"This authorization has been signed, and I'm afraid we will regret it. Ye Yuanhua didn't understand.

"That's not for us, it's for people in the country. Chen Ran smiled, the movement of the voice Yu Guo is concerned by many people, if there is suddenly news that Santo and their company signed the voice, the scene is estimated to be very interesting, "Moreover, this is also a good thing for us." ”

Seeing that Ye Yuanhua was puzzled, Chen Ran said again: "When you first heard the news, Director Ye, were you happy?"

"That's natural, although it's just Yu Guo, but someone came to buy our show. ”

"That's it, Director Ye is happy, and others naturally want to see similar news. ”

When Ye Yuanhua heard this, he immediately thought about it.

Chen Ran grinned and said, "Director Ye, didn't you think about hyping it before, but now you have the opportunity." ”

Ye Yuanhua's eyes lit up when he heard this, no, this thing is just right to eliminate the impact of the previous 'shady' incident.

But he had to correct Chen Ran's statement, "We're not hype, but reasonable marketing!"

Indeed, marketing and hype are two different things, just sounding, hype is a little uncomfortable, but marketing is better.

Chen Ran didn't talk to Director Ye about the words, he was happy.

......

During this period of time, except for the hype and publicity of Southern Satellite TV, the rest of the time was calm.

"I Am a Singer" is recording the finals, and I plan to go all out.

And at this time, many media outlets made news.

"The Voice will sign a licensing agreement with a subsidiary of Yuguo Sunflower TV Station to grant the other party the right to use the Voice brand......"

"Surprised, the voice actually signed a sky-high licensing agreement!"

“......”

The title is strong enough, one stuffed and one eye-catching.

No one knows what the sky-high price is, and Chen Ran and they didn't announce the price, but it is enough to use this to attract people to the news.

When the news was released, many people were surprised.

People from other countries even like the voice, come to buy a license and plan to do it themselves?

I've been hearing that Yu Guo likes good voices very much, and even imitates one like it, but now it seems to be true?

"Amazing, this is a fire abroad, right?"

"Do you know now? Not only Yu Guo, I am in the chess country, but the Internet is also full of news about The Voice, people here like The Voice very much, and many people have heard that The Voice is not xenophobic, and foreigners can also participate in the show, and they plan to participate in the show next year. ”

“......”

Originally, this matter actually couldn't be spread, after all, signing an authorization has nothing to do with netizens.

can't stand the program team to buy hot searches!