In mid-June, the controlled Yamaga Group finally declared bankruptcy due to insolvency. Look at 'Mao's line, Chinese, and net

The collapse of the mountain deer is a strong man who broke his wrist and removed the tumor; but the crisis caused by it is also a huge blow to China's dairy industry, which is estimated to lose more than 60 billion yuan this year, and the indirect losses are even more immeasurable.

After the incident, a large amount of fresh milk was left unattended, and dairy farmers poured milk, killed cows, and left the scene in disgrace; more dairy companies involved were either eliminated or entered a period of pain.

Where you fall, you get up.

Chinese dairy people have begun to realize that quality is the lifeline of dairy development, and milk source is the lifeline to ensure the quality of dairy industry.

At the same time, the issue of milk source has also become the focus of attention of the government and the public, especially Jiagu Dairy, which has shone in the poisoned milk incident because of its own milk source, as a demonstration, and some dairy production giants have also put forward the "10,000-head ranch" plan.

Mengniu claims to have invested 6 billion yuan in the next 3 to 5 years to build about 20 super-large-scale 10,000-head dairy cow pastures; Yili plans to add 20 new pastures under the "dairy cooperative" model by the end of 09; Shengyuan also plans to build 20,000 adult dairy cow pastures and 20 livestock farm-type dairy cow bases in 3 to 5 years......

But these are destined to be just slogans for now – at least until they get out of the throes of the season, these dairy giants simply don't have the energy to build large farms.

What's more, large ranches are not for everyone. Wantou Ranch requires a large amount of capital, covers a large area, has higher requirements for technical management, has great pressure on environmental protection, and increases the risk of epidemic prevention.

Even most of these dairy giants have little experience in farming 10,000 cows. The state only encourages the moderate development of large-scale dairy farming, especially the development of medium-sized pastures of 1000~3000 heads, which can not only improve the degree of scale, accumulate experience, but also reduce risks.

But for Jiagu Dairy, which has played Wantou Ranch well, these restrictions do not exist.

When other dairy giants were still licking their wounds and recovering their vitality, Jiagu Dairy joined hands with Jiagu Agriculture and Animal Husbandry to launch a new round of "10,000 Heads Ranch Expansion Plan" non-stop.

Pasture dairy farming is a capital-intensive, land-intensive industry, which requires abundant capital and surrounding land to produce high-quality green and roughage. Look at 'Mao's line, Chinese, and net

However, Jiagu Dairy, which is currently the benchmark of China's dairy industry, has received support that outsiders cannot imagine.

At the local level, the construction of Jiagu Dairy can be supported by government supporting policies and bank funds, and in the central government, Jiagu Dairy can enjoy financial discounts on loans, which is the best treatment among all dairy enterprises in China......

Therefore, there is no shortage of funds for the development of Jiagu Dairy, and the key work is only to investigate the suitable site selection of large-scale pastures, and at the same time increase the construction of excellent field managers, veterinarians, nutritionists and other technical teams.

The inspection team of Jiagu Dairy and Jiagu Agriculture and Animal Husbandry went to the Quartet again to inspect the ranch site selection under the warm welcome of the local government.

......

Before the results of the first round of inspection were fed back, Jiagu Dairy ushered in an uninvited guest.

Paul, the owner of an organic food company in Germany, came to Jiagu Dairy to seek cooperation.

To be honest, this surprised Qi Zheng and Yang Ye.

You must know that the outbreak of the melamine incident caused the originally vibrant Chinese dairy industry to collapse overnight. Not only has the dairy industry itself suffered a Waterloo, but the reputation of China's made-in food has also plummeted internationally.

According to media reports, the chocolate and biscuit shelves of some American supermarkets even have the prominent words chafree written on them, that is, "China-free-free".

Even if Jiagu Dairy won the World Food Quality Award, it can only be said that it has saved a trace of dignity, but Chinese dairy products are definitely not welcomed abroad.

Seeing this, Paul took the initiative to explain that the reason is that Jiagu Dairy's milk powder has won the special gold medal of the World Food Quality Evaluation Conference, which means that Jiagu Dairy's products meet or even exceed the quality standards recognized by Germany.

On top of that, Paul's company found that Jiagu Dairy's dairy products were superior in quality to organic milk from Germany, so he had a strong intention to cooperate.

Qi Zheng and Yang Ye were stunned.

Yang Ye asked, "So, Mr. Paul, do you want to import our products when you say cooperation?"

Paul replied, "Yes, that's one of the things we want to work with." ”

Yang Ye was embarrassed and said, "Mr. Paul, I'm sorry. To tell you the truth, because of the current food safety crisis in our country, our company's products should give priority to meeting domestic demand, and exports are not within our consideration for the time being. ”

Paul was surprised when he heard this, just now he had already said that Jiagu Dairy's products could be sold at a higher price in Germany, but he didn't expect Yang Ye to refuse without even thinking about it.

Yang Ye's reasons made him have some respect, but more than that, he was unwilling.

In fact, there are some things he didn't say - as we all know, Germany's chemical technology is second to none in the world, and in the testing of Jiagu Dairy's products, German experts found that it contains some "specific factors", it is difficult to say the specific ingredients, but it is extremely beneficial to human health.

Paul is keenly aware of the value, others still look down on Chinese dairy companies because of their usual arrogance, but he took the lead in finding Jiagu Dairy, but he didn't expect to be stuck in Jiagu Dairy's non-cooperation - in his opinion, it is absolutely easy to enter the German market and make more money.

But Yang Ye was unmoved, and Paul tried to persuade Qi Zheng instead, but Qi Zheng refused even more simply: "Mr. Paul, it is our responsibility to support our compatriots in difficult times!"

Paul looked at the two of them with a firm attitude, pursed his lips, and said, "Okay, in that case, let's talk about the other side of the cooperation - how about we cooperate in Germany to build organic farms?"

Paul said that Germans are very fond of healthy and green organic food, and their per capita consumption of organic food is among the highest in Europe. However, the demand for organic food produced in Germany is far from satisfying its needs, and a large number of organic foods are imported from Austria, Israel and Egypt every year.

"I also visited your farm and found that your farm has formed an ecological circle that can be certified as an organic farm in Germany with a little adjustment. We can replicate such pastures in Germany......"

That's what he wants most about collaboration.

You know, the cost of organic food production has always been relatively high, but the large-scale production of products like Jiagu Dairy has reached the standard of organic food, which undoubtedly surprised him - take dairy farming as an example, large-scale breeding means an increase in the risk of epidemic prevention, and the increase in risk means that vaccines or antibiotics are needed, and it is difficult to meet the organic standard.

In his opinion, Jiagu Dairy has probably mastered a certain amount of technology for the large-scale production of organic food.

"In Germany, the federal government subsidizes 500,600 euros per hectare of land for ecological farming and pasture every year to encourage organic production, and preferential interest rates are available in banks when building organic farms or ranches...... "Paul gushes about the benefits of the partnership.

But no matter how beautiful he said, after Qi Zheng and Yang Ye glanced at each other, they both politely declined his invitation to cooperate.

In Yang Ye's view, the pattern of the dairy market in Germany and even in Europe has been determined. Unless it is acquired, Jiagu Dairy can only make a small fuss - China is the foundation of Jiagu Dairy, and even the huge domestic market is enough to support two world-class dairy enterprises.

If you don't occupy the emerging markets with rapid development in China, and run out of the mature markets that are rigidly stereotyped, are you stupid?

In Qi Zheng's view, without the Spirit Array, the so-called large-scale "organic" farming is a joke. However, isn't it fragrant that the Spirit Array is supplemented by the high-quality products produced and gives priority to taking care of the compatriots? It is not that it does not make money, and money is always inexhaustible.

Whatever the reason, both of them are not interested in building a large ranch in Europe - when Jiagu Dairy truly becomes a world-class giant, they may have ideas, but for now, go aside.

Paul tried his best to convince the two of them, so he had to leave in a huff.

Looking at Paul's unwilling back, Yang Ye joked, "Germans are still very wealthy and advocate organic food, so we have rejected an opportunity to go abroad......

Qi Zheng's face turned straight and said, "Go abroad, Jiagu Dairy should go abroad, but the direction should be on the other side." ”

......