Chapter 946 IP Authorization

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The name Nexus is derived from the English word "Nexus" and has the meaning of "bond".

What is a bond?

One explanation is that Nexus acts as the central link, connecting and revitalizing the entire N-plan.

And another explanation is......

Light is the bond!

The fittest people pass on the "light" like a relay race. The prospective brother who starts first may not be able to cross the finish line.

So, he fell!

He wasn't the first fittest to fall, and he wasn't the last.

20 episodes, 15 episodes, 10 episodes...... To paraphrase a football saying: time is running out for the fittest!

Noah's awakening is imminent.

When the dark Zaki appeared, and the always sane Simon Nagi was blinded by hatred, and the light was about to be swallowed up by the darkness, Noah finally appeared.

Transformer, Gu Yihui!

This is also in line with the audience's psychological expectations.

From the very beginning, they felt that Gu Yihui was not a simple kid, and he would definitely become the successor of "Brother Prospective" in the future.

The reason is simple......

This kid ranks first in the "Credits" at the end of the film, a proper "male number one"!

It's not too late.

There are still five episodes left on TV, and Noah is on the stage at this time, and everyone can still enjoy the posture after "awakening".

But Gu Yihui is really melon skin......

After dealing with Zaki, he never changed Noah again. Seeing that there is not much left in the series, the audience is in a hurry.

Will you play?

You can all turn into Noah, and you can use Nexus to fight monsters, can you have some interest?

What's more......

After Zaki's battle, the xenobiotic became weaker and weaker. Sometimes Gu Yihui doesn't need to transform, and the night attack team directly solves it with one shot.

This is not normal!

According to the "tokusatsu logic", after the protagonist masters the "ultimate form", the weird monsters that appear on the stage will only get stronger and stronger, how can they become weaker?

If something goes wrong, something must be wrong!

In this strange atmosphere, the "Ishihori" team members who disappeared with Zaki appear, and the dark Lucifer attacks......

As an Ultraman TV drama, it is also the first work launched by Yan Tao after taking over the series, and the audience is very satisfied with the performance of "Nexus".

At least, there are no slots.

Probably the only problem is that the plot is too depressing and dark, and it is not very likable to the youth group.

But that's not a serious problem!

It's true that teenagers don't like this kind of oppressive plot, but that doesn't mean they don't like Nexus and don't like Noah.

In fact......

The imps love Noah!

Since the broadcast of "Ultraman Nexus", there has always been a little ghost who takes Noah to PK with other Ultramans and has a lot of fun.

Meng Lang looked at the thief speechless.

Whether it's Nexus or Noah, the worldview system is completely independent, is it interesting for Qin Qiong to fight Guan Gong?

Of course, he won't stop it.

Although "Obio" is naïve and brainless, this is the freedom of the audience, as long as it does not prevent PD from making money, he is too lazy to care.

When it comes to making money......

Not so good this year!

The knight next door, since the launch of works such as Dragoon, AgitΩ and 555, opened up the "drive and accessories" industry chain, the revenue has skyrocketed like chicken blood.

Let's not talk about Super Sentai anymore!

This is the PD North American Branch's "Dinghai Shen Needle" level work, don't look at Kent silently, in fact, he made a fortune and laughed happily.

The same goes for the European division!

The triple hit of Teletubbies, Garden Babies and SpongeBob SquarePants has completely established the status of "Kindergarten Principal" of PD Europe.

On the other hand, the headquarters of Huaxia......

In the past, the headquarters was "riding the dust", and the overseas branches only coveted the share of "eating ashes".

Fortunately, the overseas branch is trying to catch up, and the Huaxia headquarters is still standing still, and the performance has hardly grown.

Mitsumi, you say?

This one is really fierce!

But the problem is that the revenue growth brought by Guangmei can only wipe out the declining share of IP revenue such as "yo-yo", "gyro" and "four-wheel drive".

Alienated Girl 2?

Pull it down!

You can only make a small profit selling figurines, but can you expect to make a lot of money?

Nava, the Armored Warrior, has earned!

The question is, how long has it been since Nava ended? How long can toy sales continue if this popularity is declining so fast?

Ultraman?

All the money earned by "Di Dai Gai" last year was smashed into Nexus' Plan N.

The only IP that can be regarded as a "growth point" may be the "Hatsune Miku" launched by PD Technology.

This made Meng Lang very upset.

The emperor stood still, and the overseas vassal kings became bigger and stronger. In the long run, will he still be able to keep the throne?

To this end, he held a special meeting to deliberate.

As the prime minister of the empire, Chen Huan proposed the "Cutting Order". The vassal kings under the empire were required to hand over a certain amount of income every year to replenish the treasury.

Tobe Shangshu Ma Teng strongly objected.

Cutting the feudal domain sounds good, but it touches the core interests of the overseas feudal kings. Once the contradiction intensifies, I am afraid that it is not the princes of the Eighteenth Road who shouted "Qingjun side" and rebelled on the spot.

"Aiqing's words are reasonable!"

Meng Lang also felt that the strategy of cutting the feudal domain was not advisable. He is the Son of Heaven, and he always stretches out his hand to ask the vassal king for money to spend, how ugly is it to spread it?

"What then?"

The prime minister spread his hands and said, "If we don't cut the feudal domain, where will we get the money? Don't forget, we have to build two gardens this year!"

The ministers nodded in unison.

The Black Pig Emperor was extravagant, always diverting money to repair the garden, causing the treasury to run deficits every year. If you want to strengthen the country and enrich the army, where to get money?

"So be it!"

Meng Lang pondered that the core revenue of PD Group comes from toys, and the toys are all produced by "PD Toys", "Lego Toys" and "Lebao Toys".

These three companies produce more than 98% of PD's toy derivatives and contribute more than half of the group's revenue.

Since the performance growth is not strong enough, is it possible to relax the restrictions and license the IP to other companies?

"Isn't that okay?"

Wang Kui chewed melon seeds and said: "IP is licensed to other companies, if they set a cheap price, who will buy our self-produced toys?"

"The pricing power is in our hands!"

"We can stipulate that they can't sell the same product at a lower price than us. ”

"Then they won't do it!"

Chen Huan said curiously: "The same spark prism, the same price, why don't I buy the PD version, but buy the authorized version?"

"The channels are different!"

Meng Lang explained: "Every toy company has different distribution channels. ”

Here's an example!

Based on a toy company in Sichuan Province, the sales channels he has laid in the province are definitely much stronger than PD.

Therefore, they can push the product to the village and town-level commissary, and the PD channel can at most push the product to the supermarket or toy store in the county.

That's the big difference!

Don't underestimate a village-level channel, although the per capita consumption level is not as high as in the city. But the children there also have consumption needs.

Maybe they can't afford to buy a boutique figure that costs hundreds or thousands of dollars, but they can always afford a dozen or dozens of dollars in toys, right?

PD can license a part of the products whose low prices depend on "volume" to companies with "wider channels".

With the appeal of PD's products, no one will buy it.

In this way, they make money, and the PD takes a lot of licensing fees, and there is nothing to lose to themselves.

Win-win good thing!

For example, Xiao Ming lives in a mountainous area, although he longs for toys on TV, but due to factors such as transportation and geography, PD toys cannot be bought around.

If you want to buy it, you can go to the county seat!

After the PD was authorized to a local toy company, their sales channels were laid to the commissary in Xiao Ming's village, and Xiao Ming finally bought the PD toys he had been dreaming of for a long time......

After Meng Lang's explanation, everyone understood this truth.

Now there's a problem!

There are so many IPs under PD, which ones can be authorized and which ones cannot be authorized and need to be exclusive?

"First of all, Ultraman!"

"Low-end transformers and plastic doll products can be licensed! But it should be noted that ENN cannot be licensed!"

The first generation - Eddie can be licensed!

Diegay, Aguru and Nexus are not licensed to other companies for the time being.

It's also a sales strategy!

Raising two fingers, Meng Lang continued: "Outdated IPs such as yo-yos, gyroscopes, and four-wheel drive vehicles can also be appropriately licensed to other companies to produce ......."

All in all!

PD products that can't be sold, and old IPs whose revenue is declining year by year, can release licenses and earn a little licensing fee.

If you can still maintain your popularity and account for a high proportion of PD Group's revenue, you have to hold it in your hands to be an "exclusive monopoly".

The authorization is for a period of three years!

Within three years, if the authorized enterprise is not operating well and cannot generate revenue for the PD, the license will be terminated when the contract expires and another company will try.

Anyway, PD never loses.

With a well-known IP in hand, it is naturally a "business without capital". Just like the "Kitaro" doll produced by Lao Meng back then, PD didn't contribute money or effort, and sat back and enjoyed its achievements.

As for the authorized IP, has anyone bought it?

Naturally, there is!

Moreover, there are quite a few of them.

Since the end of the meeting, PD Group has released the news, and representatives of toy companies from all over the world have come to Jiangchuan one after another.

The attitude is simply amazing!

Whatever Meng Zai says, they do.

Of course, PD's criteria for selecting authorized partner enterprises are not low. Not everyone can get authorization from PD.

There are more than 100 of them!

Meng Lang selected about 100 companies around the world as the first batch of "authorized cooperation" representatives, responsible for the production and sales of "grandson-level" PD toys.

The grandson level is ridiculed by netizens.

They call the toys produced by PD toys "son-level", and the toys produced by Lego and Lebao are called "daughter-level".

Now it's good......

In addition to his son and daughter, PD also got a grandson. The product coverage has been further expanded, and the market area has also been refined.

Of course, it sounds complicated.

In fact, these three PD toys are quite easy to distinguish.

There is a "PD" panda man LOGO on the box, and the manufacturer is the goods of Jiangchuan Pengda Toys, which must be the son version.

The manufacturer is "Lego" or "Lebao", and the packaging box is printed with "Lego" and "Lebao" LOGO, which is naturally a pro-daughter version.

The manufacturer is not a PD toy, nor is it Lebao or Lego, and there is no product with these three logos on the box, so it can only be a grandson.

Generations belong to generations!

No matter which one it is, the toys produced must be genuine, and there will not be much difference in price and craftsmanship.

But consumers are not stupid!

With the same amount of money, isn't it good to buy the PD version? I really can't buy it, and the LEGO Lebao version is also acceptable, so why buy the "authorized version"?

So, a lot of people don't understand.

What is the point of PD engaging in this authorized version? Unless the authorized version is much cheaper than the PD version, who will buy it?

It wasn't until many licensing companies announced the first sales volume that they were stunned to find out that this thing could really be sold!

Moreover, there are many people who buy it!

"Who's buying these outdated, or licensed PD toys?"

With doubts, the reporter walked into an authorized company in Shonan, interviewed the person in charge of the company on the spot, and got a surprising answer.

"There are still people in the countryside who buy it!"

"In those villages with inconvenient transportation, children who have rarely been to the county seat except for the market have rarely been to the county, and they can only buy the authorized version!"

"It's not...... Is there still such a place? Even if you can't buy it in the village, you can't buy it in the town, isn't there still online shopping? Why spend money to buy this kind of authorized version?"

"There are always people who don't have a backache when they stand and talk!"

Regarding the turmoil caused by the authorized version of PD toys, Meng Lang said that he was speechless.

PD is not a god, it is impossible to lay channels to every township, and it is great to be able to achieve "full coverage at the county and city levels".

Let's talk about online shopping......

Not to mention whether the child has a mobile phone or computer, in addition to the postal service, which express delivery company has solved the "last mile" problem?

Besides, this is still domestic.

In foreign countries where online shopping is not developed, such problems are even more serious.

It is normal for some children to not be able to buy PD toys. They don't have a choice, they can only buy the licensed version.

The sales of the licensed version are gratifying!

This also creates a huge profit for PD Group, knowing that the IP licensing fee is not settled all at once, but is divided according to the "number of sales".

So, Meng Tsai is rich.

If you have money, you have to spend it, and you can't give birth to cubs in your pocket, so of course you have to find a way to spend it.

It just so happened that the movie needed to be announced.

"Super Galactic Legend" has passed the review and obtained the dragon standard, and it is scheduled to be released in the opening season.

As an "epic" Ultra theatrical version, as well as the debut of the rabbit, the publicity specifications must be "full"!

Online and offline, advertising bombardment.

Whether you want to or not, you've already received the news that "Super Galactic Legends" is about to be released anyway.

As for whether you look at it or not, it's up to you!

Anyway, the publicity is in place, fans who like Ultraman and are interested in Ultraman will definitely come to cheer when they receive the news.

After all, this is very likely to be Meng Zai's last "Ultraman" theatrical version.

It's always "sensational"!

If it weren't for the fear of Xing Ye's cross-border pursuit, Meng Lang really wanted to imitate the story of "I owe Black Pig a movie ticket".

Of course, it's all a gimmick.

Michael Bay also often said that this was his last Transformer!

Anyway, Meng Lang didn't take it seriously.

Even if he really doesn't make a big movie, he won't use "Super Galaxy Legend" as the finishing work, at least "Super Ultra Eight Brothers"!

Not really......

Inception is also fine!