Chapter 879: The Road to International Development, Entering the Netherlands! Five
COFCO has always been a behemoth in the grain and oil market, and its operation in the production and sales channels of agricultural products is like a net spread out, and it is deeply rooted.
After all, COFCO was established in the last century, and now it has been accumulated for half a century.
And the Northeast is a super base camp of COFCO.
Although COFCO began to control the market from Yanjing, its productivity in the early years has always been in the black soil of Northeast China, where they have experienced countless wastelands.
Northeast grain and oil can only be COFCO's little brother.
However, the little brother of Northeast Grain and Oil may not be willing to follow COFCO all the time, as the master of Northeast China, they have long been willing to resist COFCO, which occupies the Northeast grain and oil market all year round.
At the beginning, Northeast Grains and Oils suddenly crossed regions, and now it is cooperating with Jiangshan Grains and Oils, a local enterprise in Northwest China, in order to use foreign aid to reach a point of confrontation with COFCO.
In recent years, Northeast Grain and Oil has not cast a net less, and they all hope to bring in more people to come to the Northeast to fight against COFCO's monopoly and hegemony.
Jiangshan grain and oil did not disappoint Northeast grain and oil.
Jiangshan Grain and Oil experienced a shortage of funds at the beginning, introduced the funds of Northeast Grain and Oil, and had enough capital layout, and rose at the speed of rockets in the past two years.
Now it is already a hot grain and oil upstart in China.
The share of Northeast grain and oil in the Northeast market is increasingly eroding, so they urgently want to test the heritage of COFCO, and it is best to drive COFCO out of Northeast China.
Therefore, they introduced Jiangshan Grain and Oil into the Northeast market, and Jiangshan Grain and Oil also hopes to occupy COFCO's market share in the Northeast market, if this battle is won, they are a win-win situation.
Jiangshan grain and oil have money and productivity, and Northeast grain and oil have transportation channels and sales channels.
The two can be regarded as a strong combination.
At the beginning, they were caught off guard by COFCO, but they were able to gain a little upper hand, and several cities in a row occupied COFCO's market share.
But in the end, they still underestimate the heritage of COFCO after all.
COFCO's response was not slow, but it was a little light at first, thinking that it was just Northeast Grain and Oil making trouble, so it didn't care too much, so it suffered a lot of losses.
But since they reacted and knew that their opponent was Jiangshan Grain and Oil, they began to exert their strength and did their best to snipe Jiangshan Grain and Oil in the Northeast grain and oil market.
Zhonglang has always been COFCO, this is a giant grain and oil company, if it were not for the coercion of this market battle, they may not have burst their confidence.
At the beginning of COFCO's efforts, the two major enterprises of Jiangshan Grain and Oil and Northeast Grain and Oil only gained a foothold in the market in Northeast China, but collapsed all of a sudden.
Their market share began to shrink constantly.
Originally, this could have evolved into a protracted battle, and it could be fought slowly, but COFCO was unwilling, they didn't want to drink the hearty stalemate.
Therefore, in the end, COFCO made a move to break the surface, put away the grain from other warehouses, and then concentrated the grain in the Shenliao market, as a result, the Northeast grain and oil and Jiangshan grain and oil were not fully prepared, and the transportation channels were blocked, and finally caused a shortage of goods.
The market is hot, no matter how good you advertise, once out of stock, it will quickly give consumers a feeling of unreliability, and the market jointly developed by Jiangshan Grain and Oil and Northeast Grain and Oil will quickly collapse.
COFCO made persistent efforts and used the funds obtained from the market to quickly start a counterattack against Jiangshanlai Grain and Oil, and even burned the war to the northwest.
This led to the complete abandonment of the Northeast market and the withdrawal of Jiangshan Grain and Oil, and this business war ended with the rout of Jiangshan and Northeast Grain and Oil, and it was difficult to save.
For Jiangshan grain and oil, this can be regarded as a big defeat over the years, which has always been invincible, and the failure of this battle made Song Jiang quickly begin to adjust.
。 In this battle, the grain can be regarded as using its strength to tell the grain and oil that the upstart is the upstart, don't think about challenging the old-timers, you may not be qualified.
The battle of Song Jiang was lost tragically, even if it was to bear the losses together with the Northeast grain and oil, at least it would lose more than 100 million yuan, and the most important thing was that the Northeast market had no foothold at all.
So he's been a little resentful.
"Brother, I advise you to take it easy recently, don't always want to challenge COFCO, COFCO seems to have some momentum of decline, but after years of accumulation, it is already a big family and a lot of money, and it may not be something we can handle!"
Song Shan reminded: "If we are good at the away game, such as the local battlefields in the northwest, you can fight with them with all kinds of relationships, even if you lose, it's not a big deal, at most it's just to accumulate experience, but don't be mad in other people's hometowns, otherwise you don't know how to die!"
"I've suffered a loss, don't I know the terrible grain and oil of the country, to be honest, I used to have the opportunity to fight for the grain and oil, but now, the gap is too big!"
Song Jiang sighed slightly.
If you haven't tried, you don't know the distance.
When the development of Jiangshan grain and oil is getting better and better, even the person at the helm will have some self-confidence that people can't say.
From top to bottom, there is a lot of pride.
But after this battle, Song Jiang directly scolded everyone, and some of the arrogance before was all of a sudden, and the employees of Jiangshan Grain and Oil became much more pragmatic.
"Just be afraid!"
When Song Shan heard this, he just smiled, the boss is a stubborn person, but he is also a person who is willing to gamble and lose, he is not a person who can't afford to lose, even if he loses, he still has a chance to get up, but he doesn't need to worry about his mood at this moment, so Song Shan's words are somewhat yin and yang.
He said with a dark smile: "Boss, do you know that what you are facing in the market is COFCO, people are the big brother of Huaguo grain and oil, don't say that you are afraid of him, do grain and oil and agriculture, in China, there is no fear of COFCO, so there is no shame in being afraid, it is not good to say, your country has developed from 97 to now, but just a few years, the accumulation is deep enough, but this heritage, not to mention wanting to be comparable to COFCO, even if you can write a provincial-level grain and oil enterprise on a par, there is a lack of confidence!" ”
Since its establishment in 97, Jiangshan Grain and Oil has always been based on rapid development, so the rapid development of economic development, especially the market share, through vigorous investment in publicity and other means, should be able to establish some brand effect.
However, the market share of grain and oil is not just to occupy it, but also to learn to operate, but to stabilize.
The pace of Jiangshan grain and oil is running too fast, so there has not been enough time to stop and see, and there is not enough time to turn the market into profits, so naturally it will suffer a big loss.
"You're right!"
Song Jiang scratched his head, sighed, responded in a low voice, and said: "Although I can figure it out, I am just a little unwilling in my heart, I originally wanted to show my strength, but I was beaten into a dog, and I was unhappy in my heart!"
This time to enter the northeast, itself is to give COFCO a dismount, if you can enter the northwest, I dare to break into your base camp to play.
But I didn't expect that COFCO's reaction and ability were so strong, and they were defeated at once.
"Even if it's upset, you have to hide!"
Song Shan glanced at him, pursed his lips, and said: "When it's time to cooperate, we still have to cooperate, we are businessmen, we have to look at interests, we can't be hypocritical, there is a sentence you have heard, a person who can't afford to lose, can't make money, doing business, is to make money, without those too noble feelings!"
"Makes sense!"
When Song Jiang heard this, he couldn't help but respond.
The more he has been in this business world for too long, the more he feels the coldness of this business world, and the atmosphere above the etiquette seems to be enveloping him.
Song Shan's words made him feel a little empathetic.
After the two chatted for a while.
Song Jiang began to think about the matter of cooperation, he pondered for a long time, and then said in a low voice: "But no matter what, cooperation is fine, as long as there are interests, I can at least explain to Jiangshan Grain and Oil, but for the preliminary preparations for cooperating with COFCO to participate in the soybean battlefield, this matter is too big, I really can't reply to you for a while, after all, this single battle, and even lost, for Jiangshan, it is too terrible, this time we lost a lot of projects, and it is difficult to turn over even within two years!"
"There is no risk, there is no benefit, although the soybean battlefield is a war to defend soybeans, but once we succeed, we can also get a lot of benefits, so think about it!"
Song Shan didn't expect Song Jiang to figure it out all at once, Song Shan was responsible, if the truth was really as Song Shan said, he was indeed after, then he would not hesitate to camp.
In fact, you can't blame Song Jiang for not agreeing to come down to Song Shan, in the end, Song Jiang didn't come back with those painful memories in the future like him, so he didn't have much interest in this thing that hadn't happened yet.
"You said there are two things in total, what else is there besides this matter?" Song Jiang didn't want to continue chatting on this topic, so he diverted the topic.
"The second thing I did when I came to Xijing was to prepare, to chat with Meng Chengfei!"
Song Shan said softly: "So the second thing is that I want to ask you to contribute and help together, Fengsheng Agriculture will cooperate with Huating Agriculture, Huanong Development, and more than ten agricultural product enterprises to directly acquire BAT Agriculture in the Netherlands and enter the Netherlands!"
Song Shan's voice was soft, but very firm.
"I'm too weak alone, as for others, I may not be able to trust them all, if Jiangshan Grain and Oil comes forward, you make a move, I am the most assured, the least funds are safe!"
Song Shan is actually a person who doesn't have much sense of security, so he has always been very careful in doing things.
Even for Hua Zhenbang and Lei Tianyi, they will keep a hand.
But only in front of Song Jiang, he doesn't need to take precautions, if Song Jiang pits him, then he will accept his fate, and it's a big deal to die again.
So if Song Jiang could come forward and guard the backyard for him, he would dare to fight.
"I have mortgaged a lot of things, borrowed 500 million US dollars, and now I have only made up half of it, and the funds are still relatively tight, but I have made an appointment with the leaders of the Agricultural Bank of China and the people of Huanong Development Bank, and the funds should be able to solve it!"
Song Shan said: "But I still hope that Jiangshan Grain and Oil will participate, although the capital flow of Jiangshan Grain and Oil is not very rich, but I know that if you are interested in the project, there is still a way to come up with some of the funds!"
"I won't hide this from you, Jiangshan does have some funds pressing, but this is life-saving money, and it is easy and impossible to mobilize!"
Song Jiang thought about it and said in a low voice.
"Although BAT agriculture is mainly planted, it still has strength in the grain and oil market, if it can enter the Netherlands, this will speed up the development of abundance and the country!"
Song Shan said in a low voice: "In a nutshell, the acquisition of BAT is good for all of us!"
"The advantage is that you need to dismiss it with your life!"
Song Jiang sighed: "To be honest, I'm not very in favor of lighting fires everywhere!"
"You mean, Jiangshan Grain and Oil doesn't want to participate because they can't take this risk?" Song Shan frowned slightly.
Song Jiang may not be willing to participate, he knows it, but he is still confident that he can let Song Jiang participate, after all, this matter, as long as he wins, it is a win-win situation.
"To be honest, we are not afraid of risks, over the years, we have experienced these risks in this way, and it is just a big deal to go bankrupt and liquidate!"
Song Jiang analyzed: "But first of all, BAT agriculture is not simple, I have also understood, this is a large enterprise with more than 10 billion US dollars, and it will definitely not be so easy to acquire BAT, but once it is trapped in it, my funds cannot be entered, and there is no way to return, I will suffer a loss!"
"We have to take a long-term view when doing things!"
Song Shan smiled: "Boss, do you know how far the transnational group is from the country?"
"This?"
Song Jiang twisted Lian a little bitterly, and said, "I don't have such ambitions!"
"Many things are like sailing against the current, if you don't advance, you will retreat!" Song Shan said coldly: "Jiangshan grain and oil has indeed developed well over the years, but as long as you stop and do not continue to progress, it is equivalent to regression, and even like a flash in the pan, after a bright mistake, it will perish!"
The development and abundance of grain and oil in the country are different, but the business is like this, and everything is inseparable.
"According to what you say, if we want to gain a foothold, do we still have to seize the international market!" Song Jiang frowned slightly.
"China is about to join the WTO, do you know this?"
"Chinese people know it!"
"Then you understand that once we join the WTO, how will our Chinese businessmen change, and how many dangers our Chinese trade will face, many people only see a good life, but but!"
Song Shan said in a low voice: "The entry of foreign capital has become a fact, if you don't have an international market, can you beat others!"
"This?"
Song Jiang hesitated.