Chapter 34: Registered Trademarks

On Sunday, at 11 o'clock, students in their first year of high school are currently on weekends.

The snail business is usually from afternoon to evening, and Chen Yu's parents just got up for breakfast at this time.

"Mom, how's your business going?"

"It's not bad, but sometimes it's too late. ”

"Mom, don't you stay after 12 o'clock, didn't you invite two aunts. ”

"Please, you have to keep it, I'm a snail Shih Tzu, I'm not here, so how can I call it a snail Shih?"

"Khan ......"

Chen Yu couldn't cry or laugh, his mother was addicted to this snail Shih Tzu.

Chen Simian on the side said: "Xiaoyu, your mother has become a star these days, and many customers are vying to take photos with your mother in addition to eating snails." ”

"And this?"

"Not really. ”

"Then why don't you start a group photo business and take a 10 yuan shot, wouldn't this be a post?"

"Take a 10 yuan shot, Xiaoyu, what kind of bad idea do you have, people like to eat our snails, so they want to take pictures with you. If you charge 10 yuan from others, it is estimated that you will not have to do the snail business. ”

"I'm not talking about it. ”

Chen Yu still reminded: "But no matter how you say it, don't be too tired." ”

"Don't worry, your mother knows. ”

Although he said this, Chen Yu also knew that his mother didn't take this matter to heart.

Think about it too.

In the past, when I went to work as a worker, although my income was okay, I worked for others.

Now, I started a small business and became my own boss.

No matter how much you earn, you are more energetic than before.

What's more, the snail business is so good now, how can my parents stop and say that they are still happy.

"Xiaoyu, don't worry about the things in the store. Tell you, your mother is still selling and waiting to make money, and then open a bigger store, or even open it in the city. ”

Chen Simian smiled: "I said that your mother is thinking nonsense, such a simple snail can still be driven to the city." ”

"I said Chen Simian, what's wrong with our snails, our snails can't be driven to the city. The people in the city are more expensive than the people in our small county, so they won't eat snails?"

Zhang Wenxiu glared at Chen Simian and said.

"It's not that we don't eat snails, I mean that our strength is limited, and where are the opponents of some people who do business in the city. ”

"This is not necessarily, didn't we go to the city last time, I think the supper in the city is like this, and it is not necessarily better than our small county. ”

"Okay, okay, you're right, but don't think about it, our snail shop has only been open for a long time, and it hasn't returned to its original value. If you want to think of the city, I think, not to say that there is no hope, it will be at least five years later. ”

Chen Yu listened from the sidelines and did not say anything.

He has no attitude towards whether his parents should go to a small county or a city.

Just listening to it, Chen Yu had a big idea.

"Dad, I don't think we need five years. ”

"Oh, Xiaoyu, do you agree with your mother?"

"Mom's vision is so good, of course I agree with Mom. ”

"Lao Chen, you see, his son is still smart. ”

Zhang Wenxiu touched Chen Yu's head.

"Okay, okay, you mother and son are amazing, I won't speak. ”

Chen Simian smiled bitterly, knowing that he was not the opponent of the mother and son, so he didn't say more.

"Dad, I mean seriously. ”

Chen Yu said: "What my mother said just now is right, in fact, our snails can indeed be driven to the city. ”

"I didn't say no, but now I don't have the time, the energy. Even if there is, there is no money. ”

Chen Simian spread his hands.

Even if you open this snail shop in the small county town of Xinfeng, you will be hollowing out all your family resources.

Where is the money to go to the city again.

"Dad, we don't have money, but we don't have money, others have money. ”

"Someone else?"

"Yes. ”

"If someone else has money, they will give us money if they have money. ”

"Not really. ”

Chen Yu nodded: "Dad, I think our Tianluo Shih Tzu can register a trademark first." ”

"Trademarks?"

"Xiaoyu, what's that, what's the trademark?"

"The trademark is the logo of our products to the outside world, just like Dad's mobile phone, isn't there a China Mobile logo on it, this is the trademark. ”

"Oh, this is a trademark. However, our snail Shih Tzu does not make such a sign. ”

"It's okay, we can use our store name as a trademark. ”

"So what's the use of registering this trademark?"

"It was so useful. Once you have registered your trademark, you can't use the same trademark as us. For example, our store is called Tianluo Shih, and others can no longer call Tianluo Shih. If they call, we can sue him. ”

"It doesn't make much of a difference. ”

Chen Simian didn't care: "Although our store name is okay, no one wants to have the same store name as you." ”

"Dad, if you don't have it now, it doesn't mean you won't have it in the future, what if our store is on fire in the future, and others will be molded?"

"Xiao Yu is right, if someone else also calls Tian Luo Xi Shi, then we will die. ”

Zhang Wenxiu hurriedly said.

Of course, Zhang Wenxiu said so, but Chen Yu knew that his parents still didn't understand what he meant.

"Mom, Dad, I mean, we're not just going to be a trademark. When we register a trademark, in addition to preventing others from copying us, we can also use the trademark to make money. ”

"Trademarks can also make money?"

"Absolutely. ”

"How do you make money?"

"Join. ”

Chen Yu pointed out the theme.

"Join. ”

Although they don't know much about trademarks, Zhang Wenxiu and Chen Simian still know a little about joining.

"I see. ”

Chen Simian thought for a while and said, "Xiaoyu, you mean to let others take money to join our brand, right?" ”

"Yes, we register trademarks to register brands. If someone joins our Tianluo Shih, where do we need anything for five years, we have three years, no, we can open dozens of hundreds of stores in a year. ”

This idea was not taken out of Chen Yu's brain.

In fact, brands like Chinese food have been very mature in later generations.

Real kung fu, big lady dumplings, Yonghe soy milk...... and so on, all of which are well-known trademarks of Chinese food.

At the same time, their franchisees are also located all over the country.

Tianluo Xishi wants to open the store in the city and all over the country one by one, and it may not be able to open it for 100 years.

But if you join, it's much easier.

It's just that this idea of joining is good, but it's really not so easy to operate.

One could even say, almost zero.

Chen Simian shook his head and said, "Xiaoyu, I think forget it, who else is willing to join a small shop like ours?"

"yes, I think those franchisees are some well-known companies in the country. Let's not say that we are well-known in the country, even in Xinfeng, not everyone knows. There are some towns that they don't know yet. ”

"It's almost time, I still have to go to the store with your dad. ”

"Xiaoyu, you study hard, don't think about things in the store. ”

It's unrealistic to think about it, so Chen Yu's parents packed up their things and went to the store.

Chen Yu didn't care.

Although it is indeed unrealistic at this time.

But he is a reborn person, and he can really turn this unreality into reality.