Jiagu Group opens the road to the industrialization of genetically modified crops?

Suddenly, Jiagu was associated with genetically modified organisms.

Negative news about genetically modified crops always spreads like wings. Especially after the recent hot topic of Jiagu Group and "genetically modified" has come into contact, the news about genetically modified has become a hot topic in society.

Zhang Zehong, head of the public relations department, immediately held a press conference, first clarifying that Jiagu's products absolutely do not involve genetically modified organisms; confirmed the rumors of increasing genetically modified research, but also emphasized that it is currently limited to laboratory research and has not considered industrialization; if it intends to start the industrialization process, it will definitely be announced to the public under the premise of state approval.

The key to the negative impact of all the "GMO controversy incidents" is that the incident itself has been repeatedly quoted and disseminated by "reversed" people and organizations by means of out-of-context or even falsification, or has been repeatedly distorted by a small number of media.

But in the "Jiagu GMO incident", the media remained relatively calm.

"We're still a bit thin in the media world. Zhang Zehong said that he had been prepared.

Qi Zheng knows that his so-called thin noodles are brought about by the group's public relations team and hundreds of millions of advertising investments every year.

No matter how big the media is, if it needs advertisers, it must irreversibly give advertisers convenience.

In order to build the group's media public relations capabilities, the advertising expenses that have risen from more than one billion to billions of dollars every year are still scattered in a big way when the brand communication power of Jiagu products is not weak, especially the mainstream media, whether it is traditional media or online media, every quarter is indispensable for Jiagu advertising.

Commercial needs are one thing, and "paying protection money" is another.

Not to mention buying public opinion, but on the premise that the media does not deliberately pursue the eyeball effect, Jiagu definitely gets more blessings than derogations.

A media can't always collect money with the left hand to put advertisements, and throw headlines out to scold people with the right hand.

Qi Zheng is still very satisfied with the PR influence built by the public relations department: "In many cases, we don't need the media to help us say good things, as long as we maintain an impartial attitude, we can help a lot." ”

For example, right now.

There are still reports of "serious doubts" about Jiagu's declaration of increasing GMO research, after all, it is impossible for all the media to side with Jiagu.

"Some of the promoters are some domestic agricultural enterprises and seed companies, they have not been included in the cooperation list of our joint scientific research plan, and naturally they do not want to see us have a good life. Zhang Zehong shrugged and reported.

Jiagu's strong media PR capabilities not only include media tendencies, but also represent well-informed. No, as soon as the negative news about Jiagu came out, Zhang Zehong almost knew the promoters behind it.

"Well, interest groups are always everywhere, and we can be regarded as touching other people's cakes, so it's strange not to shout and kill. Qi Zheng commented rationally, "What else?"

"Then there's the DuPont Pioneer. ”

"DuPont Pioneer?" Qi Zheng didn't expect it, but it wasn't too surprising.

Previously, Qi Zheng clearly rejected the cooperation of DuPont Pioneers on the grounds of "involving genetically modified organisms", and it was not impossible for them to retaliate.

Zhang Zehong knows better: "The intention of revenge probably exists, but more often it is to bring the topic of genetically modified organisms to our Jiagu......"

After the controversy over the "genetically modified safety" of Arowana edible oil, the most intense domestic GMO storm appeared last year, with the protagonist being DuPont's pioneer corn hybrid "Xianyu 335" - which is rumored to be a genetically modified variety, and even claims to cause the extinction of large mice, abortion of sows and even stillbirths......

Although DuPont Pioneer issued a statement that "Xianyu 335" is a national review hybrid variety, the shouting and killing of it has continued to this day.

"Good guy, this is a disaster to the east!" Qi Zheng instantly understood.

On the one hand, since Qi Zheng said that the "seed industry collaborative research consortium" formed by Jiagu involves genetically modified research, whether it is true or not, DuPont Pioneer can be regarded as being rejected. Najiagu is a competitor, and no one is too much to block this kind of thing for competitors.

On the other hand, a company like Jiagu, which can be regarded as "white and flawless", once it is associated with the topic of "genetically modified", I want to know how high the topic is. And in this way, "Xianyu 335" can get out of the whirlpool of "genetically modified".

"They're going to be disappointed, though. After reacting, Qi Zheng smiled.

Zhang Zehong also smiled: "I have said hello to the follow-up trend of public opinion, in short, this time I want to turn bad things into good things......

In fact, Jiagutan's frank statement has received a lot of praise.

When it comes to the issue of genetically modified organisms, the more transparent the information, the more reassuring everyone is; the more mysterious and secretive it is, the more suspicious everyone becomes.

Of course, the main reason is that Jiagu is still only researching, not that the product involves GMO, and most people can keep their sanity under the premise that the mainstream media is constantly taking the scriptures.

On the other hand, under the impetus of Jiagu, the mainstream media started a "GMO debate", without sophistry, nor did it say big words, empty words, or lies, but comprehensively and objectively unveiled the mystery of GMO technology.

Many authoritative figures, also under the impetus of Jiagu, will not explicitly support GMO, but they all instill a point of view in the public - GMO industrialization should be cautious, but we must support scientists to seize the commanding heights of agricultural GMO biotechnology!

The trend of public opinion has surprised many people.

Of course, there are many people who oppose it for the sake of opposition.

But Qi Zheng expressed optimism about the direction of public opinion. It's a good thing to be controversial, as long as the mainstream media's ass is not crooked, the truth will always become clearer and clearer.

However, Qi Zheng will need to seek more support, especially from the top.

......

Because of Jiagu's full involvement in the topic of genetically modified organisms in China, the call for "supporting the seizure of the commanding heights of agricultural genetically modified biotechnology" is gradually rising, Qi Zheng and Director Jiang of the National Agricultural Genetically Modified Organisms Safety Committee walked into the office of Wen Lao, a bigwig of the State Council.

The National Committee for the Safety of Agricultural Genetically Modified Organisms is responsible for the safety management of agricultural genetically modified organisms and the review of safety evaluation declarations. In short, all of Jiagu's GMO research plans are inseparable from the management and evaluation of the safety committee.

"What good news does Qi Zheng have this time?" It has been more than a year since the last meeting between the two, but Jiagu's deeds still reach Wen Lao's ears from time to time, so Wen Lao asked familiarly.

Director Jiang of the Security Committee on the side looked at him with eye level, but his heart moved.

It is rumored that Wen Lao is extremely optimistic and supportive of Jiagu Group, and listening to this familiar tone, I am afraid it is not fake.

However, Director Jiang thought about it again and took it for granted.

It is well known that Wen Lao attaches great importance to agriculture and peasants, and to quote a phrase he often said, "If you don't understand peasants, you can't understand China."

The agricultural tax, which lasted for thousands of years, was abolished during his administration; the focus of fiscal expenditure was tilted toward agriculture and rural areas, which was strengthened during his administration; and at the two sessions just past, he emphatically pointed out that it is necessary to consolidate and strengthen the position of agriculture as the foundation......

It is normal for such a national leader, who attaches great importance to agriculture, to look at Jiagu Group, the largest grain merchant in China, who has made great achievements in agriculture.

Qi Zheng knew that Wen Lao's time was precious, and he didn't drag his feet, so he said respectfully: "It's not good news yet, but I hope it can become good news." ”

"Jiagu wants to do a large national agricultural research joint research, because it involves a lot of genetically modified technology, there may be a big controversy, so I want to report to you first. ”

"Oh?" Wen Lao smiled when he heard this: "I remember, the recent GMO controversy in China is related to Jiagu?"

"Yes, this controversy was actually caused by this plan. Qi Zheng replied honestly.

Wen Lao really became interested.

On the one hand, it is naturally because of the topic of "genetically modified".

In fact, since the early 80s of the last century, national science and technology plans such as "863" and "973" have supported the research and development of transgenic technology and safety evaluation as major projects. During his administration, he also launched the implementation of the "Major Special Project for the Cultivation of New Genetically Modified Organisms" in 08, and raised transgenic technology to the national strategy, so he is no stranger to "genetically modified".

On the other hand, just like the outside world, it was because of the impression that Jiagu had left on him in the past.

Looking at the development of Jiagu, it is not related to genetically modified. Even, in the eyes of the outside world, Jiagu may also be an opponent of GMO.

The most typical case is soybeans. Pushed by some people, Western genetically modified soybeans not only dumped at low prices in China, but also once deliberately entered the fertile black soil of Northeast China. Then, it was Kaya who stepped forward and not only kept the hope of domestic traditional soybeans, but also turned the Russian Far East into a paradise where domestic traditional soybeans run rampant.

Now Jiagu suddenly announced that he would increase investment in genetically modified research, even Wen Lao was a little surprised.

"Our group feels that so far, China's gene cloning research source innovation ability is insufficient, and the existing genes are difficult to meet the practical needs of China's agricultural development. For example, at present, there is no functional gene with application value and independent intellectual property rights such as drought resistance and salt tolerance; in terms of high-yield and high-quality genes, there is a big gap compared with the international level in the genetic research of high nutrition efficiency, high light efficiency, metabolic regulation, storage resistance, and accumulation of special components, and the genes and their expression regulatory elements involved in transgenic research are mainly from abroad. ”

"To speed up the research of genetically modified technology with China's independent intellectual property rights and reliable safety guarantees, our group believes that we should be more ......bold," Qi Zheng glanced at Director Jiang of the Safety Committee.

Wen Lao also looked at Director Jiang. He has a certain understanding of "genetically modified", but it is certainly impossible to know the relevant situation at home and abroad under all the opportunities, and at this time it is up to professionals to supplement.

Director Jiang knew Jiagu's plan, and in front of Mr. Wen, he could only say honestly: "At present, the plant genes that have been commercialized internationally are mainly herbicide resistance and insect resistance, and the intellectual property rights of these two types of genes are monopolized by Western developed countries. ”

Qi Dong is basically right, China's current transgenic research, there are generally low-level duplication, do not master the core technology and borrow foreign existing technology, the vast majority of which is just to introduce these two types of genes into existing crops. This kind of activity, if not research in the strict sense of the word, is, at best, a low-level commercial diffusion. ”

Some things don't know if they are not true, but when they are true, it is a bit unpleasant.

In the field of genetically modified organisms, there is a saying that "one gene can develop an industry".

The reality is that developed countries such as the United States and island countries have more than 71% of the world's rice gene patents, more than 90% of corn gene patents, more than 80% of wheat gene patents and more than 75% of cotton gene patents, and the number of gene patents in China is less than one-tenth of that of the United States. Moreover, the vast majority of the genes we clone belong to the patented valueless, and the valuable ones are not patented.

In order to lure us into taking the bait, the West will not be in a hurry to emphasize the issue of intellectual property rights in the R&D stage, but once it is commercialized on a large scale, foreign parties will inevitably openly raise the issue of gene patents and intellectual property rights to us, trapping us and making us subject to others for a long time.

After hearing this, Elder Wen's face became a little serious: "So, what is Jiagu's plan?"

Qi Zheng refined: "We hope that the scientific research institutions in the United Nations will expand the field of genetically modified technology research. The research species have ranged from crops to microorganisms and energy crops, and the target traits have also expanded from single insect resistance and herbicide tolerance to drought resistance and nutrient efficient utilization......"

Once upon a time, genetically modified (GMO) seemed to be synonymous with agricultural products, and when it comes to GMO, people think of rice, wheat, corn, and so on.

But in fact, GM technology is more acceptable to the public if it is not applied to imported food. Who have you seen questioning genetically modified cotton?

The research on transgenic technology promoted by Jiagu is more about the accumulation of technology and intellectual property rights in crops, and it is still far away to talk about industrialization, but it is expected to realize industrialization ahead of schedule in terms of high-efficiency engineering bacteria (such as organic fertilizer fermentation bacteria) and energy plants.

Qi Zheng knows that if you want to really impress Wen Lao, you can't talk to him about the importance of scientific research, nor about the advanced nature of research, let alone hard work and enthusiasm - these things, the person in charge of any scientific research institution can speak a hundred times better than Qi Zheng!

Qi Zheng has to talk about things unique to Jiagu, for example, industrialization promotion.

Qi Zheng said seriously: "Jiagu hopes to lead this joint research on agricultural research because Jiagu has accumulated rich experience in the industrialization and promotion of scientific research achievements!"

Director Jiang of the Safety Committee added: "From the context of the development of foreign genetically modified industries, it can be seen that the successful promotion of genetically modified products is also inseparable from the corporatization operation. ”

Wen Lao understood and said with a smile: "Jiagu is very confident." ”

Qi Zheng smiled, if he had no confidence in the spirit array, no one would dare to say that he had confidence: "Yes, in fact, it is not only genetically modified, but also in the fields of crop high light efficiency breeding, new agricultural materials, and intelligent acquisition of agricultural information, we are confident to promote breakthroughs and produce benefits." ”

"That's the second thing I want to say. For these core and critical research investments, Jiagu alone is beyond its reach. Therefore, we hope that the state can increase investment in the field of agricultural scientific research and give us more stable support for our joint research plan. Well, I know it might be a bit overwhelming to say that......"

"I can't see it!" said Wen Lao suddenly waved his hand.

"If you want to say that Jiagu is for money, now Jiagu makes a lot of money, and it may be more profitable to use it for real estate, so why bother to invest in the field of scientific research?"

One of the major profit points of Guoliang Group so far is real estate. In contrast, Jiagu Group's move is very rare.

Domestic scientific research units engage in scientific research and basically do not participate in production and marketing; while many enterprises only engage in production and sales and do not consider industrial upgrading; is this kind of situation of separation between scientific research and industry only appeared today?

Apparently not.

But only Kaya dared to propose a plan for integration.

He said with some excitement: "I know that Jiagu wants to be an industry leader and integrator. No, this is a good thing, there are too few ambitious agricultural companies like Jiagu in China, and there is too much need for a powerful industrial integrator in the agricultural field!"

Qi Zheng was stunned, Wen Lao was here, and directly expressed his support?

Director Jiang of the Security Committee on the side looked at Qi Zheng with envy, knowing that Wen Lao valued Jiagu and didn't expect to value it so much. Wen Lao's expectation of Jiagu can be said to be the best blessing for a company.

Wen Lao thought for a while and said to Director Jiang: "In the biotechnology competition with genetically modified as the core in all countries in the world, China cannot fall behind halfway. For Jiagu's GMO research and development project, we should provide the greatest support in all aspects. ”

Director Jiang hurriedly responded.

Wen Lao turned his head again and said to Qi Zheng: "Jiagu wants to engage in joint research in agricultural research, and I support it." You said that you want to increase the country's investment in agricultural scientific research, well, it is also necessary. In this way, Jiagu first submitted the relevant proposals, and also solicited the opinions of all parties. Still, I think you'll get what you want. ”

Qi Zheng didn't expect it to go so smoothly.

The main purpose of his visit today is really just a preliminary report. If you want to ask for the support of Wen Lao, it must have such a meaning, but to say that you got Wen Lao's promise on the spot, Qi Zheng didn't dare to think about it.

As the leader of a large enterprise, Qi Zheng still has to think twice before making a decision, and as a national leader, the decision made by Wen Lao is even more affecting the whole body.

But he just happily expressed his support for Jiagu, and he made a formal commitment.

Except that Jiagu's move was extremely in line with his expectations, Qi Zheng couldn't think of any more reasons.

Qi Zheng clenched his fists, and a sentence suddenly flashed in his mind: The king treats me as a countryman, and I will repay him as a countryman.

......