From 2001's "Smiling Proud Jianghu" to 02's "The Legend of the Condor Heroes", "Dragon Babu" at the end of 03, "The Condor Heroes" in 06, "Blue Blood Sword" in 07, "Deer and Ding" in 08, "Heaven and Dragon Slayer" in 09...

Zhang Dabeard almost filmed his favorite Jin Yong dramas.

Advantages: It shows the style of the original work more completely, and the spirit is spirited.

The smiling pride is simple and timeless, free and freehand, like a classical picture scroll;

The weight of the condor is magnificent;

The waves of the dragon are magnificent, majestic and majestic;

The beauty and ethereal of the Condor, the artistic conception is far away, each drama has a different theme and a distinct style...

Compared with the TVB version, it has an extra layer of heaviness and strengthens Jin Yongzhong's cultural attributes.

However, "The Deer and Ding" is different, "The Deer and Ding" itself is a light comedy, and you still use the filming techniques of the main drama...

Wei Xiaobao is not a glorious protagonist, and there are also a lot of yellow storm plots in the original book of "The Legend of Deer and Ding", which is really not suitable for making a serious drama!

It's a pity that "The Legend of Deer and Ding", the bearded man shouldn't have made much money - because of the big investment!

Later, Jin Yong's dramas were more idol and younger: they were characterized by screen filters, handsome actors, romantic scripts, and fairy costumes.

In short, full of idol drama routines.

09's "Heaven and Dragon Slayer", let's not talk about it, the gaffer of that thing may be blind, and there is the problem of copyright expiration...

However, the ratings of "The Legend of Deer and Ding" are okay: "The Story of Deer and Ding" was broadcast on Beijing TV for three days, with an audience rating of 8%, and it is the first in many local stations!

Shen Mengxi was suddenly a little scared, Brother Xiao Ming was about to release the single 'One World One Dream', and the troublesome set quickly became popular...

Will this be the reason for "Painted Skin" to be hacked?

......

"Painted Skin" studio.

This is the Hollywood model of learning, the studio system is the practice of large Hollywood companies, generally when there is a high investment in the film project, the production company will set up the corresponding studio.

It is used to coordinate the funding, preparation, personnel, shooting, advertising, sponsorship, and peripheral work of the film, and of course, most importantly, do the accounting!

"Painted Skin" is, of course, a big investment, and a series, build a studio, and all the people involved are only responsible for this one project...

Shen Mengxi watched the complete content of "Painted Skin", and was still a little dissatisfied with the effect of Xiao Wei's skin change...

"What I want is the nine-tailed spirit fox, half human and half fox, this section is too simple, it is better to let Xiao Wei put the painting skin on the table, leaving a half-human and half-fox figure alone... It's so cartoonish that it's easy to criticize!"

“... However, if I want to do that, I'm worried about the censorship over there..."

"I'm going to say over there, painting skin and skin, there is no close-up of peeling, why are you embarrassed to call this name?"

Wu Ershan interjected: "... But if you do that, the cost could increase by millions..."

"You don't have to save me money," Shen Mengxi didn't care: "You are a director, not an accountant, you shouldn't do this kind of thing to save money!"

“... Also, I just looked at the bill, why did you spend 70 million?"

"I don't think it's necessary to spend so much..."

Shen Mengxi was almost moved, and some directors felt that the money was too much!

“... I won't return the extra money to investors, add it to publicity, Lao Zhang, you can release relevant trailers!"

Lao Zhang, Zhang Jin, and Shen Mengxi invited me to be responsible for the publicity and marketing of "Painted Skin".

He has a rich resume and has participated in the promotion and planning of "Hero", "Wuji", and "Assembly Number".

“... Okay, what about the other materials?"

Shen Mengxi hesitated, but still shook his head: "Other plans, wait and then put them on, the Olympic Games will start in August, and we had better concentrate on the materials at the end of August..."

Why not hype it now?

Because May is coming...

It's easy to offend people by hyping up topics like 'there is a kind of friendship'!

......

Mingxi Company, Chen Liming's office.

"The work of film promotion is the icing on the cake, not a charcoal in the snow, no matter how good the publicity, at most, let more friends who don't know know about this movie, the most important word-of-mouth and box office in the movie publicity results still depends on the quality of the movie itself!"

Talking about this, Shen Mengxi glanced at the dull-eyed Chen Fatzi: "... Have you listened to me?"

Chen Liming came back to his senses: "Oh, I'm listening!"

"Then do you agree with our promotion plan for "Painted Skin"?"

“... I agree!"

Just agree!

"Painted Skin" is a project that Shen Mengxi did when he was still in Mingxi, although the copyright ownership is undoubtedly Mengxi Studio's, but the publicity, planning or management of the detailed company...

Shen Mengxi skillfully found tea leaves from the bookcase in his office, made himself a cup, and sat down leisurely after finishing all of this: "Tell me, what's wrong with you?"

"Yesterday I went horseback riding..."Noticing Shen Mengxi's eyes, the fat man was very aggrieved and defended: "It's really horseback riding, in an equestrian club on the outskirts of Beijing!"

“... Riding a horse and weeping you like this?"

"Listen to me!"

Shen Mengxi shut up, and the fat man said again: "At night, a few former friends came to me, I..."

"Male or female?"

"It's all men, rich second generations with a little spare money at home!"

"You are also a rich second generation!"

"But I didn't know their lives were completely different from mine!"

Shen Mengxi immediately came to feel it, got up and made a cup of tea for the fat man, handed it to him, and then said, "Tell me specifically!"

The fat man twisted and pinched: "... It's hard to say, but I now know that the word extravagance and fornication is exclusive to the rich!"

"Isn't this nonsense, people who don't have money can't be extravagant and fornicatory!"

It's boring...

Lao Tzu wants to hear the details!

Forget it, I don't want to say anything about it when I look at him...

Talking about something else, Shen Mengxi asked him: "How is "Wang Gui and Anna" selling?"

"Very good, immediately land on the prime time of the four satellite TVs!"

Speaking of work, Chen Liming finally came to the spirit: "..."Deserted Village Inn", "Nineteenth Floor Underground", "Midnight Taxi", we have already set up the project, and it is really like you said, the cost is very low, controlled below 3 million..."

The first half sounded okay, but in the second half, Shen Mengxi sprayed directly: "3 million is still low?"

"I found Chen Xiaochun and Xie Tianhua..."

"Why are you looking for Chen Xiaochun?"

The fat man explained: "... For the opening work, I still have to find an actor who is a little famous..."

"Then why didn't you look for Ekin Cheng?"

“... He's too expensive..."

"I'm too lazy to tell you!" scolded him, Shen Mengxi got up and prepared to leave...

"Where are you going?"

"Cannon, you're going to follow?"

“... Then there you go..."

The fat man smirked...

The reason why I was looking for Chen Xiaochun was mainly because of the Hong Kong box office, and Chen Xiaochun was also a second-tier actor in Hong Kong.