Xiao Kong said: "As a participant in a show, we should clearly feel that today's show is more successful than ever. In the past, it was good to have ten or eight listeners on the phone per episode, but today, it's at least tripled.

Xiao Zhao's way of communication is not like hosting a show, but more like talking to old friends, making listeners more eager to tell, and the radio host came up with two original songs that no one else has. ”

Fan Yang took a note with a few numbers written on it, shook it, and said in a brisk tone: "The data came out tonight, I'll give you a brief explanation."

During the broadcast time of our program, the average listening rate of the radio station is 0.13%, and the highest market share of our program is 9.2%, with a market share of 8.5%. This isn't the highest in our show career, but it's the second highest this year. ”

Although we announced in advance that there will be a mystery guest. But we released the pigeons, not to mention, even the host was changed.

This kind of behavior has the potential to make loyal listeners feel cheated, but the show did at the beginning of the broadcast, but then the listeners have steadily increased.

If we keep this momentum going, we will definitely be in the top three in the same period. Maybe we can also use this to convince the station leaders to switch our program back to prime time. ”

Average listening rate, as well as market share, is a measure of data within the broadcast industry.

It's like the ratings of a TV series vs. the share of viewership.

The algorithm of ratings vs. viewership share is simple and many people may be aware of it.

For example, if there are 100 viewers who can afford to watch TV, but only 15 people are watching TV when they turn on the TV, and one of them is watching a certain program, the rating is 1% (1/100*100%=1%).

In the same way, the viewership share is 1/15, which is 6.7% (1/15*100%=6.7%).

Unlike ratings, which generally refer to data in more than 50 larger cities across the country, radio generally refers to the listening rate within the coverage of the signal due to the limitation of the mode of transmission.

For example, "Your Moon My Heart" is a radio program under Lianjia Broadcasting, which is a subsidiary of Jingjing People's Broadcasting.

Therefore, the listening rate and occupancy of "Your Moon and My Heart" refer to the data of the Peijing area and some areas around the Peijing area (Hecheng, Jinmen, Shandong, Liaozhan) and so on.

The official interpretation of average listening rate is the number of listeners who reach an average of 15 minutes (30 minutes) over a given time period as a percentage of potential viewers.

The breakdown can be divided into the average listening rate of all the radio stations under the radio station (Beijing People's Broadcasting), and the market share of "Your Moon and My Heart" under the radio station (Lianjia Radio) in the same radio frequency band.

Potential listeners are generally those over the age of six who have the ability to listen to radio within the coverage area of the station.

Talking to radio listeners (or actively or passively listening to the radio) is an important indicator of the value of a radio program.

According to the calculation of 60% of the total number of radio listeners, there are 2000W people in the Beijing area, and the number of radio listeners is 1200W, and the listening rate of 0.13% represents the frequency of 1.6W people who are listening to the people's radio in Pingjing.

The 9.2% market share refers to the data of Lianjia Broadcasting among the active radio stations under the Peking People's Broadcasting Group, which means that the listeners of the program "Your Moon My Heart" were 1,400 people at the highest moment.

The average 8.5% figure shows that listeners are highly loyal.

(The popularity of a radio program depends on the program arrival rate, listener loyalty, listener arrival scale and other data.) ）

The average listening rate and market share are generally only for radio stations, so for ease of understanding, this is considered as program data. )

Less than 1,500 people listened to the radio, which seems to be a very shabby number.

But if you consider that the audience for broadcasting itself is pitiful, plus in the middle of the night.

You'll find out that actually... It's really miserable.

This data is not ranked at all in the radio programs of the same period, but for "Your Moon My Heart", which used to barely get enough viewers for the hotline, today is really commemorative.

This is especially true for producer Fan Yang, who almost opened the skylight.

A barely passable result is not the reason why he is so happy, but also because he has found a weapon to rejuvenate the show.

If film is the art of the director, and drama is the art of the actor, then radio is the art of hosting.

The only problem is that the original host will not be willing to hand over the presiding throne when he returns ten days later.

and Zhao Punctuality's status as an intern.

It's a question, but it shouldn't be considered tonight, there is only one theme for tonight, and that is to celebrate.

Fan Yang, who waved his big hand, said: "Sanweiju next door, I have booked a table, is there anyone going?"

"I'll go. ”

"I'll go too. ”

“➕1。 Xiao Kong, Du Tao and Xiaomei glanced at each other, and tacitly chose to cater to each other.

Although they are all tired and tired, Fan Yang is their superior, and how can they not listen to what their superiors say.

Especially when the superior is obviously happy, you pour cold water = lack of workplace experience = looking for death.

"I'll go ⊙∀⊙!" Zhao Shoushi, who slapped his forehead, complained: "I just want to go back to sleep, and whoever of you likes to go." ”

Zhao Punctuality, who waved his hand and didn't say goodbye, turned around and left directly.

Who would have thought that Fan Yang strode to his side and grabbed his arm: "Tonight is for you to celebrate the protagonist, if you don't go, what's the point." ”

"Let's do it another day, brother is really tired today. ”

"Hehe, I knew that your kid was holding back the fire in his heart, don't worry, my brother has his own arrangements tonight. ”

Fan Yang, who gave a thumbs up to Zhao Punctuary, smiled with a smile that I understand you: "Sanweiju is next to Elysium, I will book a box for you, and I am calling two new singing girls." As soon as you close the door, all the lakes and seas are yours.

If you take out what you just said, maybe someone will follow you to do your r/bq. ”

???? Zhao Punctual looked confused, buddy is just tired and wants to sleep literally.

I really didn't imply that you meant it.

Zhao Punchou was about to refute Fan Yang, who was running the train with his mouth full, when he heard Xiaomei behind him ask, "Boss, what is r/bq?"

"Ahem, ahem. Fan Yang, who was stopped by Xiaomei's words, realized that he was driving too loudly.

He forcibly explained: "R/BQ is an acronym that can't be provoked, and it is generally used to admire the new boss when he looks up to him, I mean punctuality, maybe you can meet a fan of your own." Then develop a pure super-friendship without any impurities. ”

"Really?" Xiaomei looked a little unconvinced.

"Yes, exactly. Zhao Punctual hurriedly affirmed that he had terminated this topic.