Chapter 7: Is Selling Toys Wrong?

Director Tao finally won the first round of TV platform broadcast rights of "Fire Boy King", and promised to arrange the evening prime time broadcast as soon as possible, Director Tao was extremely enthusiastic to keep Meng Lang to visit the TV station.

Meng Langwan refused Director Tao's invitation, and after leaving Jiangchuan TV, he took the latest flight to Zhonghai non-stop.

Zhonghai, Shangjing, Xiangnan, Pengcheng......

Meng Lang, who traveled all over the country in one go, reached a broadcast authorization agreement with 12 provincial TV stations.

Among the 12 TV stations, five promised to broadcast "Fire Boys" on the "comprehensive" channel with a wider audience, and the remaining seven TV stations were all broadcast on children's channels.

When he was busy negotiating the cooperation in the broadcast of "Fire Boy King", in the film and television industry, a strong news soon came out.

"There is a fool rich second generation who invested tens of millions of dollars to shoot a TV series and gave it to the TV station for free......"

"Is it really fake? And this kind of fool? Is his family's money blown by the wind?"

"It's hard to say whether the money is blowing in the wind, and what is the quality of the TV series filmed?"

"I've asked someone to inquire, it's a bad movie! It's a bad movie! It's still a special film!"

"Tokusatsu films? So old-fashioned genre films are still being tried?"

"How else to say that this man is a fool!"

The discussion in the circle has not affected Meng Lang for the time being, probably because he is new to the circle and has not yet contacted any insiders.

But soon, this wave of discussion in the circle soon spread to the Internet.

First of all, a well-known domestic director of "Chinese New Year films" bombarded the excessive remuneration of actors in the circle on Weibo, which led to the increase in production costs, but the quality of the finished film could not keep up with the cost.

Then "boom" and "boom", the director, nicknamed "Little Cannon", directly pointed out the key, saying that the root of all problems lies in the influx of hot money from capital, which has brought too much bubble to the film and television industry.

Speaking of this, the director complained: "Is the influx of capital a good thing? Many people have told me that investors are generous, and there is no need to be tied down in making movies." But I thought, this investor is happy to give money, but the corresponding actor's salary has also gone up, excluding the rising salary expenditure, isn't it the same as before?"

This man is really disgusting!

The actors in the circle scoffed at the director's speech, and even secretly didn't know how many people scolded this guy. Pork wasn't so expensive before, so why don't you say that the price of pork shouldn't go up?

However, I have to admit that although the director's speech made insiders disdainful, at least it was very popular with netizens.

Netizens have supported Xiaocannon, saying that there have been more and more news about sky-high salaries recently, and the producers have spent all the costs on actors' salaries, so how can there be money to make good films?

Originally, things have developed to this point, and it is just a well-known director's complaining about the increase in actors' salaries.

But Xiao Cannon is not afraid of offending people when he speaks, and even if he mentions capital to invade the film and television industry, he even cited Meng Lang as an example.

"I recently heard about an incident that I thought was quite funny, so I told you about it.

Jiangchuan Nadi, recently established a film and television company. Originally, this was nothing, and the capital invasion was not a matter of a day or two, and it was established when it was established.

But this film and television company is incredible!

What's so bad, people are backed by big capital, and they make a TV series to make the boss happy, not trying to return to their roots. I heard that I finished filming a TV series in three months, and I invested about a few million. After filming, he didn't think about selling it for money, and gave it to the TV station for broadcast.

When I heard this, I really felt sad for those peers in the TV industry. Everyone eats this bowl of rice, and naturally cherishes this bowl of rice very much.

This suddenly ran out of a troublemaker, he didn't like this bowl of rice, and he personally cooked a pot of pig food for the guests to eat. If the guest eats the pig food, he will definitely not be satisfied with the pig food, and he will scold his mother, who will he scold? The cook will not eat this bowl of rice, and he will run away after cooking the pig food, and the guest will not find the culprit, so he must not catch other cooks and scold him?"

In the end, the director concluded: "The invasion of capital into the film and television industry has brought about an increase in salaries, and I am opposed to this. Of course, there are good and bad capital, we welcome capital like xx capital, but we don't welcome capital like a certain film and television company in Jiangchuan!"

In the airport waiting room, Meng Lang read the director's meager complaints word for word.

Regarding his speech, Meng Lang did not say that he fully agreed, at least part of his views were agreed.

But Meng Lang was speechless about his behavior of erecting himself as a villain and vicious capital.

A filmmaker, why do you scare me for filming a special effects series?

And that's a metaphor!

"The Fire Boy King" is indeed inferior to those annual dramas in terms of quality, after all, the cost and positioning are here.

But no matter how you say it, it can't be said to be pig food, right?

"Fire Boy King" is a special drama for children to see, wrapped in a "TV drama shell", but actually a "toy advertisement".

Since it's for children, it's a good level.

Is "The Legend of Zhen Huan" good-looking? good-looking!

But do kids like it? No!

That's the difference between the two!

Meng Lang analyzed that most of the directors who fired on Weibo didn't even know what kind of drama "Fire Boy King" was, and they mentioned it purely for venting.

At the beginning of the filming of "Fire Boy King", Meng Lang never thought about selling the broadcast rights, a well-packaged "yo-yo advertisement", it would be good to broadcast it on the TV station without sticking the money, how could he expect to sell the broadcast rights to recover the cost.

I don't know what's wrong with the world!

Meng Lang thought about it for a long time and still couldn't figure it out, obviously the copyright protection mechanism of all countries in the world is very perfect, and pirated fakes have been hit hard and disappeared.

In this case, the film and television derivatives industry can at least become a major source of income, if not to mention a wave of leapfrog development.

But the problem is that he searched in the search engine of this world for a long time, and he didn't find that anyone in this world had engaged in the development route of "film and television + toys".

There is no more Aofei animation in China...... Hasbro has become a cosmetics company, and Disney seems to have never existed......

There is indeed a film and television IP derivatives industry! There are indeed film and television IP toys for sale......

But the problem is that the development of film and television IP derivatives in this world focuses on "complete" rather than "single"!

In other words, for a popular film and television work, there may be toys, novels of the same name, games, clothing, mobile phone cases, and other products on the market, but these are all developed incidentally.

No one thought that I was going to make a TV series/movie specifically for the purpose of selling toys (derivatives). Most of them develop some derivatives after making a TV series/movie.

Depending on the starting point, the final result will naturally be different.